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Author : Carol Pearson
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.E/5 ( download)
Download or read book Understanding Archetypes in Your Organization written by Carol Pearson and published by . This book was released on 2003 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John G. Corlett
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.E/5 ( download)
Download or read book Mapping the Organizational Psyche written by John G. Corlett and published by . This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of self-reflection and restructuring, today s corporate culture is ready for sweeping change and innovation. Mapping the Organizational Psyche offers courageous business leaders the opportunity to delve deeper into the corporate consciousness. Taking a cue from C.J. Jung s work on the collective unconscious, authors John G. Corlett and Carol S. Pearson examine the organizational psyche and pose solutions to complex challenges through the use of archetypal concepts. Included is a workbook section that allows readers to assess their own organizations.
Author : Carol Pearson
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.E/5 ( download)
Download or read book Archetypes in Organizational Settings written by Carol Pearson and published by . This book was released on 2003 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy B. Smetana
Publisher :
ISBN 13 : 9781109848960
Total Pages : 130 pages
Book Rating : 4.8/5 (489 download)
Download or read book Strategies for Understanding Archetypes and the Collective Unconscious of an Organization written by Judy B. Smetana and published by . This book was released on 2006 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intent of this mixed design study was to explore the similarities and differences generated by two methods of inquiry, namely an organizational ethnography and the OTCI instrument. Both of these methods were testing for archetypes in an organization.
Author : Margaret Hartwell
Publisher : HOW Books
ISBN 13 : 9781440308185
Total Pages : 128 pages
Book Rating : 4.3/5 (81 download)
Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Author : Margaret Mark
Publisher : McGraw Hill Professional
ISBN 13 : 007138118X
Total Pages : 399 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author : John P. Kotter
Publisher : Simon and Schuster
ISBN 13 : 1439107602
Total Pages : 236 pages
Book Rating : 4.4/5 (391 download)
Download or read book Corporate Culture and Performance written by John P. Kotter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.
Author : Paige Hull Teegarden
Publisher : John Wiley & Sons
ISBN 13 : 0470918659
Total Pages : 192 pages
Book Rating : 4.4/5 (79 download)
Download or read book The Nonprofit Organizational Culture Guide written by Paige Hull Teegarden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Nonprofit Organizational Culture Guide "This is an important book for consultants and managers who work with nonprofit organizations. The Nonprofit Organizational Culture Guide lays out basic theory about how nonprofits come to be and how they operate, and it demonstrates how important the concept of culture is to understanding this important sector of our society." —Edgar H. Schein, professor of management, emeritus, MIT Sloan School of Management "This book is a must-read for nonprofit executives! The authors spell out the themes, beliefs, and assumptions that are unique to nonprofits, regardless of their size or mission, ultimately revealing how 'culture' manifests itself in organizations." —Darryl A. Jones, Sr., CEO, Maryland Association of Nonprofit Organizations "This is the book that the nonprofit community has needed for a long time. The authors provide a compelling assessment tool that all organizations can use. This book is essential to understanding how nonprofits work and why they do, or do not, achieve the outcomes and missions they set for themselves."—Flo Green, vice president, IdeaEncore Network "Anyone who works in a group and relies on others to get things done will benefit from this book. Readers will discover how the environment of an organization influences how decisions are made and, ultimately, how things get done." —Natalie Abatemarco, director of North America community programs, Citigroup, Inc. "Every organization has culture, recognized or not. And that culture plays a powerful role in shaping the way people act within that context. The insights, frameworks, and tools in this book will help people become more astute within their organizational cultures." —Brian Fraser, lead provocateur, Organization Jazzthink
Author : Monika Kostera
Publisher : Edward Elgar Publishing
ISBN 13 : 0857937995
Total Pages : 305 pages
Book Rating : 4.8/5 (579 download)
Download or read book Organizations and Archetypes written by Monika Kostera and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ïProfessor Kostera is a consummate writer whose studies stand out for originality of approach. Her contribution to our knowledge of the inner mechanisms and wider effects of organizations is impossible to over-value: indeed without KosteraÍs input, our knowledge of organizations, the successive reincarnations and strategy changes would be so much poorer. The book is pursued with exquisite consistency and sense of purpose. It is presented in all its enormous cognitive potential and exceptional analytical utility. A study of great value to both students and practitioners of organization.Í _ Zygmunt Bauman, University of Leeds, UK This book reflects on organizations through archetypical tales-stories particularly resonant with deep meanings present in culture and the soul. Archetypes are common patterns containing hidden images of human motivations, offering inspiration and awakening imagination. This book is a collection of such tales, connected to twelve organizational archetypes, where each are illustrated by more general theoretical reflections, current management and organization theory literature, as well as practical examples. Monika Kostera proposes an imagery and language for self-management and self-organization for non-corporate use including entrepreneurs and multipurpose NGOs. Stories and examples from and of, contemporary organizations in different contexts will prove insightful to students, academics and researchers of management, business, sociology and economics. Social entrepreneurs and NGO activists will also find plenty of invaluable information is this inspirational study.
