Under Radar

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Innovation under the Radar

Author : Xiaolan Fu
Publisher : Cambridge University Press
ISBN 13 : 1316872211
Total Pages : 437 pages
Book Rating : 4.3/5 (168 download)

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Book Synopsis Innovation under the Radar by : Xiaolan Fu

Download or read book Innovation under the Radar written by Xiaolan Fu and published by Cambridge University Press. This book was released on 2020-12-17 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.

Under the Radar

Author : Jonathan Bond
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Under the Radar by : Jonathan Bond

Download or read book Under the Radar written by Jonathan Bond and published by John Wiley & Sons. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy

Below the Radar

Author : Alison L. Gash
Publisher : Oxford University Press
ISBN 13 : 0190201169
Total Pages : 281 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Below the Radar by : Alison L. Gash

Download or read book Below the Radar written by Alison L. Gash and published by Oxford University Press. This book was released on 2015-05-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1993, the nation exploded into anti-same sex marriage fervor when the Hawaii Supreme Court issued its decision to support marriage equality for gay and lesbian couples. Opponents feared that all children, but especially those raised by lesbian or gay couples, would be harmed by the possibility of same-sex marriage, and warned of the consequences for society at large. Congress swiftly enacted the Defense of Marriage Act, defining marriage as between a man and a woman, and many states followed suit. Almost a decade before the Hawaii court issued its decision, however, several courts in multiple states had granted gay and lesbian couples co-parenting status, permitting each individual in the couple to be legally recognized as joint parents over their children. By 2006, advocates in half the states had secured court decisions supporting gay and lesbian co-parenting, and incurred far fewer public reprisals than on the marriage front. What accounts for the stark difference in reactions to two contemporaneous same-sex family policy fights? In Below the Radar, Alison Gash argues that advocacy visibility has played a significant role in determining whether advocacy efforts become mired in conflict or bypass hostile backlash politics. Same-sex parenting advocates are not alone in crafting low-visibility advocacy strategies to ward off opposition efforts. Those who operate, reside in, and advocate for group homes serving individuals with disabilities have also used below-the-radar strategies to diminish the damage cause by NIMBY ("not in my back yard") responses to their requests to move into single-family neighborhoods. Property owners have resorted to slander, subterfuge, or even arson to discourage group homes from locating in their neighborhoods, and for some advocates, secrecy provides the best elixir. Not every fight for civil rights grabs headlines, but sometimes, this is by design. Gash's groundbreaking analyses of these strategies provide a glimpse of the prophylactic and palliative potential of low-visibility advocacy.

Under the Radar

Author : Judith Clark
Publisher : DCB
ISBN 13 : 1770865675
Total Pages : 226 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Under the Radar by : Judith Clark

Download or read book Under the Radar written by Judith Clark and published by DCB. This book was released on 2020-04-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: One more year. That’s all Gunnar has to wait until graduation. More importantly, it’s one more year until he’ll feel safe to come out. Gunnar has kept his sexuality a secret — only his twin sister knows he’s gay. Coming out now would make him the target of homophobic bullies at his school. But a year is a long time, especially when life starts moving at its own pace, and Gunnar meets guys he wants to date. Set in rural Alberta, Under the Radar is the uplifting story of a teen who dreams of a life in which he can be himself.

Under the Radar

Author : James Hamilton-Paterson
Publisher : Faber & Faber
ISBN 13 : 0571274005
Total Pages : 316 pages
Book Rating : 4.5/5 (712 download)

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Book Synopsis Under the Radar by : James Hamilton-Paterson

Download or read book Under the Radar written by James Hamilton-Paterson and published by Faber & Faber. This book was released on 2013-04-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1961. A squadron of Vulcan aircraft, Britain's most lethal nuclear bomber, flies towards the east coast of the United States. Highly manoeuvrable, the great delta-winged machines are also equipped with state of the art electronic warfare devices that jam American radar systems. Evading the fighters scrambled to intercept them, the British aircraft target Washington and New York, reducing them to smoking ruins. They would have done, at least, if this were not an exercise. This extraordinary raid (which actually took place) opens James Hamilton-Paterson's remarkable novel about the lives of British pilots at the height of the Cold War, when aircrew had to be on call 24 hours a day to fly their nuclear-armed V-bombers to the Western USSR and devastate the lives of millions. This is the story of Squadron-Leader Amos McKenna, a Vulcan pilot who is suffering from desires and frustrations that are tearing his marriage apart and making him question his ultimate loyalties. Relations with the American cousins are tense; the future of the RAF bomber fleet is in doubt. And there is a spy at RAF Wearsby, who is selling secrets to his Russian handlers in seedy East Anglian cafes. A macabre Christmas banquet at which aircrew under intolerable pressures go crazy, with tragic consequences, and a dramatic and disastrous encounter with the Americans in the Libyan desert, are among the high points of a novel that surely conveys the beauty and danger of flying better than any other in recent English literature.

