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Author : Sara Rosinsky
Publisher : Shiny Red Copy
ISBN 13 : 9780578757520
Total Pages : 176 pages
Book Rating : 4.7/5 (575 download)
Download or read book Unflubbify Your Writing written by Sara Rosinsky and published by Shiny Red Copy. This book was released on 2021-02-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pauline Boss
Publisher : John Wiley & Sons
ISBN 13 : 1118077288
Total Pages : 256 pages
Book Rating : 4.1/5 (18 download)
Download or read book Loving Someone Who Has Dementia written by Pauline Boss and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research-based advice for people who care for someone with dementia Nearly half of U.S. citizens over the age of 85 are suffering from some kind of dementia and require care. Loving Someone Who Has Dementia is a new kind of caregiving book. It's not about the usual techniques, but about how to manage on-going stress and grief. The book is for caregivers, family members, friends, neighbors as well as educators and professionals—anyone touched by the epidemic of dementia. Dr. Boss helps caregivers find hope in "ambiguous loss"—having a loved one both here and not here, physically present but psychologically absent. Outlines seven guidelines to stay resilient while caring for someone who has dementia Discusses the meaning of relationships with individuals who are cognitively impaired and no longer as they used to be Offers approaches to understand and cope with the emotional strain of care-giving Boss's book builds on research and clinical experience, yet the material is presented as a conversation. She shows you a way to embrace rather than resist the ambiguity in your relationship with someone who has dementia.
Author : Douglas Thomas
Publisher : Chronicle Books
ISBN 13 : 1616896663
Total Pages : 209 pages
Book Rating : 4.6/5 (168 download)
Download or read book Never Use Futura written by Douglas Thomas and published by Chronicle Books. This book was released on 2017-10-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Author : Ina Saltz
Publisher : Rockport Publishers
ISBN 13 : 1631596489
Total Pages : 208 pages
Book Rating : 4.6/5 (315 download)
Download or read book Typography Essentials Revised and Updated written by Ina Saltz and published by Rockport Publishers. This book was released on 2019-02-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Author : Cameron Day
Publisher :
ISBN 13 : 9780578917924
Total Pages : pages
Book Rating : 4.9/5 (179 download)
Download or read book Chew with Your Mind Open written by Cameron Day and published by . This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author : Bill Walsh
Publisher : McGraw Hill Professional
ISBN 13 : 9780071389921
Total Pages : 260 pages
Book Rating : 4.3/5 (899 download)
Download or read book Lapsing Into a Comma written by Bill Walsh and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: No writer's or editor's desk is complete without a battered, page-bent copy of the AP Stylebook. However, this not-so-easy-to-use reference of journalistic style is often not up-to-date and leaves reporters and copyeditors unsatisfied. Bill Walsh, copy chief for the Washington Post's business desk, addresses these shortcomings in Lapsing into a Comma. In an opinionated, humorous, and yes, curmudgeonly way, he shows how to apply the basic rules to unique, modern grammar issues. Walsh explains how to deal with perplexing situations such as trendy words, foreign terms, and web speak.
Author : Mignon Fogarty
Publisher : St. Martin's Griffin
ISBN 13 : 1429964405
Total Pages : 245 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Grammar Devotional written by Mignon Fogarty and published by St. Martin's Griffin. This book was released on 2009-10-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of fans around the globe punctuate properly and communicate clearly thanks to Mignon Fogarty's practical and easy-to-remember advice about writing style and word usage. Her first book, Grammar Girl's Quick and Dirty Tips for Better Writing, hit the New York Times bestseller list, and her weekly grammar podcast has been downloaded more than 100 million times and hailed by USA Today as "authoritative but warm." Now, in tip-of-the-day form, Grammar Girl serves up 365 lessons on language that are sure to inspire. Filled with new, bite-size writing tips, fun quizzes and puzzles, and efficient memory tricks, The Grammar Devotional gives you a daily dose of knowledge to improve your writing and also serves as a lasting reference you'll use for years to come.
Author : June Casagrande
Publisher : Ten Speed Press
ISBN 13 : 1580083781
Total Pages : 226 pages
Book Rating : 4.5/5 (8 download)
Download or read book It Was the Best of Sentences, It Was the Worst of Sentences written by June Casagrande and published by Ten Speed Press. This book was released on 2010-07-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wickedly humorous manual, language columnist June Casagrande uses grammar and syntax to show exactly what makes some sentences great—and other sentences suck. Great writing isn’t born, it’s built—sentence by sentence. But too many writers—and writing guides—overlook this most important unit. The result? Manuscripts that will never be published and writing careers that will never begin. With chapters on “Conjunctions That Kill” and “Words Gone Wild,” this lighthearted guide is perfect for anyone who’s dead serious about writing, from aspiring novelists to nonfiction writers, conscientious students to cheeky literati. So roll up your sleeves and prepare to craft one bold, effective sentence after another. Your readers will thank you.
