Youtube Playbook 2024

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Author :
Publisher : Jason P Smith
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis Youtube Playbook 2024 by : Jason P Smith

Download or read book Youtube Playbook 2024 written by Jason P Smith and published by Jason P Smith. This book was released on 2021-09-29 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. The book covers not only the basics but also advanced YouTube tips and tricks that can elevate your video marketing game. Let’s get started.

The Ad Agency Playbook

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Author :
Publisher :
ISBN 13 : 9780999312513
Total Pages : pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis The Ad Agency Playbook by : Dan Henry

Download or read book The Ad Agency Playbook written by Dan Henry and published by . This book was released on 2017-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a marketing agency is simply a matter of charging a business a fee to get them more customers. In today's world, the easiest way to get more customers is through paid traffic on social media. Newspaper, TV and Radio are the past...paid ads on social media are the future. If you want to land easy ad clients that pay month after month like clockwork, that don't make you pull your hair out, this book will help you do just that. The perfect client is easy to land, willing to pay, requires little to no maintenance and is easy to get results for without having to be a marketing guru. In The Ad Agency Playbook, Dan Henry shares step-by-step how to find these perfect clients, help them, and create a long-lasting business doing so. You'll learn: How to find no brainer clients that not only PAY, but are super easy to get results for...even if you've never ran an ad How to land your FIRST client within hours (some people land one before they even finish reading the book ) How to pick the right client so you can get easy results and NOT ruin your reputation... Why starting an Ad Agency is a great way to quickly build a passive income...or raise capital FAST for a large purchase or investment... Most importantly, how to SCALE this to multiple clients quickly and create a full-time living... If you want to create an impressive income super fast by running paid ads for easy clients that pay...this book is for you.

YouTube Playbook Secrets 2021

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Author :
Publisher : Robert D Michaels
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis YouTube Playbook Secrets 2021 by : Robert D Michaels

Download or read book YouTube Playbook Secrets 2021 written by Robert D Michaels and published by Robert D Michaels. This book was released on 2021-05-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. This book is meant to walk you through the world of YouTube marketing. With a clear understanding of the platform, the book aims to make sure that you find it easy to promote your brand using YouTube. The tips and tricks of promoting your brand and strategies of creating engaging content will also be revealed. Essential tricks that will help you in winning more subscribers to your channels will be an important area that you should pay close attention to. There are challenges that you might face while promoting your brand on YouTube. This too will be discussed. The main idea is to guarantee that you sail smoothly through your marketing strategy as you plan to introduce YouTube as part of your marketing tool. When successful, YouTube channels and personalities are able to generate a high following and exposure. Success on YouTube is predicated on the quality of content specifically related to the relevance of this content to audiences. Those channels which have a keen understanding of who their viewers are will consistently produce relatable content. As such, this book will focus on how you can harness the power of YouTube and use it to your personal advantage as well as that of your brand. Let’s get started!

SEO & Affiliate Marketing

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Author :
Publisher :
ISBN 13 : 9781088610688
Total Pages : 270 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis SEO & Affiliate Marketing by : Travis McCarthy

Download or read book SEO & Affiliate Marketing written by Travis McCarthy and published by . This book was released on 2019-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy the paperback and the eBook is FREE! Learn SEO and Affiliate Marketing the Easy Way! Stop wasting time with cookie cutter book mill self-help books and get in the fast lane. You want to increase your website traffic Get more leads Enhance your website to convert rankings Find profitable keywords and niches that make you a ton of money If this sounds like what you want, then you have the right book! Inside SEO & Affiliate Marketing you will learn all about search engine optimization, Facebook advertising and more! We will then touch on Fulfillment by Amazon. Amazon FBA, Fulfilment by Amazon is a great way to get started generating passive income without having to fork over too much cash up front. All you need is a product you know a specific niche will love, a few hundred dollars and the willingness to put in the time up front to ensure you can continue turning a profit long after things are largely running on auto pilot. This book will discuss everything you need to know in order to successfully start your own store with the help of Fulfilment by Amazon and more! Discover: You will learn just what the program entails How to use the power of Social Media Marketing for more profits Facebook Advertising Google AdWords FBA strengths and weaknesses as well as how you can get started today. You will also find plenty of tips for success to help you maximize your profits and minimize your headaches. Blogging and how to step up your content game. Earn $100,000 a year easily Finally, you will find a number of common mistakes that those new to SEO and Affiliate Marketing make as well as how to avoid them yourself. And much much more! Are you ready? Let's get started!

