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Download or read book The Director written by and published by . This book was released on 2001 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dirty Tricks written by Martyn Gregory and published by Random House. This book was released on 2010-07-28 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
Download or read book Marketing written by Paul Baines and published by Oxford University Press. This book was released on 2017 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.
Book Synopsis Gypsies and Travellers by : Richardson, Joanna
Download or read book Gypsies and Travellers written by Richardson, Joanna and published by Policy Press. This book was released on 2012-09-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eviction at Dale Farm in the UK in 2011 brought the conflicting issues relating to Gypsy and Traveller accommodation to the attention of the world's media. However, as the furore surrounding the eviction has died down, the very pressing issues of accommodation need, inequality of access to education, healthcare and employment, and exclusion from British (and European) society is still very much evident. This topical book examines and debates a range of themes facing Gypsies and Travellers in British society, including health, social policy, employment and education. It also looks at the dilemmas faced in representing disadvantaged minority groups in media and political discourse, theories on power, control and justice and the impact of European initiatives on inclusion. Gypsies and Travellers: Empowerment and inclusion in British society will be of interest to students, academics, policy makers, practitioners, those working in the media, police, education and health services, and of course to Gypsies and Travellers themselves.
Download or read book West Africa written by and published by . This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Services Marketing by : Christopher Lovelock
Download or read book Services Marketing written by Christopher Lovelock and published by Pearson Australia. This book was released on 2015-05-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Book Synopsis Flying Off Course by : Rigas Doganis
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2012-08-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as: * the factors affecting airline costs * the problems of pricing * airline marketing and product planning * the impact of United States deregulation * European air transport after 1992 * the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
Book Synopsis A Scripture Herbal by : Lady Maria Callcott
Download or read book A Scripture Herbal written by Lady Maria Callcott and published by . This book was released on 1842 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Criminal Procedure by : Matthew Lippman
Download or read book Criminal Procedure written by Matthew Lippman and published by SAGE Publications. This book was released on 2019-01-08 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contemporary, comprehensive, case-driven textbook from award-winning professor Matthew Lippman combines clear explanations of foundational concepts with thought-provoking examples to encourage students to think critically about legal principles and apply the rules of law to criminal procedure. Organized around the challenge of striking a balance between rights and liberties, Criminal Procedure, Fourth Edition emphasizes diversity and its impact on how laws are enforced. Built-in learning aids, including You Decide scenarios, Legal Equations, and Criminal Procedure in the News features, engage students and help them master key concepts. New to This Edition New U.S. Supreme Court cases help students understand the significant impact the recent decisions have on society, such as United States v. Carpenter, which raised important questions around police use of new technology. Other new cases address important issues including privacy, racial discrimination and effective assistance of counsel, search and seizure, juries, plea bargaining, the exclusionary rule, pretrial motions, and habeas corpus. Updated Criminal Procedure in the News and You Decide features keep students engaged in the content by connecting core concepts to contemporary developments in topics ranging from police use of deadly force, the Second Amendment and gun control, racial bias in jury deliberations, searches of electronic devices, and much more. New and expanded topics in criminal procedure encourage students to reflect on their growing impact. These topics include technology and the home, patterns and trends of Terry stops in major cities across the United States, racial bias in the judiciary, and the impact of the policies of the Trump administration on the use of drones, the detention of undocumented immigrants, and more. Each chapter now opens with a new Test Your Knowledge feature that encourages active reading and prepares students for the material that follows. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Book Synopsis The Rough Guide to First-Time Around The World by : Doug Lansky
Download or read book The Rough Guide to First-Time Around The World written by Doug Lansky and published by Rough Guides UK. This book was released on 2010-02-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning a trip around the world? Let First-Time Around the World get you started. Loaded with the very latest travel information, including all you need to know about round-the-world tickets to teaching and working overseas, this pre-departure guide will help get you make the most out of your ultimate journey. The guide begins with a full-colour 'Things Not to Miss' photo section with suggested itineraries, route maps, details on what to bring, when to go, how much it will cost and which vaccinations will keep you healthy. The individual country profiles highlight the best places to visit with country-specific websites and necessary budget information for your first time world trip. There are plenty of useful tips to help save you money, keep you safe and maximise your time on the road. The guide comes complete with concise regional information, with overland maps and details on weather, major attractions and unmissable festivals.
