Using Qualitative Research

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Using Qualitative Research in Advertising

Author : Margaret A. Morrison
Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Using Qualitative Methods in Organizational Research

Author : Thomas W. Lee
Publisher : SAGE
ISBN 13 : 9780761908074
Total Pages : 214 pages
Book Rating : 4.9/5 (8 download)

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Book Synopsis Using Qualitative Methods in Organizational Research by : Thomas W. Lee

Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.

Qualitative Research Methods

Author : Monique Hennink
Publisher : SAGE
ISBN 13 : 1446201546
Total Pages : 329 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Research Methods by : Monique Hennink

Download or read book Qualitative Research Methods written by Monique Hennink and published by SAGE. This book was released on 2010-11-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.

A Practical Guide to Using Qualitative Research with Randomized Controlled Trials

Author : Alicia O'Cathain
Publisher : Oxford University Press
ISBN 13 : 0198802080
Total Pages : 225 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis A Practical Guide to Using Qualitative Research with Randomized Controlled Trials by : Alicia O'Cathain

Download or read book A Practical Guide to Using Qualitative Research with Randomized Controlled Trials written by Alicia O'Cathain and published by Oxford University Press. This book was released on 2018 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers measure the effectiveness of new interventions using randomized controlled trials (RCTs). They are increasingly using qualitative research with these RCTs to explain the results of RCTs or facilitate the viability and efficiency of RCTs. A Practical Guide to Using Qualitative Research with Randomized Controlled Trials is a "how-to" book about the use of qualitative research with RCTs. Divided into three parts, this book covers the process of using qualitative research with RCTs from start to finish. Section one outlines overarching issues such as the many contributions qualitative research can make to generating evidence of effectiveness, section two provides practical guidance from writing a proposal through to publishing qualitative research undertaken with RCTs, and the final section guides the reader on how to engage with relevant stakeholders. Each chapter focuses on the key steps of undertaking qualitative research in RCTs, giving examples of how to write a proposal, select research questions, integrate qualitative and quantitative components, and much more. A Practical Guide to Using Qualitative Research with Randomized Controlled Trials is ideal for researchers who are leading, undertaking, or planning to use qualitative research with RCTs. With its detailed explanations and inspiring examples, this book is also useful for postgraduate students wishing to conduct qualitative research in the context of an RCT.

The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index

Author : Lisa M. Given
Publisher : SAGE
ISBN 13 : 1412941636
Total Pages : 1073 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index by : Lisa M. Given

Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.

Using Software in Qualitative Research

Author : Ann Lewins
Publisher : SAGE
ISBN 13 : 9780761949237
Total Pages : 312 pages
Book Rating : 4.9/5 (492 download)

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Book Synopsis Using Software in Qualitative Research by : Ann Lewins

Download or read book Using Software in Qualitative Research written by Ann Lewins and published by SAGE. This book was released on 2007-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS), helping the reader choose the most appropriate package for their needs and to get the most out of the software once they are using it. This step-by-step book considers a wide range of tasks and processes, bringing them together to demystify qualitative software and encourage flexible and critical choices and uses of software in supporting analysis. The book can be read as a whole or by chapters, building on one another to provide a holistic sense of the analytic journey without advocating a particular sequential process. Accessible and comprehensive, Using Software in Qualitative Research provides a practical but analytically-grounded guide to thinking about and using software and will be an essential companion for any qualitative researcher.

Doing Qualitative Research Using Your Computer

Author : Chris Hahn
Publisher : SAGE
ISBN 13 : 1446242331
Total Pages : 273 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Qualitative Research Using Your Computer by : Chris Hahn

Download or read book Doing Qualitative Research Using Your Computer written by Chris Hahn and published by SAGE. This book was released on 2008-04-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′I find your straightforward writing style an absolute joy, such a breath of fresh air!′ - Angie Ash, PhD student ′...thank you very much for your accessible language, clear lay out and practical applied approach. I suspect that this book will never be far from my side over the next 4 years!!′ - Mayen Konarski, PhD student Using straight-forward language Doing Qualitative Research Using Your Computer walks readers through the process of managing and streamlining research projects using commonly available Microsoft software applications. Drawing on a wide range of examples to demonstrate how easy it is to use such software, this guide is full of useful hints and tips on how to manage research more efficiently and effectively, including: - Formatting transcripts for maximum coding efficiency in Microsoft Word - Using features of Word to organize the analysis of data and to facilitate efficient qualitative coding - Synchronizing codes, categories, and important concepts between Microsoft Word and Microsoft Access - Efficiently storing and analyzing the qualitative data in Microsoft Excel - Creating flexible analytic memos in Access that help lead the researcher to final conclusions Ideal for those students or researchers who don′t want to invest in expensive specialised software packages, this guide will be an invaluable companion for anyone embarking on their own research project.

Working with Time in Qualitative Research

Author : Keri Facer
Publisher : Routledge
ISBN 13 : 1000515958
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Working with Time in Qualitative Research by : Keri Facer

Download or read book Working with Time in Qualitative Research written by Keri Facer and published by Routledge. This book was released on 2021-12-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together researchers and scholars from across the Arts, Humanities and Social Sciences who are actively exploring the many different ways in which time might be understood, imagined and used in qualitative research. Taken together, the contributions begin to trace the contours of what it might mean to work reflexively with time as an epistemologically constitutive element of research design. The book explores how the choice to work with pasts or futures, with speed or delay, with clocks or the time of the body, with utopias or failed futures (among other things) reframe how social and cultural phenomena are perceived and brought into existence in qualitative research. Drawing on fields as disparate as futures studies and history, literary analysis and urban design, utopian studies and science and technology studies, this collection serves as a resource for both new and experienced researchers in the humanities and social sciences. It is a critically important resource for beginning to explore the wide repertoire of theoretical and methodological tools for working with time in the research process. The book also draws attention to the way that institutional research timescapes – from university workload patterns to funding processes and project timescales – themselves shape how and what it is possible to know in and about the world. It concludes with a rousing manifesto for scholars and researchers, proposing 10 key attributes of temporally reflexive research.

Qualitative Research from Start to Finish, First Edition

Author : Robert K. Yin
Publisher : Guilford Press
ISBN 13 : 1606239783
Total Pages : 369 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Qualitative Research from Start to Finish, First Edition by : Robert K. Yin

Download or read book Qualitative Research from Start to Finish, First Edition written by Robert K. Yin and published by Guilford Press. This book was released on 2011-09-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.

The SAGE Handbook of Qualitative Research

Author : Norman K. Denzin
Publisher : SAGE Publications
ISBN 13 : 1483349810
Total Pages : 1810 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Handbook of Qualitative Research by : Norman K. Denzin

Download or read book The SAGE Handbook of Qualitative Research written by Norman K. Denzin and published by SAGE Publications. This book was released on 2017-01-05 with total page 1810 pages. Available in PDF, EPUB and Kindle. Book excerpt: The substantially updated and revised Fifth Edition of The SAGE Handbook of Qualitative Research by editors Norman K. Denzin and Yvonna S. Lincoln presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the future of qualitative research. The Fifth Edition contains 19 new chapters, with 16 revised—making it virtually a new volume—while retaining six classic chapters from previous editions. New contributors to this edition include Jamel K. Donnor and Gloria Ladson-Billings; Margaret Kovach; Paula Saukko; Bryant Keith Alexander; Thomas A. Schwandt and Emily F. Gates; Johnny Saldaña; Uwe Flick; Mirka Koro-Ljungberg, Maggie MacLure, and Jasmine Ulmer; Maria Elena Torre, Brett G. Stoudt, Einat Manoff, and Michelle Fine; Jack Bratich; Svend Brinkmann; Eric Margolis and Renu Zunjarwad; Annette N. Markham; Alecia Y. Jackson and Lisa A. Mazzei; Jonathan Wyatt, Ken Gale, Susanne Gannon, and Bronwyn Davies; Janice Morse; Peter Dahler-Larsen; Mark Spooner; and David A. Westbrook.

Essentials of Descriptive-Interpretive Qualitative Research

Author : Robert Elliot, (ps
Publisher : Essentials of Qualitative Meth
ISBN 13 : 9781433833717
Total Pages : 108 pages
Book Rating : 4.8/5 (337 download)

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Book Synopsis Essentials of Descriptive-Interpretive Qualitative Research by : Robert Elliot, (ps

Download or read book Essentials of Descriptive-Interpretive Qualitative Research written by Robert Elliot, (ps and published by Essentials of Qualitative Meth. This book was released on 2021 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-follow guide explains the most important principles that underlie a wide range of descriptive-interpretive approaches to qualitative research. Having read this book, readers will be able to tackle each phase of the research study, from initial design, through data collection and analysis, to writing up the final manuscript

Qualitative Research Using Social Media

Author : Gwen Bouvier
Publisher : Routledge
ISBN 13 : 1000555283
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Qualitative Research Using Social Media by : Gwen Bouvier

Download or read book Qualitative Research Using Social Media written by Gwen Bouvier and published by Routledge. This book was released on 2022-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

SAGE Qualitative Research Methods

Author : Paul Atkinson
Publisher : SAGE
ISBN 13 : 1446275701
Total Pages : 1617 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis SAGE Qualitative Research Methods by : Paul Atkinson

Download or read book SAGE Qualitative Research Methods written by Paul Atkinson and published by SAGE. This book was released on 2010-11-17 with total page 1617 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empirical′ journals such as Social Studies of Science. Delving into SAGE′s deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE′s distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).

Basics of Qualitative Research

Author : Anselm Strauss
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780803959392
Total Pages : 336 pages
Book Rating : 4.9/5 (593 download)

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Book Synopsis Basics of Qualitative Research by : Anselm Strauss

Download or read book Basics of Qualitative Research written by Anselm Strauss and published by SAGE Publications, Incorporated. This book was released on 1998-09-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this best-selling textbook continues to offer immensely practical advice and technical expertise that will aid researchers in analyzing and interpreting their collected data, and ultimately build theory from it. The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study as well as responses to common questions posed by students of qualitative research.

Approaches to Qualitative Research

Author : Sharlene Nagy Hesse-Biber
Publisher : Oxford University Press on Demand
ISBN 13 : 9780195157741
Total Pages : 545 pages
Book Rating : 4.1/5 (577 download)

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Book Synopsis Approaches to Qualitative Research by : Sharlene Nagy Hesse-Biber

Download or read book Approaches to Qualitative Research written by Sharlene Nagy Hesse-Biber and published by Oxford University Press on Demand. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Covering a wide range of traditional and emergent research methods, as well as techniques of analysis and writing, the book clearly explains the critical link between theory and method through carefully selected articles and in-depth introductory essays. The essays illustrate key concepts that are crucial to the understanding of qualitative methods, connecting theoretical discussions with "how-to" examples of the research process. Selected for their accessibility, the articles not only reveal the basics of qualitative research but also touch on some current practices including Internet research, computer-driven data analysis, and using still and moving data." -- BACK COVER.

How to Write Qualitative Research

Author : Marcus B. Weaver-Hightower
Publisher :
ISBN 13 : 9781138066311
Total Pages : 270 pages
Book Rating : 4.0/5 (663 download)

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Book Synopsis How to Write Qualitative Research by : Marcus B. Weaver-Hightower

Download or read book How to Write Qualitative Research written by Marcus B. Weaver-Hightower and published by . This book was released on 2018-09-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative research has exploded in popularity in nearly every discipline from the social sciences to health fields to business. While many qualitative textbooks explain how to conduct an interview or analyze fieldnotes, rarely do they give more than a few scant pages to the skill many find most difficult: writing. That's where How to Write Qualitative Research comes in. Using clear prose, helpful examples, and lists, it breaks down and explains the most common writing tasks in qualitative research, and each chapter suggests step-by-step how-to approaches writers can use to tackle those tasks. Topics include: writing about and with qualitative data composing findings organizing chapters and sections using grammar for powerful writing revising for clarity writing conclusions, methods sections, and theory creating and writing about visuals writing different types of qualitative research and different document types Each chapter features real-world examples from both professionals and students, hands-on practice activities, and template sentences that show qualitative writers how to get started. This text provides the perfect companion for writers of almost any skill level, from undergraduates to professionals. Whether you are writing a course paper, a dissertation, or your next book, How to Write Qualitative Research will help you write clearer, more effective qualitative research. -- Provided by publisher

Video in Qualitative Research

Author : Christian Heath
Publisher : SAGE
ISBN 13 : 1412929423
Total Pages : 186 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Video in Qualitative Research by : Christian Heath

Download or read book Video in Qualitative Research written by Christian Heath and published by SAGE. This book was released on 2010-03-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides practical guidance for both students and academics on how to use video in qualitative research, how to address the problems and issues that arise in undertaking video-based field studies and how to subject video recordings to detailed scrutiny and analysis.