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Up, Down, and Sideways

Author : Patricia M. Buhler
Publisher :
ISBN 13 : 9781586443375
Total Pages : 0 pages
Book Rating : 4.4/5 (433 download)

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Book Synopsis Up, Down, and Sideways by : Patricia M. Buhler

Download or read book Up, Down, and Sideways written by Patricia M. Buhler and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one recent survey of 400 companies with at least 100,000 employees, the companies cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.\ \In another survey, 80 percent of HR professionals reported interpersonal communication as very important when advancing their careers. Perhaps more telling, directors and C-suite executives placed an even higher value on the need for interpersonal skills in the HR role: A total of 87 percent of directors and 83 percent of C-suite executives identified these skills as primary for success.\ \The HR practitioner with strong communication skills will be strategically positioned to have a great impact in the workplace. The role of HR professionals has become increasingly complex--and is likely to become even more complicated in the foreseeable future. Today's HR professionals have taken on a more strategic role that has increased their visibility throughout their organizations. \\As strategic business partners, HR professionals interact with executives, line managers, rank-and-file employees, and outside stakeholders. With this increased visibility comes an opportunity to influence the organization and its strategic objectives. This opportunity, however, depends in large part on the HR professional's ability to effectively communicate up (to superiors), down (to subordinates), and sideways (to peers).\ \Up, Down, and Sideways: High-Impact Verbal Communication for HR Professionals was written to help HR practitioners--at all levels--become better verbal communicators, thereby making them better at their jobs and more valuable to their companies. In addition to general public and interpersonal speaking tips sprinkled throughout, the book specifically addresses the many hats of the HR professional. Whether in a generalist or specialist role, HR practitioners' wide range of responsibilities can only be effectively met with strong communication skills. Staffing the firm, training employees, developing and implementing policies, and integrating HR needs with the overall organization are all responsibilities that require effective communication.\ \Just as the SHRM's HR Competency Model helps individuals "develop a road map to achieve your HR professional goals," this book draws on the application of those competencies to assist the HR professional in making a measurable impact on the organization's goals and outcomes.\ \- See more at: http://www.shrm.org/Publications/Books/Pages/Up-Down-and-Sideways.aspx#sthash.4kqMAUU8.dpuf.

Up, Down, or Sideways

Author : Mark Sanborn
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414365675
Total Pages : 120 pages
Book Rating : 4.4/5 (143 download)

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Book Synopsis Up, Down, or Sideways by : Mark Sanborn

Download or read book Up, Down, or Sideways written by Mark Sanborn and published by Tyndale House Publishers, Inc.. This book was released on 2011-10-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Up, Down, or Sideways, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down—and, too often, sideways. We tend to be surprised when downturns hit us and treat them as the exception—and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

Up, Down, and Sideways

Author : Rachael Stryker
Publisher : Berghahn Books
ISBN 13 : 1782384022
Total Pages : 284 pages
Book Rating : 4.7/5 (823 download)

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Book Synopsis Up, Down, and Sideways by : Rachael Stryker

Download or read book Up, Down, and Sideways written by Rachael Stryker and published by Berghahn Books. This book was released on 2014-08-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a “vertical slice” approach, anthropologists critically analyze the relationship between undemocratic uses and abuses of power and the survival of the human species. The contributors scrutinize modern institutions in a variety of regions—from Russia and Mexico to South Korea and the U.S. Up, Down, and Sideways is an ethnographic examination of such phenomena as debtculture, global financial crises, food insecurity, indigenous land and resource appropriation, the mismanagement of health care, andcorporate surrogacy within family life. With a preface by Laura Nader, this isessential reading for anyone seeking solid theories and concrete methods to inform activist scholarship.

Sideways

Author : Rex Pickett
Publisher : St. Martin's Griffin
ISBN 13 : 1429907878
Total Pages : 372 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Sideways by : Rex Pickett

Download or read book Sideways written by Rex Pickett and published by St. Martin's Griffin. This book was released on 2010-04-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A raucous and surprising novel filled with wonderful details about wine, Rex Pickett's Sideways is also a thought-provoking and funny book about men, women, and human relationships. The basis for the 2004 comedy-drama road movie of the same name starring Paul Giamatti and Thomas Haden Church. Sideways is the story of two friends-Miles and Jack-going away together for the last time to steep themselves in everything that makes it good to be young and single: pinot, putting, and prowling bars. In the week before Jack plans to marry, the pair heads out from Los Angeles to the Santa Ynez wine country. For Jack, the tasting tour is Seven Days to D-Day, his final stretch of freedom. For Miles--who has divorced his wife, is facing an uncertain career and has lost his passion for living-the trip is a week long opportunity to evaluate his past, his future and himself.

