Vibrant Self Leadership

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Vibrant Self-Leadership

Author : Nadia Joynson
Publisher : Balboa Press
ISBN 13 : 1504377710
Total Pages : 120 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Vibrant Self-Leadership by : Nadia Joynson

Download or read book Vibrant Self-Leadership written by Nadia Joynson and published by Balboa Press. This book was released on 2017-04-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about journeying on the path of self-leadership. Free enterprise offers us a vehicle to operate in a more efficient manner together by empowering all representatives of an organization. But can we hope to transform our organizations into environments that demonstrate the values of collaboration and joy if we are not also willing to transform ourselves? What if accepting the responsibility of our sovereignty led us to fundamentally question our way of being and the choices were making every day both individually and collectively? Where is the support for transitioning to these newer collectives where interdependency is key? Developing vibrant self-leadership means empowering ourselves through making better choices, which enhance our well-being. This comes through understanding who we are and unleashing our passions and potential. Increased consciousness, however, means that we can no longer ignore the impact that we also have on those around us. What is our role in building the vibrant organizations that we wish so deeply to be part of? Why would we want to stay in discomfort when there are alternatives available to us? Through her experience of supporting learning within organizations and her breadth of personal development knowledge, Nadia Joynson shares her experience and practical examples to support individuals and organizations through transitions. Long fascinated by the balance between freedom and interdependence, Nadia shares her unique perspective of how to arrive at more authenticity and connection in our daily lives in order to cocreate in more harmonious and constructive ways.

The 9 Colours of Vibrant Women: Decode Your Traits and Foster Situation Led Self-Leadership !!

Author : Ramya R. Moorthy
Publisher :
ISBN 13 : 9788194471288
Total Pages : 160 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis The 9 Colours of Vibrant Women: Decode Your Traits and Foster Situation Led Self-Leadership !! by : Ramya R. Moorthy

Download or read book The 9 Colours of Vibrant Women: Decode Your Traits and Foster Situation Led Self-Leadership !! written by Ramya R. Moorthy and published by . This book was released on 2020-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 9 colours of Vibrant Women is an inspirational sequel of the book, A Journey in Search of Success Happiness and it urges everyone to be strong and passionate to live a meaningful and extra-ordinary life. The book emphasizes on the need for special personality traits in millennial women. A loving mother, Shivani, consoles her teenage daughter, Anila, who suffers from depression after losing her school friend, Nirbhaya, to a sexual assault. Inspired by NAVARATRI celebrations, Shivani tries to encourage her daughter to incubate NINE TRAITS, correlating them with each of the nine avatars of goddess Durga. She associates the key traits required for a vibrant woman with NINE COLOURS and explains the need for fostering SITUATIONAL SELF-LEADERSHIP to nurture inner-self. On each night of Navaratri, the mother motivates her daughter to develop a specific quality within herself by narrating five real-life examples of EXCEPTIONAL women personalities. Mother's teachings help Anila TRANSFORM herself. At the end, what does Anila do as a tribute to her friend? How does it change India? That is for the readers to explore. The book, though uses a festival in the background, provides an agnostic message about the need for diverse personality traits and urges readers to discover the value of SELF-LEADERSHIP. This book would serve as an INSPIRATIONAL AID for personal growth - to live up to our dreams by realizing our passion and potential.With 45+ real life examples of game-changer WOMEN personalities, the book portrays how a woman can lead a fulfilling life by pursuing their PASSION.

Vibrant

Author : Stacie Stephenson
Publisher : BenBella Books
ISBN 13 : 1953295177
Total Pages : 369 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Vibrant by : Stacie Stephenson

