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Visual Merchandising And Purchasing Behavior For High Involvement Products
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Book Synopsis Visual Merchandising and Purchasing Behavior for High Involvement Products by : Dr. Neha Mehta
Download or read book Visual Merchandising and Purchasing Behavior for High Involvement Products written by Dr. Neha Mehta and published by . This book was released on 2015 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of their products. Hence, competition in this category is increasing rapidly. This product category is such that other than technological differentiation there can be little means to differentiate them from competitors. In addition, customers think many factors before purchasing these products like price, brand, etc. This study was undertaken to find out whether visual product display and other display criteria affect the purchase behavior of customers of electronic product category, as it is a high involvement products (HIP). The dimensions of visual display that were taken for study of this topic were window display, store front, merchandise presentation, store layout and organization, shelf display, floor merchandise, wall mount display, experience, signages/graphics and store environment and it is found that window display and store front have impact on purchase behavior of consumers.
Book Synopsis Store Design and Visual Merchandising, Second Edition by : Claus Ebster
Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Book Synopsis WHY OF THE BUY by : PATRICIA MINK. RATH
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior by : Diah Octaviany Nur Sabrina and Suresh Kumar
Download or read book Visual Merchandising, Sales Promotion, and Credit Card Usage Influence Impulse Buying Behavior written by Diah Octaviany Nur Sabrina and Suresh Kumar and published by Rasibook. This book was released on 2020-03-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Book Synopsis Visual Merchandising and Consumer Buying Behavior by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Buying Behavior written by Dr. Neha Mehta and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture. Dimensions of visual merchandising taken for study of this topic were window display, store front, mannequin display, floor merchandising, merchandise display, store layout and organization, creative style and trend co-ordination, signage/graphics, store atmosphere. It is found that few dimensions of visual merchandising do affect buying behavior. Window display affects buying behavior for both product categories. Mannequin display is important visual merchandising dimension is found to impact customer's apparel buying behavior. While, store front, shelf display (in merchandise display) and creative combination of colour (in creative style and trend co-ordination) giving new design ideas for home impacts customer's buying behavior for furniture category. Note: The full paper is uploaded with the permission of the publisher GBATA. The copyright of the paper rests with the publishers who have made the paper available on the internet. For the commercial use of paper permission from publisher is needed.
Book Synopsis MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB by : Dr. Komaldeep Kaur Randhawa
Download or read book MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB written by Dr. Komaldeep Kaur Randhawa and published by Shashwat Publication. This book was released on 2023-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
Book Synopsis Promotion in the Merchandising Environment by : Kristen K. Swanson
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2016-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Book Synopsis Impact of Visual Merchandising on Consumer Behavior by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Behavior written by Dr. Neha Mehta and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the area in which they can differentiate themselves is store presentation in terms of visual merchandising. To study which dimensions have an impact on purchase behavior of consumers, this study is undertaken. By analyzing the impact of various dimensions of merchandising display such as window display, store front, merchandise presentation, store layout and organization, creative style and trend co-ordination, signages/graphics and store environment, it is found that window display, store front, store layout and organization (shelf display) and creative style and trend co-ordination have impact on purchase behavior of consumers.
Book Synopsis The Role of Visual Merchandising in Apparel Purchase Decision by : M.Krishna kumar
Download or read book The Role of Visual Merchandising in Apparel Purchase Decision written by M.Krishna kumar and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As retail business is moving towards new phases, the emphasis is slowly changing from the product to the space -- the store -- where all the things happen. The shopping ambience becomes so important now, with retailers being interested in giving their stores a contemporary and consumer friendly design. Consumer behavior, which was earlier termed as 'overt behavior', is a continuous consumption process related to pre-purchase, purchase and post-purchase issues. A store has to display the product in a way that it attracts the customer. Visual merchandising is an art of displaying the things in an attractive way so that it could attract the attention of the customer and persuade them to buy the product. An effective visual merchandising will play a significant role in the consumers' purchase decision. This paper investigates the attitude of consumers towards visual merchandising in apparel purchase decision.
