Volkswagen AG – The German Car Manufacturer and its Road to Internationalization

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Publisher : GRIN Verlag
ISBN 13 : 3656374511
Total Pages : 30 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Volkswagen AG – The German Car Manufacturer and its Road to Internationalization by : Matthias Boeing

Download or read book Volkswagen AG – The German Car Manufacturer and its Road to Internationalization written by Matthias Boeing and published by GRIN Verlag. This book was released on 2013-02-19 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a “Volkswagen” in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the world’s biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunning’s OLI paradigm for Volkswagen’s internationalization strategy in China.

The Value Chain of the Volkswagen Group

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Publisher : GRIN Verlag
ISBN 13 : 364046785X
Total Pages : 17 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis The Value Chain of the Volkswagen Group by : Nadine Wiese

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group – from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today’s VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group’s strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Global competitiveness of the car industry

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Publisher : GRIN Verlag
ISBN 13 : 3640850068
Total Pages : 16 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Global competitiveness of the car industry by : Lukas Brinkmann

Download or read book Global competitiveness of the car industry written by Lukas Brinkmann and published by GRIN Verlag. This book was released on 2011-03-03 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe’s biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW’s aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world’s biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

Volkswagen - production strategies for the US market

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Publisher : GRIN Verlag
ISBN 13 : 3640955862
Total Pages : 32 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Volkswagen - production strategies for the US market by : Oliver Gätgens

Download or read book Volkswagen - production strategies for the US market written by Oliver Gätgens and published by GRIN Verlag. This book was released on 2011-07-12 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Vaasa, language: English, abstract: Discussing the abillities of VW to be sucessfull in the US by either producing their or importing from other subsidies.

The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry

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Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry by : United States International Trade Commission

Download or read book The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry written by United States International Trade Commission and published by . This book was released on 1985 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Getting the Bugs Out

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Publisher : John Wiley & Sons
ISBN 13 : 0471225983
Total Pages : 321 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Getting the Bugs Out by : David Kiley

Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.

Automotive Industry Analysis. The Chinese and American Market, Competitors

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Publisher : GRIN Verlag
ISBN 13 : 3668484422
Total Pages : 66 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Automotive Industry Analysis. The Chinese and American Market, Competitors by : Jan Kachelmaier

Download or read book Automotive Industry Analysis. The Chinese and American Market, Competitors written by Jan Kachelmaier and published by GRIN Verlag. This book was released on 2017-07-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Industrial Management, grade: 3,7 (93%), California State University, Fullerton, language: English, abstract: The paper analysis the automotive industry in general as well as the relative position of the Volkswagen AG. Furthermore, VW's competitors are assessed and recommendations for actions are formulated. In the beginning the creation of the automobile seemed less of a need and more of a luxury, as the cars could only be afforded by the well off. The very first steam car took to the road in France in 1768 – but Cugnot's novel idea did not trigger the beginning of the car industry. After Henry Ford’s model made its debut, owning a car was a symbol of status, because it could only be afforded by the wealthy. Once the process of Henry Ford’s mass production was introduced, cars could be afforded by a wider dynamic of people, and ownership became an affordable growing trend. The production of automobiles was a great help to the economy. It provided jobs across industries including positions in steel and machine tool makers for the different metal parts of the car. The increase in the need of supplies and other parts of the car including the battery, head lights, paint, and interior upholstery, were the driving forces for new businesses to thrive. Cars being a part of the everyday norm meant they would need routine car maintenance which became a major source of business. This also led to the increase of petroleum sales as the demanded use of cars increased. When WWII came the US was able to use the jeep for military use, additionally Chrysler reworked the jeep design to create tanks. Moreover, car production in Europe turned its focus from “the people’s car” to cars designed for the military.

Volkswagen's Way East - Brownfield or Greenfield Investments

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Publisher : GRIN Verlag
ISBN 13 : 3640810287
Total Pages : 25 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Volkswagen's Way East - Brownfield or Greenfield Investments by : Anja Lorenzen

Download or read book Volkswagen's Way East - Brownfield or Greenfield Investments written by Anja Lorenzen and published by GRIN Verlag. This book was released on 2011-01-25 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen’s greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning’s eclectic paradigm, the OLI model.

Marketing and Globalization

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Publisher : Routledge
ISBN 13 : 1315474158
Total Pages : 495 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Marketing and Globalization by : Aurélia Durand

Download or read book Marketing and Globalization written by Aurélia Durand and published by Routledge. This book was released on 2018-07-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

International Business

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Publisher : Bloomsbury Publishing
ISBN 13 : 113707339X
Total Pages : 608 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis International Business by : Janet Morrison

Download or read book International Business written by Janet Morrison and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Volkswagen Chronicle

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Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Volkswagen Chronicle by : Markus Lupa

Download or read book Volkswagen Chronicle written by Markus Lupa and published by . This book was released on 2003 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

VW Phaeton - Did Zeus' Anger Hit Sales of Volkswagen's Luxury Car

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Publisher : GRIN Verlag
ISBN 13 : 3638648362
Total Pages : 52 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis VW Phaeton - Did Zeus' Anger Hit Sales of Volkswagen's Luxury Car by : Sven Röhm

