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Author : Sangman Han
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (318 download)
Download or read book Two Essays on the Role of Price Promotion in Consumer Choice Behavior written by Sangman Han and published by . This book was released on 1993 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Woo Jin Choi
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (813 download)
Download or read book Essays on Consumers' Goal Orientation and Price Sensitivity written by Woo Jin Choi and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of my dissertation work was to provide a better understanding of consumer choices related to these two important tradeoffs that consumers are often confronted with in the marketplace. Drawing upon regulatory focus theory, I investigated how consumers choose between price and quality or price and quantity, in each of two essays, thereby shedding light on the role of consumer goals in purchase decisions. In the first essay, I propose that quality is predominantly a promotion feature whereas price is predominantly a prevention feature. Therefore, promotion oriented consumers should be more attentive to differences in product quality whereas prevention oriented consumers should be more attentive to differences in product price. Three studies demonstrate that quality (price) is more strongly associated with a promotion (prevention) orientation, that promotion (prevention) oriented consumers prefer products with higher quality (cheaper prices), and that these preferences are mitigated when consumers do not need to prioritize between price and quality and are mediated by relative attention to quality versus price. In the second essay, I investigate the manner in which consumers' goal orientations affect their preferences for monetary versus nonmonetary promotional offers, such as bonus packs and price discounts. I propose that consumers with a promotion (vs. prevention) orientation are more likely to prefer a bonus pack offer over an economically equivalent price discount offer. Two pretests and one study provide empirical support for this key prediction. I also identify theoretically defensible and managerially actionable boundary conditions for this effect that are related to price levels and product types.
Author : Polykarpos Pavlidis
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.:/5 (779 download)
Download or read book Two Essays on the Implications of Demand State Dependence on Pricing Decisions written by Polykarpos Pavlidis and published by . This book was released on 2011 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing strategies that firms adopt are based on consumers' response in the marketplace when they face and interact with these strategies. This dissertation examines the tendency of consumers to repeat their last purchase choices and the implications of this type of behavior on pricing related strategies of consumer packaged goods brand manufacturers. The first essay is a theory based empirical investigation about the commonly observed practice of brands offering temporary price promotions. There have been many theories that attempt to explain the popularity of price promotions as a marketing tool but with very few exceptions they are disconnected from choice dynamics. We examine the empirical support of a recent theory that connects price promotions with demand state dependence. In our investigation we measure how much each brand benefits from the consumers' tendency to repeat purchase and we examine the connection between this measure (AMEL) and the brands' price promotional frequencies. Our extensive sample includes all major brands from twenty product categories of frequently purchased goods and twenty stores in two separate geographical markets. Our empirical model accounts explicitly for the dependence of price promotions on demand response and vice versa. In summary, we find significant and robust evidence that brands which gainmore from consumers' repeat purchase behavior are offered on promotion formore weeks on average. We also demonstrate the value of our proposed estimation algorithm over simpler, two-step, approaches. In the second essay we examine consumers' state dependence not only to specific choice alternatives but also to parent brands that cover multiple sub-brands. Using a structural, forward looking, pricing model for multiproduct firms, we explore the implications of parent brand state dependence on equilibrium prices and firm profitability through counterfactual experiments. Empirically, we examine household level choice data from the category of yogurt and estimate state dependence to both the parent brand and the sub-brand level. We find evidence of parent brand state dependence for the category of yogurt. Its impact on the market equilibrium is to push prices downwards, because firms invest in future demand, and increase profitability of multiproduct firms, because per period demand increases"--Leaves iv-v.
Author : Paul Mills (Writer on marketing)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book Essays on Two Novel Pricing Mechanisms written by Paul Mills (Writer on marketing) and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation addresses two major themes in behavioral pricing; how consumers construct and use reference prices to judge the attractiveness of a price, and how guilt, and perceptions of fairness, influence consumer behavior. Essay 1 examines how consumers judge the attractiveness of prices in a new context. Prior research on coupons has focused on individual coupons that are "pushed" to consumers. When assessing individual coupons, consumers are apt to use a memory-based, or internal reference price strategy that relies on past purchases to assess price attractiveness. This dissertation examines a setting in which supermarket shoppers scan a product's bar code to receive a set mobile coupons for competing products. Coupon values are customized according to each customer's redemption history. Evaluating a set of "pull" coupons prompts some consumers to use a comparative, or stimulus-based reference price strategy. By segmenting consumers according to which strategy they use, I model how coupon value, the number of competing coupons, range of prices for competing brands, and brand loyalty influence redemption behavior over months of coupon use. While my research focuses on mobile coupons, the findings may be useful to marketers interested in other settings where consumers receive information about competing brands, such as the price comparison tools and recommendation engines used by retailers like Google and Amazon.Within the behavioral pricing literature, price fairness has important status, since firms' profits are constrained by fear of perceived price exploitation. Since firms have traditionally had the power to set prices, most studies have examined price fairness from the firm's perspective. However, as consumers' power increases, so does their tendency to take advantage of companies. Essay 2 addresses a gap in the price fairness literature by empirically testing whether an individual trait, anticipated guilt, together with information about social norms of fairness, constrain the selfish behavior of consumers who are allowed to pay any price they want. I find that anticipated guilt, contingent on the salience of social norms, plays a significant role in determining how selfishly consumers behave. Guilt proneness matters more when consumers are less certain about what response is socially acceptable than when they are provided with information about what others consider fair. I then show that these results are robust across two other settings prone to opportunism: abusing merchandise return policies, and engaging in computer piracy.
