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Visual Merchandising Y Tecnologia Seducir Al Shopper En El Punto De Venta
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Book Synopsis Visual Merchandising y Tecnología. Seducir al shopper en el punto de venta by : Andrés Gusó Sierra
Download or read book Visual Merchandising y Tecnología. Seducir al shopper en el punto de venta written by Andrés Gusó Sierra and published by ESIC. This book was released on 2016-06-24 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Según diversos estudios entre el 60% y el 75% de las decisiones de compra se producen en el establecimiento. Este porcentaje varía en relación al tipo de producto, así por ejemplo, en un autoservicio de alimentación ronda entorno al 60%, mientras que en un estanco y para los productos del tabaco seguramente esté alrededor del 75%, pues el porcentaje de pre-decisión en este último caso es muy alto, con la marca de cigarrillos habitual del shopper muy reafirmada, siendo reacio a cambiar de marca, a menos que haya un incentivo importante en el punto de venta. Igual sucede en tiendas de todo tipo atendidas por personal bien de la marca (un corner de una marca de ropa en unos grandes almacenes, por ejemplo) o bien del dependiente de la enseña, cuya influencia es determinante a la hora de reconducir la pre-decisión del shopper. También según estos estudios, en libre servicio (un supermercado) el 38% de las compras están pre-decididas por el shopper antes de entrar en el establecimiento, sea bien por llevar una lista de la compra o hacerlo de memoria. Así pues, un 62%1 no lo tienen del todo decidido y lo harán una vez en el establecimiento. Índice Introducción al visual merchandising.- Diseño del establecimiento.- El uso del color.- El staff.- La animación de la tienda (promociones).- La tecnología aplicada en el pdv .- Bibliografía.- Qrs a videos mencionados.
Book Synopsis Visual merchandising y Tecnología by : Andrés Gusó
Download or read book Visual merchandising y Tecnología written by Andrés Gusó and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual merchandising by : Karin Zaghi
Download or read book Visual merchandising written by Karin Zaghi and published by FrancoAngeli. This book was released on 2023-10-06T00:00:00+02:00 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1302.1.8
Book Synopsis Marketing en el punto de venta by : Ricardo Palomares Borja
Download or read book Marketing en el punto de venta written by Ricardo Palomares Borja and published by ESIC Editorial. This book was released on 2013 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué hacen los que más venden? Sin duda son muchos los factores que determinan el éxito para vender más en el comercio minorista. Con el propósito de definir, analizar y valorar los factores que contribuyen a aumentar las ventas, esta obra pone de manifiesto los cien parámetros que constituyen las ideas clave, donde se generan las estrategias en las que se basan las empresas de retail de éxito, para vender más, siendo más rentables y competitivas. En la actualidad el comercio minorista se enfrenta a uno de los mayores retos de su larga historia, motivado por factores de carácter económico tecnológico y social. La aparición de nuevas tecnologías han impulsado nuevas formas comerciales a través del comercio online y otras fórmulas interactivas de comunicación desarrolladas mediante técnicas de inbound marketing, dando lugar a un nuevo paradigma, sin olvidar que el consumidor impone cada vez más, nuevas y complejas formas para poder llegar a venderle, más allá de satisfacer sus necesidades y deseos, tratando de emocionarle mediante experiencias agradables en el punto de venta que susciten a los cinco sentidos para lograr sensaciones memorables. Esta obra supone en sí misma, un documento de análisis y valoración basado en la gestión estratégica del punto de venta y visual merchandising, para poder detectar e identificar los puntos críticos o desfavorables tratando de mejorar su posición competitiva, así como potenciar ciertas áreas o posiciones favorables y óptimas para aumentar la eficacia, mediante la elaboración y consecución de un plan de acción estratégico, que se irá generando como resultado del análisis y la valoración de los cien factores clave, en los que se basa el contenido de esta obra. Índice Localización y entorno del punto de venta.- Arquitectura del punto de venta.- Política de surtido eficiente.- Estrategias de localización y presentación.- Política de comunicación en el punto de venta.- Política de promoción en el punto de venta.- Atmósfera del punto de venta.- Política de promoción en el punto de venta.- Bibliografía.
Book Synopsis Shopper Marketing by : Anuor Aguilar
Download or read book Shopper Marketing written by Anuor Aguilar and published by Alpha Editorial. This book was released on 2016-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper marketing es un libro que muchos estábamos necesitando. Tener claro lo que el consumidor espera de las marcas en el punto de venta es clave, al momento de generar valor en este entorno. Anuor Aguilar no solo nos genera valor definiendo claramente quién es un shopper, sino agrega mayor valor al volcar en este libro su experiencia multicultural de más de veinte años en una de las compañías globales que mejor maneja el punto de venta: Nestlé. Un buen libro y un buen storyteller es lo que usted tiene en sus manos.
Book Synopsis Store Design and Visual Merchandising, Second Edition by : Claus Ebster
Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Book Synopsis Visual merchandising and display by : Martin M. Pegler
Download or read book Visual merchandising and display written by Martin M. Pegler and published by . This book was released on 1983 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Motivational Strategies in the Language Classroom by : Zoltán Dörnyei
Download or read book Motivational Strategies in the Language Classroom written by Zoltán Dörnyei and published by Cambridge University Press. This book was released on 2001 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes a pratical approach to teaching motivational strategies in the language classroom, and gives the teacher 35 motivational strategies that they can use with language learners.
Book Synopsis Police Problem Solving by : Quint Thurman
Download or read book Police Problem Solving written by Quint Thurman and published by Routledge. This book was released on 2014-09-25 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a balanced approach to problem-solving issues in a complex and changing world, this book focuses specifically on the subject of problem solving in policing. Featured selections include chapters on domestic security, disorderly youth, auto theft, prostitution, gang delinquency and crime in public housing. Other notable selections discuss the role of supervising police personnel engaged in problem solving, advances in using this approach in criminal investigations, solving serial crimes, preparing for terrorism, and developing patrol officers as effective first responders to active violence.