Download or read book VW Phaeton - Did Zeus' Anger Hit Sales of Volkswagen's Luxury Car written by Sven Röhm and published by GRIN Verlag. This book was released on 2007-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, language: English, abstract: After the introduction of the first Volkswagen luxury car in May 2002, sales are still far behind the Volkswagen's expectation (Handelsblatt, 2003). It seems that the VW Phaeton faces the same destiny as its antique namesake Phaeton. In the Greek mythology, Phaeton was the son of Helios, the sun god. Helios has driven the family chariot across the sky, wearing the rays of the sun as a crown, lighting the day. One day Phaeton convinced his father to lend him the beautiful chariot. But Phaeton, in contrast to his father, was not able to drive the chariot appropriately, and drove the chariot so close to the earth that he boiled the oceans and scorched the land. So Zeus had to stop him by killing him with a lightning bolt (Vaughn, 2003). Volkswagen certainly had not considered this explanation when naming the Phaeton, but referred more likely to the second meaning of Phaeton; an elegant carriage of the 17th century which the owners drove on their own. Nevertheless, there are signs that the Volkswagen engagement in the high-class (luxury) car market is tougher than expected. It seems people are less persuadable to buy a high-quality car of the experienced and renowned German car manufacturer. This shows the divergence of the formerly targeted 12.000 to 15.000 units (Weernink, 2001) annually in global sales 2003 which is opposed by the actual numbers of only 2.600 units in Germany - the main market of the Phaeton - from January to October (Kraftfahrtbundesamt KBA) and estimated sales of 3500 units worldwide (Handelsblatt, 2003). The targeted sales of 20.000 units in 2004 (Weernink, 2003) seem to be completely unrealistic. But the Volkswagen top-management remained silent. Although Volkswagen always claims

Volkswagen's Way East - Brownfield Or Greenfield Investments

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640810074
Total Pages : 53 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Volkswagen's Way East - Brownfield Or Greenfield Investments by : Anja Lorenzen

Download or read book Volkswagen's Way East - Brownfield Or Greenfield Investments written by Anja Lorenzen and published by GRIN Verlag. This book was released on 2011 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

Volkswagen

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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Volkswagen by :

Download or read book Volkswagen written by and published by . This book was released on 1992 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also included in this unique volume are three essays: the first details the actual design and production of the Volkswagen; the second describes the factory in post-war Germany and its effort to instill a spirit of community among the factory employees; and the third places the photographs in the context of modernist European photography. The first American edition of a highly respected European photography classic, Volkswagen: A Week at the Factory is a landmark in the history of industrial photography and a timeless look at a contemporary icon.

Volkswagen: a Car for the People - a Success Story - 2nd Edition

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Publisher :
ISBN 13 : 9781507728758
Total Pages : 336 pages
Book Rating : 4.7/5 (287 download)

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Book Synopsis Volkswagen: a Car for the People - a Success Story - 2nd Edition by : Marc Nonnenkamp

Download or read book Volkswagen: a Car for the People - a Success Story - 2nd Edition written by Marc Nonnenkamp and published by . This book was released on 2015-02-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Communication Strategies of Volkswagen

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Publisher :
ISBN 13 : 9783656890287
Total Pages : 28 pages
Book Rating : 4.8/5 (92 download)

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Book Synopsis International Communication Strategies of Volkswagen by : Jaqueline Hortlik

Download or read book International Communication Strategies of Volkswagen written by Jaqueline Hortlik and published by . This book was released on 2015-02-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of Applied Sciences Essen, language: English, abstract: As the second largest automobile manufacture in the world, Volkswagen Group comprises twelve different brands from seven European countries e.g. Porsche, Audi, Seat, Lamborgini or MAN. Each brand operates as an independent entity on its specific market segment with its specific target audience. This paper analyses Volkswagen's (VW's) communication policy relating to the original brand Volkswagen. VW differentiates itself from other competitors not only by its products but also by its communication policy. While in the 1960s print media were primarily exercised for advertising campaigns caused by a tight budget, today VW uses a wide range of media e.g. magazines, social hubs or television ads. Thereby, VW's copy strategy is based on a Unique Selling Proposition (USP). An exceptional phenomenon of VW's automobiles is historically based: The VW-Beetle has become legend and the VW Golf has shaped a whole generation and both cars are popular all over the world. Thus, there has to be something VW used to separate itself from its competitors a form of secret of success. This paper gives an overview about several communication tools VW has used and shortly introduce its most successful campaigns with the goal to point out VW's uniqueness in terms of advertisement and therefore, to clarify whether VW undertakes measures for customer loyalty or customer acquisition. Section 2 gives a short overview about an advertising concept including advertising objectives as well as, several general communication tools. Section 3 and 4 give a brief presentation of the Volkswagen company and some communication tools VW has used during the last decades since its foundation. Section 5 concludes.

Internationalization of Chinese Automobile Companies

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Publisher : Lulu.com
ISBN 13 : 1447839544
Total Pages : 276 pages
Book Rating : 4.4/5 (478 download)

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Book Synopsis Internationalization of Chinese Automobile Companies by : Garnet Kasperk

Download or read book Internationalization of Chinese Automobile Companies written by Garnet Kasperk and published by Lulu.com. This book was released on 2011 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: