Viral Rhetoric

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Viral Rhetoric

Author : Robert Samuels
Publisher : Springer Nature
ISBN 13 : 3030738957
Total Pages : 120 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Viral Rhetoric by : Robert Samuels

Download or read book Viral Rhetoric written by Robert Samuels and published by Springer Nature. This book was released on 2021-05-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard’s concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse. The book will help readers understand the potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations.

Viral Language

Author : Luke C. Collins
Publisher : Taylor & Francis
ISBN 13 : 1000961869
Total Pages : 210 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Viral Language by : Luke C. Collins

Download or read book Viral Language written by Luke C. Collins and published by Taylor & Francis. This book was released on 2023-09-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.

Swarms, Viral Writing, and the Local

Author : Carl Whithaus
Publisher : University of Pittsburgh Press
ISBN 13 : 0822990105
Total Pages : 0 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Swarms, Viral Writing, and the Local by : Carl Whithaus

Download or read book Swarms, Viral Writing, and the Local written by Carl Whithaus and published by University of Pittsburgh Press. This book was released on 2025-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Swarms, Viral Writing, and the Local examines the social and rhetorical dynamics around emerging writing technologies. Carl Whithaus argues that these dynamics work across networked publics as patterns of behavior and ways of interacting through and with multimodal texts. This rhetorical analysis of the production and reception of born-digital rhetoric shows the ongoing and evolving impacts of online public discourse that can lead to bad restaurant reviews or the subversion of democracy. It is a networked process that gains significance because of the interplay and tensions between the global and the local. As these texts are created, distributed, received, and then recreated and shared again in viral ways, different messages resonate across media ecologies. Whithaus documents how emerging social dynamics shape—and are shaped by—digital writing, reading, and distribution technologies.

Still Life with Rhetoric

Author : Laurie Gries
Publisher : University Press of Colorado
ISBN 13 : 0874219787
Total Pages : 351 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Still Life with Rhetoric by : Laurie Gries

Download or read book Still Life with Rhetoric written by Laurie Gries and published by University Press of Colorado. This book was released on 2015-04-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

The Routledge Handbook of Queer Rhetoric

Author : Jacqueline Rhodes
Publisher : Routledge
ISBN 13 : 1000567788
Total Pages : 678 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of Queer Rhetoric by : Jacqueline Rhodes

Download or read book The Routledge Handbook of Queer Rhetoric written by Jacqueline Rhodes and published by Routledge. This book was released on 2022-04-25 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Queer Rhetoric maps the ongoing becoming of queer rhetoric in the late twentieth and early twenty-first centuries, offering a dynamic overview of the history of and scholarly research in this field. The handbook features rhetorical scholarship that explicitly uses and extends insights from work in queer and trans theories to understand and critique intersections of rhetoric, gender, class, and sexuality. More important, chapters also attend to the intersections of constructs of queerness with race, class, ability, and neurodiversity. In so doing, the book acknowledges the many debts contemporary queer theory has to work by scholars of color, feminists, and activists, inside and outside the academy. The first book of its kind, the handbook traces and documents the emergence of this subfield within rhetorical studies while also pointing the way toward new lines of inquiry, new trajectories in scholarship, and new modalities and methods of analysis, critique, intervention, and speculation. This handbook is an invaluable resource for scholars, graduate students, and advanced undergraduate students studying rhetoric, communication, cultural studies, and queer studies.

Still Life with Rhetoric

Author : Laurie E. Gries
Publisher : University Press of Colorado
ISBN 13 : 145719354X
Total Pages : 351 pages
Book Rating : 4.4/5 (571 download)

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Book Synopsis Still Life with Rhetoric by : Laurie E. Gries

Download or read book Still Life with Rhetoric written by Laurie E. Gries and published by University Press of Colorado. This book was released on 2015-03-05 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Unruly Rhetorics

Author : Jonathan Alexander
Publisher : University of Pittsburgh Press
ISBN 13 : 0822986434
Total Pages : 296 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Unruly Rhetorics by : Jonathan Alexander

Download or read book Unruly Rhetorics written by Jonathan Alexander and published by University of Pittsburgh Press. This book was released on 2018-10-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What forces bring ordinary people together in public to make their voices heard? What means do they use to break through impediments to democratic participation? Unruly Rhetorics is a collection of essays from scholars in rhetoric, communication, and writing studies inquiring into conditions for activism, political protest, and public assembly. An introduction drawing on Jacques Rancière and Judith Butler explores the conditions under which civil discourse cannot adequately redress suffering or injustice. The essays offer analyses of “unruliness” in case studies from both twenty-first-century and historical sites of social-justice protest. The collection concludes with an afterword highlighting and inviting further exploration of the ethical, political, and pedagogical questions unruly rhetorics raise. Examining multiple modes of expression – embodied, print, digital, and sonic – Unruly Rhetorics points to the possibility that unruliness, more than just one of many rhetorical strategies within political activity, is constitutive of the political itself.