The Little Book of Bull Moves, Updated and Expanded

Author : Peter D. Schiff
Publisher : John Wiley & Sons
ISBN 13 : 0470902248
Total Pages : 645 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Little Book of Bull Moves, Updated and Expanded by : Peter D. Schiff

Download or read book The Little Book of Bull Moves, Updated and Expanded written by Peter D. Schiff and published by John Wiley & Sons. This book was released on 2010-07-20 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Little Book of Bull Moves, popular author and economic advisor, Peter Schiff, takes a new look at America's bull markets of the 1920's, 1960's, and 1990's, and the bear markets that followed. Analyzing similarities and differences from both an economic and political perspective, Schiff discusses investment strategies that worked then and explains how those same conservative approaches to investing can be applied in today's market. Provides detailed advice on the techniques and strategies that can help investors maintain and even build wealth now and in the turbulent times that lie just ahead Filled with insightful commentary, inventive metaphors, and prescriptive advice Other titles by Schiff: Crash Proof: How to Profit From the Coming Economic Collapse, and The Little Book of Bull Moves in Bear Markets Written by a seasoned Wall Street prognosticator, The Little Book of Bull Moves shows readers how to make money under adverse market conditions by using conservative, nontraditional investment strategies.

Locating the Field

Author : Simon Coleman
Publisher : Routledge
ISBN 13 : 1000190099
Total Pages : 182 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Locating the Field by : Simon Coleman

Download or read book Locating the Field written by Simon Coleman and published by Routledge. This book was released on 2020-09-09 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are reports of the death of conventional fieldwork in anthropology greatly exaggerated? This book takes a critical look at the latest developments and key issues in fieldwork. The nature of 'locality' itself is problematic for both research subjects and fieldworkers, on the grounds that it must now be maintained and represented in relation to widening (and fragmenting) social frames and networks. Such developments have raised questions concerning the nature of ethnographic presence and scales of comparison. From the social space of a cybercafe to cities in India, the UK and South Africa among others, this book features a wide range of ethnographic studies that provide new ways of looking at the concepts of 'locality' and 'site'. It shows that rather than taking key fieldwork processes such as globalization and mobility for granted, anthropologists are well-placed to examine and critique the totalizing assumptions behind these notions.

The Single Plane Golf Swing

Author : Todd Graves
Publisher : BrownBooks.ORM
ISBN 13 : 161254892X
Total Pages : 576 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis The Single Plane Golf Swing by : Todd Graves

Download or read book The Single Plane Golf Swing written by Todd Graves and published by BrownBooks.ORM. This book was released on 2015-03-03 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Through this wonderful book, frustrated golfers can learn to swing like Moe [Norman] and improve their games.” —Anthony Robbins, #1 New York Times–bestselling author The mysterious and reclusive genius Moe Norman is acknowledged as the best ball-striker in the history of golf by many of the game’s greats. The Single Plane Golf Swing: Play Better Golf the Moe Norman Way reveals the secrets of the swing that enabled him to hit the ball solidly with unerring accuracy and consistency—every time. Norman’s simple, efficient, and easily understood Single Plane Swing has improved the games of thousands of golfers. Golf professional Todd Graves, known as “Little Moe” and regarded as the world authority on Norman’s swing, comprehensively teaches readers the mechanics, drills, and feelings of the Single Plane Swing that Moe called “The Feeling of Greatness.” Graves shares Norman’s brilliant insights and liberating approach to the game and demonstrates why the conventional “tour” swing is too complex and frustrating for the majority of amateurs. Illustrated with more than 300 photographs and written with Tim O’Connor, Norman’s biographer, the book also engagingly tells Norman’s bittersweet life story and explores the teacher-student bond forged between Norman and his protégé Graves. “One of golf’s greatest untold stories, Moe Norman’s life illustrated a simple and powerful truth: greatness is built from practicing the right swing in the right way. In this book, Todd Graves has given us a blueprint for that swing, for those practice habits, and most of all for a process that builds success.” —Dan Coyle, New York Times-bestselling author of The Culture Code

No Bullsh!t Leadership

Author : Martin G. Moore
Publisher : Simon and Schuster
ISBN 13 : 1948122782
Total Pages : 293 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis No Bullsh!t Leadership by : Martin G. Moore

Download or read book No Bullsh!t Leadership written by Martin G. Moore and published by Simon and Schuster. This book was released on 2021-09-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a truly exceptional leader? Discover the practical, fail-proof tools that will help you to fine-tune your leadership skills, solidify respect among your workforce, and ensure your company’s lasting success. When Martin G. Moore was asked to rescue a leading energy corporation from ever-increasing debt and a lack of executive accountability, he faced an uphill battle. Not only had he never before stepped into the role of CEO; he also had no experience in the rapidly evolving energy sector. Relying on the practical leadership principles he had honed throughout his thirty-three-year career, he overhauled the company’s culture, redefined its leadership capability, and increased earnings by a compound annual growth rate of 125 percent. In No Bullsh!t Leadership, Moore outlines these proven leadership principles in a clear, direct way. He sweeps away the mystical fog surrounding leadership today and lays out the essential steps for success. Moore combines this tangible advice with honest, real-world examples from his own career to provide a no-nonsense look at the skills a true leader possesses. Moore’s principles for no bullshit leadership focus on: Creating value by focusing only on the things that matter most Facing conflict, adversity, and ambiguity with decisiveness and confidence Setting uncompromising standards for behavior and performance Selecting and developing great people Making those people accountable, and empowering them to do their best Setting simple, value-driven goals and communicating them relentlessly Though the steps aren’t easy, they are guaranteed, if implemented, to lift your leadership–and your organization–to a higher level. Wherever you are in your career, No Bullsh!t Leadership will help you develop the skills and form the habits needed to become a no bullshit leader.

Sideways Stories From Wayside School

Author : Louis Sachar
Publisher : Bloomsbury Publishing
ISBN 13 : 1526622068
Total Pages : 177 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis Sideways Stories From Wayside School by : Louis Sachar

Download or read book Sideways Stories From Wayside School written by Louis Sachar and published by Bloomsbury Publishing. This book was released on 2021-08-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a terrible mistake. Instead of having thirty classrooms side by side, Wayside School is thirty storeys high! (The builder said he was sorry.) Perhaps that's why all sorts of strange and unusual things keep happening – especially in Mrs Jewls's classroom on the very top floor. There's the terrifying Mrs Gorf, who gets an unusually fruity comeuppance; Terrible Todd, who always gets sent home early; and Mauricia, who has a strange ice-cream addiction. Meanwhile, John can only read upside down, and Leslie is determined to sell her own toes. From top to bottom, Wayside is packed with quirky and hilarious characters who are all brought to life in this new edition with delightful illustrations by Aleksei Bitskoff throughout. This is an unmissable, irrepressible story of mixed-up mayhem from Louis Sachar, the bestselling author of Holes.

The Unwritten Rules of Managing Up

Author : Dana Brownlee
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523098201
Total Pages : 176 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Unwritten Rules of Managing Up by : Dana Brownlee

Download or read book The Unwritten Rules of Managing Up written by Dana Brownlee and published by Berrett-Koehler Publishers. This book was released on 2019-02-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do when the biggest threat to your project is your boss? It's not that your boss is out to get you. In fact, bosses generally mean well. But clueless leadership from a well-intentioned boss can sometimes cause more damage than a criminal mastermind tying your project to the railroad tracks. The Unwritten Rules of Managing Up provides refreshingly practical and candid insight into the best practices and techniques that project managers have successfully used for decades to manage a wide variety of senior-level stakeholders—ranging from perfectly competent and pleasant to downright dysfunctional and inept. While managing up is an incredibly valuable skill for virtually any type of boss (not just the difficult ones), the book includes recommendations for managing six particularly challenging—and common—types of senior leaders. They are the bombastic Tornado, who takes over meetings without realizing it; the Wishful Thinker, who regularly asks the impossible; the Clueless Chameleon, who can't quite decide what he or she really wants (but still holds you responsible for delivering it); the MIA Boss, who is just not around enough; the Meddlesome Micromanager, who hovers and insists you complete a task his or her way; and the Naked Emperor, who falls in love with his or her own crazy ideas. Brownlee also offers basic techniques to use with any boss, even a great one. This book is not just for professionals seeking to enhance their workplace effectiveness but also for senior leaders interested in addressing their blind spots and coaching others toward a more collaborative, results-focused leadership approach.

