Trust Impact And Fundraising For Nonprofits

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Trust, Impact, and Fundraising for Nonprofits

Author : Kenneth H. Phillips
Publisher : Taylor & Francis
ISBN 13 : 1000842452
Total Pages : 297 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Trust, Impact, and Fundraising for Nonprofits by : Kenneth H. Phillips

Download or read book Trust, Impact, and Fundraising for Nonprofits written by Kenneth H. Phillips and published by Taylor & Francis. This book was released on 2023-03-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world. Charities in the United States and NGOs globally need to overcome two glaring and persistent weaknesses in the eyes of potential donors: trustworthiness and effectiveness. After examining possible causes for these deficits, fundraising and organizational development guru Ken Phillips guides readers through the process that leads to greater trust and respect by donors, better results for beneficiaries, significantly increased funding, and better and bigger programs. Alongside helpful worksheets, he presents seven steps to make sure ethics are meaningful, eight disciplines to ensure programs achieve good results, and a communications approach to demonstrate responsibility and accountability, all interwoven with inspiring case studies from his own international experience and other organizations’ stories. Staff and volunteers at registered nonprofits around the world, as well as any individual or group raising funds more informally, will value this guide to empower organizations to win trust, raise more funds, and achieve greater program impact.

Fundraising Principles and Practice

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 1394190271
Total Pages : 823 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2024-04-23 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

The Field Guide to Fundraising for Nonprofits

Author : Sarah B. Lange
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Field Guide to Fundraising for Nonprofits by : Sarah B. Lange

Download or read book The Field Guide to Fundraising for Nonprofits written by Sarah B. Lange and published by Bloomsbury Publishing USA. This book was released on 2017-12-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways. Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success. Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.

Nonprofit Fundraising Strategy

Author : Janice Gow Pettey
Publisher : John Wiley & Sons
ISBN 13 : 1118614216
Total Pages : 485 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Nonprofit Fundraising Strategy by : Janice Gow Pettey

Download or read book Nonprofit Fundraising Strategy written by Janice Gow Pettey and published by John Wiley & Sons. This book was released on 2013-03-06 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion. Adds new materials on new business practice codes, the Ethics Assessment Inventory, coverage of new ethics standards Now includes an ethics assessment tool on the Ethical Fundraising, Second Edition companion website Considers essential topics including: appearance of impropriety, rights of donors, tainted money, using donations as intended, choosing a leadership role, ethical decision-making, restoring public confidence in the nonprofit sector, and the ethics of grant making and grant seeking Written by luminaries in the field of ethics in fundraising Explores a topic that all professional fundraisers must engage with in order to build the trust and confidence of the giving public Offers an invaluable collection of essays based on the rich experience of philanthropic leaders Presents wise reflections on the central role of ethics in fundraising Featuring contributions from a host of well-known and respected senior-level fundraising professionals, several of whom are members of the AFP Ethics Committee, Nonprofit Fundraising Strategy features a wealth of practical tools to help fundraising practitioners, board members, and governing boards implement these essential concepts into their own organizations.

Ethical Fundraising

Author : Janice Gow Pettey
Publisher : John Wiley & Sons
ISBN 13 : 0470289902
Total Pages : 369 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Ethical Fundraising by : Janice Gow Pettey

Download or read book Ethical Fundraising written by Janice Gow Pettey and published by John Wiley & Sons. This book was released on 2008-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion.

Joan Garry's Guide to Nonprofit Leadership

Author : Joan Garry
Publisher : John Wiley & Sons
ISBN 13 : 1119293065
Total Pages : 256 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Joan Garry's Guide to Nonprofit Leadership by : Joan Garry

Download or read book Joan Garry's Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Managing the Public's Trust in Non-profit Organizations

Author : Christopher D.B. Burt
Publisher : Springer Science & Business Media
ISBN 13 : 1493905600
Total Pages : 76 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Managing the Public's Trust in Non-profit Organizations by : Christopher D.B. Burt

Download or read book Managing the Public's Trust in Non-profit Organizations written by Christopher D.B. Burt and published by Springer Science & Business Media. This book was released on 2014-02-13 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the public’s willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the public’s trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.

