Trends in Retail Marketing in India

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Publisher : diplom.de
ISBN 13 : 3960676735
Total Pages : 381 pages
Book Rating : 4.9/5 (66 download)

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Book Synopsis Trends in Retail Marketing in India by : Marri Sreenivasulu

Download or read book Trends in Retail Marketing in India written by Marri Sreenivasulu and published by diplom.de. This book was released on 2017-07-20 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.

FDI in Retail Sector, India

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Author :
Publisher : Academic Foundation
ISBN 13 : 9788171884803
Total Pages : 204 pages
Book Rating : 4.8/5 (848 download)

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Book Synopsis FDI in Retail Sector, India by : Arpita Mukherjee

Download or read book FDI in Retail Sector, India written by Arpita Mukherjee and published by Academic Foundation. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Survey-Based Study Analyses The Current Retail Scenario In India, Investigates The Growth Across Different Segments Of Retailing And Evaluates The Likely Impact Of Allowing Fdi (Foreign Direct Investment) On Various State Holders In Different Retail Segments.

Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194517028
Total Pages : pages
Book Rating : 4.1/5 (945 download)

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Book Synopsis Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh by : Dr. G. Somasekhar

Download or read book Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh written by Dr. G. Somasekhar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retailing in the 21st Century

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Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

RETAILING: TRENDS IN THE NEW MILLENNIUM

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Author :
Publisher : MJP Publisher
ISBN 13 :
Total Pages : 687 pages
Book Rating : 4./5 ( download)

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Book Synopsis RETAILING: TRENDS IN THE NEW MILLENNIUM by : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari

Download or read book RETAILING: TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.

Trends and Challenges in Indian Business Management

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241608
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Trends and Challenges in Indian Business Management by : Deepak Ashok Kumar Dr. Hari Sundar G.Ram Arun Krishnadas

Download or read book Trends and Challenges in Indian Business Management written by Deepak Ashok Kumar Dr. Hari Sundar G.Ram Arun Krishnadas and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retail Sector in India

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Publisher : Lulu.com
ISBN 13 : 1312580186
Total Pages : 227 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis Retail Sector in India by : Ashish Kumar

Download or read book Retail Sector in India written by Ashish Kumar and published by Lulu.com. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

FOOD RETAIL MARKETING ORGANISED OR UNORGANISED

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Publisher : Academic Guru Publishing House
ISBN 13 : 819532780X
Total Pages : 373 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis FOOD RETAIL MARKETING ORGANISED OR UNORGANISED by : Dr. Rajesh Gupta, Dr. D.D. Bedia

Download or read book FOOD RETAIL MARKETING ORGANISED OR UNORGANISED written by Dr. Rajesh Gupta, Dr. D.D. Bedia and published by Academic Guru Publishing House. This book was released on 2021-12-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.

Indian Business Scenario Opportunities & Challenges

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8192313484
Total Pages : pages
Book Rating : 4.1/5 (923 download)

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Book Synopsis Indian Business Scenario Opportunities & Challenges by : M.Ganesh Babu Dr.Bandaru Srinivasa Rao G.Vani Dr.SivakumarDeene R.Rajkumar

Download or read book Indian Business Scenario Opportunities & Challenges written by M.Ganesh Babu Dr.Bandaru Srinivasa Rao G.Vani Dr.SivakumarDeene R.Rajkumar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Management Practices for Sustainable Development

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241012
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Innovative Management Practices for Sustainable Development by : Info Institute of Engineering

Download or read book Innovative Management Practices for Sustainable Development written by Info Institute of Engineering and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Trends in Business Management

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Publisher : Zenon Academic Publishing
ISBN 13 : 9385886142
Total Pages : 251 pages
Book Rating : 4.3/5 (858 download)

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Book Synopsis New Trends in Business Management by : Dr M Sandra Kirthy

Download or read book New Trends in Business Management written by Dr M Sandra Kirthy and published by Zenon Academic Publishing. This book was released on 2018-07-25 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: An International conference on New Trends in Business Management was organized by Immanuel Business School with overseas partners Seattle Pacific University, Spring Harbor University and many others, which provided an opportunity to compile a book with collection of conference research papers related to new trends in business management. The conference helped in creating knowledge based outcomes through robust interaction between corporate delegates, academicians, practitioners, research scholars and management Students. The research papers on new trends in business management with sub-topics Online Marketing, Trends in Training and Development, Legal aspects of Business, Good Service Tax, Demonetization, Green Marketing, Digital Marketing, Consumer Behavior, E-Commerce, Corporate Social Responsibility, Organizational Development and Change were presented by authors in lucent way. Highly learned, eminent faculty from different esteemed educational institutions across the globe, experienced persons from industries and management students have contributed more than 40 papers on different management areas. We hope that readers of this book will gain insights of current fluctuations and upcoming trends in Business Management.

Problems And Prospects Of Indian Retailing

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706564
Total Pages : pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis Problems And Prospects Of Indian Retailing by : Dr.V.V.Devi Prasad Kotni

Download or read book Problems And Prospects Of Indian Retailing written by Dr.V.V.Devi Prasad Kotni and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

RETAIL MANAGEMENT

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Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9390544246
Total Pages : 420 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis RETAIL MANAGEMENT by : Giri, Arunangshu

Download or read book RETAIL MANAGEMENT written by Giri, Arunangshu and published by PHI Learning Pvt. Ltd.. This book was released on 2020-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers

Marketing In India, Cases And Readings -

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Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham

Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921012
Total Pages : 681 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

Recent Trends in Business and Management

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241578
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Recent Trends in Business and Management by : Dr. V.S. More, Dr. Apoorva Hiray

Download or read book Recent Trends in Business and Management written by Dr. V.S. More, Dr. Apoorva Hiray and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Indian Scenario Harnessing the Opportunities

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241829
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Emerging Indian Scenario Harnessing the Opportunities by : Sai Vidya Institute of Technololgy

Download or read book Emerging Indian Scenario Harnessing the Opportunities written by Sai Vidya Institute of Technololgy and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: