Viral Networks

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The Viral Network

Author : Theresa MacPhail
Publisher : Cornell University Press
ISBN 13 : 0801454883
Total Pages : 247 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Viral Network by : Theresa MacPhail

Download or read book The Viral Network written by Theresa MacPhail and published by Cornell University Press. This book was released on 2015-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.

Viral Networks

Author : Katherine Sorrels
Publisher : VT Publishing
ISBN 13 : 9781949373196
Total Pages : 266 pages
Book Rating : 4.3/5 (731 download)

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Book Synopsis Viral Networks by : Katherine Sorrels

Download or read book Viral Networks written by Katherine Sorrels and published by VT Publishing. This book was released on 2018-12-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also represents an important outcome of the longstanding partnership between the National Endowment for the Humanities (NEH) and the National Library of Medicine (NLM) with Virginia Tech (VT) as a key collaborator.The specific initiative which led to this book-Viral Networks: An Advanced Workshop in Digital Humanities and Medical History-was a landmark moment in the NEH/NLM partnership dating from 2012when these agencies signed an agreement to "bring together scholars, scientists, librarians, archivists, curators, technical information specialists, healthcare professionals, cultural heritage professionals, and others in the humanities and biomedical communities in order to share expertise and develop new research agendas representing the commitment of the NLM to supporting scholarship in medical history and digital humanities."Viral Networks represents true collaboration and commitment among a group of dedicated scholars, two federal agencies and their strategic partners, and one of America's most important public, land-grant, research universities. And this book represents such collaboration and commitment even more because it is available from VT Publishing in an open-access format, for all to appreciate as the studies therein engage undiscovered or underappreciated primary sources, push methodological boundaries to define and articulate new arguments, and chart new research trajectories. Indeed, this book defines the scholarly times in which its organizers conceived and published it as much as these times define the book itself.

Viral Marketing and Social Networks

Author : Maria Petrescu
Publisher : Business Expert Press
ISBN 13 : 1606498134
Total Pages : 139 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Viral Networks

Author : E. Thomas Ewing
Publisher :
ISBN 13 : 9781949373028
Total Pages : 266 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Viral Networks by : E. Thomas Ewing

Download or read book Viral Networks written by E. Thomas Ewing and published by . This book was released on 2018 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of original essays explores the power of network thinking and analysis for humanities research. Contributing authors are all scholars whose research focuses on a medical history topic--from the Black Death in fourteenth-century Provence to psychiatric hospitals in twentieth-century Alabama. The chapters take readers through a variety of situations in which scholars must determine if network analysis is right for their research; and, if the answer is yes, what the possibilities are for implementation. Along the way, readers will find practical tips on identifying an appropriate network to analyze, finding the best way to apply network analysis, and choosing the right tools for data visualization. All the chapters in this volume grew out of the 2018 Viral Networks workshop, hosted by the History of Medicine Division of the National Library of Medicine (NIH), funded by the Office of Digital Humanities of the National Endowment for the Humanities, and organized by Virginia Tech.

Viral

Author : Leonard Sweet
Publisher : WaterBrook
ISBN 13 : 0307459152
Total Pages : 242 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Viral by : Leonard Sweet

Download or read book Viral written by Leonard Sweet and published by WaterBrook. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how social media resources can be used to enhance relationships with fellow Christians and with God.

Going Viral

Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671292
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Viral Performance

Author : Miriam Felton-Dansky
Publisher : Northwestern University Press
ISBN 13 : 0810137178
Total Pages : 337 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Viral Performance by : Miriam Felton-Dansky

Download or read book Viral Performance written by Miriam Felton-Dansky and published by Northwestern University Press. This book was released on 2018-05-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital culture has occasioned a seismic shift in the discourse around contagion, transmission, and viral circulation. Yet theater, in the cultural imagination, has always been contagious. Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century. Its chapters rethink the Living Theatre’s Artaudian revolution through the lens of affect theory, bring fresh attention to General Idea’s media-savvy performances of the 1970s, explore the digital-age provocations of Franco and Eva Mattes and Critical Art Ensemble, and survey the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify to the age-old—and ever renewed—instinct that when people gather, something spreads. Performance, an art form requiring and relying on live contact, renders such spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas or gestures as directly as a viral marketer or a political movement would; rather, they undermine simplified forms of contagion while holding dialogue with the philosophical and popular discourses, old and new, that have surrounded viral culture. Viral Performance argues that the concept of the viral is historically deeper than immediate associations with the contemporary digital landscape might suggest, and far more intimately linked to live performance

Viral Behaviors

Author : Roberta Buiani
Publisher : Bloomsbury Publishing
ISBN 13 : 1350419435
Total Pages : 233 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Viral Behaviors by : Roberta Buiani

