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United We Brand
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Download or read book United We Brand written by Mike Moser and published by ESENSI. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In United We Brand, Moser unveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The "Brand Roadmap" puts insights and strategies once available only through top-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur."--BOOK JACKET.
Download or read book United We Brand written by Mike Moser and published by Harvard Business Press. This book was released on 2003-02-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Book Synopsis United-Whelan Shield by : United Cigar-Whelan Stores Corporation
Download or read book United-Whelan Shield written by United Cigar-Whelan Stores Corporation and published by . This book was released on 1920 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Archetypes in Branding by : Margaret Hartwell
Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Book Synopsis The Company They Kept by : Lara Putnam
Download or read book The Company They Kept written by Lara Putnam and published by Univ of North Carolina Press. This book was released on 2003-11-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late nineteenth century, migrants from Jamaica, Colombia, Barbados, and beyond poured into Caribbean Central America, building railroads, digging canals, selling meals, and farming homesteads. On the rain-forested shores of Costa Rica, U.S. entrepreneurs and others established vast banana plantations. Over the next half-century, short-lived export booms drew tens of thousands of migrants to the region. In Port Limon, birthplace of the United Fruit Company, a single building might house a Russian seamstress, a Martinican madam, a Cuban doctor, and a Chinese barkeep--together with stevedores, laundresses, and laborers from across the Caribbean. Tracing the changing contours of gender, kinship, and community in Costa Rica's plantation region, Lara Putnam explores new questions about the work of caring for children and men and how it fit into the export economy, the role of kinship as well as cash in structuring labor, the social networks that shaped migrants' lives, and the impact of ideas about race and sex on the exercise of power. Based on sources that range from handwritten autobiographies to judicial transcripts and addressing topics from intimacy between prostitutes to insults between neighbors, the book illuminates the connections between political economy, popular culture, and everyday life.
Download or read book Whole Earth written by John Markoff and published by Penguin. This book was released on 2022-03-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have.
Book Synopsis Together We Are One by : Thich Nhat Hanh
Download or read book Together We Are One written by Thich Nhat Hanh and published by Parallax Press. This book was released on 2006-05-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four retreats that Zen Master Thich Nhat Hanh led specifically for people of color, this book is for people of all colors, backgrounds, and experiences who have ever felt excluded or alienated, or anyone concerned with issues of social justice. Although Together We Are One is based on teachings given to Buddhist practitioners of color, readers of all backgrounds and walks of life will find it an inspirational and practical guide. In chapters focusing on honoring our ancestors, developing understanding and compassion, and seeing the world in terms of interbeing, Nhat Hanh shows how meditation and the practice of looking deeply can help create a sense of wholeness and connectedness with others. Chapters are interspersed with mindfulness practice exercises and the personal stories of skilled writers, such as Larry Ward (author of Love’s Garden), Sr. Chan Khong (author of Learning True Love), and Rev. Hilda Ryumon Gutierrez Baldoquin (editor of Dharma Color and Culture), about their discovery of a spiritual path, their experience of finding balance, overcoming obstacles in an unpredictable world, and maintaining and sharing insights. Together We Are One is a valuable addition to the unique expression of Buddhism in the West. As in all his writings, Thich Nhat Hanh does not suggest we replace traditional beliefs and customs with Buddhism, but rather emphasizes that a mindful approach to daily life and interactions can help overcome misperception and separation so that we might honor and transcend our differences. Nhat Hanh’s primary focus highlights the basic how-to’s of Buddhist practice, such as mindful walking and eating, the practice of Looking Deeply, and a never before published multicultural version of the Touching the Earth Ceremony, making them accessible possibilities for a better everyday life. A companion movie to the book, featuring Thich Nhat Hanh's retreat, can be found at www.colorsofcompassionmovie.com
Book Synopsis National Labor Relations Board V. Bear Brand Hosiery Co by :
Download or read book National Labor Relations Board V. Bear Brand Hosiery Co written by and published by . This book was released on 1942 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Clock Of The Long Now by : Stewart Brand
Download or read book The Clock Of The Long Now written by Stewart Brand and published by Basic Books. This book was released on 2008-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the designing and building of the Clock of the Long Now as a framework, this is a book about the practical use of long time perspective: how to get it, how to use it, how to keep it in and out of sight. Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.
Download or read book The Brand Gap written by Marty Neumeier and published by Peachpit Press. This book was released on 2006 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Book Synopsis American Nut Journal, Devoted to Nut Growing Interests Generally Throughout the Americas by :
Download or read book American Nut Journal, Devoted to Nut Growing Interests Generally Throughout the Americas written by and published by . This book was released on 1918 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Iron Age written by and published by . This book was released on 1904 with total page 2302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