AIDS, Rhetoric, and Medical Knowledge

Author : Alex Preda
Publisher : Cambridge University Press
ISBN 13 : 9781139442701
Total Pages : 296 pages
Book Rating : 4.4/5 (427 download)

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Book Synopsis AIDS, Rhetoric, and Medical Knowledge by : Alex Preda

Download or read book AIDS, Rhetoric, and Medical Knowledge written by Alex Preda and published by Cambridge University Press. This book was released on 2004-11-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2005 book examines the formation of scientific knowledge about the AIDS epidemic in the 1980s and shows the broader cultural assumptions which grounded this knowledge. Alex Preda highlights the metaphors, narratives, and classifications which framed scientific hypotheses about the nature of the infectious agent and its transmission ways and compares these arguments with those used in the scientific knowledge about SARS. Through detailed rhetorical analysis of biomedical publications, the author shows how knowledge about epidemics is shaped by cultural narratives and categories of social thought. Preda situates his analysis in the broader frame of the world risk society, where scientific knowledge is called upon to support and shape public policies about prevention and health maintenance, among others. But can these policies avoid the influence of cultural narratives and of social classifications? The book shows how culture matters for prevention and health policies, as well as with respect to how scientific research is organized and funded.

As Seen on Twitter

Author : Tiffani Long
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (84 download)

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Book Synopsis As Seen on Twitter by : Tiffani Long

Download or read book As Seen on Twitter written by Tiffani Long and published by . This book was released on 2012 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded the presence of all four African-American rhetorical traditions used by Tweeters, as well as evolved forms of certain traditions. These findings provide evidence of a distinct Twitter community and prompt further research on the transfer of traditional oral rhetoric from offline communities to online communities.

The Routledge Handbook of Rhetoric and Power

Author : Nathan Crick
Publisher : Taylor & Francis
ISBN 13 : 1040130100
Total Pages : 626 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Rhetoric and Power by : Nathan Crick

Download or read book The Routledge Handbook of Rhetoric and Power written by Nathan Crick and published by Taylor & Francis. This book was released on 2024-10-04 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the first comprehensive disciplinary investigation into the relationship between rhetoric and power as it is expressed in different aspects of society. Providing conceptual and empirical foundations for the study of the relationship between different forms of rhetorical expression and diverse structures, practices, habits, and networks of power, The Routledge Handbook of Rhetoric and Power is divided into six parts: Theoretical Foundations Propaganda, Politics, and the State Resistance and Social Movements Culture, Society, and Identity Discourses of Technique and Organization Prospects for the Future The guiding principle of this handbook is that power represents a capacity for coordinated action grounded in specific historical, technological, political, and economic conditions. It suggests that rhetoric is an art that adapts to these conditions and finds ways to transform, create, or undermine these capacities in other people through self-conscious persuasion. Featuring contributions from key scholars, this accessibly written handbook will be an indispensable resource for researchers and students in the fields of rhetoric, writing studies, communication studies, political communication, and social justice.

Tracing Rhetoric and Material Life

Author : Bridie McGreavy
Publisher : Springer
ISBN 13 : 3319657119
Total Pages : 376 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Tracing Rhetoric and Material Life by : Bridie McGreavy

Download or read book Tracing Rhetoric and Material Life written by Bridie McGreavy and published by Springer. This book was released on 2017-11-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together three areas of scholarship and practice: rhetoric, material life, and ecology. The chapters build a multi-layered understanding of material life by gathering scholars from varied theoretical and critical traditions around the common theme of ecology. Emphasizing relationality, connectedness and context, the ecological orientation we build informs both rhetorical theory and environmentalist interventions. Contributors offer practical-theoretical inquiries into several areas - rhetoric’s cosmologies, the trophe, bioregional rhetoric’s, nuclear colonialism, and more - collectively forging new avenues of communication among scholars in environmental communication, communication studies, and rhetoric and composition. This book aims at inspiring and advancing ecological thinking, demonstrating its value for rhetoric and communication as well as for environmental thought and action.

Swarms, Viral Writing, and the Local

Author : Carl W. Whithaus
Publisher :
ISBN 13 : 9780822947950
Total Pages : 0 pages
Book Rating : 4.9/5 (479 download)

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Book Synopsis Swarms, Viral Writing, and the Local by : Carl W. Whithaus

Download or read book Swarms, Viral Writing, and the Local written by Carl W. Whithaus and published by . This book was released on 2024-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new addition to the University of Pittsburgh Press Composition, Literacy, and Culture series

COVID and...

