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Author : Mariano H Sabatino
Publisher :
ISBN 13 : 9789871046706
Total Pages : 253 pages
Book Rating : 4.0/5 (467 download)
Download or read book Ventas y marketing utilizando Microsoft® Excel written by Mariano H Sabatino and published by . This book was released on 2010 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matías S. García Fronti
Publisher :
ISBN 13 : 9789871046072
Total Pages : 223 pages
Book Rating : 4.0/5 (46 download)
Download or read book Ventas y marketing con Microsoft Excel written by Matías S. García Fronti and published by . This book was released on 2003 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: CON 1 CD ROMEl objetivo fundamental de este trabajo es brindar al lector ciertos conceptos esenciales en temas relacionados con Ventas y Marketing, poniendo a su disposicion, una serie de practicos aplicativos informaticos de sencilla e inmediata utilizacion, desarrollados especialmente para cada topico abordado.El vertiginoso avance del mundo comercial de hoy exige, a quienes desean ser parte del competitivo escenario empresarial, actualizarse y perfeccionarse permanentemente en materia informatica y conceptual.El contenido de este libro le permitira articular las nociones introductorias de cada capitulo con las plantillas predisenadas en Microsoft Excel. De esta manera, y guiandose con los Manuales de Uso correspondientes a cada aplicacion aqui incluidos, podra complementar conocimientos y mejorar habilidades para la practica cotidiana.Entre otros, los aplicativos abordados son: * Analisis de Ventas.Encuestas.* Analisis Financiero de Propuestas Comerciales.* Comisiones de Vendedores.* Campanas en Medios de Comunicacion.* Armado y Control de Presupuestos.* Seguimiento de Clientes.* Logistica.* Desviacion por Cantidad y Canal.* Lista de Precios.* Cotizador.Finalmente, la herramienta propuesta para facilitar nuestras tareas, se basa en el estudio con las planillas de calculo de Microsoft Excel. Las herramientas utilizadas y explicadas en este libro son: Filtros automaticos de informacion mediante diversos criterios, Resumen de informacion con tablas dinamicas y Formato condicional, entre otras.Este trabajo esta orientado para quien este emprendiendo un proyecto comercial, para el empresario PyME, y para todo aquel que desee disponer de ciertas soluciones informaticas y acercarse a losconocimientos basicos de estas dos disciplinas, tan protagonistas en el ambito empresario del mundo de hoy: las Ventas y el Marketing.
Author : Ivana Taylor
Publisher : Tickling Keys, Inc.
ISBN 13 : 1615473122
Total Pages : 195 pages
Book Rating : 4.6/5 (154 download)
Download or read book Excel for Marketing Managers written by Ivana Taylor and published by Tickling Keys, Inc.. This book was released on 2006-01-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
Download or read book Ventas y marketing con Microsoft Exel written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Editorial Vértice
ISBN 13 : 8492556285
Total Pages : 261 pages
Book Rating : 4.4/5 (925 download)
Download or read book Excel aplicado a la gestión comercial written by and published by Editorial Vértice. This book was released on 2007-03-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gracias a este manual, el lector podrá iniciarse en el diseño de una hoja de cálculo para poder funcionar con Microsoft Excel y hacer un uso útil del mismo aplicado al sector comercio. Partiendo de los conceptos básicos se logrará conocer las herramientas más imprescindibles para optimizar su funcionamiento, sacar el máximo provecho de la información que gestionamos a través del programa y realizar consultas relacionadas con la gestión diaria. ÍNDICE: Tema 1. Conceptos básicos de Excel. Tema 2. Fórmulas y operaciones básicas con Excel. Tema 3. Rangos en Excel. Operaciones con el portapapeles. Tema 4. Funciones. Tema 5. Gráficos en Excel. Tema 6. Plantillas y formularios en Excel. Tema 7. Control de stock. Tema 8. Gestión diaria. Tema 9. Gestión de clientes. Tema 10. Marketing. Tema 11. Recursos humanos. Tema 12. Resultados.
