Value Co Creation In Online Videogame Communities

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Digital Marketing Strategies for Value Co-creation

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 3030944441
Total Pages : 259 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Digital Marketing Strategies for Value Co-creation by : Wilson Ozuem

Download or read book Digital Marketing Strategies for Value Co-creation written by Wilson Ozuem and published by Springer Nature. This book was released on 2022-03-21 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.

Collaborative Value Co-creation in the Platform Economy

Author : Anssi Smedlund
Publisher : Springer
ISBN 13 : 9811089566
Total Pages : 275 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Collaborative Value Co-creation in the Platform Economy by : Anssi Smedlund

Download or read book Collaborative Value Co-creation in the Platform Economy written by Anssi Smedlund and published by Springer. This book was released on 2018-07-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Co-creating Videogames

Author : John Banks
Publisher : A&C Black
ISBN 13 : 184966496X
Total Pages : 201 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Co-creating Videogames by : John Banks

Download or read book Co-creating Videogames written by John Banks and published by A&C Black. This book was released on 2013-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key contemporary issues in participatory media culture, including questions of technology, labour and professional expertise.

Revisiting Value Co-creation and Co-destruction in Tourism

Author : Elina (Eleni) Michopoulou
Publisher : Routledge
ISBN 13 : 1000531074
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Revisiting Value Co-creation and Co-destruction in Tourism by : Elina (Eleni) Michopoulou

Download or read book Revisiting Value Co-creation and Co-destruction in Tourism written by Elina (Eleni) Michopoulou and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

Co-Creation, Innovation and New Service Development

Author : Jedrzej Czarnota
Publisher : Routledge
ISBN 13 : 1351795414
Total Pages : 359 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Co-Creation, Innovation and New Service Development by : Jedrzej Czarnota

Download or read book Co-Creation, Innovation and New Service Development written by Jedrzej Czarnota and published by Routledge. This book was released on 2017-12-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stemming from customers’ involvement in their operations. Co-creation also becomes more prevalent as customers begin to expect it from firms – seeking to influence their favourite services or products, and to have them better tailored to their needs. Nevertheless, empowering the customers and involving them in the internal affairs of a firm is both difficult and risky. Despite co-creation becoming increasingly important to firms, very few accounts of it exist and many firms fail. Therefore, to navigate those straits, and to reap the benefits of co-creation, requires knowledge and more complete understanding of socio-cultural forces underpinning it. By studying a wide array of videogames firms in the USA and Europe, this book provides a unique insight into co-creation. It builds on the existing theories to provide unified framework for understanding co-creation in creative industries and other sectors. It combines insights from the dynamics of customer communities, with firm’s perspective on innovation management and organizational transformation. The book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.

Social and Psychological Determinants of Value Co-creation in the Digital Era

Author : Ricardo Martinez Cañas
Publisher : Frontiers Media SA
ISBN 13 : 288971067X
Total Pages : 157 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Social and Psychological Determinants of Value Co-creation in the Digital Era by : Ricardo Martinez Cañas

Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by : Masengu, Reason

Download or read book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Guide to Digital Innovation in the Cultural and Creative Industry

Author : Sunghan Ryu
Publisher : SAGE Publications
ISBN 13 : 1071910000
Total Pages : 182 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Guide to Digital Innovation in the Cultural and Creative Industry by : Sunghan Ryu

Download or read book Guide to Digital Innovation in the Cultural and Creative Industry written by Sunghan Ryu and published by SAGE Publications. This book was released on 2024-03-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Consumption and Production in the Textile and Garment Industry

Author : Sadhna
Publisher : Springer Nature
ISBN 13 : 9819765773
Total Pages : 293 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Consumption and Production in the Textile and Garment Industry by : Sadhna

Download or read book Consumption and Production in the Textile and Garment Industry written by Sadhna and published by Springer Nature. This book was released on with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaboration and Co-creation

Author : Gaurav Bhalla
Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 209 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Author : Juliann Allen
Publisher : Springer Nature
ISBN 13 : 3030953467
Total Pages : 626 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Celebrating the Past and Future of Marketing and Discovery with Social Impact by : Juliann Allen

Download or read book Celebrating the Past and Future of Marketing and Discovery with Social Impact written by Juliann Allen and published by Springer Nature. This book was released on 2022-06-29 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Strategic Approaches to Successful Crowdfunding

Author : Assadi, Djamchid
Publisher : IGI Global
ISBN 13 : 1466696052
Total Pages : 413 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Approaches to Successful Crowdfunding by : Assadi, Djamchid

Download or read book Strategic Approaches to Successful Crowdfunding written by Assadi, Djamchid and published by IGI Global. This book was released on 2015-12-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.

The Business of Gamification

Author : Mikolaj Dymek
Publisher : Taylor & Francis
ISBN 13 : 1317581458
Total Pages : 252 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Business of Gamification by : Mikolaj Dymek

Download or read book The Business of Gamification written by Mikolaj Dymek and published by Taylor & Francis. This book was released on 2016-09-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

A Research Agenda for Place Branding

Author : Dominic Medway
Publisher : Edward Elgar Publishing
ISBN 13 : 1839102853
Total Pages : 352 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches

Author : Bharati, Pratyush
Publisher : IGI Global
ISBN 13 : 1615206280
Total Pages : 410 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches by : Bharati, Pratyush

Download or read book Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches written by Bharati, Pratyush and published by IGI Global. This book was released on 2010-04-30 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches aims to spread research conducted on SMEs internationally and place it at the disposal of academics, practitioners, consultants, the vendor community, and policymakers. The goal of this book is to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging technologies.

Remembering Television

Author : Kate Darian-Smith
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443845752
Total Pages : 270 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Remembering Television by : Kate Darian-Smith

Download or read book Remembering Television written by Kate Darian-Smith and published by Cambridge Scholars Publishing. This book was released on 2013-01-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking book extends our knowledge of the social and cultural impacts of television, asking new questions about the ways television’s technologies and programming have been experienced, understood and remembered. Television has served as a companion to the historical events that have unfolded in our everyday lives both on and off the screen, and its presence is intricately bound up in our memories of the past and actions in the present. As this volume demonstrates, the influence of television over individual and family behaviours, national identity and ideas of global citizenship is complex and wide-ranging. Drawing upon recent developments in memory studies, history, media and cultural studies, and with particular reference to Australia, leading scholars explore the histories of television, and how its programs and personalities have been celebrated, recalled with nostalgia or simply forgotten. Topics covered include the pre-figuring of television; memories of the struggle for transmission in remote locations; the transnational experience of television for immigrant communities; the evocation of television programs through spin-off products; televised war reportage and censorship; and the value of ‘unofficial’ television archives such as YouTube. As a whole, these essays offer a striking and original examination of the connections between history, memory and television in today’s world.