Download or read book Vibrant written by Stacie Stephenson and published by BenBella Books. This book was released on 2021-03-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop thinking of your own well-being as something that's beyond your control. Today's view of wellness is far too often fragmented, focusing on specific symptoms rather than the whole person. In Vibrant, Dr. Stacie Stephenson introduces readers to a new and empowering way of looking at health. A recognized leader in functional and integrative medicine, Stephenson has helped thousands by focusing not on treating disease, but on creating health-by giving individuals the knowledge, confidence, and inspiration they need to do so for themselves. By the end of this life-changing book, readers will have the tools to transform their energy, weight, fitness, and general wellness, tackling everything from enhancing sleep quality to building an iron-clad immune system. Beginning with basics such as the truth about the best diet, the critical role of exercise in vitality and longevity, and the importance of human connection, Vibrant also dives deeper to give a holistic picture of health and how to achieve it. With helpful breakdowns on supplements, detoxification, and how to think about disease, this is much more than just another wellness book. It's also packed with practical, useful features, including: • Self-assessment tools to aid you in listening to your body • A foolproof two-week meal plan • 40 delicious, healthful chef-created recipes • 30 days of baby steps to start building the habit of health With Stephenson's candid and conversational voice, Vibrant is like having a friend who also happens to be a leading health authority take you under her wing. Along with practical advice, she shares powerful insights that will change the way you think about everything from exercise to relationships, and sends readers off with an inspirational chapter on how health has a ripple effect that can change your family, your community, and help to create a more vibrant world. With a step-by-step program for making foundational lifestyle shifts, Vibrant shows you how to reclaim your health and energy, reverse aging, and glow-not just on the outside, but from deep within yourself.

Leadership Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636510329
Total Pages : 135 pages
Book Rating : 4.6/5 (365 download)

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Book Synopsis Leadership Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Leadership Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2021-03-02 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: After reading this book, you will be able to answer the following questions: ● What makes an effective leader? ● What are the different roles that a leader must take on? ● How do setting and context impact the choices a leader must make? ● How do effective leaders integrate ethics into their best practices? ● What are the major trends influencing the evolution of leadership in the twenty-first century? Have you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted to Know, you will learn what it takes to be a strong leader who can guide any team to success. Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to already be in a leadership position to benefit from the lessons detailed in this book. Aside from describing the best practices of effective leadership, you will learn the essential knowledge and core competencies of influential leaders, while also exploring real world applications that have been faced--and overcome--by thriving organizations. With chapter summaries and quizzes to reinforce concepts, as well as online resources to supplement the reading, this is one book you will not want to ignore.

12 Steps of Self-Leadership

Author : Doug Lester
Publisher : FriesenPress
ISBN 13 : 1460268946
Total Pages : 277 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis 12 Steps of Self-Leadership by : Doug Lester

Download or read book 12 Steps of Self-Leadership written by Doug Lester and published by FriesenPress. This book was released on 2016-01-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-leadership is about realizing the power and potential that is in you and everyone you meet. The world needs you now-in your imperfection and in the midst of your formative processes. You do make a difference. The important question is, "What kind of difference do you make?" You are about to set out on an exciting exploration of your inner world. The 12 Steps of Self-Leadership is designed to help you: - identify and overcome the beliefs and behaviours that are holding you back - clarify and leverage your strengths and natural giftings - increase your Difference Making Quotient - live and lead on purpose This transformational guide is relevant at any stage of your life or leadership journey, and will help you increase your awareness and effectiveness in life, work, and relationships. By fully engaging in the 12 Steps of Self-Leadership you will dramatically increase your Difference Making Quotient and your ability to lead Self and others....

The Spirit-Led Leader

Author : Timothy C. Geoffrion
Publisher : Rowman & Littlefield
ISBN 13 : 1566996732
Total Pages : 255 pages
Book Rating : 4.5/5 (669 download)

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Book Synopsis The Spirit-Led Leader by : Timothy C. Geoffrion

Download or read book The Spirit-Led Leader written by Timothy C. Geoffrion and published by Rowman & Littlefield. This book was released on 2005-11-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our postmodern, experience-oriented culture, people are longing for greater authenticity, integrity, and depth in their pastors and leaders. Board directors, church members, and staff alike are all eagerly seeking leaders who effectively integrate their spirituality and leadership. Pastors and executives, however, often struggle with knowing how to integrate their spiritual values and practices into their leadership and management roles. Designed for pastors, executives, administrators, managers, coordinators, and all who see themselves as leaders and who want to fulfill their God-given purpose, The Spirit-Led Leader addresses the critical fusion of spiritual life and leadership for those who not only want to see results, but who also desire to care just as deeply about who they are and how they lead as they do about what they produce and accomplish. Geoffrion creates a new vision for spiritual leadership as partly an art, partly a result of careful planning, and always a working of the grace of God

