Geomarketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Doing Business 2020

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Publisher : World Bank Publications
ISBN 13 : 1464814414
Total Pages : 241 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Doing Business 2020 by : World Bank

Download or read book Doing Business 2020 written by World Bank and published by World Bank Publications. This book was released on 2019-11-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity.

Innovate Bristol

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Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Innovate Bristol by : Sven Boermeester

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Research traditions in marketing

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Publisher : Springer Science & Business Media
ISBN 13 : 9780792393887
Total Pages : 474 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis Research traditions in marketing by : Gilles Laurent

Download or read book Research traditions in marketing written by Gilles Laurent and published by Springer Science & Business Media. This book was released on 1994-01-31 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.

Sustainable Urban Logistics: Concepts, Methods and Information Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 364231788X
Total Pages : 272 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Sustainable Urban Logistics: Concepts, Methods and Information Systems by : Jesus Gonzalez-Feliu

Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.

Politics, Property and Production in the West African Sahel

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Publisher : Nordic Africa Institute
ISBN 13 : 9789171064769
Total Pages : 342 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Politics, Property and Production in the West African Sahel by : Tor Arve Benjaminsen

Download or read book Politics, Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.

Market Assessment Study of New Media Learning Materials

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Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Assessment Study of New Media Learning Materials by : Canada. Industry Canada

Download or read book Market Assessment Study of New Media Learning Materials written by Canada. Industry Canada and published by . This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Smart About Cities

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Publisher : UNESCO Publishing
ISBN 13 : 9231003763
Total Pages : 219 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Smart About Cities by : Netexplo (France)

Download or read book Smart About Cities written by Netexplo (France) and published by UNESCO Publishing. This book was released on 2020-09-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambridge Handbook of Engineering Education Research

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Publisher : Cambridge University Press
ISBN 13 : 1107785855
Total Pages : 1124 pages
Book Rating : 4.1/5 (77 download)

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Book Synopsis Cambridge Handbook of Engineering Education Research by : Aditya Johri

Download or read book Cambridge Handbook of Engineering Education Research written by Aditya Johri and published by Cambridge University Press. This book was released on 2014-02-10 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Engineering Education Research is the critical reference source for the growing field of engineering education research, featuring the work of world luminaries writing to define and inform this emerging field. The Handbook draws extensively on contemporary research in the learning sciences, examining how technology affects learners and learning environments, and the role of social context in learning. Since a landmark issue of the Journal of Engineering Education (2005), in which senior scholars argued for a stronger theoretical and empirically driven agenda, engineering education has quickly emerged as a research-driven field increasing in both theoretical and empirical work drawing on many social science disciplines, disciplinary engineering knowledge, and computing. The Handbook is based on the research agenda from a series of interdisciplinary colloquia funded by the US National Science Foundation and published in the Journal of Engineering Education in October 2006.

Engineering

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Publisher : UNESCO
ISBN 13 : 9231041568
Total Pages : 392 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Engineering by : Unesco

Download or read book Engineering written by Unesco and published by UNESCO. This book was released on 2010-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews engineering's importance to human, economic, social and cultural development and in addressing the UN Millennium Development Goals. Engineering tends to be viewed as a national issue, but engineering knowledge, companies, conferences and journals, all demonstrate that it is as international as science. The report reviews the role of engineering in development, and covers issues including poverty reduction, sustainable development, climate change mitigation and adaptation. It presents the various fields of engineering around the world and is intended to identify issues and challenges facing engineering, promote better understanding of engineering and its role, and highlight ways of making engineering more attractive to young people, especially women.--Publisher's description.

Handbook of Pricing Research in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Indian Ocean Tropical Cyclones and Climate Change

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Publisher : Springer Science & Business Media
ISBN 13 : 904813109X
Total Pages : 355 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis Indian Ocean Tropical Cyclones and Climate Change by : Yassine Charabi

