Typography And Motion Graphics The Reading Image

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Typography and Motion Graphics: The 'Reading-Image'

Author : Michael Betancourt
Publisher : Routledge
ISBN 13 : 0429627831
Total Pages : 156 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Typography and Motion Graphics: The 'Reading-Image' by : Michael Betancourt

Download or read book Typography and Motion Graphics: The 'Reading-Image' written by Michael Betancourt and published by Routledge. This book was released on 2018-11-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Type and Image

Author : Philip B. Meggs
Publisher : John Wiley & Sons
ISBN 13 : 9780471284925
Total Pages : 220 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Type and Image by : Philip B. Meggs

Download or read book Type and Image written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 1992-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Cinematic Articulation in Motion Graphics

Author : Michael Betancourt
Publisher : CRC Press
ISBN 13 : 1000438449
Total Pages : 219 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Cinematic Articulation in Motion Graphics by : Michael Betancourt

Download or read book Cinematic Articulation in Motion Graphics written by Michael Betancourt and published by CRC Press. This book was released on 2021-09-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a critical and theoretical approach to the semiotics of motion pictures as they are applied to a broader range of constructions than traditional commercial narrative productions. This interdisciplinary approach begins with the problems posed by motion perception to develop a model of cinematic interpretation that includes both narrative and non-narrative types of productions. Contrasting traditional theatrical projection and varieties of new media, this book integrates analyses of title sequences, music videos, and visual effects with discussions on classic and avant-garde films. It further explores the intersection between formative audio-visual cues identified by viewers and how viewers’ desires direct engagement with the motion picture to present a framework for understanding cinematic articulation. This new theoretical model incorporates much of what was neglected and gives greater prominence to formerly critical marginal productions by showing the fundamental connections that link all moving imagery and animated text, whether it tells a story or not. This insightful work will appeal to students and academics in film and media studies.

Ideologies of the Real in Title Sequences, Motion Graphics and Cinema

Author : Michael Betancourt
Publisher : Routledge
ISBN 13 : 0429534302
Total Pages : 273 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Ideologies of the Real in Title Sequences, Motion Graphics and Cinema by : Michael Betancourt

Download or read book Ideologies of the Real in Title Sequences, Motion Graphics and Cinema written by Michael Betancourt and published by Routledge. This book was released on 2019-08-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the question of realism in motion pictures. Specifically, it explores how understanding the role of realism in the history of title sequences in film can illuminate discussions raised by the advent of digital cinema. Ideologies of the Real in Title Sequences, Motion Graphics and Cinema fills a critical and theoretical void in the existing literature on motion graphics. Developed from careful analysis of André Bazin, Stanley Cavell, and Giles Deleuze’s approaches to cinematic realism, this analysis uses title sequences to engage the interface between narrative and non-narrative media to consider cinematic realism in depth through highly detailed close readings of the title sequences for Bullitt (1968), Kolchak: The Night Stalker (1974), The Number 23 (2007), The Kingdom (2008), Blade Runner: 2049 (2017) and the James Bond films. From this critique, author Michael Betancourt develops a modal approach to cinematic realism where ontology is irrelevant to indexicality. His analysis shows the continuity between historical analogue film and contemporary digital motion pictures by developing a framework for rethinking how realism shapes interpretation.

African American Female Leadership in Major Motion Pictures

Author : Tracy L.F. Worley
Publisher : Taylor & Francis
ISBN 13 : 1040011969
Total Pages : 87 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis African American Female Leadership in Major Motion Pictures by : Tracy L.F. Worley

Download or read book African American Female Leadership in Major Motion Pictures written by Tracy L.F. Worley and published by Taylor & Francis. This book was released on 2024-02-09 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the factors contributing to the under-representation of African American female directors in mainstream cinema leadership. It also unmasks the potential strategies African American female film directors might pursue to reduce this inequity. Author Tracy L. F. Worley draws on research around ethics to conclude that there are specific consequences of the male gaze on women in cinema leadership, especially African American female directors of box office cinema. Combining extensive analysis of ethics and ethical stance relative to the motion picture industry with perspectives from working African American female directors, the text discusses the ethical considerations and historical inequities, including the male gaze, and uses those findings to define how the inequities can be opportunities. The efficacy model for cinematic leadership is presented as a mechanism for viewing obstacles through the lenses of gender, ethnicity, and culture so they become drivers for African American women to achieve success. Ideal for students of directing and filmmaking, as well as aspiring professional filmmakers wishing to gain a better understanding of the industry as it stands today.