Author : Miguel Quiroga
Publisher :
ISBN 13 : 9789871046133
Total Pages : 145 pages
Book Rating : 4.0/5 (461 download)
Download or read book Nociones basicas ventas con Microsoft excel written by Miguel Quiroga and published by . This book was released on 2003 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luis Muñiz González
Publisher : Profit Editorial
ISBN 13 : 8415735316
Total Pages : 102 pages
Book Rating : 4.4/5 (157 download)
Download or read book Gestión Comercial y de Marketing con plantillas Excel written by Luis Muñiz González and published by Profit Editorial. This book was released on 2013-02-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro nos aporta un desglose sobre todas las tareas y controles a realizar desde el área de marketing, comercial y administración comercial, explica mediante las diferentes plantillas la forma de gestionar estas áreas. En este libro se da al usuario tanto de una empresa pequeña como grande la posibilidad de analizar y mejorar el área comercial, porque puede conocer nuevas herramientas para mejorar la gestión comercial. El libro contiene plantillas y ejemplos disponible en la página web por lo que el usuario puede además adaptarlas a su empresa dado que son muy flexibles.
Author : Quico Marín Anglada
Publisher : Profit Editorial
ISBN 13 : 8415330545
Total Pages : 85 pages
Book Rating : 4.4/5 (153 download)
Download or read book Elaboración del plan de marketing written by Quico Marín Anglada and published by Profit Editorial. This book was released on 2011-11-03 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con este manual y el software que lo acompaña, el lector será capaz de diseñar Planes de Marketing de una manera rápida y sencilla, teniendo en cuenta todos los aspectos clave para el desarrollo de la actividad comercial de la empresa. El objetivo esencial de todo empresario o directivo de marketing debe ser aumentar el valor del cliente, ya sea reduciendo precios o aumentando la calidad de los productos o servicios. Con el fin de controlar todas las variables que pueden afectar al desarrollo comercial de una empresa y por lo tanto al valor del cliente, es de gran utilidad analizar periódicamente (mínimo una vez al año) todas las acciones que se están llevando a cabo, y determinar qué se puede mejorar y qué se debe mantener. Este Plan de Marketing está diseñado con un manual explicativo, para que el empresario o directivo de marketing pueda alinear a todos los trabajadores en base a una estrategia de marketing establecida, de una manera sencilla y útil para la empresa. Incluye software para elaborar planes de marketing de tantas empresas y ejercicios como se desee. Este libro incluye lo básico y fundamental para todos aquellos que quieran introducir su empresa en el mundo del marketing o quieran mejorar el plan que tienen actualmente. Escrito y diseñado de forma sencilla y muy práctica para que sea comprensible y ejecutable por todos los públicos.
Author : Mariano H. Sabatino
Publisher :
ISBN 13 : 9789872041649
Total Pages : 182 pages
Book Rating : 4.0/5 (416 download)
Download or read book Nociones básicas: marketing con microsoft word y microsoft excel written by Mariano H. Sabatino and published by . This book was released on 2003 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mision de este libro, es brindar algunas herramientas y conceptos esenciales relacionados con actividades de Marketing, para empresarios de pequenas y medianas empresas (PyMEs) que, a pesar de sus limitados presupuestos para comunicacion, desean construir marcas vitales, prosperas y rentables.El libro, incluye los siguientes temas: vision, mision y planeamiento, posicionamiento e imagen de marca, ciclo de vida de la marca, investigacion de mercados, marketing directo, promociones, relacion con el cliente, publicidad y diseno, relaciones publicas, y E-Marketing. Dichos contenidos, se articulan con las diferentes opticas de reconocidos autores, como asi tambien con ejemplos de casos empresariales exitosos de PyMEs y herramientas informaticas en Microsoft Office.Sus capitulos, le permitiran ir descubriendo ciertas soluciones informaticas para operaciones de Marketing que, usted mismo, puede ejecutar utilizando los mas conocidos programas de Microsoft Office.
Author : Gil Raviv
Publisher : Microsoft Press
ISBN 13 : 1509307974
Total Pages : 874 pages
Book Rating : 4.5/5 (93 download)
Download or read book Collect, Combine, and Transform Data Using Power Query in Excel and Power BI written by Gil Raviv and published by Microsoft Press. This book was released on 2018-10-08 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Power Query, you can import, reshape, and cleanse any data from a simple interface, so you can mine that data for all of its hidden insights. Power Query is embedded in Excel, Power BI, and other Microsoft products, and leading Power Query expert Gil Raviv will help you make the most of it. Discover how to eliminate time-consuming manual data preparation, solve common problems, avoid pitfalls, and more. Then, walk through several complete analytics challenges, and integrate all your skills in a realistic chapter-length final project. By the time you’re finished, you’ll be ready to wrangle any data–and transform it into actionable knowledge. Prepare and analyze your data the easy way, with Power Query · Quickly prepare data for analysis with Power Query in Excel (also known as Get & Transform) and in Power BI · Solve common data preparation problems with a few mouse clicks and simple formula edits · Combine data from multiple sources, multiple queries, and mismatched tables · Master basic and advanced techniques for unpivoting tables · Customize transformations and build flexible data mashups with the M formula language · Address collaboration challenges with Power Query · Gain crucial insights into text feeds · Streamline complex social network analytics so you can do it yourself For all information workers, analysts, and any Excel user who wants to solve their own business intelligence problems.