Download or read book The Transport Debate written by Jon Shaw and published by Policy Press. This book was released on 2014-01-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when transport is high on the political agenda and government decision-making is being vigorously scrutinised, there is a need for an incisive and accessible analysis of the key policy issues. This book is a highly readable introduction to the transport debate from two experts in the field. The authors celebrate the advantages of a modern transport system, but argue that years of poorly conceived and executed transport policy have resulted in Britain’s transport system being far worse than it should be. They show that a substandard transport system creates economic, social and environmental costs, but demonstrate how these can be addressed through affordable and politically deliverable changes. Using a refreshingly novel approach, Shaw and Docherty use the familiar idea of the journey as the basis for their discussion. The book follows members of the Smith family as they uncover a wide array of transport issues, including why the problems we all encounter as we travel around actually come about; which policy trade-offs were responsible for creating them in the first place; what impacts we all have to suffer as a result; and what we can do to fix them. This lively and engaging approach will make the book ideal for a wide readership.
Book Synopsis How to Wear White by : Francesca Beauman
Download or read book How to Wear White written by Francesca Beauman and published by A&C Black. This book was released on 2013-03-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered about the average age of brides 500 years ago or whether you are legally allowed to marry your brother's daughter's husband? Are you familiar with the marriage customs of the Na people of south-west China? Or would you know what to do if a swarm of bees attacked your wedding reception? Wonder no more! Within these pages you will find all you need to know (and a few things you don't) in order to enter into the dizzying, daring dance that is a modern marriage. From the totally frivolous to the deeply serious, from champagne consumption in the Yemen to celebrity wedding dress designers, How to Wear White is a funny, eclectic and essential addition to every twenty-first-century bride's trousseau. True, you may not ever need to know the names of all of Elizabeth Taylor's spouses or how to say 'My husband' in Norwegian, but isn't it fabulous that you do?
Book Synopsis A Scripture Herbal by : Maria GRAHAM (afterwards CALLCOTT (Maria) Lady.)
Download or read book A Scripture Herbal written by Maria GRAHAM (afterwards CALLCOTT (Maria) Lady.) and published by . This book was released on 1842 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of Literary Pseudonyms in the English Language by : T.J. Carty
Download or read book A Dictionary of Literary Pseudonyms in the English Language written by T.J. Carty and published by Routledge. This book was released on 2015-12-03 with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its first edition Dictionary of Literary Pseudonyms established itself as a comprehensive dictionary of pseudonyms used by literary writers in English from the 16th century to the present day. This new Second Edition increases coverage by 35%! There are two sequences: Part I - which now includes more than 17,000 entries- is an alphabetical list of pseudonyms followed by the writer's real name. Part II is an alphabetical list of writers cited in Part I-more than 10,000 writers included-providing brief biographical details followed by pseudonyms used by the wrter and titles published under those pseudonyms. Dictionary or Literary Pseudonyms has now become a standard reference work on the subject for teachers, student, and public, high school, and college/universal librarians. The Second Edition will, we believe, consolidate that reputation.
Book Synopsis Winning In Service Markets: Success Through People, Technology And Strategy by : Jochen Wirtz
Download or read book Winning In Service Markets: Success Through People, Technology And Strategy written by Jochen Wirtz and published by World Scientific. This book was released on 2016-12-12 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Book Synopsis Ubiquitous Man by : Christopher Orland
Download or read book Ubiquitous Man written by Christopher Orland and published by Arena books. This book was released on 2008-12-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid and mesmerising high-tech thriller which speculates on the field of commercial teleportation.
Download or read book Bodyguard written by Craig Summers and published by Biteback Publishing. This book was released on 2012-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craig Summers had one of the most dangerous jobs in television. His task? Keeping adventurous celebrities alive. Summers was the BBC's security advisor through some of its most turbulent years. His job took him to war zones, scenes of natural disaster and big international sporting events - as well as on undercover operations involving child trafficking, football hooliganism and narcotics. Using his extensive military experience - he served with the British forces in both the Falklands War in 1982 and the Balkans conflict in Bosnia and Herzegovina - he has been the right-hand man, confidant and enforcer to many adventurous celebrities, including Sir Ranulph Fiennes, Gary Lineker, John Simpson and Matthew Pinsent. In Bodyguard Summers talks extensively about these relationships, demonstrating how his knowledge and experience have been vital in keeping BBC casualties to a minimum. From Kabul, to Gaza, to Zimbabwe, Summers has escorted and protected some of our biggest stars through testing and hazardous conditions. These are the stories of some of the key events of our time, from the inside out.