Author : June Casagrande
Publisher : Ten Speed Press
ISBN 13 : 0399581065
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)
Download or read book The Joy of Syntax written by June Casagrande and published by Ten Speed Press. This book was released on 2018-07-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language columnist June Casagrande presents a fun and breezy guide to everything a grown-up interested in grammar needs to know. When it comes to grammar, it seems like everyone—even die-hard word nerds—feel they "missed something" in school. The Joy of Syntax picks up where sixth grade left off, providing a fresh foundation in English syntax served up by someone with an impressive record of making this otherwise inaccessible subject a true joy. With simple, pithy information on everything from basic parts of speech and sentence structure to usage and grammar pitfalls, this guide provides everything you need to approach grammar with confidence.
Author : Bill Walsh
Publisher : Macmillan
ISBN 13 : 1250006635
Total Pages : 302 pages
Book Rating : 4.2/5 (5 download)
Download or read book Yes, I Could Care Less written by Bill Walsh and published by Macmillan. This book was released on 2013-06-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lighthearted usage guide shares a latest treasury of language pet peeves and common grammatical mistakes.
Author : Karen Elizabeth Gordon
Publisher : Crown
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Transitive Vampire written by Karen Elizabeth Gordon and published by Crown. This book was released on 1984 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playful and practical, this is the style book you can't wait to use, a guide that addresses classic questions of English usage with wit and the blackest of humor. Gordon has taken her enormously successful book of English usage and expanded it to include more rules, fine points, examples, and illustrations. Playful and practical, this style book combines classic questions of usage with wit and the blackest of humor.
Author : William A. Sabin
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072936032
Total Pages : 0 pages
Book Rating : 4.9/5 (36 download)
Download or read book The Gregg Reference Manual written by William A. Sabin and published by McGraw-Hill/Irwin. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gregg Reference Manual 9e by William Sabin is intended for anyone who writes, edits, or prepares material for distribution or publication. For nearly fifty years, this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals. Copyright © Libri GmbH. All rights reserved.
Author : Bill Walsh
Publisher : McGraw Hill Professional
ISBN 13 : 0071442758
Total Pages : 257 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Elephants of Style written by Bill Walsh and published by McGraw Hill Professional. This book was released on 2004-04-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice on good writing from everybody's favorite editorial curmudgeon Persnickety, cantankerous, opinionated, entertaining, hilarious, wise...these are a few of the adjectives reviewers used to describe good-writing maven Bill Walsh's previous book, Lapsing Into a Comma. Now, picking up where he left off in Lapsing, Walsh addresses the dozen or so biggest issues that every writer or editor must master. He also offers a trunkload of good advice on the many little things that add up to good writing. Featuring all the elements that made Lapsing such a fun read, including Walsh's trademark acerbic wit and fascinating digressions on language and its discontents, The Elephants of Style provides: Tips on how to tame the "elephants of style"--the most important, frequently confused elements of good writing More of Walsh's popular "Curmudgeon's Stylebook"--includes entries such as Snarky Specificity, Metaphors, Near and Far, Actually is the New Like, and other uses and misuses of language Expert advice for writers and editors on how to work together for best results
Author : Mignon Fogarty
Publisher : St. Martin's Griffin
ISBN 13 : 1429940573
Total Pages : 129 pages
Book Rating : 4.4/5 (299 download)
Download or read book Grammar Girl's 101 Misused Words You'll Never Confuse Again written by Mignon Fogarty and published by St. Martin's Griffin. This book was released on 2011-07-05 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people around the world communicate better thanks to Mignon Fogarty, aka Grammar Girl, whose top-rated weekly grammar podcast has been downloaded more than 30 million times. After realizing her fans were asking the same questions over and over, Mignon decided to focus her attention on those words that continuously confound the masses. In Grammar Girl's 101 Misused Words You'll Never Confuse Again, you'll learn: - When you should use affect and when effect is right- Whether you should you say purposely or purposefully- The difference between hilarious and hystericalPacked with clear explanations, fun quotations showing the word used in context, and the quick and dirty memory tricks Mignon is known for, this friendly reference guide ends the confusion once and for all and helps you speak and write with confidence.
Author : Melanie Deziel
Publisher : Storyfuel Press
ISBN 13 : 9781734329001
Total Pages : 206 pages
Book Rating : 4.3/5 (29 download)
Download or read book The Content Fuel Framework written by Melanie Deziel and published by Storyfuel Press. This book was released on 2020-02-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand.
Author : Mark Pollard
Publisher :
ISBN 13 : 9781950372003
Total Pages : 400 pages
Book Rating : 4.3/5 (72 download)
Download or read book Strategy Is Your Words written by Mark Pollard and published by . This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
