Unleash Your Primal Brain

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Author :
Publisher : Tim Ash Enterprises Press
ISBN 13 : 1735244503
Total Pages : 270 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Unleash Your Primal Brain by : Tim Ash

Download or read book Unleash Your Primal Brain written by Tim Ash and published by Tim Ash Enterprises Press. This book was released on 2020-06-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication

Landing Page Optimization

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Landing Page Optimization by : Tim Ash

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

What Your Employees Need and Can't Tell You

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1684810167
Total Pages : 263 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis What Your Employees Need and Can't Tell You by : Melina Palmer

Download or read book What Your Employees Need and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2023-03-14 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science-Based Organizational Change Roadmap for Managers “A science-based playbook that is a must-read for every manager of people…” —John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis #1 New Release in Office Management and Business Operations Research Adapting to change is part of life. But, change is hard and managing change is even harder. First, understand how the brain works. Because we really don’t know how the brain works, we don’t know what makes us more receptive to change. Employees can’t tell their managers what they need to “get on the train”, and managers don’t know either. How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can’t Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change. Actionable behavioral economics for successful change management.What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results. Inside find: An introduction to how the brain really works when faced with change Insights into key biases and concepts the subconscious brain uses to make decisions “Apply it” sections with tips on how to start using what you have learned—immediately If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer’s What Your Employees Need and Can’t Tell You.

The Secret Life of the Grown-up Brain

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Author :
Publisher : Penguin
ISBN 13 : 1101190086
Total Pages : 227 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Secret Life of the Grown-up Brain by : Barbara Strauch

Download or read book The Secret Life of the Grown-up Brain written by Barbara Strauch and published by Penguin. This book was released on 2010-04-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading science writer examines how the brain's capacity reaches its peak in middle age For many years, scientists thought that the human brain simply decayed over time and its dying cells led to memory slips, fuzzy logic, negative thinking, and even depression. But new research from neuroscien­tists and psychologists suggests that, in fact, the brain reorganizes, improves in important functions, and even helps us adopt a more optimistic outlook in middle age. Growth of white matter and brain connectors allow us to recognize patterns faster, make better judgments, and find unique solutions to problems. Scientists call these traits cognitive expertise and they reach their highest levels in middle age. In her impeccably researched book, science writer Barbara Strauch explores the latest findings that demonstrate, through the use of technology such as brain scans, that the middle-aged brain is more flexible and more capable than previously thought. For the first time, long-term studies show that our view of middle age has been misleading and incomplete. By detailing exactly the normal, healthy brain functions over time, Strauch also explains how its optimal processes can be maintained. Part scientific survey, part how-to guide, The Secret Life of the Grown-Up Brain is a fascinating glimpse at our surprisingly talented middle-aged minds.

What Your Customer Wants and Can't Tell You

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1642505633
Total Pages : 263 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

Success Management

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1664102477
Total Pages : 359 pages
Book Rating : 4.6/5 (641 download)

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Book Synopsis Success Management by : Ali Soofastaei

Download or read book Success Management written by Ali Soofastaei and published by Xlibris Corporation. This book was released on 2020-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success management is a very exciting topic that can not only help us to achieve different interests but also provide us with a powerful tool to keep them as permanent benefits in life. This book aims to help people who have decided to choose a better path in life and improve their quality of life in different aspects. Those who, despite the desire to progress, need validated methods to save their time and money in order to achieve success and sustain it in life. The presented principles in this book are based on scientific standards, in a very simple language, and with dozens of examples so that the reader can easily communicate with them. This book presents a comprehensive executive program to guide the reader step by step from the current situation to the desired situation. This practical program is not limited to a specific time and place, and successful people throughout history and across the world have used it consciously or unconsciously. The numerous actual examples presented in the book show the practical power of the principles and rules that have been addressed in various chapters. In short, this book gives you all the tools you need to design and build an ideal life. Approved tools with which no excuses for failure have been accepted!