Don't Be a F*cking Dick (PG Edition)

Author : Howie Milstein
Publisher :
ISBN 13 : 9781704277707
Total Pages : 107 pages
Book Rating : 4.2/5 (777 download)

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Book Synopsis Don't Be a F*cking Dick (PG Edition) by : Howie Milstein

Download or read book Don't Be a F*cking Dick (PG Edition) written by Howie Milstein and published by . This book was released on 2019-11-08 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: THIS IS THE PG EDITION OF THE ORIGINAL BOOK, PERHAPS A LITTLE EASIER ON THE CONVENTIONS OF SOME READERS WHO DON'T LIKE THEIR CHALLENGING WORDS UNADULTERATED. THIS VERSION, ACCORDING TO AT LEAST ONE LEADING PEDIATRICIAN, COULD BE SAFER FOR CHILDREN. The only change is in the f*cking title, otherwise the experience is unadulterated from the original.Howie Milstein has had enough. After many years participating with a multitude of communities, such as corporations, non-profit organizations, boards of directors, and bowling teams, he's finally mustered up the nerve to address the enormous elephant in the room. When leaders are dicks, the community is unhealthy, stakeholders are disengaged, and outcomes are marginal. In DBAFD, Milstein asserts that it's incumbent upon leadership to promote and model strong, meaningful relationships throughout the community. At the basis of all relationships is trust, and while trust can be built through competency, reliability, and intimacy, it is easily destroyed when leaders' raging egos are manifest too much of the time. While the author is permanently imbued with irreverence and utter distaste for conventional thinking, DBAFD strikes a balance between the lighthearted perspective that helps people swallow the sometimes bitter pill of self-awareness, and the serious message that we all abut, and occasionally cross, the line of being a dick. Not meant to be an exhaustive tome on emotional intelligence, leadership, and the art of seizing conscious control of natural impulses, DBAFD makes a concise, compelling case for treating others with respect and dignity. This book is perfectly suited to anyone in a leadership role, without regard to whether they possess a formal leadership title. In other words, it's for everybody. And it makes a perfect gift for those leaders you want to send a clear message to!

Principles of Management Essentials You Always Wanted To Know

Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1949395677
Total Pages : 167 pages
Book Rating : 4.9/5 (493 download)

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Book Synopsis Principles of Management Essentials You Always Wanted To Know by : Callie Daum

Download or read book Principles of Management Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-05-17 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Don't Be a F*cking Dick

Author : Howie Milstein
Publisher :
ISBN 13 : 9781687777379
Total Pages : 107 pages
Book Rating : 4.7/5 (773 download)

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Book Synopsis Don't Be a F*cking Dick by : Howie Milstein

Download or read book Don't Be a F*cking Dick written by Howie Milstein and published by . This book was released on 2019-10-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howie Milstein has had enough. After many years participating with a multitude of communities, such as corporations, non-profit organizations, boards of directors, and bowling teams, he's finally mustered up the nerve to address the enormous elephant in the room. When leaders are dicks, the community is unhealthy, stakeholders are disengaged, and outcomes are marginal. In DBAFD, Milstein asserts that it's incumbent upon leadership to promote and model strong, meaningful relationships throughout the community. At the basis of all relationships is trust, and while trust can be built through competency, reliability, and intimacy, it is easily destroyed when leaders' raging egos are manifest too much of the time. While the author is permanently imbued with irreverence and utter distaste for conventional thinking, DBAFD strikes a balance between the lighthearted perspective that helps people swallow the sometimes bitter pill of self-awareness, and the serious message that we all abut, and occasionally cross, the line of being a dick. Not meant to be an exhaustive tome on emotional intelligence, leadership, and the art of seizing conscious control of natural impulses, DBAFD makes a concise, compelling case for treating others with respect and dignity. The book is perfectly suited to anyone in a leadership role, without regard to whether they possess a formal leadership title. In other words, it's for everybody. And it makes a perfect gift for those leaders you want to send a clear message to!

Human Resource Management Essentials You Always Wanted To Know

Author : Jaquina Gilbert
Publisher : Vibrant Publishers
ISBN 13 : 1949395847
Total Pages : 234 pages
Book Rating : 4.9/5 (493 download)

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Book Synopsis Human Resource Management Essentials You Always Wanted To Know by : Jaquina Gilbert

Download or read book Human Resource Management Essentials You Always Wanted To Know written by Jaquina Gilbert and published by Vibrant Publishers. This book was released on 2020-05-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Mastering Leadership

Author : Robert J. Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1119147212
Total Pages : 391 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Mastering Leadership by : Robert J. Anderson

Download or read book Mastering Leadership written by Robert J. Anderson and published by John Wiley & Sons. This book was released on 2015-11-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of change? For most leaders today, complexity is outpacing their personal and collective development. Most leaders are in over their heads, whether they know it or not. The most successful organizations over time are the best led. While this has always been true, today escalating global complexity puts leadership effectiveness at a premium. Mastering Leadership involves developing the effectiveness of leaders—individually and collectively—and turning that leadership into a competitive advantage. This comprehensive roadmap for optimal leadership features: Breakthrough research that connects increased leadership effectiveness with enhanced business performance The first fully integrated Universal Model of Leadership—one that integrates the best theory and research in the fields of Leadership and Organizational Development over the last half century A free, online self-assessment of your leadership, using the Leadership Circle Profile, visibly outlining how you are currently leading and how to develop even greater effectiveness The five stages in the evolution of leadership—Egocentric, Reactive, Creative, Integral, and Unitive—along with the organizational structures and cultures that develop at each of these stages Six leadership practices for evolving your leadership capability at a faster pace A map of your optimal path to greater leadership effectiveness Case stories that facilitate pragmatic application of this Leadership Development System to your particular situation This timeless, authoritative text provides a systemic approach for developing your senior leaders and the leadership system of your organization. It does not recommend quick fixes, but argues that real development requires a strategic, long-term, and integrated approach in order to forge more effective leaders and enhanced business performance. Mastering Leadership offers a developmental pathway to bring forth the highest and best use of yourself, your life, and your leadership. By more meaningfully deploying all of who you are every day, individually and collectively, you will achieve a leadership legacy consistent with your highest aspirations.

School Leadership and Governance in India

Author : N. Mythili
Publisher : Taylor & Francis
ISBN 13 : 1040116477
Total Pages : 443 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis School Leadership and Governance in India by : N. Mythili

Download or read book School Leadership and Governance in India written by N. Mythili and published by Taylor & Francis. This book was released on 2024-08-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores school processes that shape student learning and principals’ leadership. It uses an interdisciplinary approach by applying the complexity governance and leadership theories drawn from public administration and leadership discourse in education. The strength of this book lies in identifying the latent processes that determine governance and leadership using interaction, inter-relatedness and interdependence through explanation building used in advanced qualitative analysis which hitherto rarely used in education. For this purpose, it first draws organised data developed as leadership function-behaviour interaction in the book School leadership in India: Styles, functions, behaviours and practices written by the same author and published by Routledge in 2025. Another important feature of the volume is how it applies robust theories drawing from public administration and educational leadership using an interdisciplinary approach that was rare to find in studying school governance and leadership. This book will be of interest to researchers, academicians working in the area of educational leadership and management, school and teacher education in universities, research institutes, think-tanks working on education policy, good governance and public policy in general. It is also relevant in management institutes, public administration, development studies and public policy in universities.

Project Managers’ Leadership Styles in Information Technology Sector of Pakistan

Author : Muhammad Khalique Ahmad
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543767125
Total Pages : 149 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Project Managers’ Leadership Styles in Information Technology Sector of Pakistan by : Muhammad Khalique Ahmad

