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Universities In The Age Of Corporate Science
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Book Synopsis Universities in the Age of Corporate Science by : Alan P. Rudy
Download or read book Universities in the Age of Corporate Science written by Alan P. Rudy and published by Temple University Press. This book was released on 2007-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asks the hard questions about partnerships between big business and American universities.
Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.
Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Book Synopsis Handbook of Research on Science Education and University Outreach as a Tool for Regional Development by : Narasimharao, B. Pandu Ranga
Download or read book Handbook of Research on Science Education and University Outreach as a Tool for Regional Development written by Narasimharao, B. Pandu Ranga and published by IGI Global. This book was released on 2017-02-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can utilize their resources for social and economic interests. The Handbook of Research on Science Education and University Outreach as a Tool for Regional Development is a comprehensive reference source for the latest scholarly material on the expanded role of universities for community engagement initiatives. Providing in-depth coverage across a range of topics, such as resource sharing, educational administration, and technological applications, this handbook is ideally designed for educators, graduate students, professionals, academics, and practitioners interested in the active involvement of education institutions in community outreach.
Book Synopsis American Science in an Age of Anxiety by : Jessica Wang
Download or read book American Science in an Age of Anxiety written by Jessica Wang and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: No professional group in the United States benefited more from World War II than the scientific community. After the atomic bombings of Hiroshima and Nagasaki, scientists enjoyed unprecedented public visibility and political influence as a new elite whose expertise now seemed critical to America's future. But as the United States grew committed to Cold War conflict with the Soviet Union and the ideology of anticommunism came to dominate American politics, scientists faced an increasingly vigorous regimen of security and loyalty clearances as well as the threat of intrusive investigations by the notorious House Committee on Un-American Activities and other government bodies. This book is the first major study of American scientists' encounters with Cold War anticommunism in the decade after World War II. By examining cases of individual scientists subjected to loyalty and security investigations, the organizational response of the scientific community to political attacks, and the relationships between Cold War ideology and postwar science policy, Jessica Wang demonstrates the stifling effects of anticommunist ideology on the politics of science. She exposes the deep divisions over the Cold War within the scientific community and provides a complex story of hard choices, a community in crisis, and roads not taken.
Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho
Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Download or read book National Science Board written by and published by . This book was released on 1969 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent
Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Author :National Science Board (U.S.). Special Commission on the Social Sciences Publisher : ISBN 13 : Total Pages :124 pages Book Rating :4.:/5 (31 download)
Book Synopsis Knowledge Into Action: Improving the Nation's Use of the Social Sciences by : National Science Board (U.S.). Special Commission on the Social Sciences
Download or read book Knowledge Into Action: Improving the Nation's Use of the Social Sciences written by National Science Board (U.S.). Special Commission on the Social Sciences and published by . This book was released on 1969 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Training Engineering Students for Modern Technological Advancement by : Alves, Anabela Carvalho
Download or read book Training Engineering Students for Modern Technological Advancement written by Alves, Anabela Carvalho and published by IGI Global. This book was released on 2021-12-17 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering education leads the preparation of the next generation of engineers. This is a difficult task as engineering practices rapidly evolve, pressured by the technological advancements promoted by these same engineers. Engineering schools are integrated into large and rigid higher education institutions (HEI) that are not known for their agility. Nevertheless, engineering educators must have the agility to go beyond HEI boundaries to close the gap between professional practice needs and engineering education. Training Engineering Students for Modern Technological Advancement examines the role of engineering teachers in preparing the next generation of engineers and presents perspectives on active learning methods for engineering education. As such, it contributes to bypassing the compartmentalized way of course organization typical in many HEIs and prepares for more agile engineering education. Covering topics such as game-based teaching methods, Industry 4.0, and management skills, this book is a dynamic resource ideal for engineers, engineering professors, engineering students, general educators, engineering professionals, academicians, and researchers.
Book Synopsis Women, Minorities, and Persons with Disabilities in Science and Engineering by :
Download or read book Women, Minorities, and Persons with Disabilities in Science and Engineering written by and published by . This book was released on 1998 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Social Responsibility and Strategic Market Positioning for Organizational Success by : Brown, Carlton
Download or read book Corporate Social Responsibility and Strategic Market Positioning for Organizational Success written by Brown, Carlton and published by IGI Global. This book was released on 2018-07-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet
Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet
Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Book Synopsis Science and Technology by : National Science Foundation (U.S.)
Download or read book Science and Technology written by National Science Foundation (U.S.) and published by . This book was released on 1978 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos
Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Book Synopsis Science and Technology Report by : National Science Foundation (U.S.)
Download or read book Science and Technology Report written by National Science Foundation (U.S.) and published by . This book was released on 1978 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