Funding and Nonprofit Marketing

Author : Roger Bennett
Publisher :
ISBN 13 : 9781032428109
Total Pages : 0 pages
Book Rating : 4.4/5 (281 download)

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Book Synopsis Funding and Nonprofit Marketing by : Roger Bennett

Download or read book Funding and Nonprofit Marketing written by Roger Bennett and published by . This book was released on 2023-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors' levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field"--

Achieving Excellence in Fundraising

Author : Genevieve G. Shaker
Publisher : John Wiley & Sons
ISBN 13 : 1119763754
Total Pages : 580 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Achieving Excellence in Fundraising by : Genevieve G. Shaker

Download or read book Achieving Excellence in Fundraising written by Genevieve G. Shaker and published by John Wiley & Sons. This book was released on 2022-03-22 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies and concepts for mission-based fundraising From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy Consider today's most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.

Achieving Excellence in Fundraising

Author : Eugene R. Tempel
Publisher : John Wiley & Sons
ISBN 13 : 1118853822
Total Pages : 610 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Achieving Excellence in Fundraising by : Eugene R. Tempel

Download or read book Achieving Excellence in Fundraising written by Eugene R. Tempel and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

The Nonprofit Fundraising Solution

Author : Laurence Pagnoni
Publisher : AMACOM
ISBN 13 : 0814432972
Total Pages : 246 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Nonprofit Fundraising Solution by : Laurence Pagnoni

Download or read book The Nonprofit Fundraising Solution written by Laurence Pagnoni and published by AMACOM. This book was released on 2013-10-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them, and this book shows you just how to do it. Between government cutbacks, shrinking endowments, and business belt-tightening, the nonprofit sector may end up being the biggest victim of today’s unpredictable market that few even hear about. However, this does not mean that nonprofits aren’t just as vital as before--if not more so--or that yours cannot receive the regular funding it needs to fulfill the mission you heroically set out to do. It’s going to take the same type of advanced organizational and competitive strategies that the most successful for-profit businesses have utilized to remain atop the leader board. Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows you how to: Ensure that executive leadership and board dynamics fully support fundraising initiatives Build a broad constituency of donors aligned to the mission Determine the right level of funding diversification Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile Proactively encourage planned giving Avoid revenue plateaus Complete with stories of those who have done this exceptionally well, as well as “casebooks” of the strategies-in-action, The Nonprofit Fundraising Solution reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.

Nonprofit Fundraising 101

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
ISBN 13 : 1119100461
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Nonprofit Fundraising 101 by : Darian Rodriguez Heyman

Download or read book Nonprofit Fundraising 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

The Philanthropic Planning Companion

Author : Brian M. Sagrestano
Publisher : John Wiley & Sons
ISBN 13 : 1118235495
Total Pages : 464 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Philanthropic Planning Companion by : Brian M. Sagrestano

Download or read book The Philanthropic Planning Companion written by Brian M. Sagrestano and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A donor-centered guide to charitable gift planning for fundraisers and professional advisors The Philanthropic Planning Companion compiles and analyzes the latest research on donor/client behavior, discussing the need for segmented approaches to charitable gift planning based upon the values and personal planning objectives of the donor/client. With its many tools, checklists and sample materials, it will serve as your charitable giving guide in your work with your donors/clients. Whether you are building your practice to work with high net worth clients or you are enhancing your fundraising program, this is the book you will keep close at hand. Outlines how an integrated, donor-centered, values-based, philanthropic planning approach can be implemented Explores the latest research focuses on donor behavior For fundraisers and professional advisors alike, The Philanthropic Planning Companion is the one-stop resource you'll keep by your side to help your donors/clients meet their charitable and personal planning objectives.

