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Book Synopsis Autonomous Horizons by : Greg Zacharias
Download or read book Autonomous Horizons written by Greg Zacharias and published by Independently Published. This book was released on 2019-04-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Greg Zacharias, former Chief Scientist of the United States Air Force (2015-18), explores next steps in autonomous systems (AS) development, fielding, and training. Rapid advances in AS development and artificial intelligence (AI) research will change how we think about machines, whether they are individual vehicle platforms or networked enterprises. The payoff will be considerable, affording the US military significant protection for aviators, greater effectiveness in employment, and unlimited opportunities for novel and disruptive concepts of operations. Autonomous Horizons: The Way Forward identifies issues and makes recommendations for the Air Force to take full advantage of this transformational technology.
Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
Book Synopsis Mergers, Acquisitions, and Other Restructuring Activities by : Donald DePamphilis
Download or read book Mergers, Acquisitions, and Other Restructuring Activities written by Donald DePamphilis and published by Academic Press. This book was released on 2011-08-22 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts wherein they occur. The other is its use of current events. Other improvements have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples.
Book Synopsis Fundamentals of Information Systems by : Ralph Stair
Download or read book Fundamentals of Information Systems written by Ralph Stair and published by . This book was released on 2015-01-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equipping you with a solid understanding of the core principles of IS and how it is practiced, the brief FUNDAMENTALS OF INFORMATION SYSTEMS, 8E covers the latest developments from the field and their impact on the rapidly changing role of today's IS professional. A concise nine chapters, this streamlined book includes expansive coverage of mobile solutions, energy and environmental concerns, cloud computing, IS careers, virtual communities, global IS work solutions, and social networking. You learn firsthand how information systems can increase profits and reduce costs as you explore new information on e-commerce and enterprise systems, artificial intelligence, virtual reality, green computing, and other issues reshaping the industry. The book also introduces the challenges and risks of computer crimes, hacking, and cyberterrorism. A long-running example illustrates how technology was used in the design, development, and production of this book. No matter where your career path may lead, FUNDAMENTALS OF INFORMATION SYSTEMS, 8E can help you maximize your success as an employee, a decision maker, and a business leader.
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Book Synopsis Ask a Ninja Presents The Ninja Handbook by : Douglas Sarine
Download or read book Ask a Ninja Presents The Ninja Handbook written by Douglas Sarine and published by Crown. This book was released on 2008-09-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: DEADLY NINJA WISDOM FOR THE NON-NINJA Carefully consider the joy of your soft-headed ignorance before you begin to run, flip, and jump along the Ninja Path. After much debate and in a spirit of morbid amusement, the International Order of Ninjas has chosen to produce The Ninja Handbook, the first-ever secret ninja training guide specifically designed for the non-ninja. Most non-ninjas who handle these delicate, deadly pages will die–probably in an elaborately horrific and painful manner. But whether your journey lasts five seconds or five days or (rather inconceivably) five years, all those who bravely take up this text and follow the tenets and trials laid out within will die knowing they were as ninja as they possibly could’ve been. For the true of heart or the extremely lucky, this powerful and honorable manuscript contains such phenomenal ninja wisdom as: •How to create and name your very own lethal ninja clan •The proper weapon to use when fighting a vampire pumpkin •Why clowns and robots are so dangerous on the Internet •Easy-to-follow charts showing when to slice and when to stab •How to execute such ultradeadly kicks as the Driving Miss Daisy •Why pretty much every ninja movie ever made sucks •How to make a shoggoth explode using well-placed foliage •What the heck a shoggoth is and why you’ll need to make it explode •Death Aide certification •And much more ninjafied enlightenment on every shuriken-sharp page! Remember: People do not take the Path, the Path takes people.
Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Download or read book Niche Envy written by Joseph Turow and published by MIT Press. This book was released on 2008-02-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
Download or read book Business Ethics written by O. C. Ferrell and published by . This book was released on 1990-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market-led Strategic Change by : Nigel Piercy
Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2002 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
Author :Congressional Research Service Publisher :Independently Published ISBN 13 :9781793088772 Total Pages :34 pages Book Rating :4.0/5 (887 download)
Book Synopsis Cryptocurrency by : Congressional Research Service
Download or read book Cryptocurrency written by Congressional Research Service and published by Independently Published. This book was released on 2019-01-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cryptocurrencies are digital money in electronic payment systems that generally do not require government backing or the involvement of an intermediary, such as a bank. Instead, users of the system validate payments using certain protocols. Since the 2008 invention of the first cryptocurrency, Bitcoin, cryptocurrencies have proliferated. In recent years, they experienced a rapid increase and subsequent decrease in value. One estimate found that, as of August 2018, there were nearly 1,900 different cryptocurrencies worth about $220 billion. Given this rapid growth and volatility, cryptocurrencies have drawn the attention of the public and policymakers. A particularly notable feature of cryptocurrencies is their potential to act as an alternative form of money. Historically, money has either had intrinsic value or derived value from government decree. Using money electronically generally has involved using the private ledgers and systems of at least one trusted intermediary. Cryptocurrencies, by contrast, generally employ user agreement, a network of users, and cryptographic protocols to achieve valid transfers of value. Cryptocurrency users typically use a pseudonymous address to identify each other and a passcode or private key to make changes to a public ledger in order to transfer value between accounts. Other computers in the network validate these transfers. Through this use of blockchain technology, cryptocurrency systems protect their public ledgers of accounts against manipulation, so that users can only send cryptocurrency to which they have access, thus allowing users to make valid transfers without a centralized, trusted intermediary. Money serves three interrelated economic functions: it is a medium of exchange, a unit of account, and a store of value. How well cryptocurrencies can serve those functions relative to existing money and payment systems likely will play a large part in determining cryptocurrencies' future value and importance. Proponents of the technology argue cryptocurrency can effectively serve those functions and will be widely adopted. They contend that a decentralized system using cryptocurrencies ultimately will be more efficient and secure than existing monetary and payment systems. Skeptics doubt that cryptocurrencies can effectively act as money and achieve widespread use. They note various obstacles to extensive adoption of cryptocurrencies, including economic (e.g., existing trust in traditional systems and volatile cryptocurrency value), technological (e.g., scalability), and usability obstacles (e.g., access to equipment necessary to participate). In addition, skeptics assert that cryptocurrencies are currently overvalued and under-regulated. The invention and proliferation of cryptocurrencies present numerous risks and related policy issues. Cryptocurrencies, because they are pseudonymous and decentralized, could facilitate money laundering and other crimes, raising the issue of whether existing regulations appropriately guard against this possibility. Many consumers may lack familiarity with cryptocurrencies and how they work and derive value. In addition, although cryptocurrency ledgers appear safe from manipulation, individuals and exchanges have been hacked or targeted in scams involving cryptocurrencies. Accordingly, critics of cryptocurrencies have raised concerns that existing laws and regulations do not adequately protect consumers dealing in cryptocurrencies. At the same time, proponents of cryptocurrencies warn against over-regulating what they argue is a technology that will yield large benefits. Finally, if cryptocurrency becomes a widely used form of money, it could affect the ability of the Federal Reserve and other central banks to implement and transmit monetary policy, leading some observers to argue that central banks should develop their own digital currencies (as opposed to a cryptocurrency); others oppose this idea.
Book Synopsis Business Driven Information Systems by : Paige Baltzan
Download or read book Business Driven Information Systems written by Paige Baltzan and published by McGraw-Hill Higher Education. This book was released on 2008 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.
Book Synopsis Capturing a Town for Christ by : Elmer L. Towns
Download or read book Capturing a Town for Christ written by Elmer L. Towns and published by . This book was released on 1973 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A church demonstrates its powerful evangelistic thrust.
Book Synopsis Statistical Bulletin by : United States. Securities and Exchange Commission
Download or read book Statistical Bulletin written by United States. Securities and Exchange Commission and published by . This book was released on 1978 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Driven Technology by : Paige Baltzan
Download or read book Business Driven Technology written by Paige Baltzan and published by McGraw-Hill Europe. This book was released on 2012-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Download or read book Berea College written by Shannon Wilson and published by University Press of Kentucky. This book was released on 2006-03-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berea College’s spiritual motto, “God has made of one blood all peoples of the earth,” has shaped the institution’s unique culture and programs since its founding in 1855. Founder John G. Fee, an ardent abolitionist, held fast to the radical vision of a college and a community committed to interracial education, to the Appalachian region, and to the equality of women and men hailing from all “nations and climes.” A significant distinction in the Berea mission is that rather than following the typical tuition-based model, the college developed a tuition-free work program so that its students could take advantage of a private liberal arts education otherwise unaffordable to them. Using primary sources, recent scholarship, and powerful photographs, Shannon H. Wilson charts the fascinating history and development of one of Kentucky’s most distinguished institutions of higher learning.