Author : Koichi Yonezawa
Publisher :
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.:/5 (115 download)
Download or read book Three Essays on Consumer Behavior Under Uncertainty written by Koichi Yonezawa and published by . This book was released on 2014 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that decisions made under uncertainty differ from those made without risk in important and significant ways. Yet, there is very little research into how uncertainty manifests itself in the most ubiquitous of decision-making environments: Consumers' day-to-day decisions over where to shop, and what to buy for their daily grocery needs. Facing a choice between stores that either offer relatively stable "everyday low prices" (EDLP) or variable prices that reflect aggressive promotion strategies (HILO), consumers have to choose stores under price-uncertainty. I find that consumers' attitudes toward risk are critically important in determining store-choice, and that heterogeneity in risk attitudes explains the co-existence of EDLP and HILO stores - an equilibrium that was previously explained in somewhat unsatisfying ways. After choosing a store, consumers face another source of risk. While knowing the quality or taste of established brands, consumers have very little information about new products. Consequently, consumers tend to choose smaller package sizes for new products, which limits their exposure to the risk that the product does not meet their prior expectations. While the observation that consumers purchase small amounts of new products is not new, I show how this practice is fully consistent with optimal purchase decision-making by utility-maximizing consumers. I then use this insight to explain how manufacturers of consumer packaged goods (CPGs) respond to higher production costs. Because consumers base their purchase decisions in part on package size, manufacturers can use package size as a competitive tool in order to raise margins in the face of higher production costs. While others have argued that manufacturers reduce package sizes as a means of raising unit-prices (prices per unit of volume) in a hidden way, I show that the more important effect is a competitive one: Changes in package size can soften price competition, so manufacturers need not rely on fooling consumers in order to pass-through cost increases through changes in package size. The broader implications of consumer behavior under risk are dramatic. First, risk perceptions affect consumers' store choice and product choice patterns in ways that can be exploited by both retailers and manufacturers. Second, strategic considerations prevent manufacturers from manipulating package size in ways that seem designed to trick consumers. Third, many services are also offered as packages, and also involve uncertainty, so the effects identified here are likely to be pervasive throughout the consumer economy.
Author :
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1998 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dogan Eroglu
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Investigation of the Allocative Role of Price in Consumer Choice written by Dogan Eroglu and published by . This book was released on 1991 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sungjee Choi
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Dual Role of Price in Consumer Choice written by Sungjee Choi and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers commonly compare prices as well as consider quality when they are in the grocery store to save their budget and to keep a minimum level of quality. However, consumers cannot gauge every single product's quality, and it is often shown people utilize price as a product quality indicator. The goal of the study is to reassess the price sensitivity theory which is consumers have lower price sensitivity for higher priced product. Also, this research examines price's dual roles in consumers' decision-making processes: 1) as a constraint and 2) as a quality cue. Consumers use price as a quality cue to alleviate uncertainty in their decision-making process. Several literatures in the marketing science area found asymmetric brand switching behavior and price tiers among brands using consumer panel data. Two arguments throughout the previous studies are 1) there is a positive correlation between price and quality, and 2) there is a negative correlation between price and price sensitivity. Following the previous literature, the utility model from the economics traditional logit model is developed by having additional parameter which is price and quality association. By adding price and quality association parameter, this study proposes a new developed model which captures the effects of price role as a quality cue on consumers' utility. The developed logit model is estimated via Hierarchical Bayesian framework.The results provide partial support for the prediction that higher priced products have lower price sensitivity. Overall, however, the findings of this paper argue that consumers react more to high priced products' price change than to low priced products' price change. This is because we have two distinct consumer groups and only small portion of consumers follow the price sensitivity theory. Consumers who have a large P-Q association are not as price sensitive as consumers having a small P-Q association. As a result, the overall level of price sensitivity dictates whether or not a P-Q association is observed. The implications of this finding and directions for future research are also discussed at the end of the paper.
