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YouTube and Video Marketing

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 111820381X
Total Pages : 533 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Video Marketing Strategy

Author : Jon Mowat
Publisher : Kogan Page Publishers
ISBN 13 : 0749481587
Total Pages : 305 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Video Marketing Strategy by : Jon Mowat

Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Video Marketing For Dummies

Author : Kevin Daum
Publisher : John Wiley & Sons
ISBN 13 : 1118188764
Total Pages : 24 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Video Marketing For Dummies by : Kevin Daum

Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.

Video Marketing

Author : Jon Mowat
Publisher : Kogan Page Publishers
ISBN 13 : 1398601152
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Video Marketing by : Jon Mowat

Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

Video Content Analysis

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Video Content Analysis by : Fouad Sabry

Download or read book Video Content Analysis written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-05-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Video Content Analysis Video content analysis or video content analytics (VCA), also known as video analysis or video analytics (VA), is the capability of automatically analyzing video to detect and determine temporal and spatial events. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Video content analysis Chapter 2: Physical security Chapter 3: Closed-circuit television Chapter 4: Surveillance Chapter 5: Facial recognition system Chapter 6: Professional video over IP Chapter 7: Automatic number-plate recognition Chapter 8: Shot transition detection Chapter 9: Closed-circuit television camera Chapter 10: IP camera (II) Answering the public top questions about video content analysis. (III) Real world examples for the usage of video content analysis in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Video Content Analysis.

Video Content Analysis Using Multimodal Information

Author : Ying Li
Publisher : Springer Science & Business Media
ISBN 13 : 9781402074905
Total Pages : 226 pages
Book Rating : 4.0/5 (749 download)

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Book Synopsis Video Content Analysis Using Multimodal Information by : Ying Li

Download or read book Video Content Analysis Using Multimodal Information written by Ying Li and published by Springer Science & Business Media. This book was released on 2003-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Content Analysis Using Multimodal Information For Movie Content Extraction, Indexing and Representation is on content-based multimedia analysis, indexing, representation and applications with a focus on feature films. Presented are the state-of-art techniques in video content analysis domain, as well as many novel ideas and algorithms for movie content analysis based on the use of multimodal information. The authors employ multiple media cues such as audio, visual and face information to bridge the gap between low-level audiovisual features and high-level video semantics. Based on sophisticated audio and visual content processing such as video segmentation and audio classification, the original video is re-represented in the form of a set of semantic video scenes or events, where an event is further classified as a 2-speaker dialog, a multiple-speaker dialog, or a hybrid event. Moreover, desired speakers are simultaneously identified from the video stream based on either a supervised or an adaptive speaker identification scheme. All this information is then integrated together to build the video's ToC (table of content) as well as the index table. Finally, a video abstraction system, which can generate either a scene-based summary or an event-based skim, is presented by exploiting the knowledge of both video semantics and video production rules. This monograph will be of great interest to research scientists and graduate level students working in the area of content-based multimedia analysis, indexing, representation and applications as well s its related fields.

Social Video Content Delivery

Author : Zhi Wang
Publisher : Springer
ISBN 13 : 3319336525
Total Pages : 52 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Social Video Content Delivery by : Zhi Wang

Download or read book Social Video Content Delivery written by Zhi Wang and published by Springer. This book was released on 2016-06-02 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.

The Content, Impact, and Regulation of Streaming Video

Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375026
Total Pages : 424 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis The Content, Impact, and Regulation of Streaming Video by : Eli Noam

Download or read book The Content, Impact, and Regulation of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Content-Based Image and Video Retrieval

Author : Oge Marques
Publisher : Springer Science & Business Media
ISBN 13 : 9781402070044
Total Pages : 208 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Content-Based Image and Video Retrieval by : Oge Marques

Download or read book Content-Based Image and Video Retrieval written by Oge Marques and published by Springer Science & Business Media. This book was released on 2002-04-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content-Based Image And Video Retrieval addresses the basic concepts and techniques for designing content-based image and video retrieval systems. It also discusses a variety of design choices for the key components of these systems. This book gives a comprehensive survey of the content-based image retrieval systems, including several content-based video retrieval systems. The survey includes both research and commercial content-based retrieval systems. Content-Based Image And Video Retrieval includes pointers to two hundred representative bibliographic references on this field, ranging from survey papers to descriptions of recent work in the area, entire books and more than seventy websites. Finally, the book presents a detailed case study of designing MUSE–a content-based image retrieval system developed at Florida Atlantic University in Boca Raton, Florida.