Colorization

Author : Wil Haygood
Publisher : Knopf
ISBN 13 : 0525656871
Total Pages : 473 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Colorization by : Wil Haygood

Download or read book Colorization written by Wil Haygood and published by Knopf. This book was released on 2021-10-19 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES CRITICS' TOP BOOK OF THE YEAR • BOOKLISTS' EDITOR'S CHOICE • ONE OF NPR'S BEST BOOK OF THE YEAR “At once a film book, a history book, and a civil rights book.… Without a doubt, not only the very best film book [but] also one of the best books of the year in any genre. An absolutely essential read.” —Shondaland This unprecedented history of Black cinema examines 100 years of Black movies—from Gone with the Wind to Blaxploitation films to Black Panther—using the struggles and triumphs of the artists, and the films themselves, as a prism to explore Black culture, civil rights, and racism in America. From the acclaimed author of The Butler and Showdown. Beginning in 1915 with D. W. Griffith's The Birth of a Nation—which glorified the Ku Klux Klan and became Hollywood's first blockbuster—Wil Haygood gives us an incisive, fascinating, little-known history, spanning more than a century, of Black artists in the film business, on-screen and behind the scenes. He makes clear the effects of changing social realities and events on the business of making movies and on what was represented on the screen: from Jim Crow and segregation to white flight and interracial relationships, from the assassination of Malcolm X, to the O. J. Simpson trial, to the Black Lives Matter movement. He considers the films themselves—including Imitation of Life, Gone with the Wind, Porgy and Bess, the Blaxploitation films of the seventies, Do The Right Thing, 12 Years a Slave, and Black Panther. And he brings to new light the careers and significance of a wide range of historic and contemporary figures: Hattie McDaniel, Sidney Poitier, Berry Gordy, Alex Haley, Spike Lee, Billy Dee Willliams, Richard Pryor, Halle Berry, Ava DuVernay, and Jordan Peele, among many others. An important, timely book, Colorization gives us both an unprecedented history of Black cinema and a groundbreaking perspective on racism in modern America.

Let's Get Physical

Author : Danielle Friedman
Publisher : Penguin
ISBN 13 : 0593188446
Total Pages : 361 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Let's Get Physical by : Danielle Friedman

Download or read book Let's Get Physical written by Danielle Friedman and published by Penguin. This book was released on 2023-01-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captivating blend of reportage and personal narrative that explores the untold history of women’s exercise culture--from jogging and Jazzercise to Jane Fonda--and how women have parlayed physical strength into other forms of power. For much of the twentieth century, sweating was considered “unladylike” and girls grew up believing physical exertion would cause their uterus to “fall out.” It was only in the Sixties that, thanks to a few forward-thinking fitness pioneers, women began to move en masse. In Let's Get Physical, journalist Danielle Friedman reveals the fascinating untold history of contemporary fitness culture, chronicling in vivid, cinematic prose how exercise evolved from a beauty tool pitched almost exclusively as a way to “reduce” into one millions have harnessed as a path to mental, emotional, and physical well-being. Let’s Get Physical takes us into the workout studios and onto the mats to reclaim these forgotten origin stories—and shine a spotlight on the trailblazers who made it possible for women to move. Each chapter uncovers the birth of an fitness movement that laid the foundation for working out today: the invention of the barre method in the Swinging Sixties, jogging’s path to liberation in the Seventies, the explosion of aerobics and weight-training in the Eighties, the rise of yoga in the Nineties, and the ongoing push for a more socially inclusive fitness culture—one that celebrates every body. Ultimately, it tells the story of how women discovered the joy of physical competence and strength—and how, by moving together to transform fitness from a privilege into a right, we can create a more powerful sisterhood.

Under the Radar

Author : Ellen Leopold
Publisher : Rutgers University Press
ISBN 13 : 0813544041
Total Pages : 302 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Under the Radar by : Ellen Leopold

Download or read book Under the Radar written by Ellen Leopold and published by Rutgers University Press. This book was released on 2009 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Under the Radar, Ellen Leopold shows how nearly every aspect of our understanding and discussion of cancer bears the imprint of its Cold War entanglement. The current biases toward individual rather than corporate responsibility for rising incidence rates, research that promotes treatment rather than prevention, and therapies that can be patented and marketed all reflect a largely hidden history shaped by the Cold War. Even the language we use to describe the disease, such as the guiding metaphor for treatment, "fight fire with fire," can be traced back to the middle of the twentieth century.

