The Discourse of Advertising

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415234559
Total Pages : 272 pages
Book Rating : 4.2/5 (345 download)

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Book Synopsis The Discourse of Advertising by : Guy Cook

Download or read book The Discourse of Advertising written by Guy Cook and published by Psychology Press. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

Promising Practices in Mathematics and Science Education

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Publisher : DIANE Publishing
ISBN 13 : 9780788115240
Total Pages : 158 pages
Book Rating : 4.1/5 (152 download)

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Book Synopsis Promising Practices in Mathematics and Science Education by : DIANE Publishing Company

Download or read book Promising Practices in Mathematics and Science Education written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1994-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes 66 promising practices in math. and science education developed by the 10 regional educational laboratories funded by the U.S. Dept. of Education.

Teaching Literature and Language Online

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Author :
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Teaching Literature and Language Online by : Ian Lancashire

Download or read book Teaching Literature and Language Online written by Ian Lancashire and published by . This book was released on 2009 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educators today teach in a range of formats, from traditional face-to-face courses to Web-assisted courses in physical classrooms to entirely online courses in which the teacher and students never meet in person. The pressure to integrate teaching with information technology is strong, and more and more educational institutions are offering blended courses and distance-education learning options. The essays in this collection illuminate the realities of teaching language and literature courses online. Contributors present snapshots of their experiences with online pedagogies, realizing that, just as this year's technology writes over last year's, the approaches and teaching tools they have pioneered will also be obscured by future innovations. At the same time, the volume describes models that first-time teachers of online courses will find useful and provides extensive insights into online education for those who are experienced in teaching blended and open-source courses. The volume begins with an overview of online education in the fields of literature and language and then offers case studies of particular technologies used in specific courses. Subjects extend from Old English and ancient world literature to Shakespeare and modern poetry, and languages include Aymara, Chinese, English as a second language, French, German, Italian, Japanese, and Spanish. Contributors describe using multimedia Web sites, cyberplay and gaming, bulletin boards, chat rooms, blogs, wikis, natural language processing, podcasting, course management systems, annotated electronic editions, text-analysis tools, and open-source applications. They show that online pedagogies often have surprising capabilities--such as transforming a Web-based environment into an intimate social community spanning institutions and oceans, saving endangered languages, and rescuing isolated communities and individuals who have no other educational lifeline.

Political Research

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Publisher : Routledge
ISBN 13 : 1134589239
Total Pages : 201 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Political Research by : Lisa Harrison

Download or read book Political Research written by Lisa Harrison and published by Routledge. This book was released on 2013-04-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent starting point for those new to the area of Research Methods, this work assumes no prior knowledge of the subject and sets out the key issues involved in doing research in politics.

The Holy Woman

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Author :
Publisher : Black Amber
ISBN 13 : 9781905147632
Total Pages : 0 pages
Book Rating : 4.1/5 (476 download)

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Book Synopsis The Holy Woman by : Qaisra Shahraz

Download or read book The Holy Woman written by Qaisra Shahraz and published by Black Amber. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and compelling family drama. Love and betrayal set in a wealthy Muslim community, with all pressures and conflicts that modern life and old traditions bring. From the author of Typhoon.

The Moral of the Story: An Introduction to Ethics

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781259907968
Total Pages : 800 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis The Moral of the Story: An Introduction to Ethics by : Nina Rosenstand

Download or read book The Moral of the Story: An Introduction to Ethics written by Nina Rosenstand and published by McGraw-Hill Education. This book was released on 2017-02-14 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, The Moral of the Story continues to bring understanding to difficult concepts in moral philosophy through storytelling and story analysis. From discussions on Aristotle’s virtues and vices to the moral complexities of the Game of Thrones series, Rosenstand’s work is lively and relatable, providing examples from contemporary film, fiction narratives, and even popular comic strips. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Critical Theory Today

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Publisher : Routledge
ISBN 13 : 1136615563
Total Pages : 486 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Critical Theory Today by : Lois Tyson

Download or read book Critical Theory Today written by Lois Tyson and published by Routledge. This book was released on 2012-09-10 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Theory Today is the essential introduction to contemporary criticial theory. It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness. This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.

Psyche and the Literary Muses

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Author :
Publisher : John Benjamins Publishing
ISBN 13 : 902728945X
Total Pages : 226 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Psyche and the Literary Muses by : Martin S. Lindauer

Download or read book Psyche and the Literary Muses written by Martin S. Lindauer and published by John Benjamins Publishing. This book was released on 2009-06-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psyche and the Literary Muses focuses on the psychology of literature from an empirical point of view, rather than the more typical psychoanalytic position, and concentrates on literary content rather than readers or writers. The book centers on the author’s quantitative studies of brief literary and quasi-literary forms, ranging from titles of short stories and names of literary characters to clichés and quotations from literary sources, in demonstrating their contribution to the topics of learning, perception, thinking, emotions, creativity, and especially person perception and aging. More broadly, Psyche bears on literary studies, art, and psychology in general, as well as interdisciplinarity. This book deepens the understanding and appreciation of literature for scholars, academics and the general reader.

