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Value Relevance Of Advertising Expenditure
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Book Synopsis Value Relevance of Advertising Expenditure by : Syed Zulfiqar Ali Shah
Download or read book Value Relevance of Advertising Expenditure written by Syed Zulfiqar Ali Shah and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents a review of the relevant empirical literature on advertising value relevance. The current dominant accounting practice is to treat advertising as a current period expense. There has been growing evidence, however, to suggest that advertising should be viewed as an investment in long-term brand equity. While the primary focus is on the valuation studies of advertising expenditure, the paper also provides an overview of various other studies that relate advertising to profitability or sales of the firm or industry to investigate the effects of advertising expenditure. As a consequence, it is emphasized that there has been a recent shift to the use of valuation models in exploring the nature of advertising expenditure. Since market value captures both the current and future profitability effects of advertising, valuation models are often seen as a better alternative in exploring the intangible nature of advertising expenditure. It is found that the bulk of evidence on advertising value relevance comes from the US, where there has historically been greater disclosure of advertising expenditure. There appears to be little evidence on this matter in the UK, however. This may largely be attributed to the lack of advertising data availability in the UK.
Book Synopsis Value Relevance of the Voluntary Disclosure of Advertising Expenditure by : Xuchen Hu
Download or read book Value Relevance of the Voluntary Disclosure of Advertising Expenditure written by Xuchen Hu and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expenditure is one of the most important budget items supporting marketing activities for most companies, and may be treated as an intangible asset. Through the impact on demand and costs, advertising activities affect the firm's pricing and output decisions as well as the firm's market value (Tannous, 1997; Chauvin & Hirschey, 1994). Despite the significant economic importance of advertising expenditure, not much attention has been given to the value relevance of advertising expenditure and the impact of advertising expenditure disclosure on firms' market value. Most of the empirical studies for value relevance of advertising expenditure have been conducted using data from the US and UK Academic research on the value relevance of advertising expenditure in Canada is nonexistent. The accounting standard applied in Canada is different from that used in prior US and UK studies. . Canada adopts Canadian GAAP before 2011, and switches to IFRS from 2011onwards. Both regimes do not require firms in Canada to disclose advertising expenditure. However, most US studies use data before 1994 to analyze value relevance of advertising expenditure. Before 1994, disclosing advertising expenditure is mandatory for US firms under US GAAP. The UK evidence uses data before 2005, during which period UK firms still adopt UK GAAP. Although UK. GAAP does not require companies to disclose advertising expenditure, unlike IFRS, different accounting standards can lead to different financial data reporting and different results. In addition, studies on the impact of voluntary disclosure of advertising expenditure on market value are nonexistent. Furthermore, Canada has a more stable financial system than that of the US and UK In this context, the objective of this thesis is to initiate research on the important dimension of advertising expenditure among Canadian firms. The findings of this thesis will enhance understanding of the relationship between advertising expenditure and market value, and companies' decisions to voluntarily disclose advertising expenditure on their market value.
Download or read book A Research Note written by Allan Hodgson and published by . This book was released on 2016 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a vector error correction model (VECM) and data from a period with high unreported intangible values, we show how to control for endogeneity feedback between capital expenditures (CAPX), research and development (RAND), and advertising (ADVT). We find increased ADVT induces excess returns in manufacturing firms, with ADVT, CAPX and RAND at equilibrium in the services sector. Corporate insiders are able to use their private knowledge of the quality of ADVT expenditures to rent extract, with a zero-cost tracking strategy earning excess returns of 22.5 percent over 60 days. Finally, analysts are attracted to firms with a high level of ADVT and they impart additional price sensitive information into the market. Our methods are informative to researchers for controlling reverse causality and to investors and internal management about the conditional long term quality of intangible expenditures.
Book Synopsis Value Relevance of Accounting Information in Capital Markets by : Ojo, Marianne
Download or read book Value Relevance of Accounting Information in Capital Markets written by Ojo, Marianne and published by IGI Global. This book was released on 2016-12-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among banking industries and insurance and security sectors, systemic risk and information uncertainty can generate negative consequences. By developing solutions to address such issues, financial regulation initiatives can be optimized. Value Relevance of Accounting Information in Capital Markets is an essential reference source for the latest scholarly research on the importance of information asymmetries and uncertainties and their effects on the overall regulation of financial industries. Featuring extensive coverage on a wide range of perspectives, such as financial reporting standards, investor confidence, and capital flows, this publication is ideally designed for professionals, accountants, and academics seeking current research on the effects of the underlying elements in investing.