Author : John Westwood
Publisher : Profit Editorial
ISBN 13 : 8416583366
Total Pages : 176 pages
Book Rating : 4.4/5 (165 download)
Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Author : Jason S. Schwarz
Publisher : Springer Nature
ISBN 13 : 3030497208
Total Pages : 272 pages
Book Rating : 4.0/5 (34 download)
Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Author : John W. Foreman
Publisher : John Wiley & Sons
ISBN 13 : 1118839862
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)
Download or read book Data Smart written by John W. Foreman and published by John Wiley & Sons. This book was released on 2013-10-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Laurie A. Ulrich
Publisher : John Wiley & Sons
ISBN 13 : 1119513251
Total Pages : 436 pages
Book Rating : 4.1/5 (195 download)
Download or read book Access 2019 For Dummies written by Laurie A. Ulrich and published by John Wiley & Sons. This book was released on 2018-10-08 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy steps to practical databases People who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills. This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it’s the book that holds all the secrets behind the mysteries of Access! Build effective databases from the ground up Simplify your data entry with forms and tables Write queries that produce answers to your data questions Simplify input with forms There’s no time like the present to get your hands on the insight that database beginners need to become Access gurus.
Author : Alberto Ferrari
Publisher : Microsoft Press
ISBN 13 : 1509302816
Total Pages : 439 pages
Book Rating : 4.5/5 (93 download)
Download or read book Analyzing Data with Power BI and Power Pivot for Excel written by Alberto Ferrari and published by Microsoft Press. This book was released on 2017-04-28 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned DAX experts Alberto Ferrari and Marco Russo teach you how to design data models for maximum efficiency and effectiveness. How can you use Excel and Power BI to gain real insights into your information? As you examine your data, how do you write a formula that provides the numbers you need? The answers to both of these questions lie with the data model. This book introduces the basic techniques for shaping data models in Excel and Power BI. It’s meant for readers who are new to data modeling as well as for experienced data modelers looking for tips from the experts. If you want to use Power BI or Excel to analyze data, the many real-world examples in this book will help you look at your reports in a different way–like experienced data modelers do. As you’ll soon see, with the right data model, the correct answer is always a simple one! By reading this book, you will: • Gain an understanding of the basics of data modeling, including tables, relationships, and keys • Familiarize yourself with star schemas, snowflakes, and common modeling techniques • Learn the importance of granularity • Discover how to use multiple fact tables, like sales and purchases, in a complex data model • Manage calendar-related calculations by using date tables • Track historical attributes, like previous addresses of customers or manager assignments • Use snapshots to compute quantity on hand • Work with multiple currencies in the most efficient way • Analyze events that have durations, including overlapping durations • Learn what data model you need to answer your specific business questions About This Book • For Excel and Power BI users who want to exploit the full power of their favorite tools • For BI professionals seeking new ideas for modeling data
Author : Kasia Wezowski
Publisher : AMACOM
ISBN 13 : 0814439748
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)
Download or read book Without Saying a Word written by Kasia Wezowski and published by AMACOM. This book was released on 2018-07-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information—and often not what you’d expect. A smile, for example, is usually considered welcoming. However, crook one corner of your mouth higher and you project superiority, subconsciously chasing other people away. This book explains how even the subtlest motions have meaning. Distilling decades of research, Without Saying a Word deciphers these unspoken signals: facial expressions, fleeting micro expressions, positive body language, negative body language, And much more! Discover which postures and gestures indicate confidence and build rapport—and which reveal disinterest, arrogance, or even aggression. Learn to end off-putting habits, accentuate good ones, and become an authentic and effective communicator. Exhibiting body language that is open, honest, and self-assured increases your social influence and enhances your skill as a negotiator while the ability to read the emotions and intentions of others is equally indispensable. Whether you’re making a presentation, pitching a project, or closing a deal, the right body language can be your best ally.
