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Author : Pietro Barbera
Publisher : Onirica Edizioni
ISBN 13 : 8896797071
Total Pages : 224 pages
Book Rating : 4.8/5 (967 download)
Download or read book Transizioni. Transitions. Ediz. italiana written by Pietro Barbera and published by Onirica Edizioni. This book was released on 2010 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teresa Sádaba
Publisher : Springer Nature
ISBN 13 : 3030813215
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author : Carla Walter
Publisher : Routledge
ISBN 13 : 1317499336
Total Pages : 590 pages
Book Rating : 4.3/5 (174 download)
Download or read book Arts Management written by Carla Walter and published by Routledge. This book was released on 2015-05-22 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.
Author : Markus A. Höllerer
Publisher : Emerald Group Publishing
ISBN 13 : 1787433323
Total Pages : 255 pages
Book Rating : 4.7/5 (874 download)
Download or read book Multimodality, Meaning, and Institutions written by Markus A. Höllerer and published by Emerald Group Publishing. This book was released on 2017-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author : Klaus Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1119161754
Total Pages : 524 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Handbook of European Communication History written by Klaus Arnold and published by John Wiley & Sons. This book was released on 2019-08-08 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.
Author : Sara Palermo
Publisher : BoD – Books on Demand
ISBN 13 : 1789840511
Total Pages : 162 pages
Book Rating : 4.7/5 (898 download)
Download or read book Behavioral Neuroscience written by Sara Palermo and published by BoD – Books on Demand. This book was released on 2019-12-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we mean by "behavioral neuroscience?" This volume aims at providing an overview of behavioral neuroscience and deepening neuronal mechanisms and brain circuits that regulate the fundamental aspects of human behavior, such as cognitive and emotional functions. It is intended to give the reader the most up-to-date vision of how the interaction between biological mechanisms and neurocognitive processes leads to complex and highly organized behaviors.In recent years the strong impulse given to research on behavioral neuroscience has produced a large literature that documents the high level of complexity of the issue, for which it is necessary to provide a reasoned multidimensional analysis able to integrate the expertise of different disciplines.The book offers an excellent synopsis of perspectives, methods, empirical evidences, and international references. Therefore, it represents an extraordinary opportunity to target neuroscientific hot topics and to outline new horizons in the study of the relationship between brain and behavior.
Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author : Gudrun Held
Publisher : BRILL
ISBN 13 : 9004359575
Total Pages : 329 pages
Book Rating : 4.0/5 (43 download)
Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Author : Paul Clemens Murschetz
Publisher : Springer
ISBN 13 : 3319717162
Total Pages : 675 pages
Book Rating : 4.3/5 (197 download)
Download or read book Handbook of State Aid for Film written by Paul Clemens Murschetz and published by Springer. This book was released on 2018-04-01 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Based on insights from fields such as cultural economics, media economics, media management and media governance studies, the authors illustrate how public spending shapes the financial fitness of national and international film industries. This highly informative book will help both scholars and practitioners in the film industry to understand the complexity of issues and the requirements necessary to preserve the social benefits of film as an important cultural good.
Author : Paolo Bory
Publisher :
ISBN 13 : 9783796545085
Total Pages : 176 pages
Book Rating : 4.5/5 (45 download)
Download or read book Digital Federalism written by Paolo Bory and published by . This book was released on 2022-03-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of federalism in the digital age unfurls against a complex backdrop of dreams and expectations, cooperation and conflict, and preservation and change. Throughout this history, a range of individual and institutional actors in pursuit of a common goal are forced to grapple with a constantly shifting balance of resources, technologies, and responsibilities. Contributions deal with topics such as the relationship between and among states, information, and computers; federal dealings with respect to migration and university policy; and the social and political coordination required both locally and nationally by high-performance computing. The editors' introduction reflects on how different forms of autonomy and authority were negotiated to achieve the benefits of digital technologies within social and material spaces.