Book Synopsis A Statistical Analysis of Advertising Expenditure and of the Revenue of the Press by : Nicholas Kaldor
Download or read book A Statistical Analysis of Advertising Expenditure and of the Revenue of the Press written by Nicholas Kaldor and published by CUP Archive. This book was released on 1948 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Advertising Expenditure on the Operating Performance & Firm Value : Considering Consumer Sentiment Index by :
Download or read book The Impact of Advertising Expenditure on the Operating Performance & Firm Value : Considering Consumer Sentiment Index written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Journal of Accounting by :
Download or read book International Journal of Accounting written by and published by . This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Islamic Banking written by Nafis Alam and published by Springer. This book was released on 2016-11-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on current issues impacting the Islamic banking system globally. The contributions introduce readers to existing research and literature in the field and highlight areas of potential scholarly development within Islamic banking studies. The chapters are a variety of case studies, theoretical reviews, and empirical research within the world of Islamic banking. The contributions analyse new developments within Islamic banks from OIC member countries, Malaysia and the GCC. Particular attention is paid to the formative insolvency case of Arcapita Bank in chapter 6. Other chapters provide detailed discussion of the structures, marketing activities and products of Islamic banks, and contrast them with those of counterpart conventional banks. Through this edited collection, readers are given expert insight into contemporary, critical issues facing the growing sphere of Islamic banking.
Book Synopsis Measures of Political Attitudes by : John P. Robinson
Download or read book Measures of Political Attitudes written by John P. Robinson and published by Emerald Group Publishing. This book was released on 1999 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measures of Political Attitudes provides political and social scientists with the necessary information to best measure political attitudes and data. Containing side-by-side comparisons of relevant measures, coverage includes political ideology, democratic values, political tolerance, racial-ethnic attitudes, political trust, party identification, and more. Information in each chapter includes a systematic review of reliability and validity evidence as well as placing the scales into a broad historical and research context.
Book Synopsis The Value Relevance of Financial Statement in Indonesia and the Advertising and Sales Promotion Expense (in Bahasa Indonesia). by : Arie Rahayu Hariani
Download or read book The Value Relevance of Financial Statement in Indonesia and the Advertising and Sales Promotion Expense (in Bahasa Indonesia). written by Arie Rahayu Hariani and published by . This book was released on 2009 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study we investigate the value relevance of financial information in Indonesia and its association to advertising and promotion expenditures. We use 1993-2003 period as samples for the declining question and 2002-2003 period as samples for the advertising and promotion expenditure question and we use R2 of price level regression that is derived from Ohlson model (1995) as the value relevance measure.Results did not show a decline in financial report value relevance-in contrary, it showed an increase-even after we excluded (i) new firms and (ii) firms that have negative earnings. Analyses on structural break showed that the increase happened in 1999-2003 period. The unconformance to hypotheses also found when we examine the association of financial information value relevance and the advertising and promotion expenditure.
Book Synopsis The Economics of Advertising by : W. Duncan Reekie
Download or read book The Economics of Advertising written by W. Duncan Reekie and published by Springer. This book was released on 1981-06-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and the Marketplace by : Pepall, Lynne
Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Book Synopsis Applications of Management Science by : Kenneth D. Lawrence
Download or read book Applications of Management Science written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2018-08-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 19 of Applications of Management Science focuses on the application of management science methodologies, data envelopment analysis and multi-criteria decision making.
Book Synopsis Ad Campaign and its Management by : Dr. Syed Valiullah Bakhtiyari
Download or read book Ad Campaign and its Management written by Dr. Syed Valiullah Bakhtiyari and published by SGSH Publications. This book was released on 2024-09-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book titled "Ad Campaigns and Its Management' is a masterpiece for budding managers and students of advertising and marketing. It highlights the various means through which the organization can enhance the effectiveness of ad campaigns for obtaining sales leads. It also discusses various challenges and how to address them in the field of promotions. This book will be an asset for those who want to make their carriers in the advertising and marketing fields.
Book Synopsis Economics of Advertising by : Brian Chiplin
Download or read book Economics of Advertising written by Brian Chiplin and published by Burns & Oates. This book was released on 1981 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Study on the Relevance of Advertising, Sales Promotion, R&D, and Training and Development Expenses on Firm Value in the Indian Context by : Manoj Anand
Download or read book An Empirical Study on the Relevance of Advertising, Sales Promotion, R&D, and Training and Development Expenses on Firm Value in the Indian Context written by Manoj Anand and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Discretionary expenses: R&D, advertisement, and training & development create intangible assets such as innovative products, brand equity, and intellectual capital. Literature survey suggests that intangibles drive long-term value of the firm and reduce its systematic risk. Sales promotion expenses though create value in short-term, but dilute brand equity in the long-term and are a zero sum game. The present study has captured value relevance of such discretionary expenses on firm value in the Indian context. Positive and significant impact of sales promotion and training and development on firm value (Tobin's q) in current year has been observed. Sales promotion impacts favourably in short-term, while no significant impact of R&D spend on firm value has been observed. Positive impact of training and development expenses on firm value has been captured and it does not dissipate with time. It emerges that firms may take holistic view of these discretionary expenses.
Author :Ellen Willoughby Goddard Publisher :Guelph, Ont. : Department of Agricultural Economics & Business, University of Guelph ISBN 13 : Total Pages :76 pages Book Rating :4.:/5 (31 download)
Book Synopsis Optimal Advertising Investment Decisions by : Ellen Willoughby Goddard
Download or read book Optimal Advertising Investment Decisions written by Ellen Willoughby Goddard and published by Guelph, Ont. : Department of Agricultural Economics & Business, University of Guelph. This book was released on 1992 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
