Virtual Consumption

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Digital Virtual Consumption

Author : Mike Molesworth
Publisher : Routledge
ISBN 13 : 1136292837
Total Pages : 240 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Digital Virtual Consumption by : Mike Molesworth

Download or read book Digital Virtual Consumption written by Mike Molesworth and published by Routledge. This book was released on 2013-05-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Virtual Social Identity and Consumer Behavior

Author :
Publisher : M.E. Sharpe
ISBN 13 : 0765641933
Total Pages : 249 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Virtual Social Identity and Consumer Behavior by :

Download or read book Virtual Social Identity and Consumer Behavior written by and published by M.E. Sharpe. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Virtual Social Identity and Consumer Behavior

Author : Natalie T. Wood
Publisher : Routledge
ISBN 13 : 1317452577
Total Pages : 230 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Virtual Social Identity and Consumer Behavior by : Natalie T. Wood

Download or read book Virtual Social Identity and Consumer Behavior written by Natalie T. Wood and published by Routledge. This book was released on 2014-12-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Online Consumer Behavior

Author : Angeline Close Scheinbaum
Publisher : Routledge
ISBN 13 : 1136342214
Total Pages : 402 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Online Consumer Behavior by : Angeline Close Scheinbaum

Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Online Consumer Behavior

Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Gender Considerations in Online Consumption Behavior and Internet Use

Author : English, Rebecca
Publisher : IGI Global
ISBN 13 : 1522500111
Total Pages : 318 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Gender Considerations in Online Consumption Behavior and Internet Use by : English, Rebecca

Download or read book Gender Considerations in Online Consumption Behavior and Internet Use written by English, Rebecca and published by IGI Global. This book was released on 2016-03-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Author : Eastin, Matthew S.
Publisher : IGI Global
ISBN 13 : 1605667935
Total Pages : 770 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by : Eastin, Matthew S.

Download or read book Handbook of Research on Digital Media and Advertising: User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Virtual Gender

Author : Alison Adam
Publisher : Routledge
ISBN 13 : 1134570058
Total Pages : 353 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Virtual Gender by : Alison Adam

Download or read book Virtual Gender written by Alison Adam and published by Routledge. This book was released on 2005-08-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: As yet there has been relatively little published on women's activities in relation to new digital technologies. Virtual Gender brings together theoretical perspectives from feminist theory, the sociology of technology and gender studies with well designed empirical studies to throw new light on the impact of ICTs on contemporary social life. A line-up of authors from around the world looks at the gender and technology issues related to leisure, pleasure and consumption, identity and self. Their research is set against a backcloth of renewed interest in citizenship and ethics and how these concepts are recreated in an on-line situation, particularly in local settings. With chapters on subjects ranging from gender-switching on-line, computer games, and cyberstalking to the use of the domestic telephone, this stimulating collection challenges the stereotype of woman as a passive victim of technology. It offers new ways of looking at the many dimensions in which ICTs can be said to be gendered and will be a rich resource for students and teachers in this expanding field of study.

Transformative Consumer Research for Personal and Collective Well-being

Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1848728522
Total Pages : 768 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Transformative Consumer Research for Personal and Collective Well-being by : David Glen Mick

Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.

Virtual Influencers

Author : Esperanza Miyake
Publisher : Taylor & Francis
ISBN 13 : 1040097944
Total Pages : 207 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Virtual Influencers by : Esperanza Miyake

Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608703
Total Pages : 190 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

The Routledge Companion to Digital Consumption

Author : Rosa Llamas
Publisher : Routledge
ISBN 13 : 113625336X
Total Pages : 613 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Digital Consumption by : Rosa Llamas

Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Regulating the Crypto Economy

Author : Iris H-Y Chiu
Publisher : Bloomsbury Publishing
ISBN 13 : 1509935762
Total Pages : 281 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Regulating the Crypto Economy by : Iris H-Y Chiu

Download or read book Regulating the Crypto Economy written by Iris H-Y Chiu and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the building of a crypto economy as an alternative economic space and discusses how the crypto economy should be governed. The crypto economy is examined in its productive and financialised aspects, in order to distil the need for governance in this economic space. The author argues that it is imperative for regulatory policy to develop the economic governance of the blockchain-based business model, in order to facilitate economic mobilisation and wealth creation. The regulatory framework should cater for a new and unique enterprise organisational law and the fund-raising and financing of blockchain-based development projects. Such a regulatory framework is crucially enabling in nature and consistent with the tenets of regulatory capitalism. Further, the book acknowledges the rising importance of private monetary orders in the crypto economy and native payment systems that do not rely on conventional institutions for value transfer. A regulatory blueprint is proposed for governing such monetary orders as 'commons' governance. The rise of Decentralised Finance and other financial innovations in the crypto economy are also discussed, and the book suggests a framework for regulatory consideration in this dynamic landscape in order to meet a balance of public interest objectives and private interests. By setting out a reform agenda in relation to economic and financial governance in the crypto economy, this forward-looking work argues for the extension of 'regulatory capitalism' to this perceived 'wild west' of an alternative economic space. It advances the message that an innovative regulatory agenda is needed to account for the economically disruptive and technologically transformative developments brought about by the crypto economy.

Entertainment Computing - ICEC 2007

Author : Lizhuang Ma
Publisher : Springer Science & Business Media
ISBN 13 : 3540748725
Total Pages : 506 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Entertainment Computing - ICEC 2007 by : Lizhuang Ma

Download or read book Entertainment Computing - ICEC 2007 written by Lizhuang Ma and published by Springer Science & Business Media. This book was released on 2007-08-28 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 6th International Conference on Entertainment Computing, ICEC 2007. The papers are organized in topical sections on augmented, virtual and mixed reality, computer games, image processing, mesh and modeling, digital storytelling and interactive systems, sound, music and creative environments, video processing, rendering, computer animation and networks, game based interfaces, as well as robots and cyber pets.

New Technologies, Development and Application VI

Author : Isak Karabegovic
Publisher : Springer Nature
ISBN 13 : 3031347218
Total Pages : 595 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis New Technologies, Development and Application VI by : Isak Karabegovic

Download or read book New Technologies, Development and Application VI written by Isak Karabegovic and published by Springer Nature. This book was released on 2023-05-29 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features papers focusing on the implementation of new and future technologies, which were presented at the International Conference on New Technologies, Development and Application, held at the Academy of Science and Arts of Bosnia and Herzegovina in Sarajevo on 22–24 June 2023. It covers a wide range of future technologies and technical disciplines, including complex systems such as Industry 4.0; patents in industry 4.0; robotics; mechatronics systems; automation; manufacturing; cyber-physical and autonomous systems; sensors; networks; control, energy, and renewable energy sources; automotive and biological systems; vehicular networking and connected vehicles; effectiveness and logistics systems, smart grids, nonlinear systems, power, social and economic systems, education, and IoT. This book is oriented towards Fourth Industrial Revolution “Industry 4.0”, which implementation will improve many aspects of human life in all segments and lead to changes in business paradigms and production models. Further, new business methods are emerging, transforming production systems, transport, delivery, and consumption, which need to be monitored and implemented by every company involved in the global market.

Qualitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Psychology Press
ISBN 13 : 1317690281
Total Pages : 352 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Qualitative Research Methods in Consumer Psychology by : Paul Hackett

Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.