Twitter for Good

Download Twitter for Good PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118061934
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Twitter for Good by : Claire Diaz-Ortiz

Download or read book Twitter for Good written by Claire Diaz-Ortiz and published by John Wiley & Sons. This book was released on 2011-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

The Daily Stoic

Download The Daily Stoic PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0735211744
Total Pages : 418 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis The Daily Stoic by : Ryan Holiday

Download or read book The Daily Stoic written by Ryan Holiday and published by Penguin. This book was released on 2016-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.

Think Again

Download Think Again PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1984878123
Total Pages : 321 pages
Book Rating : 4.9/5 (848 download)

DOWNLOAD NOW!


Book Synopsis Think Again by : Adam Grant

Download or read book Think Again written by Adam Grant and published by Penguin. This book was released on 2023-12-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.” —Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead The #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become. Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

You Are What You Tweet

Download You Are What You Tweet PDF Online Free

Author :
Publisher : Star Stone Press, LLC
ISBN 13 : 099614689X
Total Pages : 281 pages
Book Rating : 4.9/5 (961 download)

DOWNLOAD NOW!


Book Synopsis You Are What You Tweet by : Germany Kent

Download or read book You Are What You Tweet written by Germany Kent and published by Star Stone Press, LLC. This book was released on 2015-05-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.

The Twitter Book

Download The Twitter Book PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449318967
Total Pages : 259 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!


Book Synopsis The Twitter Book by : Tim O'Reilly

Download or read book The Twitter Book written by Tim O'Reilly and published by "O'Reilly Media, Inc.". This book was released on 2011-11-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Mastering Shiny

Download Mastering Shiny PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 149204735X
Total Pages : 372 pages
Book Rating : 4.4/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Mastering Shiny by : Hadley Wickham

Download or read book Mastering Shiny written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2021-04-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production

The Book of Pslams

Download The Book of Pslams PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1982176024
Total Pages : 240 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis The Book of Pslams by : God

Download or read book The Book of Pslams written by God and published by Simon and Schuster. This book was released on 2022-04-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the title, the word "psalms" is crossed out and replaced with the word "pslams."

Turning the Flywheel

Download Turning the Flywheel PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062933809
Total Pages : 46 pages
Book Rating : 4.0/5 (629 download)

DOWNLOAD NOW!


Book Synopsis Turning the Flywheel by : Jim Collins

Download or read book Turning the Flywheel written by Jim Collins and published by HarperCollins. This book was released on 2019-02-26 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.

Twitterature

Download Twitterature PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101162821
Total Pages : 225 pages
Book Rating : 4.1/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Twitterature by : Alexander Aciman

Download or read book Twitterature written by Alexander Aciman and published by Penguin. This book was released on 2009-12-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps while reading Shakespeare you've asked yourself, What exactly is Hamlet trying to tell me? Why must he mince words and muse in lyricism and, in short, whack about the shrub? But if the Prince of Denmark had a Twitter account and an iPhone, he could tell his story in real time--and concisely! Hence the genius of Twitterature. Hatched in a dorm room at the brain trust that is the University of Chicago, Twitterature is a hilarious and irreverent re-imagining of the classics as a series of 140-character tweets from the protagonist. Providing a crash course in more than eighty of the world's best-known books, from Homer to Harry Potter, Virgil to Voltaire, Tolstoy to Twilight and Dante to The Da Vinci Code. It's the ultimate Cliffs Notes. Because as great as the classics are, who has time to read those big, long books anymore? Sample tweets: From Hamlet: WTF IS POLONIUS DOING BEHIND THE CURTAIN??? From the Harry Potter series: Oh man big tournament at my school this year!! PSYCHED! I hope nobody dies this year, and every year as if by clockwork. From The Great Gatsby: Gatsby is so emo. Who cries about his girlfriend while eating breakfast...IN THE POOL?

Dare to Lead

Download Dare to Lead PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!


Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

The Twitter Diaries

Download The Twitter Diaries PDF Online Free

Author :
Publisher : A&C Black
ISBN 13 : 1448209609
Total Pages : 401 pages
Book Rating : 4.4/5 (482 download)

DOWNLOAD NOW!


Book Synopsis The Twitter Diaries by : Georgie Thompson

Download or read book The Twitter Diaries written by Georgie Thompson and published by A&C Black. This book was released on 2012-05-21 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twitter Diaries tells the story of pen pals for the 21st century. Two parallel lives separated by an ocean but united over a social network. Tuesday (@Tuesday Fields), a sports reporter and Stella (@StellaCavill), a men's shoe designer, are Brit 30-somethings who are introduced in NYC on NYE by a mutual friend, a notorious transatlantic TV presenter. They strike up an instant bond. Over the next 365 days, @TuesdayFields and @StellaCavill put the world to rights, one tweet at a time. From Melbourne to Monaco to Magaluf, the girls flirt and fall out with sportsmen, movie stars... and TV presenters. And then there's their mothers... December 31st of the same year and @TuesdayFields and @StellaCavill meet again, for the first time since the last time. A lot can happen in a year. It turns out just 140 characters can change everything. The Twitter Diaries is an instantly recognisable yet fictitious tale all generations can relate to, whether they are one of the world's 140 million and counting transfixed Twitter users or not. Accessible, funny and heart-warming, it's this summer's must read.

Twitter Power

Download Twitter Power PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470486074
Total Pages : 273 pages
Book Rating : 4.4/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

#HashtagActivism

Download #HashtagActivism PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262356511
Total Pages : 296 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!


Book Synopsis #HashtagActivism by : Sarah J. Jackson

Download or read book #HashtagActivism written by Sarah J. Jackson and published by MIT Press. This book was released on 2020-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

The Story of Twitter

Download The Story of Twitter PDF Online Free

Author :
Publisher : Built for Success
ISBN 13 : 9781608183982
Total Pages : 0 pages
Book Rating : 4.1/5 (839 download)

DOWNLOAD NOW!


Book Synopsis The Story of Twitter by : Sara Gilbert

Download or read book The Story of Twitter written by Sara Gilbert and published by Built for Success. This book was released on 2014-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MTV. Pixar. Target. Twitter. They are names recognized around the world today, but just how did these companies grow into global giants? Creative Educations popular Built for Success series now spotlights four more flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured companys complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe. An outstanding resource for STEM units on contemporary technology and industry. In this title, take a look at the origins, leaders, and innovations of Twitter, the online social networking and microblogging service founded in 2006, which has hundreds of millions of users worldwide.

Great by Choice

Download Great by Choice PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062121006
Total Pages : 320 pages
Book Rating : 4.0/5 (621 download)

DOWNLOAD NOW!


Book Synopsis Great by Choice by : Jim Collins

Download or read book Great by Choice written by Jim Collins and published by Harper Collins. This book was released on 2011-10-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

The B2B Social Media Book

Download The B2B Social Media Book PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Text Mining with R

Download Text Mining with R PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491981628
Total Pages : 193 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis Text Mining with R by : Julia Silge

Download or read book Text Mining with R written by Julia Silge and published by "O'Reilly Media, Inc.". This book was released on 2017-06-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 7. Case Study : Comparing Twitter Archives; Getting the Data and Distribution of Tweets; Word Frequencies; Comparing Word Usage; Changes in Word Use; Favorites and Retweets; Summary; Chapter 8. Case Study : Mining NASA Metadata; How Data Is Organized at NASA; Wrangling and Tidying the Data; Some Initial Simple Exploration; Word Co-ocurrences and Correlations; Networks of Description and Title Words; Networks of Keywords; Calculating tf-idf for the Description Fields; What Is tf-idf for the Description Field Words?; Connecting Description Fields to Keywords; Topic Modeling.