Download or read book Indian Ocean Tropical Cyclones and Climate Change written by Yassine Charabi and published by Springer Science & Business Media. This book was released on 2010-01-19 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tropical cyclones are topic that is not appropriately known to the public at large, but climate change has been on the public’s mind since the last decade and a concern that has peaked in the new millennium. Like the television programs of Jean Yves Cousteau the ‘plight of the oceans’, have recent documentaries nurtured a conscio- ness that major climatological changes are in the offing, even have started to develop. The retreat of glaciers on mountain tops and in Polar Regions is ‘being seen’ on ‘the small screen’ and has favored an environmental awareness in all populations that are enjoying an average well-being on Planet Earth. The vivid images on screen of storms, floods, and tsunamis share the fear provoking landscapes of deforestation, desertification and the like. Watching such as this one is seen are voices warning of what over is ‘in store’ if the causative problems are not remedied. Talking and d- cussing are useful, but action must follow. Understanding the full ramifications of climate change on tropical cyclones is a task that will takes several decades. In Climate Change 2007, the Fourth Assessment Report of the United Nations Intergovernmental Panel on Climate Change (IPCC) a high probability of major changes in tropical cyclone activity across the various ocean basins is highlighted.

Engineering for Sustainable Development

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Publisher : UNESCO Publishing
ISBN 13 : 9231004379
Total Pages : 183 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Engineering for Sustainable Development by : International Centre for Engineering Education

Download or read book Engineering for Sustainable Development written by International Centre for Engineering Education and published by UNESCO Publishing. This book was released on 2021-03-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report highlights the crucial role of engineering in achieving each of the 17 SDGs. It shows how equal opportunities for all is key to ensuring an inclusive and gender balanced profession that can better respond to the shortage of engineers for implementing the SDGs. It provides a snapshot of the engineering innovations that are shaping our world, especially emerging technologies such as big data and AI, which are crucial for addressing the pressing challenges facing humankind and the planet. It analyses the transformation of engineering education and capacity-building at the dawn of the Fourth Industrial Revolution that will enable engineers to tackle the challenges ahead. It highlights the global effort needed to address the specific regional disparities, while summarizing the trends of engineering across the different regions of the world.

The Venture Imperative

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Publisher : Harvard Business Press
ISBN 13 : 9781578513352
Total Pages : 358 pages
Book Rating : 4.5/5 (133 download)

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Book Synopsis The Venture Imperative by : Heidi Mason

Download or read book The Venture Imperative written by Heidi Mason and published by Harvard Business Press. This book was released on 2002 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Venture Imperative is strongly practical in orientation⬦a must-read for those serious about launching a corporate venturing unit within their own company.-Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors CorporationInnovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk?In this groundbreaking book, Heidi Mason and Tim Rohner-leading voices in venture strategy-prove that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office-a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D. Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: · Create a diversified portfolio of ventures to drive new growth opportunities· Optimally allocate people and capital· Recognize-and remedy-failing ventures at any stage · Keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development· Measure the results· Continuously innovateThe authors also show how to utilize the proven Bell-Mason Venture Development Framework-derived from the time-tested best practices of successful new ventures-as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs.Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.

The Longevity Economy

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Publisher : PublicAffairs
ISBN 13 : 1610396650
Total Pages : 330 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Longevity Economy by : Joseph F. Coughlin

Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Growing Greener Cities in Africa

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Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Growing Greener Cities in Africa by : Food and Agriculture Organization of the United Nations

Download or read book Growing Greener Cities in Africa written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2012 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Global Plan of Action addresses new challenges, such as climate change and food insecurity, as well as novel opportunities, including information, communication and molecular methodologies. It contains 18 priority activities organized in four main groups: In situ conservation and management; Ex situ conservation; Sustainable use; and Building sustainable institutional and human capacities.

Accountability Technologies

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Publisher : Birkhauser
ISBN 13 : 9783990435397
Total Pages : 111 pages
Book Rating : 4.4/5 (353 download)

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Book Synopsis Accountability Technologies by : Dietmar Offenhuber

Download or read book Accountability Technologies written by Dietmar Offenhuber and published by Birkhauser. This book was released on 2013 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing part of the public is concerned about cities being designed and governed in a responsible way. In the contemporary information society, however, the democratic obligation of the citizens to inform themselves thoroughly, so that they can participate in public affairs has become impossible to fulfill. Rather than submitting to the opinions of self-proclaimed experts, citizens need new ways to make sense of what is going on around them. Accountability technologies stand for new innovative approaches to bottom-up governance: technologies to monitor those in power and hold them accountable for their actions. Accountability technologies are designed to coordinate citizen-led data collection, visualization and analysis in order to achieve social change. This book takes a close look at initiatives that have succeeded in making an impact on the reality of the city, as well as the motivations, strategies and tactics of the people who create and use these technologies. How can data generated by citizens be put into action?