The Value of Design in Retail and Branding

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Emotional Design

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Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Sustainable Consumer Behaviour and the Environment

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Author :
Publisher : Routledge
ISBN 13 : 1000531112
Total Pages : 271 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sustainable Consumer Behaviour and the Environment by : Heesup Han

Download or read book Sustainable Consumer Behaviour and the Environment written by Heesup Han and published by Routledge. This book was released on 2021-12-19 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism. The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

Corporate Brand Design

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Publisher : Routledge
ISBN 13 : 1000459063
Total Pages : 336 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Corporate Brand Design by : Mohammad Mahdi Foroudi

Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

HEALTHCARE SERVICE QUALITY AND PATIENT SATISFACTION IN OMANI PUBLIC HOSPITALS THROUGHOUT COVID-19 ERA: AN EMPIRICAL INVESTIGATION

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Publisher : Partridge Publishing Singapore
ISBN 13 : 1543780768
Total Pages : 156 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis HEALTHCARE SERVICE QUALITY AND PATIENT SATISFACTION IN OMANI PUBLIC HOSPITALS THROUGHOUT COVID-19 ERA: AN EMPIRICAL INVESTIGATION by : Ghaliya Salah Al Atar

Download or read book HEALTHCARE SERVICE QUALITY AND PATIENT SATISFACTION IN OMANI PUBLIC HOSPITALS THROUGHOUT COVID-19 ERA: AN EMPIRICAL INVESTIGATION written by Ghaliya Salah Al Atar and published by Partridge Publishing Singapore. This book was released on 2023-09-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare quality (HQ) became eminent during the COVID-19 crisis. Despite the efforts made by the Ministry of Health in Oman, the country faced several challenges, such as a lack of available funds and patients perceived in a negative manner which hindered their treatment experience. The study examines factors affecting HQ using the SERVQUAL model; patient satisfaction in Omani public hospitals, including healthcare quality, resources availability (RA), and healthcare facility preparedness (HFP); and the moderation effect of the perceived risk of COVID-19 pandemic. This research uses a mixed method with a sample size of 387 patients (quantitatively) selected using probability random sampling of 8 patients (qualitatively) who visited public hospitals The findings from the quantitative analysis reveals that the tangibility and RA had insignificant effect on the HQ. The moderation effect of perceived risk of COVID-19 between HQ, RA, HFP and patient satisfaction was insignificant. The results of the qualitative analysis indicated other factors that affected patient satisfaction, including communication, helpfulness, compassion, physician professionalism, patient-doctor contact, waiting time, atmosphere, and cleanliness. The study proposed a strategy for technical categories that include professional skills, service outcomes and concrete quality aspects, and functional categories. The study has also recommended implications for further investigation.

Current Trends in Environmental Psychology, volume II

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832534236
Total Pages : 150 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Current Trends in Environmental Psychology, volume II by : Giuseppe Carrus

Download or read book Current Trends in Environmental Psychology, volume II written by Giuseppe Carrus and published by Frontiers Media SA. This book was released on 2023-10-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic is linked to the 3rd International Conference of Environmental Psychology (ICEP 2021), to be held in Siracusa, Italy, 4-9 October 2021. The ICEP is one of the most important scientific events in the global community for experienced scholars, junior researchers and professionals working in the field of Environmental Psychology across the world. Submissions to this RT are welcoming, but are not limited to, works that have been presented (on site and virtually) at the ICEP 2021. Research Topic articles will be published immediately once accepted in the journal.

Understanding Consumer Behaviour

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Publisher : Irwin Professional Publishing
ISBN 13 : 9780256170481
Total Pages : 516 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Understanding Consumer Behaviour by : J. Paul Peter

Download or read book Understanding Consumer Behaviour written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.

Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments Education and Green Economy (IICESSD-EGE 2022)

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Author :
Publisher : Springer Nature
ISBN 13 : 2384761722
Total Pages : 422 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments Education and Green Economy (IICESSD-EGE 2022) by : Femilia Zahra

Download or read book Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments Education and Green Economy (IICESSD-EGE 2022) written by Femilia Zahra and published by Springer Nature. This book was released on 2024-01-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. THE SUBJECT MATTER OF THE CONFERENCE INCLUDES THE FOLLOWING AND RELATED ISSUES:Agriculture and forestry for the environment and sustainable developmentHealth for the environment and sustainable developmentEngineering science for environment and sustainable developmentEducation for the environment and sustainable developmentGreen economy, entrepreneurship and good governance for sustainable development

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communities in Action

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Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Resort Development and Management

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Author :
Publisher : Educational Inst of the Amer Hotel
ISBN 13 : 9780866121125
Total Pages : 554 pages
Book Rating : 4.1/5 (211 download)

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Book Synopsis Resort Development and Management by : Chuck Y. Gee

Download or read book Resort Development and Management written by Chuck Y. Gee and published by Educational Inst of the Amer Hotel. This book was released on 1996-01-01 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

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Author :
Publisher : McGraw Hill
ISBN 13 : 0077169328
Total Pages : 558 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson

Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Handbook of Social Indicators and Quality of Life Research

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Publisher : Springer Science & Business Media
ISBN 13 : 9400724217
Total Pages : 594 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Handbook of Social Indicators and Quality of Life Research by : Kenneth C. Land

Download or read book Handbook of Social Indicators and Quality of Life Research written by Kenneth C. Land and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.

Innovation Management

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Publisher : Bloomsbury Publishing
ISBN 13 : 113737344X
Total Pages : 440 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Innovation Management by : Keith Goffin

Download or read book Innovation Management written by Keith Goffin and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website

Satisfaction: A Behavioral Perspective on the Consumer

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Author :
Publisher : Routledge
ISBN 13 : 1317460227
Total Pages : 544 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver

Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Wisdom, Well-Being, Win-Win

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Author :
Publisher : Springer Nature
ISBN 13 : 3031578503
Total Pages : 451 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Wisdom, Well-Being, Win-Win by : Isaac Sserwanga

Download or read book Wisdom, Well-Being, Win-Win written by Isaac Sserwanga and published by Springer Nature. This book was released on 2024 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Three-volume set LNCS 14596, 14596 and 14598 constitutes the proceedings of the 19th International Conference on Wisdom, Well-Being, Win-Win, iConference 2024, which was hosted virtually by University of Tsukuba, Japan and in presence by Jilin University, Changchun, China, during April 15–26, 2024. The 36 full papers and 55 short papers are presented in these proceedings were carefully reviewed and selected from 218 submissions. The papers are organized in the following topical sections: Volume I: Archives and Information Sustainability; Behavioural Research; AI and Machine Learning; Information Science and Data Science; Information and Digital Literacy. Volume II: Digital Humanities; Intellectual Property Issues; Social Media and Digital Networks; Disinformation and Misinformation; Libraries, Bibliometrics and Metadata. Volume III: Knowledge Management; Information Science Education; Information Governance and Ethics; Health Informatics; Human-AI Collaboration; Information Retrieval; Community Informatics; Scholarly, Communication and Open Access. .