Use Of Surveying And Online Survey Tools In College Marketing And Public Relations

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Conducting Online Surveys

Author : Valerie M. Sue
Publisher : SAGE
ISBN 13 : 1412992257
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Conducting Online Surveys by : Valerie M. Sue

Download or read book Conducting Online Surveys written by Valerie M. Sue and published by SAGE. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

Customer Surveying

Author : Frederick C. Van Bennekom
Publisher : Customer Service Press
ISBN 13 : 9780971340602
Total Pages : 260 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Customer Surveying by : Frederick C. Van Bennekom

Download or read book Customer Surveying written by Frederick C. Van Bennekom and published by Customer Service Press. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.

Currents

Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Currents by :

Download or read book Currents written by and published by . This book was released on 2004 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Web Survey Methodology

Author : Mario Callegaro
Publisher : SAGE
ISBN 13 : 1473927293
Total Pages : 522 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Web Survey Methodology by : Mario Callegaro

Download or read book Web Survey Methodology written by Mario Callegaro and published by SAGE. This book was released on 2015-04-30 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Encyclopedia of Information Science and Technology, First Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 159140794X
Total Pages : 3807 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Information Science and Technology, First Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, First Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-01-31 with total page 3807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage of critical issues related to information science and technology.

How to Conduct Self-Administered and Mail Surveys

Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis How to Conduct Self-Administered and Mail Surveys by :

Download or read book How to Conduct Self-Administered and Mail Surveys written by and published by SAGE Publications, Incorporated. This book was released on 2003 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kit is for students in undergraduate and graduate classes in the social and health sciences and for individuals in the public and private sectors who are responsible for conducting and using surveys.

Essentials of Marketing Research

Author : Kenneth E. Clow
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522576703
Total Pages : 1503 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-01-04 with total page 1503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating transparency between government and citizens through outreach and engagement initiatives is critical to promoting community development and is also an essential part of a democratic society. This can be achieved through a number of methods including public policy, urban development, artistic endeavors, and digital platforms. Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines civic engagement practices in social, political, and non-political contexts. As the world is now undergoing a transformation, interdisciplinary collaboration, participation, community-based participatory research, partnerships, and co-creation have become more common than focused domains. Highlighting a range of topics such as social media and politics, civic activism, and public administration, this multi-volume book is geared toward government officials, leaders, practitioners, policymakers, academicians, and researchers interested in active citizen participation and politics.

The Practice of Survey Research

Author : Erin E. Ruel
Publisher : SAGE
ISBN 13 : 1452235279
Total Pages : 361 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis The Practice of Survey Research by : Erin E. Ruel

Download or read book The Practice of Survey Research written by Erin E. Ruel and published by SAGE. This book was released on 2015-06-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.

Documentation Abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Documentation Abstracts by :

Download or read book Documentation Abstracts written by and published by . This book was released on 2000 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Online Research Methods

Author : Nigel G Fielding
Publisher : SAGE
ISBN 13 : 1473959306
Total Pages : 685 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Online Research Methods by : Nigel G Fielding

Download or read book The SAGE Handbook of Online Research Methods written by Nigel G Fielding and published by SAGE. This book was released on 2016-09-30 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Nonresponse in Social Science Surveys

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309272475
Total Pages : 167 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Nonresponse in Social Science Surveys by : National Research Council

Download or read book Nonresponse in Social Science Surveys written by National Research Council and published by National Academies Press. This book was released on 2013-10-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many household surveys in the United States, responses rates have been steadily declining for at least the past two decades. A similar decline in survey response can be observed in all wealthy countries. Efforts to raise response rates have used such strategies as monetary incentives or repeated attempts to contact sample members and obtain completed interviews, but these strategies increase the costs of surveys. This review addresses the core issues regarding survey nonresponse. It considers why response rates are declining and what that means for the accuracy of survey results. These trends are of particular concern for the social science community, which is heavily invested in obtaining information from household surveys. The evidence to date makes it apparent that current trends in nonresponse, if not arrested, threaten to undermine the potential of household surveys to elicit information that assists in understanding social and economic issues. The trends also threaten to weaken the validity of inferences drawn from estimates based on those surveys. High nonresponse rates create the potential or risk for bias in estimates and affect survey design, data collection, estimation, and analysis. The survey community is painfully aware of these trends and has responded aggressively to these threats. The interview modes employed by surveys in the public and private sectors have proliferated as new technologies and methods have emerged and matured. To the traditional trio of mail, telephone, and face-to-face surveys have been added interactive voice response (IVR), audio computer-assisted self-interviewing (ACASI), web surveys, and a number of hybrid methods. Similarly, a growing research agenda has emerged in the past decade or so focused on seeking solutions to various aspects of the problem of survey nonresponse; the potential solutions that have been considered range from better training and deployment of interviewers to more use of incentives, better use of the information collected in the data collection, and increased use of auxiliary information from other sources in survey design and data collection. Nonresponse in Social Science Surveys: A Research Agenda also documents the increased use of information collected in the survey process in nonresponse adjustment.

Evaluating Public Relations

Author : Tom Watson
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443061
Total Pages : 228 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Marketing Research

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

College & Research Libraries News

Author :
Publisher :
ISBN 13 :
Total Pages : 920 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis College & Research Libraries News by :

Download or read book College & Research Libraries News written by and published by . This book was released on 2007 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The European Higher Education Area

Author : Adrian Curaj
Publisher : Springer
ISBN 13 : 3319208772
Total Pages : 906 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis The European Higher Education Area by : Adrian Curaj

Download or read book The European Higher Education Area written by Adrian Curaj and published by Springer. This book was released on 2015-10-12 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between higher education research and policy making was always a challenge, but the recent calls for more evidence-based policies have opened a window of unprecedented opportunity for researchers to bring more contributions to shaping the future of the European Higher Education Area (EHEA). Encouraged by the success of the 2011 first edition, Romania and Armenia have organised a 2nd edition of the Future of Higher Education – Bologna Process Researchers’ Conference (FOHE-BPRC) in November 2014, with the support of the Italian Presidency of the European Union and as part of the official EHEA agenda. Reuniting over 170 researchers from more than 30 countries, the event was a forum to debate the trends and challenges faced by higher education today and look at the future of European cooperation in higher education. The research volumes offer unique insights regarding the state of affairs of European higher education and research, as well as forward-looking policy proposals. More than 50 articles focus on essential themes in higher education: Internationalization of higher education; Financing and governance; Excellence and the diversification of missions; Teaching, learning and student engagement; Equity and the social dimension of higher education; Education, research and innovation; Quality assurance, The impacts of the Bologna Process on the EHEA and beyond and Evidence-based policies in higher education. "The Bologna process was launched at a time of great optimism about the future of the European project – to which, of course, the reform of higher education across the continent has made a major contribution. Today, for the present, that optimism has faded as economic troubles have accumulated in the Euro-zone, political tensions have been increased on issues such as immigration and armed conflict has broken out in Ukraine. There is clearly a risk that, against this troubled background, the Bologna process itself may falter. There are already signs that it has been downgraded in some countries with evidence of political withdrawal. All the more reason for the voice of higher education researchers to be heard. Since the first conference they have established themselves as powerful stakeholders in the development of the EHEA, who are helping to maintain the momentum of the Bologna process. Their pivotal role has been strengthened by the second Bucharest conference." Peter Scott, Institute of Education, London (General Rapporteur of the FOHE-BPRC first edition)