Vance Packard And American Social Criticism

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Vance Packard and American Social Criticism

Author : Daniel Horowitz
Publisher : Univ of North Carolina Press
ISBN 13 : 0807862118
Total Pages : 396 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Vance Packard and American Social Criticism by : Daniel Horowitz

Download or read book Vance Packard and American Social Criticism written by Daniel Horowitz and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Vance Packard & American Social Criticism

Author : Daniel Horowitz
Publisher : Univ of North Carolina Press
ISBN 13 : 9780807821411
Total Pages : 406 pages
Book Rating : 4.8/5 (214 download)

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Book Synopsis Vance Packard & American Social Criticism by : Daniel Horowitz

Download or read book Vance Packard & American Social Criticism written by Daniel Horowitz and published by Univ of North Carolina Press. This book was released on 1994 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the influence of Packard's early life on his works on social criticism and notes his viewpoints in the context of a writer lacking academic affiliation

The Hidden Persuaders

Author : Vance Packard
Publisher : Ig Publishing
ISBN 13 : 9780978843106
Total Pages : 0 pages
Book Rating : 4.8/5 (431 download)

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Book Synopsis The Hidden Persuaders by : Vance Packard

Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Vance Packard & American Social Criticism

Author : Daniel Horowitz
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (98 download)

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Book Synopsis Vance Packard & American Social Criticism by : Daniel Horowitz

Download or read book Vance Packard & American Social Criticism written by Daniel Horowitz and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Status Seekers

Author : Vance Packard
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Status Seekers by : Vance Packard

Download or read book The Status Seekers written by Vance Packard and published by . This book was released on 1959 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Waste Makers

Author : Vance Packard
Publisher : Ig Publishing
ISBN 13 : 9781935439370
Total Pages : 0 pages
Book Rating : 4.4/5 (393 download)

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Book Synopsis The Waste Makers by : Vance Packard

Download or read book The Waste Makers written by Vance Packard and published by Ig Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben.

American Social Classes in the 1950s

Author : Vance Packard
Publisher : Bedford/St. Martin's
ISBN 13 : 9780312111809
Total Pages : 215 pages
Book Rating : 4.1/5 (118 download)

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Book Synopsis American Social Classes in the 1950s by : Vance Packard

Download or read book American Social Classes in the 1950s written by Vance Packard and published by Bedford/St. Martin's. This book was released on 1995-01-15 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This abridged edition of Vance Packard's 1959 The Status Seekers presents a picture of American society in the late 1950s that allows students to develop a more accurate and complex understanding of an often-caricatured era. Daniel Horowitz's introduction provides historical context, an assssment of the book's impact, and a discussion of its critical reception.

The Americanization of Social Science

Author : David Haney
Publisher : Temple University Press
ISBN 13 : 1592137156
Total Pages : 297 pages
Book Rating : 4.5/5 (921 download)

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Book Synopsis The Americanization of Social Science by : David Haney

Download or read book The Americanization of Social Science written by David Haney and published by Temple University Press. This book was released on 2008-01-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly readable introduction to and overview of the postwar social sciences in the United States, The Americanization of Social Science explores a critical period in the evolution of American sociology’s professional identity from the late 1940s through the early 1960s. David Paul Haney contends that during this time leading sociologists encouraged a professional secession from public engagement in the name of establishing the discipline’s scientific integrity. According to Haney, influential practitioners encouraged a willful withdrawal from public sociology by separating their professional work from public life. He argues that this separation diminished sociologists’ capacity for conveying their findings to wider publics, especially given their ambivalence towards the mass media, as witnessed by the professional estrangement that scholars like David Riesman and C. Wright Mills experienced as their writing found receptive lay audiences. He argues further that this sense of professional insularity has inhibited sociology’s participation in the national discussion about social issues to the present day.

The Politics of Authenticity

Author : Douglas Charles Rossinow
Publisher : Columbia University Press
ISBN 13 : 9780231110570
Total Pages : 514 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Politics of Authenticity by : Douglas Charles Rossinow

Download or read book The Politics of Authenticity written by Douglas Charles Rossinow and published by Columbia University Press. This book was released on 1998 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s a left-wing movement emerged in the United States that not only crusaded against social and economic exploitation, but also confronted the problem of personal alienation in everyday life. These new radicals - young, white, raised in relative affluence - struggled for peace, equality and social justice. Their struggle was cultural as well as political, a search for meaning and authenticity that marked a new phase in the long history of American radicalism.

Republic of Spin: An Inside History of the American Presidency

Author : David Greenberg
Publisher : W. W. Norton & Company
ISBN 13 : 0393285502
Total Pages : 575 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Republic of Spin: An Inside History of the American Presidency by : David Greenberg

Download or read book Republic of Spin: An Inside History of the American Presidency written by David Greenberg and published by W. W. Norton & Company. This book was released on 2016-01-11 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

Anthropologists and the Rediscovery of America, 1886–1965

Author : John S. Gilkeson
Publisher : Cambridge University Press
ISBN 13 : 1139491180
Total Pages : pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Anthropologists and the Rediscovery of America, 1886–1965 by : John S. Gilkeson

Download or read book Anthropologists and the Rediscovery of America, 1886–1965 written by John S. Gilkeson and published by Cambridge University Press. This book was released on 2010-09-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the intersection of cultural anthropology and American cultural nationalism from 1886, when Franz Boas left Germany for the United States, until 1965, when the National Endowment for the Humanities was established. Five chapters trace the development within academic anthropology of the concepts of culture, social class, national character, value, and civilization, and their dissemination to non-anthropologists. As Americans came to think of culture anthropologically, as a 'complex whole' far broader and more inclusive than Matthew Arnold's 'the best which has been thought and said', so, too, did they come to see American communities as stratified into social classes distinguished by their subcultures; to attribute the making of the American character to socialization rather than birth; to locate the distinctiveness of American culture in its unconscious canons of choice; and to view American culture and civilization in a global perspective.