Author : Jim Simon Plumtree
Publisher : Addison-Wesley Professional
ISBN 13 : 0132702533
Total Pages : 1164 pages
Book Rating : 4.1/5 (327 download)
Download or read book Enterprise Patterns and MDA written by Jim Simon Plumtree and published by Addison-Wesley Professional. This book was released on 2003-12-22 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Patterns and MDA teaches you how to customize any archetype pattern–such as Customer, Product, and Order–to reflect the idiosyncrasies of your own business environment. Because all the patterns work harmoniously together and have clearly documented relationships to each other, you’ll come away with a host of reusable solutions to common problems in business-software design. This book shows you how using a pattern or a fragment of a pattern can save you months of work and help you avoid costly errors. You’ll also discover how–when used in literate modeling–patterns can solve the difficult challenge of communicating UML models to broad audiences. The configurable patterns can be used manually to create executable code. However, the authors draw on their extensive experience to show you how to tap the significant power of MDA and UML for maximum automation. Not surprisingly, the patterns included in this book are highly valuable; a blue-chip company recently valued a similar, but less mature, set of patterns at hundreds of thousands of dollars. Use this practical guide to increase the efficiency of your designs and to create robust business applications that can be applied immediately in a business setting.
Author : Daniel H. Kim
Publisher :
ISBN 13 : 9781883823047
Total Pages : 0 pages
Book Rating : 4.8/5 (23 download)
Download or read book Systems Archetype Basics written by Daniel H. Kim and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reginaldo Osnildo
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (286 download)
Download or read book The Ultimate Guide to Brand Archetypes for Business Strategies written by Reginaldo Osnildo and published by Independently Published. This book was released on 2024-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the universe of brand archetypes, where ancient wisdom meets modern business strategy. You are about to embark on a transformative journey with "The Ultimate Guide to Brand Archetypes for Business Strategies" . This book is not just a manual, it is a portal to deeply understand how to authentically and powerfully connect your brand with your audience. As an entrepreneur or marketer, you know that building a strong brand doesn't happen by chance. It is the result of strategic decisions and precise communication. Brand archetypes offer a path to achieving this precision, creating an identity that truly resonates with consumers' needs and desires. This book was created to be the most complete resource on the market on the strategic use of archetypes in branding. In it, you will find everything from fundamental theory to practical applications that will transform your approach to business. By applying the insights presented here, you will be able to align your brand message, differentiate yourself in the market, and create lasting connections with your audience. Throughout the chapters, you will be guided through an in-depth exploration of each archetype, learn how to identify the archetype that best represents your brand, and how to integrate this understanding into all aspects of your business strategy. Each chapter has been designed to be complete in itself, providing not only knowledge but also practical actions and reflections that will ensure you are always one step ahead. Get ready to transform your brand's identity and communication with the power of archetypes. By the end of this reading, you will not only understand the archetypes, but you will know how to use them to speak directly to the hearts of your audience, ensuring a brand that is not only remembered, but truly felt. Yours sincerely Reginaldo Osnildo
Author : Neal Cabage
Publisher : New Riders
ISBN 13 : 0133372731
Total Pages : 254 pages
Book Rating : 4.1/5 (333 download)
Download or read book The Smarter Startup written by Neal Cabage and published by New Riders. This book was released on 2013-02-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Author : Carey Davidson
Publisher : Simon and Schuster
ISBN 13 : 1982141727
Total Pages : 304 pages
Book Rating : 4.9/5 (821 download)
Download or read book The Five Archetypes written by Carey Davidson and published by Simon and Schuster. This book was released on 2020-04-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the personality archetypes within you and improve your life and relationships with a new self-guided system of personal transformation. In Traditional Chinese Medicine (TCM) philosophy, the elements Wood, Fire, Earth, Metal, and Water are the foundation of how nature grows and evolves. They are believed to help us understand everything from illness and healing to the fundamental processes of child development—and they continue to inform Chinese medicine practice today. But as Ayurvedic nutritionist, reiki master, and Tournesol founder Carey Davidson demonstrates in this book, each of the five elements can also be seen as a personality archetype—and inside all of us is a unique blend of these archetypes that serves as a window into living a more fulfilling life on every level. In The Five Archetypes, Davidson explains that by knowing the personality traits associated with each type and using what she calls the Five Archetypes method, you can actually start to predict your behavioral patterns—not only with yourself but also with your friends, your romantic partner, your children, and even your colleagues. By practicing this method, you will also: -Learn how to exercise more control over behaviors that thwart your potential -Hone your self-awareness and self-regulation skills in the face of day-to-day stress -And understand what really makes people tick, so that you spend less time in stagnant relationships and more time in gratifying ones Through her study of the elements and the observations she’s made in her work with individuals, couples, companies, parents, kids, and educators, Davidson has created a simplified and practical guide to harnessing the strengths of our five archetypes. Complete with an assessment designed to help you discover your primary, secondary, and lowest types, The Five Archetypes will not only teach you more about yourself and others but also transform your relationships and set you on the path to personal and interpersonal harmony.
Author : John Mackey
Publisher : Harvard Business Review Press
ISBN 13 : 1625271751
Total Pages : 368 pages
Book Rating : 4.6/5 (252 download)
Download or read book Conscious Capitalism, With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Author : Sharon Seivert
Publisher : Routledge
ISBN 13 : 1136014829
Total Pages : 365 pages
Book Rating : 4.1/5 (36 download)
Download or read book Working From Your Core written by Sharon Seivert and published by Routledge. This book was released on 2013-10-28 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. This work details a range of archetypes which are commonly represented in any kind of organization. They range from the innocent to the jester; from the magician to the warrior. The book is intended to help the reader to understand the personal archetypes that drive us and our organizations.
Author : Christopher Booker
Publisher : Bloomsbury Publishing
ISBN 13 : 1441116516
Total Pages : 737 pages
Book Rating : 4.4/5 (411 download)
Download or read book The Seven Basic Plots written by Christopher Booker and published by Bloomsbury Publishing. This book was released on 2005-11-11 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years. This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.
