Use Of Political Marketing In Reinventing The Conservatives

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Use of Political Marketing in Reinventing the Conservatives

Author : Pavel Heczko
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838361420
Total Pages : 108 pages
Book Rating : 4.3/5 (614 download)

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Book Synopsis Use of Political Marketing in Reinventing the Conservatives by : Pavel Heczko

Download or read book Use of Political Marketing in Reinventing the Conservatives written by Pavel Heczko and published by LAP Lambert Academic Publishing. This book was released on 2010-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.

Current Issues in Political Marketing

Author : Walter W. Wymer
Publisher : Psychology Press
ISBN 13 : 9780789024381
Total Pages : 340 pages
Book Rating : 4.0/5 (243 download)

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Book Synopsis Current Issues in Political Marketing by : Walter W. Wymer

Download or read book Current Issues in Political Marketing written by Walter W. Wymer and published by Psychology Press. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.

The Phenomenon of Political Marketing

Author : Nicholas Jackson O'Shaughnessy
Publisher : Springer
ISBN 13 : 1349103527
Total Pages : 306 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis The Phenomenon of Political Marketing by : Nicholas Jackson O'Shaughnessy

Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

Branded Conservatives

Author : Kenneth M. Cosgrove
Publisher : Peter Lang
ISBN 13 : 9780820474656
Total Pages : 380 pages
Book Rating : 4.4/5 (746 download)

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Book Synopsis Branded Conservatives by : Kenneth M. Cosgrove

Download or read book Branded Conservatives written by Kenneth M. Cosgrove and published by Peter Lang. This book was released on 2007 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

The Marketing of the President

Author : Bruce I. Newman
Publisher : SAGE Publications
ISBN 13 : 1452254567
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis The Marketing of the President by : Bruce I. Newman

Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE Publications. This book was released on 1993-12-14 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Political Marketing

Author : Gary A. Mauser
Publisher : New York, N.Y., U.S.A. : Praeger
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Political Marketing by : Gary A. Mauser

Download or read book Political Marketing written by Gary A. Mauser and published by New York, N.Y., U.S.A. : Praeger. This book was released on 1983 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Phenomenon of Political Marketing

Author : Nicholas J. O'Shaughnessy
Publisher : Palgrave Macmillan
ISBN 13 : 9780312032227
Total Pages : 286 pages
Book Rating : 4.0/5 (322 download)

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Book Synopsis The Phenomenon of Political Marketing by : Nicholas J. O'Shaughnessy

Download or read book The Phenomenon of Political Marketing written by Nicholas J. O'Shaughnessy and published by Palgrave Macmillan. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rise of Common-Sense Conservatism

Author : Antti Lepistö
Publisher : University of Chicago Press
ISBN 13 : 022677404X
Total Pages : 268 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Rise of Common-Sense Conservatism by : Antti Lepistö

Download or read book The Rise of Common-Sense Conservatism written by Antti Lepistö and published by University of Chicago Press. This book was released on 2021-04-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In considering the lodestars of American neoconservative thought-among them Irving Kristol, Gertrude Himmelfarb, James Q. Wilson, and Francis Fukuyama-Antti Lepistö makes a compelling case for the centrality of their conception of "the common man" in accounting for the enduring power and influence of their thought. Lepistö locates the roots of this conception in the eighteenth-century Scottish Enlightenment. Subsequently, the neoconservatives weaponized the ideas of Adam Smith, Thomas Reid, and David Hume to denounce postwar liberal elites, educational authorities, and social reformers-ultimately giving rise to a defining force in American politics: the "common sense" of "the common man.""--

The Politics of Marketing the Labour Party

Author : D. Wring
Publisher : Springer
ISBN 13 : 0230597610
Total Pages : 271 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Politics of Marketing the Labour Party by : D. Wring

Download or read book The Politics of Marketing the Labour Party written by D. Wring and published by Springer. This book was released on 2004-11-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Political Communications Transformed

Author : John Bartle
Publisher : Springer
ISBN 13 : 0333977289
Total Pages : 224 pages
Book Rating : 4.3/5 (339 download)

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Book Synopsis Political Communications Transformed by : John Bartle

Download or read book Political Communications Transformed written by John Bartle and published by Springer. This book was released on 2001-03-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes in society, technology and culture have transformed the relationship between political parties, the media, and the individual voter over the last fifty years. The leading researchers gathered in this volume offer a comprehensive analysis of the evolution of British political communication since 1945. They explore the competition for coverage between political parties and media organizations, the ongoing rivalry between politicians and the press, and the implications for the quality of British democracy.