Using Behavioral Science in Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398606677
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Using Behavioral Science in Marketing by : Nancy Harhut

Download or read book Using Behavioral Science in Marketing written by Nancy Harhut and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

The Art of Changing the Brain

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000981436
Total Pages : 174 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Art of Changing the Brain by : James E. Zull

Download or read book The Art of Changing the Brain written by James E. Zull and published by Taylor & Francis. This book was released on 2023-07-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience tells us that the products of the mind--thought, emotions, artistic creation--are the result of the interactions of the biological brain with our senses and the physical world: in short, that thinking and learning are the products of a biological process.This realization, that learning actually alters the brain by changing the number and strength of synapses, offers a powerful foundation for rethinking teaching practice and one's philosophy of teaching.James Zull invites teachers in higher education or any other setting to accompany him in his exploration of what scientists can tell us about the brain and to discover how this knowledge can influence the practice of teaching. He describes the brain in clear non-technical language and an engaging conversational tone, highlighting its functions and parts and how they interact, and always relating them to the real world of the classroom and his own evolution as a teacher. "The Art of Changing the Brain" is grounded in the practicalities and challenges of creating effective opportunities for deep and lasting learning, and of dealing with students as unique learners.

The Truth About Pricing

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 168481345X
Total Pages : 311 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis The Truth About Pricing by : Melina Palmer

Download or read book The Truth About Pricing written by Melina Palmer and published by Mango Media Inc.. This book was released on 2024-01-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Truth About Profitable Pricing #1 New Release in Business Pricing and Business Purchasing & Buying The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success. Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers. Inside, find: • The key to understanding your buyers needs and setting prices they want • What your customers—and your business—truly value • An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you’ll love The Truth About Pricing.

E-Commerce Growth Strategy

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Publisher : Kogan Page Publishers
ISBN 13 : 1398607991
Total Pages : 337 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis E-Commerce Growth Strategy by : Kunle Campbell

Download or read book E-Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

The Male Brain

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Author :
Publisher : Harmony
ISBN 13 : 0767927540
Total Pages : 306 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis The Male Brain by : Louann Brizendine, MD

Download or read book The Male Brain written by Louann Brizendine, MD and published by Harmony. This book was released on 2011-01-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the groundbreaking New York Times bestseller The Female Brain, here is the eagerly awaited follow-up book that demystifies the puzzling male brain. Dr. Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain: -is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution. -thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy. -has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts. -experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive. The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.

Closing of the American Mind

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Publisher : Simon and Schuster
ISBN 13 : 1439126267
Total Pages : 403 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Closing of the American Mind by : Allan Bloom

Download or read book Closing of the American Mind written by Allan Bloom and published by Simon and Schuster. This book was released on 2008-06-30 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New York Times)—now featuring a new afterword by Andrew Ferguson in a twenty-fifth anniversary edition. In 1987, eminent political philosopher Allan Bloom published The Closing of the American Mind, an appraisal of contemporary America that “hits with the approximate force and effect of electroshock therapy” (The New York Times) and has not only been vindicated, but has also become more urgent today. In clear, spirited prose, Bloom argues that the social and political crises of contemporary America are part of a larger intellectual crisis: the result of a dangerous narrowing of curiosity and exploration by the university elites. Now, in this twenty-fifth anniversary edition, acclaimed author and journalist Andrew Ferguson contributes a new essay that describes why Bloom’s argument caused such a furor at publication and why our culture so deeply resists its truths today.

The Hungry Brain

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Author :
Publisher : Flatiron Books
ISBN 13 : 1250081238
Total Pages : 304 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Hungry Brain by : Stephan J. Guyenet, Ph.D.

Download or read book The Hungry Brain written by Stephan J. Guyenet, Ph.D. and published by Flatiron Books. This book was released on 2017-02-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.

