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Author :
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (89 download)
Download or read book Using Social Marketing to Inhibit Driving After Drinking written by and published by . This book was released on 2001 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (18 download)
Download or read book Using Social Marketing to Inhibit Driving After Drinking written by and published by . This book was released on 2001 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey W. Linkenbach
Publisher : Most of Us
ISBN 13 : 9780977044603
Total Pages : 117 pages
Book Rating : 4.0/5 (446 download)
Download or read book How to Use Social Norms Marketing to Prevent Driving After Drinking written by Jeffrey W. Linkenbach and published by Most of Us. This book was released on 2006 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wisconsin. Bureau of Transportation Safety
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (173 download)
Download or read book Social Marketing Toolbox written by Wisconsin. Bureau of Transportation Safety and published by . This book was released on 2006 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phillip M. Wilbur
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.E/5 ( download)
Download or read book Strategic Media Advocacy for Enforcement of Underage Drinking Laws written by Phillip M. Wilbur and published by . This book was released on 1998 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas K. Greenfield
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.0/5 ( download)
Download or read book Experiences with Community Action Projects written by Thomas K. Greenfield and published by . This book was released on 1993 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 1317301471
Total Pages : 900 pages
Book Rating : 4.3/5 (173 download)
Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2017-11-02 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author : Philip Kotler
Publisher : SAGE
ISBN 13 : 1412956471
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book Social Marketing written by Philip Kotler and published by SAGE. This book was released on 2008 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.
Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1544351526
Total Pages : 685 pages
Book Rating : 4.5/5 (443 download)
Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2019-02-05 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 144625447X
Total Pages : 470 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Author : Greg Elliott
Publisher : John Wiley & Sons
ISBN 13 : 1394189699
Total Pages : 547 pages
Book Rating : 4.3/5 (941 download)
Download or read book Marketing, Print and Interactive E-Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eldar Shafir
Publisher : Princeton University Press
ISBN 13 : 0691137560
Total Pages : 532 pages
Book Rating : 4.6/5 (911 download)
Download or read book The Behavioral Foundations of Public Policy written by Eldar Shafir and published by Princeton University Press. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author :
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 (891 download)
Download or read book Wisconsin Traffic Safety Reporter written by and published by . This book was released on 1989 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.E/5 ( download)
Download or read book Surgeon General's Workshop on Drunk Driving written by and published by . This book was released on 1989 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nurit Guttman
Publisher : Routledge
ISBN 13 : 1136154647
Total Pages : 283 pages
Book Rating : 4.1/5 (361 download)
Download or read book Communication, Public Discourse, and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2014-06-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