Beloved Brands

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983625886
Total Pages : 228 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Beloved Brands by : Graham Robertson

Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071627588
Total Pages : 304 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by : Bob Gilbreath

Download or read book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning written by Bob Gilbreath and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

Google Compliance Secrets

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Author :
Publisher :
ISBN 13 : 9781954398016
Total Pages : pages
Book Rating : 4.3/5 (98 download)

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Book Synopsis Google Compliance Secrets by : Dathen Fairley

Download or read book Google Compliance Secrets written by Dathen Fairley and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strikingly Different Selling

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1642504874
Total Pages : 157 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Strikingly Different Selling by : Dale Merrill

Download or read book Strikingly Different Selling written by Dale Merrill and published by Mango Media Inc.. This book was released on 2022-01-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Sales Success #1 New Release in Global, Direct, and Industrial Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills. The 6 vital skills to stand out and sell more: Capture Attention with Verbal Billboards Create Excitement with Movie Trailers Build Confidence with Flashbacks and Flashforwards Become Essential with “Why Us!” Differentiators Get Curious and Find the Gaps Navigate Traffic Lights and Close the Gaps If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling.

The Ultimate Google Ads Playbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.5/5 (655 download)

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Book Synopsis The Ultimate Google Ads Playbook by : Jessica Budde

Download or read book The Ultimate Google Ads Playbook written by Jessica Budde and published by . This book was released on 2020-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to master the art of Google Ads? I, together with my colleagues at Cypress North, put this book together as a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. This playbook explores every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn't want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.

Your Scrum Playbook: It ́s Poker, Not Chess

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Author :
Publisher :
ISBN 13 : 9789585268906
Total Pages : 254 pages
Book Rating : 4.2/5 (689 download)

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Book Synopsis Your Scrum Playbook: It ́s Poker, Not Chess by : Fabian Schwartz

Download or read book Your Scrum Playbook: It ́s Poker, Not Chess written by Fabian Schwartz and published by . This book was released on 2020-02-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever heard business being compared to a game of chess? If you're a leader in any sector, you know business today feels more like a chaotic game of poker--one where you can't see all the cards and you're sure some opponents have an ace up their sleeve. This book shows you how to use Scrum to create a winning hand from the cards you've been dealt. From a Scrum strategist and educator with years of experience across a variety of sectors, you'll learn how to complete more work in less time while delivering better value to clients. By assembling the right team, creating the right ecosystem, learning to avoid the clutches of Frankenscrum, working with a Backlog and Sprints, and by using the rest of the Scrum Framework, you may just find yourself playing a whole new game at your business--one that helps you respond to a quickly changing business landscape and poises you to win.

Branding Secrets

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Author :
Publisher :
ISBN 13 :
Total Pages : 225 pages
Book Rating : 4.7/5 (49 download)

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Book Synopsis Branding Secrets by : Kevin Albert

Download or read book Branding Secrets written by Kevin Albert and published by . This book was released on 2021-02-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 120% of your money! 120% Money Back Guarantee: if after reading my book it doesn't live up to your expectations, send me an email and I will refund 120% of the amount paid. No questions asked. As you will see... You have nothing to lose and a lot to gain!