Author : Aleksandr Yankelevich
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (795 download)
Download or read book Essays on Consumer Shopping Behavior and Price Dispersion written by Aleksandr Yankelevich and published by . This book was released on 2011 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay 1: "Price-Matching in a Sequential Search Duopoly" While substantial research has tried to determine if price-matching guarantees are anti-competitive, most previous studies have overlooked the effect that these policies have on consumer search behavior. This essay examines how price-matching guarantees affect consumer behavior and prices in a model of sequential price search. By endogenizing consumers' acquisition of price information, I find that price-matching may raise prices in three new ways. First, price-matching diminishes firms' incentives to lower prices to attract consumers who have no cost of search. Second, for consumers with positive search costs, price-matching lowers the marginal benefit of search, inducing them to accept higher prices. Finally, higher prices may come about because price-matching can lead to asymmetric equilibria where one firm runs fewer sales and both firms tend to offer smaller discounts than in a symmetric equilibrium. These price increasing effects grow in proportion to the number of consumers who make use of price-matching guarantees as well as in the amount of asymmetry that prevails in equilibrium. Essay 2: "Asymmetric Sequential Search" (with Carmen Astorne-Figari) Rival firms often find themselves catering to a very different mix of customers from that of their competitors. This can lead to variations in pricing behavior even when other factors, such as product quality and the cost of production, are held constant across firms. In this essay, we use a model of sequential consumer price search to explore how asymmetries in the demand structures across firms impact firm pricing. In our model, a fraction of consumers must pay a cost to search for prices beyond their local firm and firms serve different fractions of local consumers. The price distribution of a firm with more local consumers first order stochastically dominates that of a firm with fewer local consumers and places positive probability on its upper bound. This means that a firm with more local consumers has a higher average price and runs sales less frequently. The frequency of sales diminishes in the number of local consumers, but price dispersion persists even if all consumers are local to a single firm. Moreover, as the fraction of consumers who search without cost increases, firms tend to offer bigger discounts, while the likelihood of a sale may fall. Essay 3: "Energizer: The Bunny or the Battery? Advertising as a Way to Publicize Either the Brand or the Good" (with Carmen Astorne-Figari) Experimental studies and surveys of consumers suggest that an important role of advertising is to convince consumers that they want the product and to buy it from the brand advertising it. However, because of competitive clutter, an advertisement that induces a consumer to enter the market may lead her to purchase from a competing brand. Thus, we can characterize two effects of advertising: (i) an effect that benefits the individual firm by promoting binding between the brand and the advertised good and (ii) a "public good" quality that benefits all producers of the good by inducing additional consumers to enter the market. We analyze these two effects to study the relationship between advertising and market size, price, firm profit and consumer welfare.
Author : Han Ma
Publisher :
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4.:/5 (132 download)
Download or read book Two Essays on the Effect of Power Distance Belief on Consumers' Decision Making in the Retailing Context written by Han Ma and published by . This book was released on 2021 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power distance belief (PDB) refers to the extent to which individuals expect and accept inequality and hierarchy. Recently studies have revealed that PDB impacts numerous aspects of consumer-related behaviors, such as impulsive buying, price-quality judgment, status consumption, and charitable behaviors. This dissertation aims to advance our knowledge of the effect of PDB on various consumer behaviors in the context of retailing. Specifically, Essay 1 explores the relationship between PDB and variety-seeking behavior. Using six studies with different operationalizations of PDB and variety seeking, I found the consistent result that high PDB consumers have a higher preference for the variety seeking than low PDB consumers. I argue that this difference is driven by high PDB consumers' propensity toward the boredom. Further, I found that externally inducing monotony or stimulation acted as boundary conditions to this effect. Essay 2 investigates the effect of PDB on discount evaluation. I propose that activating high-PDB among consumers enhances the appeal of discounts, and this leads to a greater preference for the discounted product. Further, I predict and show that categorization tendency and perceived discount depth mediate the relationship between PDB and discount preference. Further, I show that either externally removing categorization tendency or altering discount magnitude would attenuate the effect of PDB on discount preference. In summary, the two essays together contribute to the literature on pricing strategy and product assortment management in the field of retailing.