Empire of Conspiracy

Author : Timothy Melley
Publisher : Cornell University Press
ISBN 13 : 1501713000
Total Pages : 252 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Empire of Conspiracy by : Timothy Melley

Download or read book Empire of Conspiracy written by Timothy Melley and published by Cornell University Press. This book was released on 2016-12-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, Timothy Melley asks, have paranoia and conspiracy theory become such prominent features of postwar American culture? In Empire of Conspiracy, Melley explores the recent growth of anxieties about thought-control, assassination, political indoctrination, stalking, surveillance, and corporate and government plots. At the heart of these developments, he believes, lies a widespread sense of crisis in the way Americans think about human autonomy and individuality. Nothing reveals this crisis more than the remarkably consistent form of expression that Melley calls "agency panic"—an intense fear that individuals can be shaped or controlled by powerful external forces. Drawing on a broad range of forms that manifest this fear—including fiction, film, television, sociology, political writing, self-help literature, and cultural theory—Melley provides a new understanding of the relation between postwar American literature, popular culture, and cultural theory. Empire of Conspiracy offers insightful new readings of texts ranging from Joseph Heller's Catch-22 to the Unabomber Manifesto, from Vance Packard's Hidden Persuaders to recent addiction discourse, and from the "stalker" novels of Margaret Atwood and Diane Johnson to the conspiracy fictions of Thomas Pynchon, William Burroughs, Don DeLillo, and Kathy Acker. Throughout, Melley finds recurrent anxieties about the power of large organizations to control human beings. These fears, he contends, indicate the continuing appeal of a form of individualism that is no longer wholly accurate or useful, but that still underpins a national fantasy of freedom from social control.

American Culture, American Tastes

Author : Michael Kammen
Publisher : Knopf
ISBN 13 : 0307827712
Total Pages : 300 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis American Culture, American Tastes by : Michael Kammen

Download or read book American Culture, American Tastes written by Michael Kammen and published by Knopf. This book was released on 2012-10-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans have a long history of public arguments about taste, the uses of leisure, and what is culturally appropriate in a democracy that has a strong work ethic. Michael Kammen surveys these debates as well as our changing taste preferences, especially in the past century, and the shifting perceptions that have accompanied them. Professor Kammen shows how the post-traditional popular culture that flourished after the 1880s became full-blown mass culture after World War II, in an era of unprecedented affluence and travel. He charts the influence of advertising and opinion polling; the development of standardized products, shopping centers, and mass-marketing; the separation of youth and adult culture; the gradual repudiation of the genteel tradition; and the commercialization of organized entertainment. He stresses the significance of television in the shaping of mass culture, and of consumerism in its reconfiguration over the past two decades. Focusing on our own time, Kammen discusses the use of the fluid nature of cultural taste to enlarge audiences and increase revenues, and reveals how the public role of intellectuals and cultural critics has declined as the power of corporate sponsors and promoters has risen. As a result of this diminution of cultural authority, he says, definitive pronouncements have been replaced by divergent points of view, and there is, as well, a tendency to blur fact and fiction, reality and illusion. An important commentary on the often conflicting ways Americans have understood, defined, and talked about their changing culture in the twentieth century.

Made to Break

Author : Giles Slade
Publisher : Harvard University Press
ISBN 13 : 0674043758
Total Pages : 337 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Made to Break by : Giles Slade

Download or read book Made to Break written by Giles Slade and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.

Freud on Madison Avenue

Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204875
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Class

Author : Paul Fussell
Publisher : Simon and Schuster
ISBN 13 : 0671792253
Total Pages : 212 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis Class by : Paul Fussell

Download or read book Class written by Paul Fussell and published by Simon and Schuster. This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.

Little White Houses

Author : Dianne Harris
Publisher : U of Minnesota Press
ISBN 13 : 1452915555
Total Pages : 206 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Little White Houses by : Dianne Harris

Download or read book Little White Houses written by Dianne Harris and published by U of Minnesota Press. This book was released on 2013-01-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare exploration of the racial and class politics of architecture, Little White Houses examines how postwar media representations associated the ordinary single-family house with middle-class whites to the exclusion of others, creating a powerful and invidious cultural iconography that continues to resonate today. Drawing from popular and trade magazines, floor plans and architectural drawings, television programs, advertisements, and beyond, Dianne Harris shows how the depiction of houses and their interiors, furnishings, and landscapes shaped and reinforced the ways in which Americans perceived white, middle-class identities and helped support a housing market already defined by racial segregation and deep economic inequalities. After describing the ordinary postwar house and its orderly, prescribed layout, Harris analyzes how cultural iconography associated these houses with middle-class whites and an ideal of white domesticity. She traces how homeowners were urged to buy specific kinds of furniture and other domestic objects and how the appropriate storage and display of these possessions was linked to race and class by designers, tastemakers, and publishers. Harris also investigates lawns, fences, indoor-outdoor spaces, and other aspects of the postwar home and analyzes their contribution to the assumption that the rightful owners of ordinary houses were white. Richly detailed, Little White Houses adds a new dimension to our understanding of race in America and the inequalities that persist in the U.S. housing market.