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Author : V. Kumar
Publisher : Springer Nature
ISBN 13 : 3031596374
Total Pages : 398 pages
Book Rating : 4.0/5 (315 download)
Download or read book Transformative Marketing written by V. Kumar and published by Springer Nature. This book was released on with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maravilhas, Sérgio
Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)
Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8196146817
Total Pages : 265 pages
Book Rating : 4.1/5 (961 download)
Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (693 download)
Download or read book AI and Machine Learning Applications in Supply Chains and Marketing written by Masengu, Reason and published by IGI Global. This book was released on 2024-10-18 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.
Author : Tessaleno Campos Devezas
Publisher : Springer Nature
ISBN 13 : 3031566777
Total Pages : 567 pages
Book Rating : 4.0/5 (315 download)
Download or read book Understanding the Digital Transformation of Socio-Economic-Technological Systems written by Tessaleno Campos Devezas and published by Springer Nature. This book was released on with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tracy Dathe
Publisher : Springer Nature
ISBN 13 : 3031527348
Total Pages : 249 pages
Book Rating : 4.0/5 (315 download)
Download or read book Implementing Environmental, Social and Governance (ESG) Principles for Sustainable Businesses written by Tracy Dathe and published by Springer Nature. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1529737273
Total Pages : 720 pages
Book Rating : 4.5/5 (297 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2021-01-13 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: New case studies and examples, offering truly global perspectives. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study.
Author : Hugues Seraphin
Publisher : Emerald Group Publishing
ISBN 13 : 1804556904
Total Pages : 249 pages
Book Rating : 4.8/5 (45 download)
Download or read book Events Management for the Infant and Youth Market written by Hugues Seraphin and published by Emerald Group Publishing. This book was released on 2023-08-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people.
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1035302721
Total Pages : 555 pages
Book Rating : 4.0/5 (353 download)
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Author : Tracy Dathe
Publisher : Springer Nature
ISBN 13 : 3030923576
Total Pages : 213 pages
Book Rating : 4.0/5 (39 download)
Download or read book Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) written by Tracy Dathe and published by Springer Nature. This book was released on 2022-02-28 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with reference to business practice. Business trends in special sectors such as innovation management and hospitality management are also covered. Numerous practical examples and country-specific recommendations for decisions in practical situations are also offered.
Author : Walter Leal Filho
Publisher : Springer Nature
ISBN 13 : 3031498534
Total Pages : 585 pages
Book Rating : 4.0/5 (314 download)
Download or read book The Contribution of Universities Towards Education for Sustainable Development written by Walter Leal Filho and published by Springer Nature. This book was released on with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Varey
Publisher : Springer
ISBN 13 : 1137353295
Total Pages : 471 pages
Book Rating : 4.1/5 (373 download)
Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1523969393
Total Pages : 410 pages
Book Rating : 4.5/5 (239 download)
Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2016-06-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets of Multilingual Digital Marketing in Europe and North America: Unveiling Lucrative Strategies for Market Leadership Are you ready to unlock the secrets of multilingual digital marketing and become the market leader in your industry? In this book, I delve into the burning questions that many businesses face when entering new markets. I explore why some businesses fail while others succeed and provide realistic steps to help you avoid losing money in the online business landscape. With my guidance, you will learn how to position your business for success in other countries, identifying the key areas that need improvement to maximize your return on investment (ROI). I emphasize the significance of customer service and sales departments within your organization, showcasing their impact on your company's share wallet. Furthermore, I shed light on the correlation between two crucial components in multilingual digital marketing: technical and marketing aspects. By understanding their relationship and optimizing their impact on sales, you can gain a competitive edge in the global marketplace. I also address the challenge of saving on your annual budget for human resources, offering strategies to optimize your hiring process and ensure you have the right experts in the right positions. Additionally, I reveal secret components that successful market leaders have utilized to reach the top. This book provides a comprehensive overview of both technical and marketing aspects of online sales, offering practical suggestions for offline marketing and sales as well. By exploring the hidden strategies and tactics employed by successful companies, you can pave your own path to market leadership. Get ready to uncover the truth and unleash your business's potential with the invaluable insights within this book.
Author : Michael J. Baker
Publisher : Bloomsbury Publishing
ISBN 13 : 1137342137
Total Pages : 553 pages
Book Rating : 4.1/5 (373 download)
Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author : Karel Jan Alsem
Publisher : Taylor & Francis
ISBN 13 : 1000984494
Total Pages : 478 pages
Book Rating : 4.0/5 (9 download)
Download or read book Strategic Marketing Planning written by Karel Jan Alsem and published by Taylor & Francis. This book was released on 2023-11-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.
Author : Karel Jan Alsem
Publisher : Routledge
ISBN 13 : 0429446993
Total Pages : 424 pages
Book Rating : 4.4/5 (294 download)
Download or read book Applied Strategic Marketing written by Karel Jan Alsem and published by Routledge. This book was released on 2019-03-08 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.
Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