Falling Over Sideways

Author : Jordan Sonnenblick
Publisher : Scholastic Inc.
ISBN 13 : 0545863260
Total Pages : 240 pages
Book Rating : 4.5/5 (458 download)

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Book Synopsis Falling Over Sideways by : Jordan Sonnenblick

Download or read book Falling Over Sideways written by Jordan Sonnenblick and published by Scholastic Inc.. This book was released on 2016-09-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A girl navigates the chaos of eighth grade while handling a family tragedy in this funny and honest novel by the author of Drums, Girls, and Dangerous Pie. Claire’s life is a joke . . . but she’s not laughing. While her friends seem to be leaping forward, she's dancing in the same place. The mean girls at school are living up to their mean name, and there’s a boy, Ryder, who’s just as bad, if not worse. And at home, nobody’s really listening to her—if anything, they seem to be more in on the joke than she is. Then into all of this (not-very-funny-to-Claire) comedy comes something intense and tragic—while her dad is talking to her at the kitchen table, he falls over with a medical emergency. Suddenly the joke has become very serious—and the only way Claire, her family, and her friends are going to get through it is if they can find a way to make it funny again. Praise for Falling Over Sideways “It’s a powerful and profound look at a family coping with unexpected change.” —Publishers Weekly, starred review “Authentic, funny, dramatic, fantastic.” —Kirkus Reviews “[Sonnenblick]does an exceedingly good job developing his adolescent characters . . . I would highly recommend this novel for any collection serving a middle school audience.” —School Library Journal

Suddenly in Charge

Author : Roberta Chinsky Matuson
Publisher : Hachette UK
ISBN 13 : 1473644127
Total Pages : 324 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Suddenly in Charge by : Roberta Chinsky Matuson

Download or read book Suddenly in Charge written by Roberta Chinsky Matuson and published by Hachette UK. This book was released on 2011-01-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: As companies reorganize and reengineer, thousands of people are finding themselves tossed into management every day. "You may go to bed as a member of the team and wake up to find yourself suddenly in charge," says Matuson. The key to success is managing effectively both up and down the line of organization. And Suddenly in Charge provides this unique approach with two books in one: read it in one direction and you'll find all the tips and tools you need to manage down, establishing credibility with your team and leading in a way that both builds rapport and garners respect. Flip the book over and you'll find success strategies for managing up, interacting successfully with your bosses and developing strong relationships. In the Managing Up side of the this book, you will learn how to manage your relationships and responsibilities as an employee, including how to understand the boss's style of management; deal with dictatorial, indecisive or otherwise difficult bosses; promote yourself; ask for raises; and know when it's time to leave a position. With key learning points, real-life examples and proved strategies for effective communication, Managing Up helps you navigate the world of office politics while staying true to yourself. In the Managing Down side of this book, you will learn how to manage your relationships and responsibilities as a boss, including how to stay sane during conflicts, evaluate performance, and make the hiring and firing process easier and more mutually beneficial. With key learning points, real-life examples and proven strategies for effective communication, Managing Down helps you clearly define your new role and cultivate an environment of engaged, motivated employees.

Option Spread Strategies

Author : Anthony J. Saliba
Publisher : John Wiley & Sons
ISBN 13 : 0470885246
Total Pages : 292 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Option Spread Strategies by : Anthony J. Saliba

Download or read book Option Spread Strategies written by Anthony J. Saliba and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spread trading—trading complex, multi-leg structures--is the new frontier for the individual options trader. This book covers spread strategies, both of the limited-risk and unlimited-risk varieties, and how and when to use them. All eight of the multi-leg strategies are here: the covered-write, verticals, collars and reverse-collars, straddles and strangles, butterflies, calendar spreads, ratio spreads, and backspreads. Vocabulary, exercises and quizzes are included throughout the book to reinforce lessons. Saliba, Corona, and Johnson are the authors of Option Strategies for Directionless Markets.

Accessing the Healing Power of the Vagus Nerve

Author : Stanley Rosenberg
Publisher : North Atlantic Books
ISBN 13 : 1623170257
Total Pages : 297 pages
Book Rating : 4.6/5 (231 download)

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Book Synopsis Accessing the Healing Power of the Vagus Nerve by : Stanley Rosenberg

Download or read book Accessing the Healing Power of the Vagus Nerve written by Stanley Rosenberg and published by North Atlantic Books. This book was released on 2017-12-19 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling guide to the vagus nerve, now in 20+ languages: unlock the self-healing power of Stephen Porges’s Polyvagal Theory Vagus exercises for reducing anxiety, healing trauma, and rebalancing your autonomic nervous system This comprehensive guide offers an easy-to-understand overview of the vagus nerve—and helps you unlock your body’s innate capacity to heal from stress, trauma, anxiety, and injury. Dr. Stanley Rosenberg, PhD, dispels long-held myths about the autonomic nervous system (ANS) and offers up-to-date research on how our physical health, emotional wellness, and the vagus nerve are all interconnected. Most importantly, he shows how these insights can help you heal your ANS—and live a less stressed, more balanced, and emotionally regulated life. This book offers: An in-depth overview of Stephen Porges’s Polyvagal Theory Step-by-step self-help techniques for regulating the vagus nerve Vagus exercises to relieve emotional, psychological, and physical symptoms Real-life case studies and stories from the author’s clinical practice Insights into the vagus nerve’s role in social behavior An overview of what happens in our bodies when we get stuck in stress states—and how to heal them Simple, research-backed recommendations for initiating deep relaxation, improving sleep, healing from trauma, and stimulating recovery from illness and injury Accessing the Healing Power of the Vagus Nerve is written for therapists, bodyworkers, trauma survivors, parents, and anyone struggling with chronic stress. Grounded in neurobiology research, clinical stories, and easy-to-follow exercises, this book gives you the tools to bring your body back into a state of safety, balance, and optimal functioning.

Sideways Arithmetic from Wayside School

Author : Louis Sachar
Publisher : Bloomsbury Publishing
ISBN 13 : 1408812452
Total Pages : 72 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Sideways Arithmetic from Wayside School by : Louis Sachar

Download or read book Sideways Arithmetic from Wayside School written by Louis Sachar and published by Bloomsbury Publishing. This book was released on 2010-11-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does elf + elf = fool? How many meals will Miss Mush, the lunch teacher, have to cook for the food to taste as bad as it smells? These Sideways Arithmetic problems may look puzzling at first, but you can use real maths to solve them, and the answers are right there in the book. There are lots of clues and hints; plus all the answers are in the back of the book. Best of all, all the kids you read about in the other books about Wayside School are here to help you! Try solving this, and more than fifty other maths brainteasers, along with the kids from Mrs Jewls's class. You'll learn a lot about maths but you'll be laughing too much to notice!

Sideways 3 Chile

Author : Rex Pickett
Publisher : First Edition Design Pub.
ISBN 13 : 1622877632
Total Pages : 140 pages
Book Rating : 4.6/5 (228 download)

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Book Synopsis Sideways 3 Chile by : Rex Pickett

Download or read book Sideways 3 Chile written by Rex Pickett and published by First Edition Design Pub.. This book was released on 2014-11-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sideways 3 Chile" is the third, and final, novel in the trilogy that began with "Sideways" -- which became the award-winning movie of the same title by Oscar-winning director Alexander Payne -- and "Vertical," which won the 2011 Gold Medal for Fiction from the Independent Publisher Book Awards. "Sideways 3 Chile" finds our main protagonist Miles Raymond (Paul Giamatti in the original film) running out of money, but still surviving on the fumes of a past, but fleeting, fame. When he is offered an opportunity by a reputable magazine to write an article about the diverse wine regions of the country of Chile he jumps at the chance. At the end of "Vertical," Miles had fallen in love with a Spanish girl, Laura, and he asks her to fly from Spain to accompany him. Miles, in full panic anxiety mode, which is endemic to his character, flies to Chile to meet Laura and discover this beautiful and vast country. Complications, heartbreak, and romance ensue. In the great and desolate Atacama Desert in the north of Chile Miles comes face to face with himself. Keywords: Sideways, Rex Pickett, Pinot Noir, Merlot, Wine, Chile, Miles, Jack, Sideways movie

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Author : Thomas Barta
Publisher : McGraw Hill Professional
ISBN 13 : 1259834727
Total Pages : 241 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta

Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.