Reinventing the Right

Author : John Amble
Publisher : Booksurge Publishing
ISBN 13 : 9781439267356
Total Pages : 318 pages
Book Rating : 4.2/5 (673 download)

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Book Synopsis Reinventing the Right by : John Amble

Download or read book Reinventing the Right written by John Amble and published by Booksurge Publishing. This book was released on 2010-01-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Reinventing the Right," seventeen young Americans apply their nation's founding principles to the most important public policy challenges facing America today.

Compassionate Conservatism

Author : Marvin Olasky
Publisher : Simon and Schuster
ISBN 13 : 074320543X
Total Pages : 240 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Compassionate Conservatism by : Marvin Olasky

Download or read book Compassionate Conservatism written by Marvin Olasky and published by Simon and Schuster. This book was released on 2000-07-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compassionate conservatism is a new political force in the land, sweeping the grassroots of people of all faiths, races, and ethnicities. In its parts it offers solutions to many of our most intractable problems; in its whole it is nothing less than an innovative philosophy of government. No author is more qualified to explain its power and promise than Marvin Olasky, described by The New York Times as "the godfather of compassionate conservatism." Compassionate conservatism offers a new paradigm for how the government can and should intervene in the economy. It begins with a long-lost premise about human behavior: economics, by itself, is not what changes lives. Only faith, and deeply held beliefs, can do that. For decades government has focused only on material well-being, ignoring the passions and convictions that make life worth living. What is conservative about the new movement is that its leaders also know that government cannot instill these beliefs. What it can do is help them flourish. It can give aid, inspiration, and direction to America's natural "armies of compassion" that have been a hallmark of our history since the founding. Compassionate conservatism offers a way to transcend the root problems that currently oppress too many deserving Americans. It offers a unique vision of the triangular relationship between the state, our many churches, and our tens of thousands of charities. It is a true reinvention of welfare, a wholesale revolution in the welfare state, and a redefinition of the social safety net. In Compassionate Conservatism Marvin Olasky takes us on a road trip with his son, Daniel, across the country, showing exactly how the new movement is unfolding. Along the way, he offers a set of principles, and a brief tour through history to show that these are not so much radically new ideas as rediscoveries of long-lost wisdom. Read this book for a blueprint of the future of politics and welfare in America.

The American Political Economy

Author : Jacob S. Hacker
Publisher : Cambridge University Press
ISBN 13 : 1316516369
Total Pages : 487 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis The American Political Economy by : Jacob S. Hacker

Download or read book The American Political Economy written by Jacob S. Hacker and published by Cambridge University Press. This book was released on 2021-11-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together leading scholars, the book provides a revealing new map of the US political economy in cross-national perspective.

The Political Marketing Game

Author : J. Lees-Marshment
Publisher : Springer
ISBN 13 : 0230299512
Total Pages : 272 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Power, Neoliberalism, and the Reinvention of Politics

Author : Amy Allen
Publisher : Penn State Press
ISBN 13 : 0271093870
Total Pages : 205 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Power, Neoliberalism, and the Reinvention of Politics by : Amy Allen

Download or read book Power, Neoliberalism, and the Reinvention of Politics written by Amy Allen and published by Penn State Press. This book was released on 2022-08-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wendy Brown is one of the most prolific and influential political theorists of her generation. This collection of essays, designed for the undergraduate classroom, presents an introduction to and critical assessment of Brown’s substantial body of work, with a particular focus on her contributions to the tradition of critical theory. Coeditors Amy Allen and Eduardo Mendieta provide an overview of Brown’s work, situating her scholarship in relation to some of the major thinkers and methodologies of the Frankfurt School. Brown opens the discussion with a new essay expounding upon the meaning of freedom and the prospects for emancipation in our current political moment. Subsequent chapters address different aspects of Brown’s corpus, including her early feminist interpretation of the history of political theory, her influential critiques of identity politics and progressive philosophies of history, and her recent interrogation of the rise of neoliberalism and the resurgence of authoritarian politics. The volume concludes with Brown’s response to her critics, where she clarifies and expands upon the implications of her core ideas. In addition to Brown and the editors, the contributors to this volume include Robin Celikates, Loren Goldman, Asad Haider, Robyn Marasco, and Johanna Oksala.

Marketing the Populist Politician

Author : R. Busby
Publisher : Springer
ISBN 13 : 0230244289
Total Pages : 241 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Marketing the Populist Politician by : R. Busby

Download or read book Marketing the Populist Politician written by R. Busby and published by Springer. This book was released on 2009-08-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Winning Elections with Political Marketing

Author : Philip J Davies
Publisher : Routledge
ISBN 13 : 1136450432
Total Pages : 256 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Winning Elections with Political Marketing by : Philip J Davies

Download or read book Winning Elections with Political Marketing written by Philip J Davies and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.