Download or read book No-Fail Retail written by Regina Blessa and published by iUniverse. This book was released on 2015-11-24 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a practical approach to ensuring your retail stores success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force. Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources. Learn how to: pick the best location to locate a store; make your exterior design inviting; set up an ideal atmosphere for purchasing; understand about gondola arrangement and planograms; analyze your customers conduct different types of promotions.
Book Synopsis Visual Merchandising and Consumer Demography by : Dr. Neha Mehta
Download or read book Visual Merchandising and Consumer Demography written by Dr. Neha Mehta and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on consumers' impulse buying behavior. Indian retail is one of the fastest growing markets in the world. Modern and online retail business is growing tremendously with growing lifestyle of Indians. There are increased number of international brands entering the country and national brands penetrating the market. Consumers are becoming savvy in terms of their purchase decision. There is a trend that consumers see the product in physical channel compare price online and buy through channel which offers same product at lesser price. Omni channel makes it more difficult for retailers especially in physical channels to hold customers in their stores and lead them to buy. Hence, this study was conducted to find out relationship between factors of visual merchandising and consumer demography. Variables of visual merchandising under study were window display, in-store form/mannequin display, floor display, promotional signage. From the analysis it is found that there is weak relation of attractive window display with different age groups, gender, and income. Other than window display, the impact of visual merchandising on consumer behavior is almost irrelevant with respect to gender, age, education, monthly income, and education of consumers and, therefore retailers should, in general, create very impressive visual displays for all types of footfalls in the store. If a marketer tries to enhance the display of their stores, making the stores more creatively attractive, it will impact consumers to get into stores, remain there for some time and influence their impulse buying behavior to make them buy from the stores.
Book Synopsis Visual Merchandising by : Karin Zaghi
Download or read book Visual Merchandising written by Karin Zaghi and published by EGEA spa. This book was released on 2019-02-20T00:00:00+01:00 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for that experience. This book is for people who deal with communication – for the store and in the store – distributors, agencies, and university students in Master’s programs, along with all those interested in Marketing, Communication, or Retailing.
Download or read book Silent Selling written by Judy Bell and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Book Synopsis Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology by : Dr. Neha Mehta
Download or read book Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology written by Dr. Neha Mehta and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick and mortar retail stores. In such a scenario visual merchandising combined with sales promotion schemes may become one of the important tools to attract consumers into these stores. In India, the effective utilization of visual merchandising as tools for promoting electronics goods' sale has been not so effective. Most of the retailers do not focus on advanced product display techniques. This research is focused on finding the impact of visual merchandising on consumer buying behavior for electronics goods. It also suggests utilization of technology to enhance the effectiveness of visual display. Eight independent variables namely window display, store front, shelf display, wall mount display, counter top display, electronic center rack, signages/graphics and store atmosphere, have been studied to trace their impact on the dependent variable viz. the consumer perception regarding the store image for visual merchandising. From the analysis it was found that customers have unique and different perception for visual merchandising of different stores. Atmospherics of one outlet and shelf display of another outlet have strong perception or image, rest variables do not have strong positioning in customers' mind regarding visual merchandising. Retailers, therefore, must use better visual display techniques to lure customers into their stores. The application of usual tools of visual merchandising needs to be enhanced along with the usage of latest technology such as interactive screens and digital LED/LCD screens which not only display store's products but also highlight the product features to give better customer experience and ease to understand the technical aspects of the products resulting in greater number of footfalls and enhanced sales of the stores.
Book Synopsis Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries by : Iresha Madushani
Download or read book Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries written by Iresha Madushani and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many factors affecting to the purchasing behavior of the customers. I n the modern world most of the consumers paying attention on the strategies of seller. As a result, the purpose of this prospective conceptual study is to identify past scholar's findings on how Visual Merchandising (VM), Price Premium (PP), and Ethnocentrism are used as marketing strategies in various industries. Mainly focusing on the apparel industry on visual merchandising and premium pricing for B2B selling and luxury brands. And ethnocentrism how influencing for marketing. The focus of this research is on the Sri Lankan context. Furthermore, the report will analyze certain global context. There are three sections to this study. The first part about visual merchandising, second part for premium pricing and third part for ethnocentrism.
Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Fashion Advertising and Promotion by : Jay Diamond
Download or read book Fashion Advertising and Promotion written by Jay Diamond and published by Fairchild Books & Visuals. This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