Below the Radar

Author : Dana Ridenour
Publisher :
ISBN 13 : 9781634892247
Total Pages : 400 pages
Book Rating : 4.8/5 (922 download)

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Book Synopsis Below the Radar by : Dana Ridenour

Download or read book Below the Radar written by Dana Ridenour and published by . This book was released on 2019-08-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: After her last assignment went horribly wrong, everyone tells FBI Special Agent Lexie Montgomery she needs a break. But Lexie is determined to keep going with her undercover work-so when a Dutch constable goes missing, she jumps at the chance. Along with Blake Bennett, her unfamiliar new partner, Lexie is thrown into the Gathering, a haven for environmental activists planning illegal activity. It's a dangerous situation, but she blends right in-a little too well, Blake thinks. As the pair of them try to get closer to the vanished constable, he begins to suspect that Lexie may be hiding an affinity for the eco-extremists' cause. With her loyalties in question from both sides, Lexie will be forced to prove herself as an undercover agent and as a new recruit for the terrorists' cause. But as time starts to run out, staying below the radar may prove harder than she'd planned. AUTHOR BIOGRAPHY: Dana Ridenour is a retired FBI agent. She spent most of her career as an FBI undercover operative infiltrating criminal organizations including the Animal Liberation Front, an organization of domestic terrorists. An award-winning author, Dana lives in Beaufort, South Carolina with her amazing husband. AUTHOR HOME: Beaufort, SC

Trumpence

Author : Boyd Anderson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974549368
Total Pages : 438 pages
Book Rating : 4.5/5 (493 download)

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Book Synopsis Trumpence by : Boyd Anderson

Download or read book Trumpence written by Boyd Anderson and published by Createspace Independent Publishing Platform. This book was released on 2017-09-13 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: With one record-smashing night in his exploding hockey career, Boyd Anderson went from 'the best line in junior hockey' to an international playoff team of champions from Zug, Switzerland. After creating a huge sale to Saudi Arabia, Boyd moves from Toronto to Budapest to Dubai and unknowingly finds himself at the 'Top of the Food Chain'. It is in Dubai, 2007 where he meets Thomas who introduces him into a world of deception and unimaginable Power Weilding Elite, hyper-competitive deal-makers and hungry profiteers, who trade entire lives just as easily as they swapped arena tickets and team contracts, behind the scenes of business , governments and politicians you've heard of ,,,, But when CNN announced "Malaysian Airlines flight MH370 has disappeared" on a March morning in 2014, Boyd immediately blurted out, "I know who did this." Horrified, he became an investigator, using his highly toned instincts and perception, along with his memory. Backed up with facts, he saw all the pieces coming together, realizing that hundreds of lives lost were just 'collateral damage' for a 55,500 Ton gold heist. Even worse, using ancient numerology and researching the main players introduced to him from a nearly-forgotten contact who had described a plan for just how Bitcoin, political turmoil in Europe and the Middle East, and even the world's economy would play out -- drastically changing the world as we know it, in just a few years. After spending 3 years investigating and researching, Boyd discovered 3 abandoned Boeing Jumbo 747's left on the tarmac at Kuala Lumpur airport, he finally figured things out. Unable to escape the feeling that all the signs were in place for a scandal that's bigger than Watergate, now everyone needs to know the truth regarding the origin of Bitcoin, Ethereum, Monero & ETC Classic, the Blockchain, Kraken, Brexit, ISIS, Interest Rate Hikes -- and the biggest gold heist-assassination in the history of the world!

Under The Radar

Author : Arnold Kling
Publisher : Basic Books
ISBN 13 : 9780738207742
Total Pages : 0 pages
Book Rating : 4.2/5 (77 download)

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Book Synopsis Under The Radar by : Arnold Kling

Download or read book Under The Radar written by Arnold Kling and published by Basic Books. This book was released on 2002-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for 85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.

Under the Radar

Author : M Goss
Publisher : Springer Science & Business Media
ISBN 13 : 3642031412
Total Pages : 369 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Under the Radar by : M Goss

Download or read book Under the Radar written by M Goss and published by Springer Science & Business Media. This book was released on 2009-09-24 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is rare for a complete biography of an Australian scientist, particularly of an Australian woman scientist, to be published. It is rarer for such a book to be co-authored by an American. Although scientists have written discourses on the history of their discipline, it is most unusual for a scientist to write a full length biography of a colleague in his ?eld. It is also uncommon for a man to write about an Australian woman scientist; most of the work on Australian women scientists has been done by other women. However, these authors, both distinguished researchers in the ?eld of radio astr- omy, became so interested in the history of their discipline and in the career of the pioneer radio astronomer Ruby Payne-Scott that they spent some years bringing this book to fruition. Until relatively recently, Ruby Payne-Scott had been the only woman scientist mentioned brie?y in histories of Australian science or of Australian radio astronomy. This book will be an invaluable resource for anyone interested in these disciplines. Being scientists themselves, the authors explain Payne-Scott’s scienti?c work in detail; therefore, the value and importance of her contributions can, for the ?rst time, be recognised, not only by historians but also by scientists.

