Unleash Your Primal Brain Demystifying How We Think And Why We Act

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Unleash Your Primal Brain

Author : Tim Ash
Publisher : Tim Ash Enterprises Press
ISBN 13 : 1735244503
Total Pages : 270 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Unleash Your Primal Brain by : Tim Ash

Download or read book Unleash Your Primal Brain written by Tim Ash and published by Tim Ash Enterprises Press. This book was released on 2020-06-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication

Landing Page Optimization

Author : Tim Ash
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Landing Page Optimization by : Tim Ash

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

What Your Employees Need and Can't Tell You

Author : Melina Palmer
Publisher : Mango Media Inc.
ISBN 13 : 1684810167
Total Pages : 263 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis What Your Employees Need and Can't Tell You by : Melina Palmer

Download or read book What Your Employees Need and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2023-03-14 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science-Based Organizational Change Roadmap for Managers “A science-based playbook that is a must-read for every manager of people…” —John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis #1 New Release in Office Management and Business Operations Research Adapting to change is part of life. But, change is hard and managing change is even harder. First, understand how the brain works. Because we really don’t know how the brain works, we don’t know what makes us more receptive to change. Employees can’t tell their managers what they need to “get on the train”, and managers don’t know either. How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can’t Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change. Actionable behavioral economics for successful change management.What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results. Inside find: An introduction to how the brain really works when faced with change Insights into key biases and concepts the subconscious brain uses to make decisions “Apply it” sections with tips on how to start using what you have learned—immediately If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer’s What Your Employees Need and Can’t Tell You.

Still Alice

Author : Lisa Genova
Publisher : Simon and Schuster
ISBN 13 : 1849833710
Total Pages : 376 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Still Alice by : Lisa Genova

Download or read book Still Alice written by Lisa Genova and published by Simon and Schuster. This book was released on 2010-08-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving story of a woman with early onset Alzheimer's disease, now a major Academy Award-winning film starring Julianne Moore and Kristen Stewart. Alice Howland is proud of the life she worked so hard to build. At fifty, she's a cognitive psychology professor at Harvard and a renowned expert in linguistics, with a successful husband and three grown children. When she begins to grow forgetful and disoriented, she dismisses it for as long as she can until a tragic diagnosis changes her life - and her relationship with her family and the world around her - for ever. Unable to care for herself, Alice struggles to find meaning and purpose as her concept of self gradually slips away. But Alice is a remarkable woman, and her family learn more about her and each other in their quest to hold on to the Alice they know. Her memory hanging by a frayed thread, she is living in the moment, living for each day. But she is still Alice. 'Remarkable … illuminating … highly relevant today' Daily Mail 'The most accurate account of what it feels like to be inside the mind of an Alzheimer's patient I've ever read. Beautifully written and very illuminating' Rosie Boycot 'Utterly brilliant' Chrissy Iley

The Art of Thinking Clearly

Author : Rolf Dobelli
Publisher : Harper Collins
ISBN 13 : 0062359800
Total Pages : 384 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The Art of Thinking Clearly by : Rolf Dobelli

Download or read book The Art of Thinking Clearly written by Rolf Dobelli and published by Harper Collins. This book was released on 2014-05-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

What Your Customer Wants and Can't Tell You

Author : Melina Palmer
Publisher : Mango Media Inc.
ISBN 13 : 1642505633
Total Pages : 263 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Success Management

Author : Ali Soofastaei
Publisher : Xlibris Corporation
ISBN 13 : 1664102477
Total Pages : 359 pages
Book Rating : 4.6/5 (641 download)

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Book Synopsis Success Management by : Ali Soofastaei

Download or read book Success Management written by Ali Soofastaei and published by Xlibris Corporation. This book was released on 2020-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success management is a very exciting topic that can not only help us to achieve different interests but also provide us with a powerful tool to keep them as permanent benefits in life. This book aims to help people who have decided to choose a better path in life and improve their quality of life in different aspects. Those who, despite the desire to progress, need validated methods to save their time and money in order to achieve success and sustain it in life. The presented principles in this book are based on scientific standards, in a very simple language, and with dozens of examples so that the reader can easily communicate with them. This book presents a comprehensive executive program to guide the reader step by step from the current situation to the desired situation. This practical program is not limited to a specific time and place, and successful people throughout history and across the world have used it consciously or unconsciously. The numerous actual examples presented in the book show the practical power of the principles and rules that have been addressed in various chapters. In short, this book gives you all the tools you need to design and build an ideal life. Approved tools with which no excuses for failure have been accepted!