The First Idea

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Author :
Publisher : Da Capo Press
ISBN 13 : 0786737050
Total Pages : 520 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The First Idea by : Stanley I. Greenspan

Download or read book The First Idea written by Stanley I. Greenspan and published by Da Capo Press. This book was released on 2009-03-25 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly original work, one of the world's most distinguished child psychiatrists together with a philosopher at the forefront of ape and child language research present a startling hypothesis-that the development of our higher-level symbolic thinking, language, and social skills cannot be explained by genes and natural selection, but depend on cultural practices learned anew by each generation over millions of years, dating back to primate and prehuman cultures. Furthermore, for the first time, they present their remarkable research revealing the steps leading to symbolic thinking in the life of each new human infant and show that contrary to now-prevailing theories of Pinker, Chomsky, and others, there is no biological explanation that can account for these distinctly human abilities.Drawing from their own original work with human infants and apes, and meticulous examination of the fossil record, Greenspan and Shanker trace how each new species of nonhuman primates, prehumans, and early humans mastered and taught to their offspring in successively greater degrees the steps leading to symbolic thinking. Their revolutionary theory and compelling evidence reveal the true origins of our most advanced human qualities and set a radical new direction for evolutionary theory, psychology, and philosophy.

Sex, Power, and Partisanship

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Author :
Publisher :
ISBN 13 : 1633885143
Total Pages : 256 pages
Book Rating : 4.6/5 (338 download)

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Book Synopsis Sex, Power, and Partisanship by : Hector A. Garcia

Download or read book Sex, Power, and Partisanship written by Hector A. Garcia and published by . This book was released on 2019 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evolutionary psychologist traces the roots of political divisions back to our primate ancestors and male-dominated social hierarchies. Through the lens of evolutionary science, this book offers a novel perspective on why we hold our political ideas, and why they are so often in conflict. Drawing on examples from across the animal kingdom, clinical psychologist Hector A. Garcia reveals how even the most complex political processes can be influenced by our basic drives to survive and reproduce--including the policies we back, whether we are liberal or conservative, and whether we are inspired or repelled by the words of a president. The author demonstrates how our political orientations derive from an ancestral history of violent male competition, surprisingly influencing how we respond to issues as wide-ranging as affirmative action, women's rights, social welfare, abortion, foreign policy, and even global warming. Critically, the author shows us how our instinctive political tribalism can keep us from achieving stable, functioning societies, and offers solutions for rising above our ancestral past.

Data-First Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119701244
Total Pages : 256 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Data-First Marketing by : Janet Driscoll Miller

Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.

Free Is Bad

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Author :
Publisher :
ISBN 13 : 9780578782683
Total Pages : 350 pages
Book Rating : 4.7/5 (826 download)

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Book Synopsis Free Is Bad by : John Marshall

Download or read book Free Is Bad written by John Marshall and published by . This book was released on 2020-10-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free Is BadAlmost everything we consume online is free. Email, search, news, entertainment. But those apps on our phones aren't really free-so if we're not paying, who is? The surveillance marketing industry is.We give them our personal data and let them chase us around the web with ads. In exchange we get cat memes, news and constant updates from our friends.It doesn't have to be this way. Web pioneers tried to build a system where consumers paid creators. Early developers desperately tried to build businesses that ran on sales. Believe it or not, Google's founders were dead set against advertising-for fear it would compromise the quality of their own search results. Yet here we are. Why?Because of the misguided belief that, "Information wants to be free," which is codified deep in our behavior. It started way back in the early days of the republic, evolved with newspapers, radio and broadcast TV, and persists today online.In Free Is Bad, digital marketing entrepreneur John Marshall explores the web industry's early history and its search for viable business models. It's an investigation of how an evolutionary accident in the design of the web resulted in the ad-tech industry, enabling "free" as the default model for technology products like search and email, and for media products like news and entertainment.He examines how this made us into the product being bought and sold in the marketplace, and why that hurts the quality of our information and discourse. And he offers a hopeful overview of how the web is slowly clawing its way back to respectability through new, people-first business models.Free Is Bad also serves as a guide to how, in the meantime, we can modify our behavior online right now, to better protect ourselves and our privacy. It reimagines our relationship with quality online services, media, and information: A relationship that makes us the customer, not the product.It's not codified in the conviction that, "Information wants to be free." It's rooted in a new belief.The belief that Free Is Bad.