Visionary Marketing

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Visionary Marketing

Author : Ritesh Chaube
Publisher : stanfis llc dba 200k mba
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)

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Book Synopsis Visionary Marketing by : Ritesh Chaube

Download or read book Visionary Marketing written by Ritesh Chaube and published by stanfis llc dba 200k mba. This book was released on with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a longtime fan of business books, I realized that there is a huge problem. There are tons of books out there on business advice. But, all of them throw information at readers in bits and pieces. These book address one small specific area of business without tying it correctly into the big picture or considering the effects of their localized advice on the larger business. This is huge problem that no one is taking the effort to address. Until now. This book changes everything. This book ties everything into the big picture and makes groundbreaking information accessible to everyday people who face real business problems. All of this in a format that is easy to read and easy to understand. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing: Kellogg School of Management. This book will unleash a visionary approach to marketing using everything I have learned through continued education, research, and years of professional experience. What is different about companies that succeed wildly compared to those that don’t? Is success in business largely luck or is it possible to significantly tilt the odds in your favor? This book answers these important questions. This book cuts through the noise and confusion abound in the business world and presents an actionable playbook that details how to lay the foundation for a winning business. A winning business that grows vigorously on minimal marketing and leaves the completion in the dust.

The Visionary Brand

Author : Bryan Smeltzer
Publisher : LiquidMind Press
ISBN 13 : 1737188112
Total Pages : 235 pages
Book Rating : 4.7/5 (371 download)

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Book Synopsis The Visionary Brand by : Bryan Smeltzer

Download or read book The Visionary Brand written by Bryan Smeltzer and published by LiquidMind Press. This book was released on 2022-02-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand

Visionary Pricing

Author : Gerald E. Smith
Publisher : Emerald Group Publishing
ISBN 13 : 178052997X
Total Pages : 384 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Visionary Pricing by : Gerald E. Smith

Download or read book Visionary Pricing written by Gerald E. Smith and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

Visionary marketing for the 21st century

Author : Australia and New Zealand Marketing Academy
Publisher :
ISBN 13 : 9780868579931
Total Pages : 120 pages
Book Rating : 4.5/5 (799 download)

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Book Synopsis Visionary marketing for the 21st century by : Australia and New Zealand Marketing Academy

Download or read book Visionary marketing for the 21st century written by Australia and New Zealand Marketing Academy and published by . This book was released on 2000 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Tech-Powered Sales

Author : Justin Michael
Publisher : HarperCollins Leadership
ISBN 13 : 1400226538
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Tech-Powered Sales by : Justin Michael

Download or read book Tech-Powered Sales written by Justin Michael and published by HarperCollins Leadership. This book was released on 2021-06-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!

Magnetic Marketing

Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)

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Book Synopsis Magnetic Marketing by : Dan S. Kennedy

Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Visionary Marketing

Author : Rudy Moenaert
Publisher : Lannoo Publishers (Acc)
ISBN 13 : 9789020976984
Total Pages : 0 pages
Book Rating : 4.9/5 (769 download)

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Book Synopsis Visionary Marketing by : Rudy Moenaert

Download or read book Visionary Marketing written by Rudy Moenaert and published by Lannoo Publishers (Acc). This book was released on 2009-01-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a blueprint for how companies can achieve growth in the 21st century.

Advanced Marketing Management

Author : Nikolaos Dimitriadis
Publisher : Kogan Page Publishers
ISBN 13 : 0749480386
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Advanced Marketing Management by : Nikolaos Dimitriadis

Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

The Market Makers

Author : Peter Scott
Publisher : Oxford University Press
ISBN 13 : 0191086347
Total Pages : 388 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The Market Makers by : Peter Scott

Download or read book The Market Makers written by Peter Scott and published by Oxford University Press. This book was released on 2017-09-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.

Making Marketing Happen

Author : Brian Smith
Publisher : Routledge
ISBN 13 : 1136386734
Total Pages : 395 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Making Marketing Happen by : Brian Smith

Download or read book Making Marketing Happen written by Brian Smith and published by Routledge. This book was released on 2006-08-11 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation. The book has been designed for those practising managers who need more than the planning text book. It will tell you: * Why attempts at planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy making processes * How to design the right process for your company and your market * How to know if the strategy you make is strong before you implement it.