Author : Raghunath Singh Rao
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (319 download)
Download or read book Two Essays on the Marketing of Durable Goods written by Raghunath Singh Rao and published by . This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Francis McGranaghan
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (124 download)
Download or read book Essays on the Economics of Attention written by Matthew Francis McGranaghan and published by . This book was released on 2020 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has become increasingly abundant and accessible. Due to the wealth of competing provides, consumer attention is an important limiting factor in information consumption. Since attention is uniquely scarce - one cannot buy more time - there may be far-reaching economic implications of changing how consumers allocate their attention. This dissertation is composed of three chapters, each analyzing a different consequence of consumer attention constraints. Broadly, the three chapters focus on: Measuring engagement spillovers that result from consumer attention cascades; understanding how promotional messages can affect attention paid to different spending categories; and investigating the implications of having more granular measurements of attention to advertising as well as studying how attention can be influenced by advertising content. The first chapter explores the importance of consumer attention in a context where consumers are choosing one or more coupons from a large set. Price promotions are typically offered in groups on websites, mailings and circulars, but little is known about how promotional offers in near proximity affect each other. Across two large-scale field experiments conducted on a multi-brand coupon website, we find that when lead promotions offer high-value deals, consumers are more likely to print subsequent offers, a finding we call a "lead offer spillover." Additional analyses and experiments indicate that larger lead offers increase consumer search for subsequent offers rather than changing evaluative judgments or generating complementarities between lead and subsequent offers. This highlights the importance to firms of attracting attention in the first place, as there can be positive downstream effects. The second chapter investigates how specific promotional messages can influence how consumers allocate their attention. We find that framing a savings message as benefiting the baby (i.e., Save "For Your Baby") significantly increases coupon printing. This framing effect is equivalent to an incremental $0.05 of coupon value and is larger than the effect of a traditional call to action (i.e., "Act Now"). Additional studies suggest the effect is primarily driven by mental accounting. Specifically, the beneficiary frame increases the likelihood an offer is coded as belonging to a particular budget category. The results suggest a novel, low cost pathway for marketers to increase promotion uptake. Focusing consumer attention on specific attributes or people in their lives can have important implications for marketing effectiveness. The concluding chapter addresses the challenge of measuring and maintaining viewer attention from the perspective of a TV broadcaster. Instant access to social media, news, and work has raised the opportunity cost of engaging with TV ads. The result may be a significant difference between traditional engagement measures, e.g., TV tuning, and measures which can capture more nuanced behaviors. This third chapter asks two questions relating to viewer behavior in the context of TV advertising. First, how do traditional TV audience measurement metrics relate to a novel set of viewer measures that may be more aligned with broadcasters' and advertisers' interests? Second, what is the relationship between these new measures and advertising content? To answer these questions, we leverage novel, in-situ, audience measurement data that use facial- and body-recognition technology to track tuning, presence (in room behavior), and attention for a panel of several thousand viewers and millions of ad impressions. We consider four different classifications of advertising content based on human and machine-coded features. We find meaningful differences in the absolute levels and dynamics of these behaviors, and can identify ad content for which viewers are systematically more likely to change the channel, leave the room, and stop paying attention. Such ads reduce the pool of attentionn to subsequent advertisers as well as to the platform itself, creating a negative externality. We quantify these spillover effects requiring advertisers to improve their content can result in significant increases in the cumulative levels of viewer tuning, in-room presence, and attention. Attention has historically been hard to measure, but that is rapidly changing. Browsers track what consumers are looking at on the web, while a multitude of devices (e.g. cell phones, TVs, and watches) can track how consumers are spending their time in real world, sometimes even linking acrions across the physical and digital domains. This dissertation leverages novel sources of data to investigate the importance of understanding how consumers allocate their attention. It provides evidence for positive benefits from grabbing attention in the multi-product choice context of online coupons; it describes the benefits of getting consumers to pay attention to the direct benefactor of their purchases; and it investigates the implications of better attention measurement in the context of TV advertising.