Using Behavioral Science in Marketing

Author : Nancy Harhut
Publisher : Kogan Page Publishers
ISBN 13 : 1398606677
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Using Behavioral Science in Marketing by : Nancy Harhut

Download or read book Using Behavioral Science in Marketing written by Nancy Harhut and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

The Truth About Pricing

Author : Melina Palmer
Publisher : Mango Media Inc.
ISBN 13 : 168481345X
Total Pages : 311 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis The Truth About Pricing by : Melina Palmer

Download or read book The Truth About Pricing written by Melina Palmer and published by Mango Media Inc.. This book was released on 2024-01-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Truth About Profitable Pricing #1 New Release in Business Pricing and Business Purchasing & Buying The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success. Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers. Inside, find: • The key to understanding your buyers needs and setting prices they want • What your customers—and your business—truly value • An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you’ll love The Truth About Pricing.

E-Commerce Growth Strategy

Author : Kunle Campbell
Publisher : Kogan Page Publishers
ISBN 13 : 1398607991
Total Pages : 337 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis E-Commerce Growth Strategy by : Kunle Campbell

Download or read book E-Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Closing of the American Mind

Author : Allan Bloom
Publisher : Simon and Schuster
ISBN 13 : 1439126267
Total Pages : 403 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Closing of the American Mind by : Allan Bloom

Download or read book Closing of the American Mind written by Allan Bloom and published by Simon and Schuster. This book was released on 2008-06-30 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New York Times)—now featuring a new afterword by Andrew Ferguson in a twenty-fifth anniversary edition. In 1987, eminent political philosopher Allan Bloom published The Closing of the American Mind, an appraisal of contemporary America that “hits with the approximate force and effect of electroshock therapy” (The New York Times) and has not only been vindicated, but has also become more urgent today. In clear, spirited prose, Bloom argues that the social and political crises of contemporary America are part of a larger intellectual crisis: the result of a dangerous narrowing of curiosity and exploration by the university elites. Now, in this twenty-fifth anniversary edition, acclaimed author and journalist Andrew Ferguson contributes a new essay that describes why Bloom’s argument caused such a furor at publication and why our culture so deeply resists its truths today.

The Male Brain

Author : Louann Brizendine, MD
Publisher : Harmony
ISBN 13 : 0767927540
Total Pages : 306 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis The Male Brain by : Louann Brizendine, MD

Download or read book The Male Brain written by Louann Brizendine, MD and published by Harmony. This book was released on 2011-01-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the groundbreaking New York Times bestseller The Female Brain, here is the eagerly awaited follow-up book that demystifies the puzzling male brain. Dr. Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain: -is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution. -thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy. -has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts. -experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive. The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.

Sex, Power, and Partisanship

Author : Hector A. Garcia
Publisher :
ISBN 13 : 1633885143
Total Pages : 256 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis Sex, Power, and Partisanship by : Hector A. Garcia

Download or read book Sex, Power, and Partisanship written by Hector A. Garcia and published by . This book was released on 2019 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evolutionary psychologist traces the roots of political divisions back to our primate ancestors and male-dominated social hierarchies. Through the lens of evolutionary science, this book offers a novel perspective on why we hold our political ideas, and why they are so often in conflict. Drawing on examples from across the animal kingdom, clinical psychologist Hector A. Garcia reveals how even the most complex political processes can be influenced by our basic drives to survive and reproduce--including the policies we back, whether we are liberal or conservative, and whether we are inspired or repelled by the words of a president. The author demonstrates how our political orientations derive from an ancestral history of violent male competition, surprisingly influencing how we respond to issues as wide-ranging as affirmative action, women's rights, social welfare, abortion, foreign policy, and even global warming. Critically, the author shows us how our instinctive political tribalism can keep us from achieving stable, functioning societies, and offers solutions for rising above our ancestral past.

Keep Sharp

Author : Sanjay Gupta
Publisher : Simon and Schuster
ISBN 13 : 1501166751
Total Pages : 336 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Keep Sharp by : Sanjay Gupta

Download or read book Keep Sharp written by Sanjay Gupta and published by Simon and Schuster. This book was released on 2021-01-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your brain young, healthy, and sharp with this science-driven guide to protecting your mind from decline by neurosurgeon and CNN chief medical correspondent Dr. Sanjay Gupta. Throughout our life, we look for ways to keep our minds sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers “the book all of us need, young and old” (Walter Isaacson, #1 New York Times bestselling author of The Code Breaker) with insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and mental decline, explores whether there’s a “best” diet or exercise regimen for the brain, and explains whether it’s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from “super-brained” people who are in their eighties and nineties with no signs of slowing down—and whether there are truly any benefits to drugs, supplements, and vitamins. Dr. Gupta also addresses brain disease, particularly Alzheimer’s, answers all your questions about the signs and symptoms, and shows how to ward against it and stay healthy while caring for a partner in cognitive decline. He likewise provides you with a personalized twelve-week program featuring practical strategies to strengthen your brain every day. Keep Sharp is the “must-read owner’s manual” (Arianna Huffington) you’ll need to keep your brain young and healthy regardless of your age!