Download or read book Project Managers’ Leadership Styles in Information Technology Sector of Pakistan written by Muhammad Khalique Ahmad and published by Partridge Publishing Singapore. This book was released on 2021-10-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these competitive and turbulent times, project organisations face severe challenges. Despite the advancement of project management tools and techniques, the rate of project failure exceeds that of success. Regardless of calls for further empirical studies on the role of project leadership, researchers struggle to find the best leadership styles for project success. New digital transformation phenomena have forced organisations to offer more autonomy and decision-making authority to those at lower hierarchical levels. In this scenario, top management support plays a facilitator role. To the best of the researcher's knowledge, no past studies have examined these critical project success factors simultaneously in a project environment. Embedded in the theories of contingency, goal-setting, and social cognition, this study raised the hypothesis that project managers’ leadership styles impact project success via the mediation of goal clarity, empowerment, and self-leadership as well as the moderation of top management support. Data was collected by administering a cross-sectional survey to 289 project organisations in the IT sector. The results demonstrated that project managers' transactional leadership style does not impact project success because goal clarity has an insignificant association with project success. However, the transformational leadership style showed a positive impact on project success because empowerment significantly and positively relates to project success. The project manager's empowering leadership style was also found to positively influence project success through followers’ self-leadership. Additionally, top management support revealed a significant moderating role by strengthening the relationship between empowerment and project success. This study successfully fills theoretical gaps by introducing a novel moderated mediation model. The findings also offer useful insights to practitioners by revealing that project managers’ transformational leadership and empowering leadership are needed to enhance and encourage employee empowerment and self-leadership, and ultimately secure project success.

From Stress to Serenity

Author : Angus Jenkinson
Publisher : Rudolf Steiner Press
ISBN 13 : 1855844249
Total Pages : 292 pages
Book Rating : 4.8/5 (558 download)

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Book Synopsis From Stress to Serenity by : Angus Jenkinson

Download or read book From Stress to Serenity written by Angus Jenkinson and published by Rudolf Steiner Press. This book was released on 2013-09-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a background in business and a life-long interest in spirituality, Angus Jenkinson brings a rich blend of professional and practical know-how, contemporary experience and ancient wisdom to tackling the very modern problem of stress. The sense of being under stress, he suggests, is as much to do with our response to events as the events themselves. Symptoms of stress can be seen as a form of advice, helping us to grow as individuals and develop inner resources needed to meet the inevitable challenges of twenty-first century life. These resources include courage and compassion, freedom and self-determination, clear thinking, positivity and love. Thus equipped, we may approach the adventure of life with serenity, in turn creating less stress for other people. From Stress to Serenity collects advice, practical exercises and insights from many traditions and diverse sources, including Rudolf Steiner, Jung, Nelson Mandela, Julian of Norwich, Marshall Rosenberg and Buddha. The result is an enlightening workbook as well as a thought-provoking analysis of the roots of stress and its meaning for our personal and spiritual development.

Business Strategy Essentials You Always Wanted To Know

Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1949395782
Total Pages : 155 pages
Book Rating : 4.9/5 (493 download)

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Book Synopsis Business Strategy Essentials You Always Wanted To Know by : Callie Daum

Download or read book Business Strategy Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-02-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Uncommon Leadership

Author : Debbie McFalone
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781475845570
Total Pages : 0 pages
Book Rating : 4.8/5 (455 download)

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Book Synopsis Uncommon Leadership by : Debbie McFalone

Download or read book Uncommon Leadership written by Debbie McFalone and published by Rowman & Littlefield Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains two sections: "Live Well", examining the importance of reflection, mindfulness and intentionality, and "Lead Strong" which considers the courage and integrity that results from this reflection. Specific strategies are provided for cultivating intentionality, offering skillful feedback, and holding difficult conversations.

Writing With Moxie

Author : Holly Cardamone
Publisher : BookPOD
ISBN 13 : 1922270997
Total Pages : 106 pages
Book Rating : 4.9/5 (222 download)

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Book Synopsis Writing With Moxie by : Holly Cardamone

Download or read book Writing With Moxie written by Holly Cardamone and published by BookPOD. This book was released on 2023-07-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s face it –a lot of brand and business writing is bad, excruciatingly so. Rather than attract and compel, it distracts and repels. You know what it’s lacking? Moxie. This book is an entertaining and informative dance across the writing techniques and strategy that Holly Cardamone has cultivated and curated over twenty plus years of writing professionally. Chock-a-block full of Holly’s trademark humour, as well as guiding you through specific writing challenges and obstacles, you’ll learn how to write better, minus the hand-wringing angst.