Gate of Choice

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Author :
Publisher :
ISBN 13 : 9781734682717
Total Pages : pages
Book Rating : 4.6/5 (827 download)

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Book Synopsis Gate of Choice by : Pejman Ghadimi

Download or read book Gate of Choice written by Pejman Ghadimi and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

It Takes What It Takes

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Author :
Publisher : HarperCollins
ISBN 13 : 0062947141
Total Pages : 212 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis It Takes What It Takes by : Trevor Moawad

Download or read book It Takes What It Takes written by Trevor Moawad and published by HarperCollins. This book was released on 2020-02-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal. He knows how to win. More, he knows the many ways-subtle, brutal, often self-inflicted-we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public. He lays out lessons he's derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he's earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield. Moawad's motivational approach is elegant but refreshingly simple: He replaces hardwired negativity, the kind of defeatist mindset that's nearly everybody's default, with what he calls "neutral thinking." His own special innovation, it's a nonjudgmental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and supreme calm in the critical moments before taking decisive action. Not only can neutral thinking raise your performance level-it can transform your overall life. And it all starts, Moawad says, with letting go. Past failures, past losses-let them go. "The past isn't predictive. If you can absorb and embrace that belief, everything changes. You'll instantly feel more calm. And the athlete-or employee or parent or spouse-who's more calm is also more aware, and more times than not ... will win."

Tech-Powered Sales

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400226538
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Tech-Powered Sales by : Justin Michael

Download or read book Tech-Powered Sales written by Justin Michael and published by HarperCollins Leadership. This book was released on 2021-06-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!

Electrify

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Publisher : MIT Press
ISBN 13 : 0262046237
Total Pages : 285 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Electrify by : Saul Griffith

Download or read book Electrify written by Saul Griffith and published by MIT Press. This book was released on 2021-10-12 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic--but realistic and feasible--action plan for fighting climate change while creating new jobs and a healthier environment: electrify everything. Climate change is a planetary emergency. We have to do something now—but what? Saul Griffith has a plan. In Electrify, Griffith lays out a detailed blueprint—optimistic but feasible—for fighting climate change while creating millions of new jobs and a healthier environment. Griffith’s plan can be summed up simply: electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future. Griffith, an engineer and inventor, calls for grid neutrality, ensuring that households, businesses, and utilities operate as equals; we will have to rewrite regulations that were created for a fossil-fueled world, mobilize industry as we did in World War II, and offer low-interest “climate loans.” Griffith’s plan doesn’t rely on big, not-yet-invented innovations, but on thousands of little inventions and cost reductions. We can still have our cars and our houses—but the cars will be electric and solar panels will cover our roofs. For a world trying to bounce back from a pandemic and economic crisis, there is no other project that would create as many jobs—up to twenty-five million, according to one economic analysis. Is this politically possible? We can change politics along with everything else.

The Real Estate Game

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Author :
Publisher : Simon and Schuster
ISBN 13 : 068485550X
Total Pages : 344 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis The Real Estate Game by : William J Poorvu

Download or read book The Real Estate Game written by William J Poorvu and published by Simon and Schuster. This book was released on 1999-09-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Harvard Business School professor comes a concise, accessible, state-of-the-art guide to developing and investing in real estate.

Money Well Spent

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 0470885343
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Money Well Spent by : Paul Brest

Download or read book Money Well Spent written by Paul Brest and published by John Wiley and Sons. This book was released on 2010-05-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Skystone Ryan Prize for Research, Association of Fundraising Professionals Research Council “All outstanding philanthropic successes have one thing in common: They started with a smart strategic plan,” say authors Paul Brest, president of the William and Flora Hewlett Foundation, and Hal Harvey, president of ClimateWorks. Money Well Spent explains how to create and implement a strategy that ensures meaningful results. Components of a smart strategy include: Achieving great clarity about one’s philanthropic goals Specifying indicators of success before beginning a project Designing and implementing a plan commensurate with available resources Evidence-based understanding of the world in which the plan will operate Paying careful attention to milestones to determine if you are on the path to success or if midcourse corrections are necessary Drawing on examples from over 100 foundations and non-profits, Money Well Spent gives readers the framework they need to design a smart strategy, addressing such key issues as: Effective use of tools—education, science, direct services, advocacy—that can achieve your objectives. How to choose the forms of funding to achieve stated goals How to measure the impact of grants or programs When to be patient and stick with a winning strategy and when to abandon a strategy that isn’t working This is a book for everyone who wants to get the most from a philanthropic dollar: donors, foundations, and non-profits.