Author : Saki Sultana
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659181757
Total Pages : 156 pages
Book Rating : 4.1/5 (817 download)
Book Synopsis Use of Gifts for Promotion of Pharmaceutical Products in Bangladesh by : Saki Sultana
Download or read book Use of Gifts for Promotion of Pharmaceutical Products in Bangladesh written by Saki Sultana and published by LAP Lambert Academic Publishing. This book was released on 2012-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physicians towards these promotional activities and influence of using gifts as promotional materials on the prescribing behavior of the physicians. In the study we found that most pharmaceutical companies believe that pharmaceuticals should be promoted by their quality and availability, not by any other promotional strategies. Most of the pharmaceutical companies believe that gifts provided by them motivate the physicians to prescribe their products whereas most physicians also admit that they consider the image of the company and quality of the product while prescribing. We also found that more than 50% physicians preferred information more rather than attractive gifts but only around 11% pharmaceutical companies agreed with this statement.