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Author :
Publisher :
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.3/5 (91 download)
Download or read book Autocar written by and published by . This book was released on 2004 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : Mark Coombs
Publisher :
ISBN 13 : 9781859605059
Total Pages : 300 pages
Book Rating : 4.6/5 (5 download)
Download or read book Skoda Felicia Service & Repair Manual written by Mark Coombs and published by . This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Engelbert Wimmer
Publisher : Springer
ISBN 13 : 0230307817
Total Pages : 286 pages
Book Rating : 4.2/5 (33 download)
Download or read book Motoring the Future written by Engelbert Wimmer and published by Springer. This book was released on 2011-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Author : N. Hollis
Publisher : Springer
ISBN 13 : 1137365595
Total Pages : 226 pages
Book Rating : 4.1/5 (373 download)
Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Author : A. K. Legg
Publisher : Haynes Publishing
ISBN 13 : 9781844253760
Total Pages : 368 pages
Book Rating : 4.2/5 (537 download)
Download or read book Skoda Fabia W To 06 written by A. K. Legg and published by Haynes Publishing. This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hatchback, Saloon & Estate, inc. vRS and special/limited editions. Petrol: 1.2 litre (1198cc) 3-cyl & 1.4 litre (1390cc & 1397cc) 4-cyl. Does NOT cover 1.0 litre (997cc) or 2.0 litre (1984cc) petrol engines. Diesel: 1.4 litre (1422cc) 3-cyl & 1.9 litre (1896cc) 4-cyl, inc. turbo.
Author : Mary Walton
Publisher : W. W. Norton & Company
ISBN 13 : 9780393318616
Total Pages : 396 pages
Book Rating : 4.3/5 (186 download)
Download or read book Car written by Mary Walton and published by W. W. Norton & Company. This book was released on 1997 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.
Author : Laurence Meredith
Publisher : Bay View Books Limited
ISBN 13 : 9781901432275
Total Pages : 144 pages
Book Rating : 4.4/5 (322 download)
Download or read book Original VW Beetle written by Laurence Meredith and published by Bay View Books Limited. This book was released on 1999 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: No automobile is more recognizable than the Volkswagen Beetle. Introduced as an affordable motor vehicle for postwar Germany, the little Beetle grew to iconic status in both the automotive world and the world of pop culture. This year-by-year, full-color tribute to the "People's Car" begins with the first models in 1945 and goes on to cover the Beetle's 33-year production run in Germany, it's continued manufacture in Mexico starting in 1978, and the introduction in Spring 1998 of the New Beetle -- a car that reasserted the model's popularity, posted remarkable sales and, like its forebear, transcended the automotive world to become a pop culture sensation.
Author : Aboul Ella Hassanien
Publisher : Springer
ISBN 13 : 331911056X
Total Pages : 502 pages
Book Rating : 4.3/5 (191 download)
Download or read book Big Data in Complex Systems written by Aboul Ella Hassanien and published by Springer. This book was released on 2015-01-02 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides challenges and Opportunities with updated, in-depth material on the application of Big data to complex systems in order to find solutions for the challenges and problems facing big data sets applications. Much data today is not natively in structured format; for example, tweets and blogs are weakly structured pieces of text, while images and video are structured for storage and display, but not for semantic content and search. Therefore transforming such content into a structured format for later analysis is a major challenge. Data analysis, organization, retrieval, and modeling are other foundational challenges treated in this book. The material of this book will be useful for researchers and practitioners in the field of big data as well as advanced undergraduate and graduate students. Each of the 17 chapters in the book opens with a chapter abstract and key terms list. The chapters are organized along the lines of problem description, related works, and analysis of the results and comparisons are provided whenever feasible.
Author : S. Radosevic
Publisher : Springer Science & Business Media
ISBN 13 : 1402078447
Total Pages : 251 pages
Book Rating : 4.4/5 (2 download)
Download or read book International Industrial Networks and Industrial Restructuring in Central and Eastern Europe written by S. Radosevic and published by Springer Science & Business Media. This book was released on 2004-08-03 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Industrial Networks and Industrial Restructuring in Central and Eastern Europe analyses the role of international industrial networks in industrial restructuring and corporate growth in central Europe, Russia and Ukraine. It shows that two distinct patterns of international industrial integration - domestic vs. foreign led modernisations - have developed in these two regions which have significant effects on patterns of growth and integration of these economies. International Industrial Networks and Industrial Restructuring in Central and Eastern Europe is based on a number of industry and firm case studies which are analysed and interpreted within the current international business and political economy literature. The publication provides valuable insights to managers and policy-makers who are interested in understanding different strategic options for business activity in Central and East European countries. For the academic reader, it offers a new perspective on international, industrial networks in which theories on strategic management and on industry restructuring and corporate growth are merged into a new view of growth and transformation process.