Design for Motion

Author : Austin Shaw
Publisher : CRC Press
ISBN 13 : 1317607775
Total Pages : 346 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Design for Motion by : Austin Shaw

Download or read book Design for Motion written by Austin Shaw and published by CRC Press. This book was released on 2015-11-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Type in Motion 2

Author : Matt Woolman
Publisher :
ISBN 13 : 9780500512432
Total Pages : 175 pages
Book Rating : 4.5/5 (124 download)

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Book Synopsis Type in Motion 2 by : Matt Woolman

Download or read book Type in Motion 2 written by Matt Woolman and published by . This book was released on 2005 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of animated digital typography, examining such topics as the role of kinetic typography in branding, the use of typographic messaging in the delivery of information, and experiments in type and letter design.

Semiotics and Title Sequences

Author : Michael Betancourt
Publisher : Focal Press
ISBN 13 : 9781315206851
Total Pages : 130 pages
Book Rating : 4.2/5 (68 download)

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Book Synopsis Semiotics and Title Sequences by : Michael Betancourt

Download or read book Semiotics and Title Sequences written by Michael Betancourt and published by Focal Press. This book was released on 2017 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows."--Provided by publisher.

Basics Typography 01: Virtual Typography

Author : Matthias Hillner
Publisher : AVA Publishing
ISBN 13 : 294037399X
Total Pages : 187 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis Basics Typography 01: Virtual Typography by : Matthias Hillner

Download or read book Basics Typography 01: Virtual Typography written by Matthias Hillner and published by AVA Publishing. This book was released on 2009-06 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

Creating Dialogue for TV

Author : Monika Bednarek
Publisher : Routledge
ISBN 13 : 0429639341
Total Pages : 88 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Creating Dialogue for TV by : Monika Bednarek

Download or read book Creating Dialogue for TV written by Monika Bednarek and published by Routledge. This book was released on 2019-01-22 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: As entertaining as it is enlightening, Creating Dialogue for TV: Screenwriters Talk Television presents interviews with five Hollywood professionals who talk about all things related to dialogue – from naturalistic style to the building of characters to swearing and dialect. Screenwriters/showrunners David Mandel (Curb Your Enthusiasm, Veep), Jane Espenson (Buffy, Battlestar Galactica, Once Upon a Time), Robert Berens (Supernatural), Sheila Lawrence (Gilmore Girls, Ugly Betty, The Marvelous Mrs Maisel), and Doris Egan (Tru Calling, House, Reign) field a linguist’s inquiries about the craft of writing dialogue. This book is for anyone who has ever wondered what creative processes and attitudes lie behind the words they encounter when tuning into their favourite television show. It provides direct insights into Hollywood writers’ knowledge and opinions of how language is used in television narratives, and in doing so shows how language awareness, attitudes and the craft of using words are utilised to create popular TV series. The book will appeal to students and teachers in screenwriting, creative writing and linguistics as well as lay readers.

Type in Motion 2

Author : Matt Woolman
Publisher : National Geographic Books
ISBN 13 : 0500512434
Total Pages : 0 pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Type in Motion 2 by : Matt Woolman

Download or read book Type in Motion 2 written by Matt Woolman and published by National Geographic Books. This book was released on 2005-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene. The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups. It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated. Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

Contemporary Challenges in Mediatisation Research

Author : Katarzyna Kopecka-Piech
Publisher : Taylor & Francis
ISBN 13 : 1000828166
Total Pages : 192 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Contemporary Challenges in Mediatisation Research by : Katarzyna Kopecka-Piech

Download or read book Contemporary Challenges in Mediatisation Research written by Katarzyna Kopecka-Piech and published by Taylor & Francis. This book was released on 2023-04-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on key challenges related to conducting research on mediatisation, presenting the most current theoretical, empirical, and methodological challenges and problems, addressing ignored and less frequently discussed topics, critical and controversial themes, and defining niches and directions of development in mediatisation. With a focus on the under-representation of certain topics and aspects, as well as methodological, technological, and ethical dilemmas, the chapters consider the main critical objections formulated against mediatisation studies and exchange critical positions. Moving beyond areas of common focus – culture, sport, and religion – to emerging areas of study such as fashion, the military, business, and the environment, the book then offers a critical assessment of the transformation of fields and the relevance of new and dynamic (meta)processes including datafication, counter-mediatisation, and platformisation. Charting new paths of development in mediatisation, this book will be of interest to scholars and students of mediatisation, media studies, media literacy, communication studies, and research methods.