Book Synopsis Research Perspectives on English for Academic Purposes by : Matthew Peacock
Download or read book Research Perspectives on English for Academic Purposes written by Matthew Peacock and published by Cambridge University Press. This book was released on 2001-03-15 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of specially commissioned articles examines theory and practice in EAP.
Book Synopsis Negotiated Interaction in Target Language Classroom Discourse by : Jamila Boulima
Download or read book Negotiated Interaction in Target Language Classroom Discourse written by Jamila Boulima and published by John Benjamins Publishing. This book was released on 1999-06-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses some of the most fundamental questions that can be asked about target language (TL) acquisition in the classroom context, namely 1. What is negotiated interaction? 2. What are the main discourse functions of negotiated interaction? 3. How frequent is negotiated interaction in TL classrooms, and does this frequency vary by proficiency level? 4. To what extent does the initiation of negotiation overlap with the negotiation of power in such a setting of unequal-power discourse as the TL classroom? The negotiation process allows TL learners to obtain ‘comprehensible input’, to receive ‘negative input’, and to produce ‘comprehensible output’. Since these are key variables in the acquisition process, by researching the negotiation work occurring in TL classroom discourse, the book fully contributes to the understanding of the process of interlanguage development in TL classrooms and thereby has major implications for TL teaching and teacher training. The book also contributes to further the understanding of negotiated interaction from a sociolinguistic standpoint: the asymmetrical nature of negotiation work in TL classrooms reflects the role and power relationships, the social organization, as well as the tacit interactional and cultural rules that seem to be at work in the TL classroom context.
Book Synopsis Teaching Other Subjects Through English - Resource Books for Teachers by : Sheelagh Deller
Download or read book Teaching Other Subjects Through English - Resource Books for Teachers written by Sheelagh Deller and published by Oxford University Press. This book was released on 2013-01-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: CLIL (Content and Language Integrated Learning) has attracted great interest in recent years, especially in Europe but increasingly more widely in the world. This book provides practical, classroom-tested activities that can be used when teaching any subject.
Book Synopsis Emotion Talk Across Corpora by : M. Bednarek
Download or read book Emotion Talk Across Corpora written by M. Bednarek and published by Springer. This book was released on 2008-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers new insights into how English speakers talk about their own and others' emotions. Using statistical evidence and corpus-linguistic methods, but also qualitative text analyses, the author examines how expressions that describe emotions are employed in a large corpus of conversational, newspaper, fictional and academic English.
Book Synopsis 'Miscommunication' and Problematic Talk by : Nikolas Coupland
Download or read book 'Miscommunication' and Problematic Talk written by Nikolas Coupland and published by SAGE Publications, Incorporated. This book was released on 1991 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language use and communication are pervasively and even intrinsically flawed, partial and problematic - this is the contention of this volume, which explores failures in interpersonal communication. Rather than approaching communication in terms of competence, effectiveness, efficiency and satisfaction, the contributors reassess key social contexts in terms of miscommunication rather than communication, failure rather than success. They provide an integrative overview of research in defined social contexts, highlighting particular social groups, social situations and communicative modes. The elderly, children, non-native speakers, medical personnel and the disabled are among those discussed.
Book Synopsis Evaluation in Context by : Geoff Thompson
Download or read book Evaluation in Context written by Geoff Thompson and published by John Benjamins Publishing Company. This book was released on 2014-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now an acknowledged fact in the world of linguistics that the concept of evaluation is crucial, and that there is very little – if any – discourse that cannot be analyzed through the prism of its evaluative content. This book presents some of the latest developments in the study of this phenomenon. Released more than a decade later than Hunston and Thompson’s (2000) Evaluation in Text, Evaluation in Context is designed as its sequel, in an attempt to continue, update and extend the different avenues of research opened by the earlier work. Both theoretical and empirical studies on the topic are presented, with the intention of scrutinizing as many of its dimensions as possible, by not only looking at evaluative texts, but also considering the aspects of the discursive context that affect the final evaluative meaning at both the production and reception stages of the evaluative act. The editors’ main objective has been to gather contributions which investigate the manifold faces and phases of evaluation by presenting a wide variety of perspectives that include different linguistic theories (e.g. Axiological Semantics, Functionalism or Politeness Theory), different levels of linguistic description (e.g. phonological, lexical or semantic), and different text types and contexts (e.g. the evaluation found in ironic discourse, the multimodality of media discourse or the world of politics, just to name a few). The volume can be of use not only for scholars who study the evaluative function of language, but also for students who wish to pursue research in the area.
Book Synopsis Classroom Management Techniques by : Jim Scrivener
Download or read book Classroom Management Techniques written by Jim Scrivener and published by Cambridge University Press. This book was released on 2012-02-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Classroom Management Techniques offers a huge range of down-to-earth, practical techniques that will help teachers make the most of their teaching space and get students working in more focused ways. The book helps teachers anticipate and avoid problems in the classroom, allowing more time to be devoted to useful, meaningful activities."--Publisher.
Book Synopsis Culturally Speaking by : Helen Spencer-Oatey
Download or read book Culturally Speaking written by Helen Spencer-Oatey and published by A&C Black. This book was released on 2004-06-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the theory of "politeness" as a springboard, Culturally Speaking develops a new framework for analyzing interactions. The book examines both comparative and interactive aspects of cross-cultural communication through a variety of disciplines, theories, and empirical data. Anyone interested in exploring intercultural communication will find this volume lucid and insightful.
