Author : Marcus Matthias Keupp
Publisher : GRIN Verlag
ISBN 13 : 3638149110
Total Pages : 16 pages
Book Rating : 4.6/5 (381 download)
Book Synopsis Turnaround as a key strategic issue in times of crisis by : Marcus Matthias Keupp
Download or read book Turnaround as a key strategic issue in times of crisis written by Marcus Matthias Keupp and published by GRIN Verlag. This book was released on 2002-10-22 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Warwick (Warwick Business School), language: English, abstract: After years of ever-increasing profits, the ailing British retailer Marks and Spencer (M&S) has fallen out of favour with British customers. Sales and profit strongly declined, followed by shakeups in the top management team. M&S faced extinction when confronted with Philip Green′s takeover plans. Top management have made efforts to turn M&S around. The analytical approach to assess these efforts is as follows: Having evaluated turnaround models (Chapter 1), I will observe actions undertaken by M&S (Chapter 2), finally putting both sides together, determining if the actions fit the model (Chapter 3). Introducing competitive advantage as the measurement for success (Chapter 4), the conclusion (Chapter 5) will show that M&S is just one example for a problem that goes far deeper.