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Author : Marc Nonnenkamp
Publisher :
ISBN 13 : 9781507728758
Total Pages : 336 pages
Book Rating : 4.7/5 (287 download)
Download or read book Volkswagen: a Car for the People - a Success Story - 2nd Edition written by Marc Nonnenkamp and published by . This book was released on 2015-02-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Dorey
Publisher : Bloomsbury Publishing
ISBN 13 : 1844865983
Total Pages : 449 pages
Book Rating : 4.8/5 (448 download)
Download or read book The Camper Van Bible 2nd edition written by Martin Dorey and published by Bloomsbury Publishing. This book was released on 2023-05-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Camper Van Bible is THE definitive glovebox bible for anyone who owns or 'would die for' a camper van. In this book Martin Dorey, acknowledged camper van expert, presenter of BBC2's 'One Man and His Campervan' and author of the popular Take the Slow Road series, dives headfirst into the nitty gritty of camping and camper vans. The book covers all aspects of the camper van life, including: - Owning and living day to day with a camper van (LIVE) - Cooking and eating in your camper (EAT) - Sleeping in your camper (SLEEP) - Keeping you and your van going (REPEAT) This second edition has been fully updated with new text and photographs throughout, including an expanded section on environmentally conscious camping, new text about accessible camper vanning, lots of tasty new recipes, updated costs and figures and an expanded list of the best UK campsites. Packed with stunning photography, and oodles of vital, definitive and authoritative information, this book is an essential buy for both dreamers and do-ers alike.
Author : Robert Ackerson
Publisher : David and Charles
ISBN 13 : 178711886X
Total Pages : 144 pages
Book Rating : 4.7/5 (871 download)
Download or read book Return to Glory! written by Robert Ackerson and published by David and Charles. This book was released on 2022-04-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the development and racing career of a car regarded as the ultimate example of the purebred sports car of the 20th century and the epitome of functional beauty and extraordinary performance: the 1952 Mercedes-Benz 300 SL. Taking second place at its 1952 Mille Miglia debut, it went on to win every one of its races that season.
Author :
Publisher :
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cars & Parts written by and published by . This book was released on 1990 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : RUSSELL. HAYES
Publisher :
ISBN 13 : 9781838299101
Total Pages : pages
Book Rating : 4.2/5 (991 download)
Download or read book VOLKSWAGEN GOLF STORY. written by RUSSELL. HAYES and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Kiley
Publisher : Wiley
ISBN 13 : 0471225983
Total Pages : 320 pages
Book Rating : 4.4/5 (712 download)
Download or read book Getting the Bugs Out written by David Kiley and published by Wiley. This book was released on 2002-04-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Author :
Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.3/5 (91 download)
Download or read book Road and Track written by and published by . This book was released on 1992 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Ackerson
Publisher : David and Charles
ISBN 13 : 178711905X
Total Pages : 192 pages
Book Rating : 4.7/5 (871 download)
Download or read book Two Summers written by Robert Ackerson and published by David and Charles. This book was released on 2022-05-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the Mercedes-Benz W 196 R's historic roots, development, and races. Also its triumphs, struggles and disappointments, as well as the spirited challenges from Maserati, Ferrari, Gordini and Lancia. Accompanying the text are hundreds of photos sourced from the legendary Daimler Archives.
Author : Lynwood Serven
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.7/5 (492 download)
Download or read book Volkswagen Car written by Lynwood Serven and published by . This book was released on 2021-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volkswagen, shortened to VW, is a German automaker founded in 1937 by the German Labour Front, known for the iconic Beetle and headquartered in Wolfsburg. It is the flagship brand of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. The book tells the fascinating story of the history behind Volkswagen, especially behind the original air-cooled Volkswagen Beetle Sedan and its many derivatives. The history began with Dr. Ferdinand Porsche, Sr., his contemporary Dr. Hans Ledwinka and with their unique engineering ideas including horizontally-opposed cylinders (the "boxer motor" still manufactured by Porsche and by Fuji-Subaru), air-cooling (still manufactured by Tatra of the Czech Republic), swing-axle suspension and the central tube chassis. Tatra (Hans Ledwinka) is one of the oldest vehicle manufacturers in the world whereas Volkswagen (Ferdinand Porsche) is one of the most prolific. This book tells the story behind the: Volkswagen Type 1 (Beetle, Karmann-Ghia, Thing, Kübelwagen, Schwimmwagen, Kommandeurwagen and many more the Volkswagen Type 2 (Samba Microbus, Bay Window Bus, Wedge or "Vanagon" Bus, Eurovan and Multivan) the Volkswagen Type 3 (Notchback, Squareback, Fastback, and Razor Edge Karmann-Ghia) Type 4 (411, 412, Porsche 912, and Porsche 914). And many things you can find in this book. Buy now.
Author :
Publisher :
ISBN 13 :
Total Pages : 1142 pages
Book Rating : 4.:/5 (33 download)
Download or read book Bookseller and the Stationery Trades' Journal written by and published by . This book was released on 1980 with total page 1142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Henry Nelson
Publisher :
ISBN 13 : 9780091079703
Total Pages : 303 pages
Book Rating : 4.0/5 (797 download)
Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1970 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1965, "Small Wonder: The Amazing Story of the Volkswagen Beetle" is the most successful book of all time on the Beetle. Originally selling over 1.2 million copies, "Small Wonder" is often quoted as the source by many subsequent histories. Now, Bentley Publishers is releasing this new edition, with new foreword by the author, in honor of the new Beetle and the renewed interest in the original Beetle. Given complete access to Volkswagen archives in both Germany and the U.S. at the time of writing, author Walter Henry Nelson gives a highly detailed account of the Beetle's development and success. Nelson gives many behind-the-scenes details and glimpses into the people who shaped the company, providing a rich picture of how and why Volkswagen and the Beetle evolved as they did. Filled with numerous personal tributes and valuable insights, "Small Wonder" provides the reader with a better understanding of the Beetle's "cult car" status.
Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (91 download)
Download or read book Road & Track written by and published by . This book was released on 1995-05 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1276 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Book Publishing Record written by and published by . This book was released on 1998 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author : Bernhard Rieger
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)
Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author : Michael R. Solomon
Publisher : Pearson UK
ISBN 13 : 129227414X
Total Pages : 833 pages
Book Rating : 4.2/5 (922 download)
Download or read book Marketing written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Author : Jay P. Pederson
Publisher : Saint James Press
ISBN 13 : 9781558623910
Total Pages : 750 pages
Book Rating : 4.6/5 (239 download)
Download or read book International Directory of Company Histories written by Jay P. Pederson and published by Saint James Press. This book was released on 2000 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.