Author : Emily Winderman
Publisher : MSU Press
ISBN 13 : 1609177355
Total Pages : 289 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis COVID and... by : Emily Winderman

Download or read book COVID and... written by Emily Winderman and published by MSU Press. This book was released on 2023-09-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid and . . . How To Do Rhetoric in a Pandemic is among the first edited collections to consider how rhetoric shapes Covid’s disease trajectory. Arguing that the circulation of any virus must be understood in tandem with the public communication accompanying it, this collection converses with interdisciplinary stakeholders also committed to the project of social wellness during pandemic times. With inventive ways of thinking about structural inequities in health, these essays showcase the forces that pandemic rhetoric exerts across health conditions, politics, and histories of social injustice.

Viral Behaviors

Author : Roberta Buiani
Publisher : Bloomsbury Publishing
ISBN 13 : 1350419435
Total Pages : 233 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Viral Behaviors by : Roberta Buiani

Download or read book Viral Behaviors written by Roberta Buiani and published by Bloomsbury Publishing. This book was released on 2024-08-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new era of global virology that requires novel methodologies to improve the comprehension of viruses and viral phenomena, Viral Behaviors explores the cultural, material, and artistic significance of viral agents. Across a rich variety of case studies stemming from different areas of interest-covering literature, the graphic arts and scientific visualization, as well as performance, installation and bioart-this book asks whether embracing the complexity of viruses, rather than obsessively measuring, dissecting, or precisely mapping their parts and manifestations, may provide new methodological directions in the intersection of scientific thinking and artistic practice. The book examines the struggles and successes of science and technology to tame the elusive nature and behavior of viruses, and the potential of art-based and cross-disciplinary collaborations to better communicate their complex making and intense entanglement with the world at large. Combining perspectives from art, philosophy, science and technology, it places biological and informational viruses alongside each other, revealing that, while the two types of agents affect the world in very different ways, their histories and manifestations contain surprising similarities that speak to a cultural continuum. Viral Behaviors unravels the extraordinary mobility of viruses across disciplines, and their intersection with all aspects of culture, rather than their import within one specific disciplinary realm. It shows how the numerous attempts by artists, scientists and professionals to tackle, represent and appropriate viruses, and their intricate dynamism, can lead to new nuanced and sophisticated understandings of these substances and their related phenomena, and reveals the contribution of non-measurable or non-traditional practices in their construction and dissemination.

Fifty Years of Rhetoric Society Quarterly

Author : Joshua Gunn
Publisher : Routledge
ISBN 13 : 1351611380
Total Pages : 353 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Fifty Years of Rhetoric Society Quarterly by : Joshua Gunn

Download or read book Fifty Years of Rhetoric Society Quarterly written by Joshua Gunn and published by Routledge. This book was released on 2018-05-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty Years of Rhetoric Society Quarterly: Selected Readings, 1968-2018 celebrates the semicentennial of Rhetoric Society Quarterly, bringing together the most influential essays included in the journal over the past fifty years. Assessed by members of the Rhetoric Society of America, this collection provides advanced undergraduate and graduate students with a balanced perspective on rhetorical theory and practice from scholars in both communication studies and rhetoric and writing studies. The volume covers a range of themes, from the history of rhetorical studies, writing and speaking pedagogy, and feminism, to the work of Kenneth Burke, the rhetoric of science, and rhetorical agency.

The Deep Ecology of Rhetoric in Mencius and Aristotle

Author : Douglas Robinson
Publisher : SUNY Press
ISBN 13 : 1438461070
Total Pages : 340 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis The Deep Ecology of Rhetoric in Mencius and Aristotle by : Douglas Robinson

Download or read book The Deep Ecology of Rhetoric in Mencius and Aristotle written by Douglas Robinson and published by SUNY Press. This book was released on 2016-05-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses philosophers Mencius and Aristotle as socio-ecological thinkers.

Mencius (385–303/302 BCE) and Aristotle (384–322 BCE) were contemporaries, but are often understood to represent opposite ends of the philosophical spectrum. Mencius is associated with the ecological, emergent, flowing, and connected; Artistotle with the rational, static, abstract, and binary. Douglas Robinson argues that in their conceptions of rhetoric, at least, Mencius and Aristotle are much more similar than different: both are powerfully socio-ecological, espousing and exploring collectivist thinking about the circulation of energy and social value through groups. The agent performing the actions of pistis, “persuading-and-being-persuaded,” in Aristotle and zhi, “governing-and-being-governed,” in Mencius is, Robinson demonstrates, not so much the rhetor as an individual as it is the whole group. Robinson tracks this collectivistic thinking through a series of comparative considerations using a theory that draws impetus from Arne Naess’s “ecosophical” deep ecology and from work on rhetoric powered by affective ecologies, but with details of the theory drawn equally from Mencius and Aristotle.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.