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Author : Oliver M. Freestone
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.:/5 (643 download)
Download or read book Understanding the aware consumer written by Oliver M. Freestone and published by . This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Oliver Michael Freestone
Publisher :
ISBN 13 :
Total Pages : 467 pages
Book Rating : 4.:/5 (643 download)
Download or read book Understanding the Ethically Aware Consumer written by Oliver Michael Freestone and published by . This book was released on 2008 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Una Glennon
Publisher : GRIN Verlag
ISBN 13 : 3346278433
Total Pages : 70 pages
Book Rating : 4.3/5 (462 download)
Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Author : Angela Tarabella
Publisher : Springer
ISBN 13 : 3319238566
Total Pages : 117 pages
Book Rating : 4.3/5 (192 download)
Download or read book Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutritional Requirements and Nutritional Information written by Angela Tarabella and published by Springer. This book was released on 2015-12-11 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of nutrition principles and the nutrition information system currently in place for labelling. Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutrition and Nutritional Information examines the available literature on consumer understanding of nutritional information and comments on the current poor knowledge shown by consumers about nutrition principles. Another focus of this Brief is on the evolution of nutritional information in food labelling andcurrent regulations on nutritional claims and product facts. In reviewing attempts to improve the nutrition information system, this work points out that consumers must first understand the data provided in order to utilize the system to make healthy food choices. Therefore, any campaigns aimed at improving the information system must concentrate on consumer data understanding of nutrition principles and components as opposed to a sole focus on labelling upgrades.
Author : Chris Rice
Publisher : Routledge
ISBN 13 : 1136351671
Total Pages : 414 pages
Book Rating : 4.1/5 (363 download)
Download or read book Understanding Customers written by Chris Rice and published by Routledge. This book was released on 2010-05-14 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Author : B.Vaidyanathan
Publisher : Notion Press
ISBN 13 : 1947498290
Total Pages : 134 pages
Book Rating : 4.9/5 (474 download)
Download or read book An Aware Consumer written by B.Vaidyanathan and published by Notion Press. This book was released on 2017-08-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mr. B.Vaidyanathan, a Chemical Engineer by profession, and Chief Mentor, Consumer Protection Council, Rourkela, has been associated with the Indian consumer movement, for well over 30 years and has many achievements to his credit, apart from organising a voluntary consumer organisation in the tribal belt of Odisha. His single handed initiative through the National Consumer Disputes Redressal Commission (NCDRC), against the short-filling of cooking gas refills, resulted in the upgradation of 184 LPG bottling plants of the three Public Sector Oil Companies, M/s IOCL, BPCL and HPCL. Towards this upgradation, the Ministry of Petroleum & Natural Gas, Govt. of India, had to spend over Rs. 300 crores. The mute point is that this upgradation has brought relief to crores of unsuspecting housewives from Kashmir to Kanyakumari. Though the Supreme Court failed to deliver justice, in terms of compensation and punitive damages payable to a voluntary consumer organisation and to the Consumer Welfare Fund, as prescribed in the Consumer Protection Act, his determined zeal to pursue the matter till the filing of the Curative Petition and thereafter, should be an inspiration for all those young people, who have the nerves and the commitment to pursue social goals. Mr. Vaidyanathan has shared his varied experiences in this book, which is a must read not only for the interesting cases narrated therein, but a motivational story, led by an example of ‘Never Say Die’. This narrative has been made all the more interesting by sharing informative experiences relating to important consultative bodies and how the activists need to work to ensure delivery and what the government needs to do to protect the consumers better.