Visionary Marketing

Author : Ritesh Premchand Chaube
Publisher :
ISBN 13 : 9781513649788
Total Pages : 224 pages
Book Rating : 4.6/5 (497 download)

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Book Synopsis Visionary Marketing by : Ritesh Premchand Chaube

Download or read book Visionary Marketing written by Ritesh Premchand Chaube and published by . This book was released on 2019-04-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a longtime fan of business books, I realized that there is a huge problem. There are tons of books out there on business advice. But, all of them throw information at readers in bits and pieces. These books address one small specific area of business without tying it correctly into the big picture or considering the effects of their localized advice on the larger business. This is huge problem that no one is taking the effort to address. Until now. This book changes everything. It ties everything into the big picture and makes groundbreaking information accessible to everyday people who face real business problems. All of this in a format that is easy to read and easy to understand. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing: Kellogg School of Management. This book will unleash a visionary approach to marketing using everything I have learned through continued education, research, and years of professional experience. What is different about companies that succeed wildly compared to those that don't? Is success in business largely luck or is it possible to significantly tilt the odds in your favor? This book answers these important questions. This book cuts through the noise and confusion abound in the business world and presents an actionable playbook that details how to lay the foundation for a winning business. A winning business that grows vigorously on minimal marketing and leaves the completion in the dust. Note: This book is a selective adaption of ideas presented in my first book, 'Everything I learned at $200,000 MBA about Marketing'. So, if you are buying this book, skip the first book.

Strategic Marketing Planning

Author : Colin Gilligan
Publisher : Routledge
ISBN 13 : 1856176177
Total Pages : 552 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Strategic Marketing Planning by : Colin Gilligan

Download or read book Strategic Marketing Planning written by Colin Gilligan and published by Routledge. This book was released on 2009 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Heuristic and Optimization for Knowledge Discovery

Author : Abbass, Hussein A.
Publisher : IGI Global
ISBN 13 : 1591400171
Total Pages : 296 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Heuristic and Optimization for Knowledge Discovery by : Abbass, Hussein A.

Download or read book Heuristic and Optimization for Knowledge Discovery written by Abbass, Hussein A. and published by IGI Global. This book was released on 2001-07-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the large amount of data stored by many organizations, capitalists have observed that this information is an intangible asset. Unfortunately, handling large databases is a very complex process and traditional learning techniques are expensive to use. Heuristic techniques provide much help in this arena, although little is known about heuristic techniques. Heuristic and Optimization for Knowledge Discovery addresses the foundation of this topic, as well as its practical uses, and aims to fill in the gap that exists in current literature.

Branding and Positioning in Base of the Pyramid Markets in Africa

Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 152 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Branding and Positioning in Base of the Pyramid Markets in Africa by : Charles Blankson

Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Globalization and Socio-Cultural Processes in Contemporary Africa

Author : Eunice N. Sahle
Publisher : Springer
ISBN 13 : 1137519142
Total Pages : 287 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Globalization and Socio-Cultural Processes in Contemporary Africa by : Eunice N. Sahle

Download or read book Globalization and Socio-Cultural Processes in Contemporary Africa written by Eunice N. Sahle and published by Springer. This book was released on 2016-04-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In different but complementary ways, the chapters in this collection provide a deeper understanding of socio-cultural processes in various parts of the African continent. They do so in the context of contemporary mediated processes of globalization, and emphasize the agency of Africans.

Making the World Global

Author : Isaac A. Kamola
Publisher : Duke University Press
ISBN 13 : 1478005610
Total Pages : 179 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Making the World Global by : Isaac A. Kamola

Download or read book Making the World Global written by Isaac A. Kamola and published by Duke University Press. This book was released on 2019-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following World War II the American government and philanthropic foundations fundamentally remade American universities into sites for producing knowledge about the world as a collection of distinct nation-states. As neoliberal reforms took hold in the 1980s, visions of the world made popular within area studies and international studies found themselves challenged by ideas and educational policies that originated in business schools and international financial institutions. Academics within these institutions reimagined the world instead as a single global market and higher education as a commodity to be bought and sold. By the 1990s, American universities embraced this language of globalization, and globalization eventually became the organizing logic of higher education. In Making the World Global Isaac A. Kamola examines how the relationships among universities, the American state, philanthropic organizations, and international financial institutions created the conditions that made it possible to imagine the world as global. Examining the Center for International Studies, Harvard Business School, the World Bank, the Social Science Research Council, and NYU, Kamola demonstrates that how we imagine the world is always symptomatic of the material relations within which knowledge is produced.