Islam and Politics

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Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Islam and Politics by : John L. Esposito

Download or read book Islam and Politics written by John L. Esposito and published by . This book was released on 1984 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the historical background and context necessary for understanding the politics in Moslem countries and the role of Islam in them. The second edition was in 1988; the first in 1984. Annotation copyrighted by Book News, Inc., Portland, OR

Smart Home Systems

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Publisher :
ISBN 13 : 9789535158745
Total Pages : 206 pages
Book Rating : 4.1/5 (587 download)

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Book Synopsis Smart Home Systems by : Mahmoud A. Al-Qutayri

Download or read book Smart Home Systems written by Mahmoud A. Al-Qutayri and published by . This book was released on 2010 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart homes are intelligent environments that interact dynamically and respond readily in an adaptive manner to the needs of the occupants and changes in the ambient conditions. The realization of systems that support the smart homes concept requires integration of technologies from different fields. Among the challenges that the designers face is to make all the components of the system interact in a seamless, reliable and secure manner. Another major challenge is to design the smart home in a way that takes into account the way humans live and interact. This later aspect requires input from the humanities and social sciences fields. The need for input from diverse fields of knowledge reflects the multidisciplinary nature of the research and development effort required to realize smart homes that are acceptable to the general public. The applications that can be supported by a smart home are very wide and their degree of sophistication depends on the underlying technology used. Some of the application areas include monitoring and control of appliances, security, telemedicine, entertainment, location based services, care for children and the elderly... etc. This book consists of eleven chapters that cover various aspects of smart home systems.

The Craft of Writing

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Publisher : W W Norton & Company Incorporated
ISBN 13 : 9780393300505
Total Pages : 123 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Craft of Writing by : William Sloane

Download or read book The Craft of Writing written by William Sloane and published by W W Norton & Company Incorporated. This book was released on 1983 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writer, editor, publisher, and teacher, Sloane presents his ideas on writing and on teaching the craft of writing in chapters derived chiefly from lectures presented at the Bread Loaf Writers' Conference

The Sarawak Museum Journal

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Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis The Sarawak Museum Journal by : Sarawak Museum

Download or read book The Sarawak Museum Journal written by Sarawak Museum and published by . This book was released on 1911 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Map

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Publisher : Routledge
ISBN 13 : 1317642406
Total Pages : 156 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Map by : Jenny Williams

Download or read book The Map written by Jenny Williams and published by Routledge. This book was released on 2014-04-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Map is a practical guidebook introducing the basics of research in translation studies for students doing their first major research project in the field. Depending on where they are studying, this may be at advanced undergraduate (BA) or at postgraduate (MA/PHD) level. The book consists of ten chapters. Chapter 1 offers an overview of 12 research areas in translation studies in order to help students identify a topic and establish some of the current research questions relating to it. Chapter 2 is designed to assist students in planning their research project and covers topics such as refining the initial idea, determining the scope of the project, checking out resources, reading critically, keeping complete bibliographic records, and working with a supervisor. Chapters 3 to 7 provide some of the conceptual and methodological tools needed in this area of research, with detailed discussion of such topics as theoretical models of translation, types of research, asking questions, making claims, formulating hypotheses, establishing relations between variables, and selecting and analyzing data. Chapters 8 and 9 are about presenting one's research, in writing as well as orally. Finally, chapter 10 deals with some of the criteria commonly used in research assessment, especially in the assessment of theses. The authors provide detailed guidance on further reading throughout. This is an essential reference work for research students and lecturers involved in supervising research projects and degrees.

Schizophrenia For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 0470444878
Total Pages : 390 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Schizophrenia For Dummies by : Jerome Levine

Download or read book Schizophrenia For Dummies written by Jerome Levine and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools for leading a happy, productive life Schizophrenia is a chronic, severe, and disabling mental disorder that afflicts one percent of the population, an estimated 2.5 million people in America alone. The firsthand advice in this reassuring guide will empower the families and caregivers of schizophrenia patients to take charge, offering expert advice on identifying the warning signs, choosing the right health professional, understanding currently available drugs and those on the horizon (as well as their side effects), and evaluating traditional and alternative therapies.

How to Teach Vocabulary

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Publisher : Pearson Education India
ISBN 13 : 9788131702352
Total Pages : 196 pages
Book Rating : 4.7/5 (23 download)

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Book Synopsis How to Teach Vocabulary by : Scott Thornbury

Download or read book How to Teach Vocabulary written by Scott Thornbury and published by Pearson Education India. This book was released on 2006-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Combating Poverty and Inequality

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Author :
Publisher : United Nations Publications
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Combating Poverty and Inequality by : Yusuf Bangura

Download or read book Combating Poverty and Inequality written by Yusuf Bangura and published by United Nations Publications. This book was released on 2010 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poverty reduction is a central feature of the international development agenda and contemporary poverty reduction strategies increasingly focus on "targeting the poor", yet poverty and inequality remain intractable foes. The report seeks to explain why people are poor and why inequalities exist, As well as what can be done to rectify these injustices. it explores the causes, dynamics and persistence of poverty; examines what works and what has gone wrong in international policy thinking and practice; and lays out a range of policies and institutional measures that countries can adopt to alleviate poverty.

Managing Translation Services

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Author :
Publisher : Multilingual Matters
ISBN 13 : 1853599131
Total Pages : 179 pages
Book Rating : 4.8/5 (535 download)

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Book Synopsis Managing Translation Services by : Geoffrey Samuelsson-Brown

Download or read book Managing Translation Services written by Geoffrey Samuelsson-Brown and published by Multilingual Matters. This book was released on 2006-01-01 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geoff Samuelsson-Brown's second book relating to translation services avoids the temptation of writing a management textbook but looks at the real issues faced by the practicing translator who wishes to progress from being a sole practitioner to an owner-manager of a translation organisation. While the book deals specifically with translation, its contents can be readily applied to a range of service industries which are based around knowledge and skills. Julie Skinner, Learning and Development Manager.