Author : Laura DeNardis
Publisher :
ISBN 13 : 9781138889910
Total Pages : 1537 pages
Book Rating : 4.8/5 (899 download)
Download or read book Global Internet Governance written by Laura DeNardis and published by . This book was released on 2018-07-26 with total page 1537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editor of this new Routledge title argues that our economic and social lives are now utterly dependent upon the successful coordination of the Internet. Moreover, as the Internet expands from its current form to an 'Internet of things', she suggests that its stability and security will soon be recognized as important as other global concerns, like battling terrorism and fighting climate change. Who controls the Internet? The question has profound implications for our access to knowledge, the pace of economic growth, and the protection of human rights, not least freedom of expression and the right to privacy. And the question's importance has been underscored in recent times by landmark events, including revelations about the actual and potential power of social-media companies, and the breathtaking extent of surveillance by intelligence and security organizations, such as the NSA in the United States and Britain's GCHQ. It is perhaps only in the last several years that issues about and around the governance of the Internet have entered the public consciousness, but serious academic and policy work dates back decades. And now there is a critical mass of scholarship that can usefully be collected under the rubric of 'Internet Governance'. Like the Internet itself, leading theorists and researchers in the field are distributed globally, and work in disciplines across the social sciences and humanities. Indeed, much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection, published as part of Routledge's acclaimed series, Critical Concepts in Sociology, meets the need for a reference work to make sense of the subject's vast and dispersed literature and the continuing explosion in research output.
Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 113468875X
Total Pages : 740 pages
Book Rating : 4.1/5 (346 download)
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author : P. Paderni
Publisher :
ISBN 13 : 9788875434120
Total Pages : 128 pages
Book Rating : 4.4/5 (341 download)
Download or read book Selected Papers. Italian Association for Chinese Studies written by P. Paderni and published by . This book was released on 2016 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Law
Publisher :
ISBN 13 : 9780993144981
Total Pages : 268 pages
Book Rating : 4.1/5 (449 download)
Download or read book Modes of Knowing written by John Law and published by . This book was released on 2016-07-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: How might we think differently? This book is an attempt to respond to this question. Its contributors are all interested in non-standard modes of knowing. They are all more or less uneasy with the restrictions or the agendas implied by academic modes of knowing, and they have chosen to do this by working with, through, or against one important Western alternative - that of the baroque. Why the baroque? One answer is that the baroque made space for and fostered many forms of otherness. It involved knowing things differently, extravagantly, excessively, and in materially heterogeneous ways, and it apprehended that which is other and could not be caught in a cognitive or symbolic net. It also involved knowing in ways that did not gather into a single point and knew itself to be performative. As part of a great Western division between rationalist and non-rationalist modes of knowing, the baroque is therefore a possible resource for creating ways of knowing differently - a storehouse of possible alternative techniques. To say this is not to say that it is the right mode of knowing. The book's authors do not seek to create a 'baroque social science' whatever that might be, but instead work in a range of ways to explore how drawing on the 'resources of the baroque' can help us to think differently.
Author : Rita Elaine Silver
Publisher : Springer
ISBN 13 : 9812879676
Total Pages : 325 pages
Book Rating : 4.8/5 (128 download)
Download or read book Quadrilingual Education in Singapore written by Rita Elaine Silver and published by Springer. This book was released on 2016-01-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Singapore’s language education system. Unlike previous volumes, which discuss the bilingual requirement for learning, it focuses on Singapore’s quadrilingual system, bringing together articles on each of the four languages – English, Mandarin, Malay and Tamil – as well as articles that examine more than one language. It highlights past successes, current concerns, and future directions for language education. The book focuses on classroom pedagogy in all four official languages, showcasing how languages are taught and learned in Singapore as a basis for better understanding the system “from the inside out.” The authors present empirical, classroom-based studies on language pedagogy in all four languages, as well as updated information on the current socio-political context and how it has influenced attempts at pedagogical innovation. Consideration is given to the dialectical relationship between policy and practice. The chapters also include discussions of pre-school-age learning, influences of language policy, home literacy practices, and commentaries by international language-in-education scholars. This approach also provides a basis for international comparison – especially for those who are interested in fostering English proficiency while maintaining one or more national languages. The volume is particularly important in light of the continuing international efforts to integrate English into national educational systems where it is not the dominant language.
Author : Bernd Herzogenrath
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501320106
Total Pages : 327 pages
Book Rating : 4.5/5 (13 download)
Download or read book Media Matter written by Bernd Herzogenrath and published by Bloomsbury Publishing USA. This book was released on 2017-02-23 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching Bloomsbury's Thinking Media series, Media Matter introduces readers to the nascent field of media-philosophy. Contributors urge readers to re-adjust their ideas of Media Studies, by extending the understanding of "medium" to include a concept of materiality that also includes "non-human" transmitters (elements such as water, earth, fire, air) and also by understanding media not only in the context of cultural or discursive systems or apparatuses, relays, transistors, hardware or "discourse networks," but more inclusively, in terms of a "media ecology." Beginning with more general essays on media and then focusing on particular themes (neuroplasticity, photography, sculpture and music), especially in relation to film, Herzogenrath and the contributors redefine the concept of "medium" in order to think through media, rather than about them.
