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Download or read book United States Trade Shows & Exhibitions written by and published by . This book was released on 1970 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Warwick Frost
Publisher : Routledge
ISBN 13 : 1315415275
Total Pages : 253 pages
Book Rating : 4.3/5 (154 download)
Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author : United States Travel Service
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (319 download)
Download or read book United States Trade Shows & Exhibitions 1970 written by United States Travel Service and published by . This book was released on 1970 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (31 download)
Download or read book United States Conventions and Trade Shows written by and published by . This book was released on 1974 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States Travel Service
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (3 download)
Download or read book United States Conventions and Trade Shows, 1971-1972 written by United States Travel Service and published by . This book was released on 1970 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harald Bathelt
Publisher : Oxford University Press, USA
ISBN 13 : 0199643083
Total Pages : 343 pages
Book Rating : 4.1/5 (996 download)
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author : United States Travel Service
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.F/5 ( download)
Download or read book Major Conventions, Exhibitions and Trade Shows Held in the United States, July-December; Dec. 1967 written by United States Travel Service and published by . This book was released on 1967 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth P. Stevens
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author : United States Travel Service
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (3 download)
Download or read book United States Conventions and Exhibitions, 1969 written by United States Travel Service and published by . This book was released on 1968 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Siskind
Publisher : John Wiley & Sons
ISBN 13 : 0470675497
Total Pages : 323 pages
Book Rating : 4.4/5 (76 download)
Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author :
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.F/5 ( download)
Download or read book World Trade Information Service written by United States. Bureau of Foreign Commerce and published by . This book was released on 1955 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.F/5 ( download)
Download or read book United States Foreign Trade ... Annual written by and published by . This book was released on 1966 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Commerce written by and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1953 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (319 download)
Download or read book Business America written by and published by . This book was released on 1989-12 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Author : United States
Publisher :
ISBN 13 :
Total Pages : 1120 pages
Book Rating : 4.E/5 ( download)
Download or read book The Budget of the United States Government written by United States and published by . This book was released on 1973 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