Widen the Window

Author : Elizabeth A. Stanley, PhD
Publisher : Penguin
ISBN 13 : 0735216592
Total Pages : 498 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Widen the Window by : Elizabeth A. Stanley, PhD

Download or read book Widen the Window written by Elizabeth A. Stanley, PhD and published by Penguin. This book was released on 2019-09-24 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't think I've ever read a book that paints such a complex and accurate landscape of what it is like to live with the legacy of trauma as this book does, while offering a comprehensive approach to healing." --from the foreword by Bessel van der Kolk A pioneering researcher gives us a new understanding of stress and trauma, as well as the tools to heal and thrive Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another. This groundbreaking book examines the cultural norms that impede resilience in America, especially our collective tendency to disconnect stress from its potentially extreme consequences and override our need to recover. It explains the science of how to direct our attention to perform under stress and recover from trauma. With training, we can access agency, even in extreme-stress environments. In fact, any maladaptive behavior or response conditioned through stress or trauma can, with intentionality and understanding, be reconditioned and healed. The key is to use strategies that access not just the thinking brain but also the survival brain. By directing our attention in particular ways, we can widen the window within which our thinking brain and survival brain work together cooperatively. When we use awareness to regulate our biology this way, we can access our best, uniquely human qualities: our compassion, courage, curiosity, creativity, and connection with others. By building our resilience, we can train ourselves to make wise decisions and access choice--even during times of incredible stress, uncertainty, and change. With stories from men and women Dr. Stanley has trained in settings as varied as military bases, healthcare facilities, and Capitol Hill, as well as her own striking experiences with stress and trauma, she gives readers hands-on strategies they can use themselves, whether they want to perform under pressure or heal from traumatic experience, while at the same time pointing our understanding in a new direction.

Zen-Brain Reflections

Author : James H. Austin
Publisher : MIT Press
ISBN 13 : 0262260379
Total Pages : 615 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Zen-Brain Reflections by : James H. Austin

Download or read book Zen-Brain Reflections written by James H. Austin and published by MIT Press. This book was released on 2010-09-24 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sequel to the popular Zen and the Brain further explores pivotal points of intersection in Zen Buddhism, neuroscience, and consciousness, arriving at a new synthesis of information from both neuroscience research and Zen studies. This sequel to the widely read Zen and the Brain continues James Austin's explorations into the key interrelationships between Zen Buddhism and brain research. In Zen-Brain Reflections, Austin, a clinical neurologist, researcher, and Zen practitioner, examines the evolving psychological processes and brain changes associated with the path of long-range meditative training. Austin draws not only on the latest neuroscience research and new neuroimaging studies but also on Zen literature and his personal experience with alternate states of consciousness. Zen-Brain Reflections takes up where the earlier book left off. It addresses such questions as: how do placebos and acupuncture change the brain? Can neuroimaging studies localize the sites where our notions of self arise? How can the latest brain imaging methods monitor meditators more effectively? How do long years of meditative training plus brief enlightened states produce pivotal transformations in the physiology of the brain? In many chapters testable hypotheses suggest ways to correlate normal brain functions and meditative training with the phenomena of extraordinary states of consciousness. After briefly introducing the topic of Zen and describing recent research into meditation, Austin reviews the latest studies on the amygdala, frontotemporal interactions, and paralimbic extensions of the limbic system. He then explores different states of consciousness, both the early superficial absorptions and the later, major "peak experiences." This discussion begins with the states called kensho and satori and includes a fresh analysis of their several different expressions of "oneness." He points beyond the still more advanced states toward that rare ongoing stage of enlightenment that is manifest as "sage wisdom." Finally, with reference to a delayed "moonlight" phase of kensho, Austin envisions novel links between migraines and metaphors, moonlight and mysticism. The Zen perspective on the self and consciousness is an ancient one. Readers will discover how relevant Zen is to the neurosciences, and how each field can illuminate the other.

Data-First Marketing

Author : Janet Driscoll Miller
Publisher : John Wiley & Sons
ISBN 13 : 1119701244
Total Pages : 256 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Data-First Marketing by : Janet Driscoll Miller

Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.