YouTube and Video Marketing

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 0470577827
Total Pages : 1013 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

10 GRASPED Personas in Video Marketing

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis 10 GRASPED Personas in Video Marketing by : Steven Brough

Download or read book 10 GRASPED Personas in Video Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the evolving landscape of video marketing, highlighting the synergy of creativity, strategy, and analytics through the lens of key personas. This book demystifies the roles that drive successful video campaigns, offering a comprehensive guide to mastering visual storytelling and audience engagement. Distinct for its focus on the integral roles within video marketing, this guide illuminates the collaborative efforts and diverse expertise that fuel impactful video campaigns, from conception to execution and analysis. Embark on an exploration of video marketing, where the confluence of art and data breathes life into brand narratives. This journey unveils the architects of digital storytelling and their strategies for captivating audiences. List of Personas The Video Marketing Strategist The Videographer/Producer The Video Editor The Content Writer/Scriptwriter The Social Media Manager The Analytics Specialist These personas provide a framework for understanding the multifaceted approach to video marketing, showcasing the roles critical to creating, promoting, and analyzing video content in today's digital age.

Video Marketing Made Simple For Business Owners

Author : Raymond Wayne
Publisher : Estalontech
ISBN 13 : 883589672X
Total Pages : 224 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Video Marketing Made Simple For Business Owners by : Raymond Wayne

Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Content-Based Analysis of Digital Video

Author : Alan Hanjalic
Publisher : Springer Science & Business Media
ISBN 13 : 1402081154
Total Pages : 203 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Content-Based Analysis of Digital Video by : Alan Hanjalic

Download or read book Content-Based Analysis of Digital Video written by Alan Hanjalic and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content-Based Analysis Of Digital Video focuses on fundamental issues underlying the development of content access mechanisms for digital video. It treats topics that are critical to successfully automating the video content extraction and retrieval processes, and includes coverage of: - Video parsing, - Video content indexing and representation, - Affective video content analysis. In this well illustrated book the author integrates related information currently scattered throughout the literature and combines it with new ideas into a unified theoretical approach to video content analysis. The material also suggests ideas for future research. Systems developers, researchers and students working in the area of content-based analysis and retrieval of video and multimedia in general will find this book invaluable.

Moebius Library: The World of Edena

Author : Moebius
Publisher : Dark Horse Comics
ISBN 13 : 1506702163
Total Pages : 361 pages
Book Rating : 4.5/5 (67 download)

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Book Synopsis Moebius Library: The World of Edena by : Moebius

Download or read book Moebius Library: The World of Edena written by Moebius and published by Dark Horse Comics. This book was released on 2016-11-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working closely with Moebius Productions in France, Dark Horse is putting the work of a master storyteller back in print--with some material in English for the first time! Stel and Atan are interstellar investigators trying to find a lost space station and its crew. When they discover the mythical paradise planet Edena, their lives are changed forever. The long out-of-print Edena Cycle from Moebius gets a deluxe hardcover treatment! Moebius's World of Edena story arc is comprised of five chapters--Upon a Star, Gardens of Edena, The Goddess, Stel, and Sra--which are all collected here. A storyboard artist and designer (Alien, Tron, The Fifth Element, among many others) as well as comic book master, Moebius's work has influenced creators in countless fields. “Moebius is a master draftsman, a superb artist, and more—his vision is original and strong.” —George Lucas

The Ultimate Beginners Guide To Video Production

Author : Simon Charles
Publisher : Simon Charles
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Ultimate Beginners Guide To Video Production by : Simon Charles

Download or read book The Ultimate Beginners Guide To Video Production written by Simon Charles and published by Simon Charles. This book was released on 2022-08-27 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the massive boom in video communications there is no better time than now to learn how to create videos, all the techniques you will be taught can be applied to filming in a multitude of scenarios because here is where you learn the foundations, whether you start on your phone or use a small camera to film yourself, record interviews or promotional videos for social media this is the book for you. At the end of this book you will be able to plan and execute a video strategy, film content to a professional standard and edit it for distribution. What you will learn: - How to get the best from your camera - Basic editing techniques - Planning and executing a video strategy - Basic online marketing tips - Four steps that make a video 'professional' The Ultimate beginners guide to video production was written by Simon Charles an experienced videographer and training facilitator based in the UK. This book collects all of his years of experience into a simple easy to digest guide, perfect for students and those looking to delve into the world of video production for the first time.

Video Production

Author : Jim Foust
Publisher : Taylor & Francis
ISBN 13 : 135168521X
Total Pages : 318 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Video Production by : Jim Foust

Download or read book Video Production written by Jim Foust and published by Taylor & Francis. This book was released on 2017-09-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised twelfth edition of Video Production: Disciplines and Techniques introduces readers to the operations underlying video production. It provides thorough coverage of the theory and techniques readers need to know, balancing complexity with practical how-to information about detailed subjects in a concise, conversational style. The book has been updated to incorporate recent changes in the video production pipeline—emphasizing digital video, non-linear video production, streaming platforms, and mobile production—while maintaining the foundational, nuanced, teamwork-based approach that has made the book popular. Each chapter includes key takeaways, review questions, and on-set exercises, and a comprehensive glossary defines all the key production terms discussed. An accompanying eResource includes downloadable versions of the forms and paperwork used in the book, in addition to links to further online resources.