Download or read book Viral Behaviors written by Roberta Buiani and published by Bloomsbury Publishing. This book was released on 2024-08-22 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new era of global virology that requires novel methodologies to improve the comprehension of viruses and viral phenomena, Viral Behaviors explores the cultural, material, and artistic significance of viral agents. Across a rich variety of case studies stemming from different areas of interest-covering literature, the graphic arts and scientific visualization, as well as performance, installation and bioart-this book asks whether embracing the complexity of viruses, rather than obsessively measuring, dissecting, or precisely mapping their parts and manifestations, may provide new methodological directions in the intersection of scientific thinking and artistic practice. The book examines the struggles and successes of science and technology to tame the elusive nature and behavior of viruses, and the potential of art-based and cross-disciplinary collaborations to better communicate their complex making and intense entanglement with the world at large. Combining perspectives from art, philosophy, science and technology, it places biological and informational viruses alongside each other, revealing that, while the two types of agents affect the world in very different ways, their histories and manifestations contain surprising similarities that speak to a cultural continuum. Viral Behaviors unravels the extraordinary mobility of viruses across disciplines, and their intersection with all aspects of culture, rather than their import within one specific disciplinary realm. It shows how the numerous attempts by artists, scientists and professionals to tackle, represent and appropriate viruses, and their intricate dynamism, can lead to new nuanced and sophisticated understandings of these substances and their related phenomena, and reveals the contribution of non-measurable or non-traditional practices in their construction and dissemination.

Viral Loop

Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

Viral Loop

Author : Adam L. Penenberg
Publisher : Hachette Books
ISBN 13 : 1401394930
Total Pages : 367 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Viral Loop by : Adam L. Penenberg

Download or read book Viral Loop written by Adam L. Penenberg and published by Hachette Books. This book was released on 2009-10-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Viral Change

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776055
Total Pages : 422 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis Viral Change by : Leandro Herrero

Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

Social Network Analysis for Startups

Author : Maksim Tsvetovat
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449306462
Total Pages : 191 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Social Network Analysis for Startups by : Maksim Tsvetovat

Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

The Power of Networks

Author : Christopher G. Brinton
Publisher : Princeton University Press
ISBN 13 : 0691183309
Total Pages : 322 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Power of Networks by : Christopher G. Brinton

Download or read book The Power of Networks written by Christopher G. Brinton and published by Princeton University Press. This book was released on 2018-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible illustrated introducton to the networks we use every day, from Facebook and Google to WiFi and the Internet What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google’s Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and “fathers of the Internet” Vint Cerf and Bob Kahn.

Viral Pathogenesis

Author : Michael G. Katze
Publisher : Academic Press
ISBN 13 : 0128011742
Total Pages : 368 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Viral Pathogenesis by : Michael G. Katze

Download or read book Viral Pathogenesis written by Michael G. Katze and published by Academic Press. This book was released on 2015-12-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral Pathogenesis: From Basics to Systems Biology, Third Edition, has been thoroughly updated to cover topical advances in the evolving field of viral pathogenesis, while also providing the requisite classic foundational information for which it is recognized. The book provides key coverage of the newfound ability to profile molecular events on a system-wide scale, which has led to a deeper understanding of virus-host interactions, host signaling and molecular-interaction networks, and the role of host genetics in determining disease outcome. In addition, the content has been augmented with short chapters on seminal breakthroughs and profiles of their progenitors, as well as short commentaries on important or controversial issues in the field. Thus, the reader will be given a view of virology research with perspectives on issues such as biomedical ethics, public health policy, and human health. In summary, the third edition will give the student a sense of the exciting new perspectives on viral pathogenesis that have been provided by recent developments in genomics, computation, modeling, and systems biology. Covers all aspects of viral infection, including viral entry, replication, and release, as well as innate and adaptive immunity and viral pathogenesis Provides a fresh perspective on the approaches used to understand how viruses cause disease Features molecular profiling techniques, whole genome sequencing, and innovative computational methods Highlights the use of contemporary approaches and the insights they provide to the field

We Are What We Sell

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis We Are What We Sell by : Danielle Sarver Coombs

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Internet Mercenaries and Viral Marketing

Author : Mei Wu
Publisher : Business Science Reference
ISBN 13 : 9781466645783
Total Pages : 0 pages
Book Rating : 4.6/5 (457 download)

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Book Synopsis Internet Mercenaries and Viral Marketing by : Mei Wu

Download or read book Internet Mercenaries and Viral Marketing written by Mei Wu and published by Business Science Reference. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

The Cold Start Problem

Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.