Author : Canada. Department of Consumer and Corporate Affairs
Publisher :
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4.:/5 (72 download)
Download or read book Consumer Aware written by Canada. Department of Consumer and Corporate Affairs and published by . This book was released on 1977 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maggie Callanan
Publisher : Simon and Schuster
ISBN 13 : 1451677294
Total Pages : 222 pages
Book Rating : 4.4/5 (516 download)
Download or read book Final Gifts written by Maggie Callanan and published by Simon and Schuster. This book was released on 2012-02-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this moving and compassionate classic—now updated with new material from the authors—hospice nurses Maggie Callanan and Patricia Kelley share their intimate experiences with patients at the end of life, drawn from more than twenty years’ experience tending the terminally ill. Through their stories we come to appreciate the near-miraculous ways in which the dying communicate their needs, reveal their feelings, and even choreograph their own final moments; we also discover the gifts—of wisdom, faith, and love—that the dying leave for the living to share. Filled with practical advice on responding to the requests of the dying and helping them prepare emotionally and spiritually for death, Final Gifts shows how we can help the dying person live fully to the very end.
Author : David Marshall
Publisher : SAGE
ISBN 13 : 0857026747
Total Pages : 282 pages
Book Rating : 4.8/5 (57 download)
Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1134663919
Total Pages : 192 pages
Book Rating : 4.1/5 (346 download)
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Author : University of Guelph. Department of Consumer Studies
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (625 download)
Download or read book Consumer Knowledge, Awareness and Receptivity of Metric written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1974 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Author : Kim Warren
Publisher : Business Expert Press
ISBN 13 : 1606490389
Total Pages : 150 pages
Book Rating : 4.6/5 (64 download)
Download or read book Building Strategy and Performance Through Time written by Kim Warren and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what you can do to change this trajectory for the better.
Author : Dominika Maison
Publisher : Routledge
ISBN 13 : 0429883382
Total Pages : 238 pages
Book Rating : 4.4/5 (298 download)
Download or read book Qualitative Marketing Research written by Dominika Maison and published by Routledge. This book was released on 2018-09-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Author : Neville
Publisher : Simon and Schuster
ISBN 13 : 1627930116
Total Pages : 104 pages
Book Rating : 4.6/5 (279 download)
Download or read book The Power of Awareness written by Neville and published by Simon and Schuster. This book was released on 2013-04-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming aware of . . . one great emotion permeates your being. You live with a perpetual feeling of reverence. The knowledge that your creator is the very self of yourself and never would have made you had he not loved you must fill your heart with devotion, yes, with adoration. One knowing glimpse of the world about you at any single instant of time is sufficient to fill you with profound awe and a feeling of worship. It is when your feeling of reverence is most intense that you are closest to God, and when you are closest to God your life is richest. -Neville Goddard
Author : Angela Tarabella
Publisher : Springer
ISBN 13 : 9783319238555
Total Pages : 0 pages
Book Rating : 4.2/5 (385 download)
Download or read book Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutritional Requirements and Nutritional Information written by Angela Tarabella and published by Springer. This book was released on 2015-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of nutrition principles and the nutrition information system currently in place for labelling. Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutrition and Nutritional Information examines the available literature on consumer understanding of nutritional information and comments on the current poor knowledge shown by consumers about nutrition principles. Another focus of this Brief is on the evolution of nutritional information in food labelling andcurrent regulations on nutritional claims and product facts. In reviewing attempts to improve the nutrition information system, this work points out that consumers must first understand the data provided in order to utilize the system to make healthy food choices. Therefore, any campaigns aimed at improving the information system must concentrate on consumer data understanding of nutrition principles and components as opposed to a sole focus on labelling upgrades.
Author : Paolo Mori
Publisher : Springer Nature
ISBN 13 : 3031378075
Total Pages : 137 pages
Book Rating : 4.0/5 (313 download)
Download or read book Information Systems Security and Privacy written by Paolo Mori and published by Springer Nature. This book was released on 2023-07-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes extended and revised versions of selected papers from the 7th and 8th edition of the International Conference on Information Systems Security and Privacy (ICISSP 2021 and ICISSP 2022). ICISSP 2021 and 2022 was held as an online event due to the Covid-19 pandemic, from February 11–13, 2021 and February 9–11, 2022. respectively. The 6 full papers included in this book were carefully reviewed and selected from 217 submissions. The ICISSP 2021 and 2022 book contains extended and revised version of proceedings papers dealing with information systems security and privacy.