Mapping the New World of American Philanthropy

Author : Susan U. Raymond
Publisher : John Wiley & Sons
ISBN 13 : 047013545X
Total Pages : 338 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Mapping the New World of American Philanthropy by : Susan U. Raymond

Download or read book Mapping the New World of American Philanthropy written by Susan U. Raymond and published by John Wiley & Sons. This book was released on 2007-07-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mapping the New World of American Philanthropy Causes and Consequences of the Transfer of Wealth "This book does a wonderful job of guiding the reader through the increasingly changing world of philanthropy. These changes must drive dramatic change in the not-for-profit sector if it is to respond efficiently and effectively. Only then will we be able to maintain the quality of our society." --Thomas J. Moran, Chairman, President, and CEO of Mutual of America "The Great Wealth Transfer has been a mantra for years for fundraisers and donors alike. What does it really mean? Susan Raymond and Mary Beth Martin bring rigorous analysis and profound insights to the phenomenon in this book, which provides the definitive map for navigating a brave new world of philanthropy." --Fiona K. Hodgson, Vice President for Leadership Giving, Save the Children The anticipated transfer of wealth between generations--and its practical implications for philanthropy--is the subject of much interest in the nonprofit community. Edited by noted nonprofit experts Susan Raymond and Mary Beth Martin, Mapping the New World of American Philanthropy offers candid, insightful essays that offer an insider's look at every angle of wealth transfer, with contributions by leaders in the field of philanthropy, including: * Marc H. Morial * Preston H. Koster * Steven DiSalvo * Nora Campbell Wood * Rodney W. Nichols With hard-to-find data, graphs, and charts, as well as other practical tools, Mapping the New World of American Philanthropy is your seminal guide to prepare for the coming intergenerational transfer of wealth that will affect your nonprofit and?philanthropy in general. Get practical insights and strategies from the most experienced wealth transfer leaders and practitioners in America.

Leading the Fundraising Charge

Author : Karla A. Williams
Publisher : John Wiley & Sons
ISBN 13 : 0470621982
Total Pages : 288 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Leading the Fundraising Charge by : Karla A. Williams

Download or read book Leading the Fundraising Charge written by Karla A. Williams and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization In today's donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support.. Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario Provides a perspective that is unique to the nonprofit executive's position Helps every executive director to evaluate and prioritize the best fund development strategies At no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

Breakthrough Nonprofit Branding

Author : Jocelyne Daw
Publisher : John Wiley & Sons
ISBN 13 : 0470918683
Total Pages : 341 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Breakthrough Nonprofit Branding by : Jocelyne Daw

Download or read book Breakthrough Nonprofit Branding written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough NONPROFIT BRANDING At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. Breakthrough Nonprofit Branding demonstrates how a constituency-focused, compelling brand can revolutionize an organization and the way people view and support it. As practiced in real life, most nonprofits define “branding” as their visual identity produced to aid in awareness and fundraising. However important logos and trademarks are, this limited perspective leaves a significant amount of value on the table. Visionary, mission-driven organizations recognize brand as a bigger canvas for their work. To them, branding is the daily expression of their purpose and a way to communicate their promise to stakeholders. Their brand is their trust mark—their commitment to consistently deliver on who they are, what they stand for, and their unique benefits. Drawing on their combined seventy plus years of experience in the nonprofit and corporate sectors, the authors studied eleven visionary nonprofits to reveal the seven principles for transforming a brand from ordinary trademark to strategic competitive advantage. The groups profiled reflect a variety of sizes, breadths, regions, and issues. The common thread is that their brand work has resulted in greater social impact and vibrant growth. Through the use of case studies, Breakthrough Nonprofit Branding reveals how: A nonprofit put its renewed brand to work to propel its organization forward—despite inconsistent community support Renewed brand meaning heightened stakeholder commitment, stabilized an organization’s financial position, and empowered it to weather a roiling economy A small organization’s brand campaign resulted in exceptional growth A re-brand transformed a nonprofit, enabling it to expand from a regional to national footprint One of the largest nonprofits lost momentum and regained direction through a revitalized brand process Breakthrough Nonprofit Branding shows you how to create a brand that creates unique value, builds deep relationships, fosters loyal communities, and increases social impact. It offers a practical road map and essential tool for nonprofit leaders, board members, and volunteers, as well as communications professionals, development consultants, marketing agencies, academics, students, and all those interested in catalyzing dynamic results for the organizations they serve.

Fundraising

Author : Michael J. Worth
Publisher : SAGE Publications
ISBN 13 : 1483393593
Total Pages : 699 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Fundraising by : Michael J. Worth

Download or read book Fundraising written by Michael J. Worth and published by SAGE Publications. This book was released on 2015-07-21 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.