Motion Graphics with Adobe Creative Suite 5 Studio Techniques

Author : Richard Harrington
Publisher : Pearson Education
ISBN 13 : 013138970X
Total Pages : 746 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Motion Graphics with Adobe Creative Suite 5 Studio Techniques by : Richard Harrington

Download or read book Motion Graphics with Adobe Creative Suite 5 Studio Techniques written by Richard Harrington and published by Pearson Education. This book was released on 2010-09-23 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost all motion graphics artists today use After Effects, Photoshop, or Illustrator to some degree in their projects. But how do they decide which tool is best for the job and how can they utilize the various components in the Creative Suite together for the most efficient and effective workflow? This book cuts to the chase and shows readers an in-depth view of the various components in the Creative Suite as best utilized in professional motion graphics projects. With 4-color artwork from real-life productions sprinkled throughout, this inspiring and practical guide will show intermediate to advanced readers what they need to know to incorporate CS5 in their own work. In the first half of the book, readers learn about design essentials as related to motion graphics, including typography, logo animation, repairing and retiming footage, stylizing footage, background design, 3D objects and cameras, audio design, and vector design. The second half of the book focuses on real-world design explorations including chapters on broadcast package design, title sequences, DVD menu design, motion control 3D, character animation techniques, and panoramic images.The accompanying DVD brings it all together by providing source footage and project files, allowing readers to experiment on their own. Note from the publisher: FREE Adobe Creative Suite 5.5 updates are available for this title. Simply register your product at www.peachpit.com/register and you will receive the updates when they become available.

Advanced Typography

Author : Richard Hunt
Publisher : Bloomsbury Publishing
ISBN 13 : 135005593X
Total Pages : 257 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Advanced Typography by : Richard Hunt

Download or read book Advanced Typography written by Richard Hunt and published by Bloomsbury Publishing. This book was released on 2020-07-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

The Moving Image Workshop

Author : Heather D. Freeman
Publisher : Bloomsbury Publishing
ISBN 13 : 1474253008
Total Pages : 280 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Moving Image Workshop by : Heather D. Freeman

Download or read book The Moving Image Workshop written by Heather D. Freeman and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need a fun, hands-on introduction to core animation techniques - then look no further! Heather Freeman guides you through a wide range of practical projects, helping you establish and build skills in narrative animation, motion graphics and visual effects. Each chapter begins by summarizing historical and theoretical concerns and connecting them with current practice and applications - all beautifully illustrated with stills from classic commercial and independent films, as well as contemporary examples from student work. Having established this context, the remainder of the chapter focuses on walking readers through their own creative projects. Topics covered include early animation technologies and techniques, scenes and staging, character animation, animated type, visual effects and motion graphics, pre- through post-production and experimental approaches to motion graphics. Dozens of sample files are available online, for experimentation and to get readers started on each exercise. The companion website also includes example animations as well as links to recommended software tutorials, recommended artist websites, blogs and animation channels.

Transforming Type

Author : Barbara Brownie
Publisher : Bloomsbury Publishing
ISBN 13 : 0857855662
Total Pages : 135 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Transforming Type by : Barbara Brownie

Download or read book Transforming Type written by Barbara Brownie and published by Bloomsbury Publishing. This book was released on 2014-12-18 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

The Theory and Practice of Motion Design

Author : R. Brian Stone
Publisher : Routledge
ISBN 13 : 1351034537
Total Pages : 330 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Theory and Practice of Motion Design by : R. Brian Stone

Download or read book The Theory and Practice of Motion Design written by R. Brian Stone and published by Routledge. This book was released on 2018-06-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds.