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Unternehmenskommunikation Uber Social Media Motive Einem Unternehmen Auf Instagram Zu Folgen
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Book Synopsis Unternehmenskommunikation über Social Media. Motive, einem Unternehmen auf Instagram zu folgen by : Jana Rother
Download or read book Unternehmenskommunikation über Social Media. Motive, einem Unternehmen auf Instagram zu folgen written by Jana Rother and published by GRIN Verlag. This book was released on 2021-03-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wissenschaftliche Studie aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule Osnabrück (Kommunikationsmanagement), Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Fragestellung, welche Motive Nutzer dazu verleiten, Unternehmen auf Instagram zu folgen. Hierfür werden mithilfe quantitativer Befragungen Motive der Nutzer identifiziert. Zunächst werden der Begründungszusammenhang und die Relevanz der Untersuchung herausgestellt. In Zuge dessen wird auch das Forschungsvorhaben erläutert und die Forschungsfrage vorgestellt. Anschließend folgen die Darstellung und Begründung der gewählten Methode in Form der quantitativen Befragung. Danach werden die Gegenstände der Untersuchung definiert und erläutert. In Kapitel 5 werden die theoretischen Grundlagen und der aktuelle Forschungsstand vorgestellt, sodass in einem nächsten Schritt Motive ausgewählt und operationalisiert, sowie Hypothesen formuliert werden können. Schließlich werden die Ergebnisse ausgewertet und die Hypothesen überprüft. Die Nutzung von Social Media gehört inzwischen zu einem elementaren Bestandteil der Unternehmenskommunikation. Und das nicht ohne Grund: Günstige Produktionskosten, interaktive Möglichkeiten, Globalität und zeitunabhängige Kommunikation sind nur einige Faktoren, die für eine online-ausgerichtete Kommunikation sprechen. Hierfür steht eine Vielzahl an Plattformen wie Facebook, Twitter, YouTube, Pinterest oder LinkedIn, zur Verfügung. Ein Dienst, der sich in den letzten Jahren großer Beliebtheit erfreut hat, ist die Foto-Plattform Instagram. Viele Unternehmen folgen bereits dem Hype um Instagram und sind hier vertreten. Allein im Jahr 2017 wurden innerhalb von nur sechs Monaten 17 Millionen Instagram-Businessprofile neu angelegt. Damit verzeichnet Instagram 25 Millionen Unternehmensprofile weltweit. Auch auf der Nutzerseite ist ein Anstieg zu verzeichnen. Laut Statistiken folgen circa 80 Prozent der Nutzer einem Unternehmen auf Instagram. Doch wieso ist dies so?
Book Synopsis Symbolic Self Completion by : R. A. Wicklund
Download or read book Symbolic Self Completion written by R. A. Wicklund and published by Routledge. This book was released on 2013-10-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. The problem addressed in this volume is the human pursuit of self-definitions. Self-definitions can vary widely with respect to the context in which they are found, and in regard to who aspires to possess them. Violinist, mother, humanitarian, intellectual, equestrian, and French-speaker are all examples of self-definitions.
Author :Katrin Weller Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9781433121708 Total Pages :447 pages Book Rating :4.1/5 (217 download)
Book Synopsis Twitter and Society by : Katrin Weller
Download or read book Twitter and Society written by Katrin Weller and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2013 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.
Book Synopsis The Internet Trap by : Matthew Hindman
Download or read book The Internet Trap written by Matthew Hindman and published by Princeton University Press. This book was released on 2020-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Book Synopsis The Software Industry by : Peter Buxmann
Download or read book The Software Industry written by Peter Buxmann and published by Springer Science & Business Media. This book was released on 2012-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.
Book Synopsis Communities in Cyberspace by : Peter Kollock
Download or read book Communities in Cyberspace written by Peter Kollock and published by Routledge. This book was released on 2002-06-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging introductory text looks at the virtual community of cyberspace and analyses its relationship to real communities lived out in today's societies. Issues such as race, gender, power, economics and ethics in cyberspace are grouped under four main sections and discussed by leading experts: * identity * social order and control * community structure and dynamics * collective action. This topical new book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we now have to consider the potential consequences this may have on our own community and societies. Clearly and concisely written with a wide range of international examples, this edited volume is an essential introduction to the sociology of the internet. It will appeal to students and professionals, and to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Download or read book The Filter Bubble written by Eli Pariser and published by Penguin Press HC. This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report on how internet personalization is controlling and limiting information to users reveals how sites like Google and Facebook only display search results that they believe people are most likely to select, raising a risk that users will become less informed, more biased and increasingly isolated. 50,000 first printing.
Book Synopsis Cellular Convergence and the Death of Privacy by : Professor Stephen B. Wicker
Download or read book Cellular Convergence and the Death of Privacy written by Professor Stephen B. Wicker and published by Oxford University Press. This book was released on 2013-08-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cellular technology has always been a surveillance technology, but "cellular convergence" - the growing trend for all forms of communication to consolidate onto the cellular handset - has dramatically increased the impact of that surveillance. In Cellular Convergence and the Death of Privacy, Stephen Wicker explores this unprecedented threat to privacy from three distinct but overlapping perspectives: the technical, the legal, and the social. Professor Wicker first describes cellular technology and cellular surveillance using language accessible to non-specialists. He then examines current legislation and Supreme Court jurisprudence that form the framework for discussions about rights in the context of cellular surveillance. Lastly, he addresses the social impact of surveillance on individual users. The story he tells is one of a technology that is changing the face of politics and economics, but in ways that remain highly uncertain.
Book Synopsis Hito Steyerl: I Will Survive by : Hito Steyerl
Download or read book Hito Steyerl: I Will Survive written by Hito Steyerl and published by Spector Books. This book was released on 2021-05-04 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A massive, long-overdue retrospective on the multimedia image critique of Hito Steyerl, influential artist and author of Duty-Free Artand The Wretched of the Screen Over the past 30 years, through video and installation, the immensely influential German artist and writer Hito Steyerl (born 1966) has been tracking the ways that images have mutated--from the analogue image and its manifold possibilities for montage to the fluidity of the split digital image--and the implications these mutations have had for the representation of wars, genocides and the flow of capital. "We are no longer dealing with the virtual but with a confusing and possibly alien concreteness that we are only beginning to understand," writes Brian Kuan Wood of the digital visual worlds that the artist presents. At nearly 500 pages, this book--the first substantial overview on Steyerl--looks at multimedia installations and film projects of the past ten years, as well as earlier works, all of which are united by the artist's unflagging interrogation of the politics of the image.
Book Synopsis Marketing: A Relationship Perspective (Second Edition) by : Svend Hollensen
Download or read book Marketing: A Relationship Perspective (Second Edition) written by Svend Hollensen and published by World Scientific. This book was released on 2019-03-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Book Synopsis The Modern Pharmacist by : Otto E. Bruder
Download or read book The Modern Pharmacist written by Otto E. Bruder and published by . This book was released on 1910 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Location Systems by : Anthony LaMarca
Download or read book Location Systems written by Anthony LaMarca and published by Morgan & Claypool Publishers. This book was released on 2008 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces researchers and developers to the most popular technologies and systems for location estimation and the challenges and opportunities that accompany their use. For each technology, the authors discuss the history of its development, the various systems that are based on it, and their trade-offs and their effects on cost and performance.
Book Synopsis A New Literacies Sampler by : Michele Knobel
Download or read book A New Literacies Sampler written by Michele Knobel and published by Peter Lang. This book was released on 2007 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of new literacies is quickly emerging as a major research field. This book «samples» work in the broad area of new literacies research along two dimensions. First, it samples some typical examples of new literacies - video gaming, fan fiction writing, weblogging, role play gaming, using websites to participate in affinity practices, memes, and other social activities involving mobile technologies. Second, the studies collectively sample from a wide range of approaches potentially available for researching and studying new literacies from a sociocultural perspective. Readers will come away with a rich sense of what new literacies are, and a generous appreciation of how they are being researched.
Book Synopsis Herman de Vries by : Herman de Vries
Download or read book Herman de Vries written by Herman de Vries and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between man, culture and nature is increasingly becoming a subject of (artistic) research within the visual arts - a theme on which de Vries (Alkmaar, NL, 1931) has been working for decades. For more than 60 years now he has been developing a highly versatile oeuvre in which art, science and philosophy are confronted with the world's, and especially nature's reality. The theme of his work is topical in an age in which ecological issues can count on an ever broadening attention from the general public. De Vries' recent work dominates his presentation in Venice, as it does in the book to be all ways to be. The book's guideline is a dialogue between de Vries and Jean-Hubert Martin about the works on show in Venice. Martin confronts de Vries with key concepts such as synesthesis, mimesis, craftmanship, sound and music, smell, nature and ecology, et cetera, and interweaves the works and thoughts of de Vries, with images, texts and other sources throughout his text. Exhibition: Biennale di Venezia, Italy (09.05-22.11.2015).
Book Synopsis The Virtual Community, revised edition by : Howard Rheingold
Download or read book The Virtual Community, revised edition written by Howard Rheingold and published by MIT Press. This book was released on 2000-10-23 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Rheingold tours the "virtual community" of online networking. Howard Rheingold has been called the First Citizen of the Internet. In this book he tours the "virtual community" of online networking. He describes a community that is as real and as much a mixed bag as any physical community—one where people talk, argue, seek information, organize politically, fall in love, and dupe others. At the same time that he tells moving stories about people who have received online emotional support during devastating illnesses, he acknowledges a darker side to people's behavior in cyberspace. Indeed, contends Rheingold, people relate to each other online much the same as they do in physical communities. Originally published in 1993, The Virtual Community is more timely than ever. This edition contains a new chapter, in which the author revisits his ideas about online social communication now that so much more of the world's population is wired. It also contains an extended bibliography.
Book Synopsis Gibt es ein richtiges Leben im Falschen? by : RLF (Project)
Download or read book Gibt es ein richtiges Leben im Falschen? written by RLF (Project) and published by Distanz. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RLF is a revolutionary enterprise that seeks to beat capitalism at its own game. As an intervention into the world of captialism, it sells luxury consumer products: furniture, jewelry, and sneakers. At the same time, RLF is a protest movement: it holds rallies, uses social media channels for political actions, and engages in adbusting. "RLF. Annual Report" looks back on the revolutionary enterprise's first year in business and presents commprehensive documentation of its activities--from the business plan contest to the gamification of the revolution.