Author : David Salmon
Publisher : Routledge
ISBN 13 : 1136378472
Total Pages : 465 pages
Book Rating : 4.1/5 (363 download)
Download or read book Mechanical Engineering: Level 2 NVQ written by David Salmon and published by Routledge. This book was released on 2012-05-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly accessible and engaging workbook-style text, ideal for all NVQ students, including Foundation Modern Apprentices. Mechanical Engineering: Level 2 NVQ is a practical and interactive engineering book, written by practicing lecturers and designed for college students and Foundation Modern Apprentices. A highly readable text is supported by numerous assignments provided to build up a portfolio of evidence. Designed so that students can complete the blanks this book can be used as evidence for assessment purposes and as an essential reference guide for their subsequent employment. This book covers the mandatory units (1-3), general support units (4-5) and option units (10-12) required to deliver a full NVQ programme. Key Skills activities are also provided at the relevant points through the book. Mechanical Engineering: NVQ2 is a new single-volume text for the new Performing Engineering Operations NVQs from EMTA and City & Guilds updated and expanded from David Salmon's popular NVQ titles: NVQ Engineering Manufacture: Mandatory Units NVQ Engineering: Mechanical Option Units
Author : Frances Brassington
Publisher : Pearson Education
ISBN 13 : 9780273708186
Total Pages : 564 pages
Book Rating : 4.7/5 (81 download)
Download or read book Essentials of Marketing written by Frances Brassington and published by Pearson Education. This book was released on 2007 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire
Author : Arun K. Somani
Publisher : Springer
ISBN 13 : 9789811384080
Total Pages : 875 pages
Book Rating : 4.3/5 (84 download)
Download or read book Smart Systems and IoT: Innovations in Computing written by Arun K. Somani and published by Springer. This book was released on 2020-10-27 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book features original papers from the 2nd International Conference on Smart IoT Systems: Innovations and Computing (SSIC 2019), presenting scientific work related to smart solution concepts. It discusses computational collective intelligence, which includes interactions between smart devices, smart environments and smart interactions, as well as information technology support for such areas. It also describes how to successfully approach various government organizations for funding for business and the humanitarian technology development projects. Thanks to the high-quality content and the broad range of the topics covered, the book appeals to researchers pursuing advanced studies.
Author : Marie-Joëlle Browaeys
Publisher : Pearson UK
ISBN 13 : 1292205016
Total Pages : 737 pages
Book Rating : 4.2/5 (922 download)
Download or read book Understanding Cross-cultural Management written by Marie-Joëlle Browaeys and published by Pearson UK. This book was released on 2019 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers, and boasts new case study material based on recent research, as well as a stronger focus on Asian cultures, thereby providing more non-Western examples.
Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author : Charles Stross
Publisher : Tordotcom
ISBN 13 : 1250267013
Total Pages : 400 pages
Book Rating : 4.2/5 (52 download)
Download or read book Dead Lies Dreaming written by Charles Stross and published by Tordotcom. This book was released on 2020-10-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When magic and superpowers emerge in the masses, Wendy Deere is contracted by the government to bag and snag supervillains in Hugo Award-winning author Charles Stross' Dead Lies Dreaming: A Laundry Files Novel. As Wendy hunts down Imp—the cyberpunk head of a band calling themselves “The Lost Boys”— she is dragged into the schemes of louche billionaire Rupert de Montfort Bigge. Rupert has discovered that the sole surviving copy of the long-lost concordance to the one true Necronomicon is up for underground auction in London. He hires Imp’s sister, Eve, to procure it by any means necessary, and in the process, he encounters Wendy Deere. In a tale of corruption, assassination, thievery, and magic, Wendy Deere must navigate rotting mansions that lead to distant pasts, evil tycoons, corrupt government officials, lethal curses, and her own moral qualms in order to make it out of this chase alive. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author : Alex Covarrubias V.
Publisher : Springer Nature
ISBN 13 : 3030188817
Total Pages : 516 pages
Book Rating : 4.0/5 (31 download)
Download or read book New Frontiers of the Automobile Industry written by Alex Covarrubias V. and published by Springer Nature. This book was released on 2019-11-28 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.
