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United Colors Of Benetton A Company Of Colors And Controversies
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Book Synopsis United colors of Benetton. A company of colors and controversies by : Marion Maguire
Download or read book United colors of Benetton. A company of colors and controversies written by Marion Maguire and published by GRIN Verlag. This book was released on 2004-01-03 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
Book Synopsis United Colors of Benetton - a Company of Colors and Controversies by : Marion Maguire
Download or read book United Colors of Benetton - a Company of Colors and Controversies written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-07-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
Book Synopsis United Colors by : Lorella Pagnucco Salvemini
Download or read book United Colors written by Lorella Pagnucco Salvemini and published by Virago Press. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Book Synopsis Outrage: Art, Controversy, and Society by : R. Howells
Download or read book Outrage: Art, Controversy, and Society written by R. Howells and published by Springer. This book was released on 2012-10-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of controversy in the arts, and the extent to which such controversies are socially rather than just aesthetically conditioned. The collection pays special attention to the vested interests and the social dynamics involved, including class, religion, culture, and - above all - power.
Download or read book Constructing Race written by Tracy Teslow and published by Cambridge University Press. This book was released on 2014-07-21 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how physical anthropologists struggled to understand variation in bodies and cultures in the twentieth century, how they represented race to professional and lay publics, and how their efforts contributed to an American formulation of race that has remained rooted in both bodies and cultures, as well as heredity and society.
Download or read book New York Magazine written by and published by . This book was released on 1992-08-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Book Synopsis Competitive Success by : John A. Davis
Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Book Synopsis World Media Ethics by : Robert S. Fortner
Download or read book World Media Ethics written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2017-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
Book Synopsis United Colours - United Opinions - United Cultures: Are Consumer Responses to Shock Advertising Affected by Culture? - A Case Study on Benetton Campaigns Under Oliviero Toscani Examining German and English Responses by : Kerstin Holz
Download or read book United Colours - United Opinions - United Cultures: Are Consumer Responses to Shock Advertising Affected by Culture? - A Case Study on Benetton Campaigns Under Oliviero Toscani Examining German and English Responses written by Kerstin Holz and published by GRIN Verlag. This book was released on 2007-08 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: First class, University of Birmingham, 55 entries in the bibliography, language: English, comment: This thesis analyses the impact of culture on the perception of advertising. I chose to compare and contrast English and German repsonses to Benetton campaigns under Toscani. The research process included secondary research as well as primary research. Primary research consisted of focus groups in both countries as well as questionnaires. Chi-square anlaysis was used as one method of analysing the gather data next to content analysis., abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by culture The aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton's financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures exist. Both countries have different approaches towards the Benetton campaigns: Germany strategically and England emotionally. This does not necessarily mean they respond differently to them, although research has shown that, as opposed to data gathered in the secondary literature, Germany responded more tolerantly and openly to the campaigns than expected, whereas England, expected according to the secondary literature to understand advertising based on creativity, did just the opposite. Th
Book Synopsis Case Studies on Marketing Management by : Dr Kisholoy Roy
Download or read book Case Studies on Marketing Management written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-07-20 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: In India, a marketer needs to address the diverse sentiments and customer requirements and that is a huge challenge. Deciphering Indian markets is something which requires lots of patience, observance and application. With this idea in mind, the author has segregated the entire gamete of marketing into four major components viz. Advertising, Services Marketing, Retail Marketing and Sales Management and then have gone on to first describe certain theoretical elements in a nutshell related to an area of marketing and proceeded further with case studies in that section. Most case studies in this book although hypothetical are absolutely realistic in terms of plots and perspectives and gives one practical inputs as how to approach the activity of marketing in the Indian Diaspora. In all, the book serves as quick reference learning material for students pursuing BBA and MBA or equivalent programs of various Indian universities and institutions.
Download or read book Mediapolis written by Sam Inkinen and published by Walter de Gruyter. This book was released on 2012-01-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Royalty written by Matt Haig and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Download or read book Grasping Emotions written by Ute E. Eisen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-01-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions have increasingly attracted the attention of the sciences and academia. The topic is all the more timely since we have witnessed a global trend towards highly emotionalized discourses across societies and religions. Discourses are less guided by rational arguments and “facts”. Instead, narratives, sometimes manipulative, influence the thoughts and activi-ties of our societies. In this context, the authoritative texts of the monotheistic religions are experiencing a renaissance. Tanach, Bible and Qur’an do not only “emotionalize”, they also offer ancient concepts of emotions which affect the present. This book brings the interdependencies of antiquity and (post)modernity into an interdisci-plinary discussion. How should we understand feelings at all? This book explores the ap-proaches to emotions as portrayed and understood in various sources and disciplines. The contributors share their perspectives on methodological questions concerning research on the emotions. Scholars in religious studies and theology from different traditions—Jewish, Christian, Islamic—enter into dialogue with other disciplines, such as psychology, literary studies, sociology, cultural studies, philosophy, and historiography.
Download or read book Fashion written by Jennifer Craik and published by Bloomsbury Publishing. This book was released on 2024-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics.Features:§ Boxed chapter overviews open each chapter§ Bullet points summarizing key ideas conclude each chapter§ Chapter discussions are illustrated with integrated case material§ Each chapter is supported by extended Case Studies§ Key words are highlighted in chapters and defined in an extensive Glossary§ Further Reading guides the reader to other literature§ A timeline of Fashion Milestones provides a chronology of major events in the history of fashion
Download or read book Giroux Reader written by Henry A. Giroux and published by Routledge. This book was released on 2015-11-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's leading social critics and educational theorists, Henry A. Giroux has contributed significantly to critical pedagogy, cultural studies, youth studies, social theory, and cultural politics. This new book offers a carefully selected cross-section of Giroux's many scholarly and popular writings, which bridge the theoretical and practical, integrate multiple academic disciplines, and fuse scholarly rigor with social relevance. The essays underscore the continuities and transformations in Giroux's thought, just as they offer invaluable approaches to understanding a range of social problems. Giroux's work suggests that a more humane and democratic world is possible and provides critical tools that can assist concerned citizens in bringing it into being.
Book Synopsis Basics Fashion Management 01 by : Virginia Grose
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Book Synopsis Basics Fashion Management 01: Fashion Merchandising by : Virginia Grose
Download or read book Basics Fashion Management 01: Fashion Merchandising written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2011-12-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