Author : Sŏng-ho Pak
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (654 download)
Download or read book Essays on Time-varying Consumer Preferences written by Sŏng-ho Pak and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer preferences are changing over time. In this dissertation, we provide three studies regarding changes in consumer preferences and methods of modeling time-varying preferences. In Chapter 1, we propose a Simulated Maximum Likelihood estimation method for the random coefficient logit model using aggregate data, accounting for heterogeneity and endogeneity. Our method allows for two sources of randomness in observed market shares - unobserved product characteristics and sampling error. Because of the latter, our method is suitable when sample sizes underlying the shares are finite. We show that the proposed method provides unbiased and efficient estimates of demand parameters. We also obtain endogeneity test statistics as a byproduct, including the direction of endogeneity bias. The model can be extended to incorporate Markov regime-switching dynamics in parameters and is open to other extensions based on Maximum Likelihood. The benefits of the proposed approach are achieved by assuming normality of the unobserved demand attributes, an assumption that imposes constraints on the types of pricing behaviors that are accommodated. However, we find in simulations that demand estimates are fairly robust to violations of these assumptions. We propose a structural model of market evolution and apply the proposed model to the South Korean cigarette market data in Chapter 2. In the South Korean cigarette market, consumers have shown dramatic changes in their cigarette preferences. While most consumers smoked high-tar cigarettes ten years ago, now most consumers prefer low-tar cigarettes. Another interesting trend in this market is Given the strong dynamics in the growing popularity of super-slim cigarettes. preferences, we raise two critical questions - 1) what are the sources of preference change, and 2) how does the firm (KT&G Corporation, a de-facto monopolist in the market) react to these preference changes. We answer these questions using a unique In the proposed demand structural model of consumer demand and firm behavior. model, evolution of consumers' preferences is driven by an exogenous effect and a new product introduction effect. On the one hand, the increasing preference for low- tar cigarettes can be explained by consumers' growing heath consciousness, an exogenous effect. Due to stringent government restrictions on promotion and advertising of tobacco products, new product introduction is an important marketing instrument for KT&G. We hypothesize that a new product carries critical This is the information that subsequently influences consumer preferences. introduction effect. We propose an aggregate random coefficient logit model wherein the parameters evolve as a function of the introduction and exogenous effects. This model allows us to separate the two effects and examine their relative significance. Another key research question we study is how the firm reacts to the To answer this question, we build two supply side models. preference changes. First, we specify the firm's pricing model which elucidates the influence of the timevarying preferences on the firm's pricing decisions. Second, we model the firm's decisions regarding new product design and introduction. This model clarifies the firm's decision process regarding the new product under the time-varying consumer preferences. This study provides valuable insights into the sources of preference Also, it changes, and how firms' decisions shape the fundamentals of the market. sheds light on the role and the value of new products design and introduction. proposed model can help a firm develop a new product strategy that will move consumer preferences in a preferred direction. In many categories consumers display cyclical buying: they repeatedly The purchase in the category for several periods, followed by several periods of not buying. One possible explanation for such cyclicality is the joint effect of habit and boredom on repeated purchasing. In Chapter 3, we propose a Markov regime-switching random coefficient logit model to represent these behaviors as stochastic switching between high and low category purchase tendencies. The main feature of the proposed model is that it divides the stream of purchase decisions of a consumer into distinct regimes with different parameter values that characterize high versus low purchase tendencies. In an empirical application of the model to purchases of yogurt-buying households we find that as many as 40.8% display cyclicality between high and low yogurt purchasing tendencies. We show (via simulation) that alternating between high and low purchase tendencies corresponds with changing levels of consumer inventory in a substitute category. If one ignores this phenomenon, a correlation between yogurt inventory and the unexplained part (or error term) in utility arises leading to biased estimates. Predictions from the proposed model track observed yogurt purchases of households over time closely, and the model also fits better than three benchmark models. Also, we show that cyclicality in buying has a key implication for a firm's price promotion strategies: a price reduction that is offered to a household during its high purchasing tendency period will result in greater increases in sales than one that is offered during its low purchasing period. This opens up a new dimension for enhancing the effectiveness of promotions - customized timing of price reductions.
Author :
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ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 : 9789036106528
Total Pages : 0 pages
Book Rating : 4.1/5 (65 download)
Download or read book Influencing Consumer Choice for Healthy Foods at the Point of Purchase written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity is a world-wide issue causing not only health problems for individuals but also having severe consequences to economies on a broader scale. Therefore, much attention has been given to promoting healthier consumption patterns among consumers. Marketers can do their part in the battle against obesity for example by promoting healthier products through marketing communications and pricing strategies at the point of purchase. This dissertation set out to better understand the effectiveness of such tactics in helping consumers make healthier decisions. Essay 1 compares the effects of different types of front-of-package nutrition labelling on a number of consumer outcomes through a meta-analysis. Essay 2 focuses on a specific type of nutrition label, namely nutrition claims, and compares claims focusing on the addition of positive nutrients and the reduction of negative nutrients. Essay 3 investigates potential unintended consequences of price discounts on healthy food products. Overall, the findings suggest that the effectiveness of these tactics may be limited due to unintended consequences on product perceptions. Marketers and policy makers need to acknowledge that consumers are not basing their food choices on considerations of health and price alone. More focus should be placed on increasing consumers’ overall health motivation.
Author : Miri Chung
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (932 download)
Download or read book Price Reframing written by Miri Chung and published by . This book was released on 2015 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Salar Jahedi
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.:/5 (35 download)
Download or read book Essays in Consumer Choice written by Salar Jahedi and published by . This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
