Author : Benjamin Gust
Publisher : Springer Nature
ISBN 13 : 3658299991
Total Pages : 178 pages
Book Rating : 4.6/5 (582 download)
Book Synopsis User-Oriented Appropriateness by : Benjamin Gust
Download or read book User-Oriented Appropriateness written by Benjamin Gust and published by Springer Nature. This book was released on 2020-04-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media.