A Drowned Kingdom

Author : P.L. Stuart
Publisher : FriesenPress
ISBN 13 : 1525589334
Total Pages : 438 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A Drowned Kingdom by : P.L. Stuart

Download or read book A Drowned Kingdom written by P.L. Stuart and published by FriesenPress. This book was released on 2021-02-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Second Prince of the mightiest kingdom in the known world, Othrun now leads the last survivors of his exiled people into an uncertain future far across the Shimmering Sea from their ancestral home, now lost beneath the waves. With his Single God binding his knights to chivalric oaths, intent on wiping out idolatry and pagan worship, they will have to carve out a new kingdom on this mysterious continent―a continent that has for centuries been ravaged by warlords competing for supremacy and mages channeling the mystic powers of the elements―and unite the continent under godly rule. With a troubled past, a cursed sword, and a mysterious spirit guiding him, Othrun means to be that ruler, and conquer all. But with kingdoms fated on the edge of spears, alliances and pagan magic, betrayal, doubt, and dangers await him at every turn. Othrun will be forced to confront the truths of all he believes in on his journey to become a king, and a legend. When one kingdom drowns, a new one must rise in its place. So begins the saga of that kingdom, and the man who would rule it all.

The Forgetting Moon

Author : Brian Lee Durfee
Publisher : Canelo
ISBN 13 : 1788630033
Total Pages : 960 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis The Forgetting Moon by : Brian Lee Durfee

Download or read book The Forgetting Moon written by Brian Lee Durfee and published by Canelo. This book was released on 2018-01-22 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: A royal family in chaos, a country under attack, a prophecy of lies. Magic, betrayal and epic battles War has come to the Five Isles. A merciless host driven by the Angel Prince, Aeros, has its sights on the unconquered kingdom of Gul Kana. Its ruling family are fractured. The newly crowned king reigns in paranoid isolation, and his two sisters have troubles of their own. Jondralyn wants to prove her worth as a warrior, while Tala has uncovered a secret that may destroy the entire kingdom. Hidden at the edge of Gul Kana, however, is Nail. An orphan taken by the enigmatic Shawcroft to a remote whaling village, he is now a young man who may be the salvation of the entire Five Isles... A dark and epic fantasy perfect for fans of Mark Lawrence, Brent Weeks and George R.R. Martin. ‘This is an epic, EPIC fantasy’ Rob Bedford, SFFWorld.com ‘Durfee writes with genuine passion, bringing his world fully to life with abounding detail and brisk, gutsy action... an outstanding debut’ John Marco, bestselling author of The Forever Knight and the Tyrants and Kings trilogy ‘This is high fantasy in the vein of Stephen R. Donaldson or David Eddings, with generous helpings from George R. R. Martin. Durfee’s world building is exceptional’ Booklist ‘Plenty of well-crafted spectacle, thrills, suspense, blood, thunder and general sense of wonder’ Locus magazine 'The battle scenes were, to say the least, epic and so immersive.’ Reader reviewer

Airman's Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 1942 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Airman's Guide by :

Download or read book Airman's Guide written by and published by . This book was released on 1958 with total page 1942 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Airman's Information Manual

Author :
Publisher :
ISBN 13 :
Total Pages : 1496 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Airman's Information Manual by :

Download or read book Airman's Information Manual written by and published by . This book was released on 1964 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foreign Relations of the United States

Author : United States. Department of State
Publisher : Bureau of Public Affairs, Office of the Historian
ISBN 13 :
Total Pages : 1064 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Foreign Relations of the United States by : United States. Department of State

Download or read book Foreign Relations of the United States written by United States. Department of State and published by Bureau of Public Affairs, Office of the Historian. This book was released on 2011-02-16 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure and scope. "This volume is part of a subseries of volumes of the Foreign Relations series that documents the most important issues in the foreign policy of Presidents Richard M. Nixon and Gerald R. Ford. This specific volume documents the U.S.policy on Strategic Arms Limitation Talks from January 1969 until October 1972."--p. iii.