Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Trademarks And Their Role In Innovation Entrepreneurship And Industrial Organization
Download Trademarks And Their Role In Innovation Entrepreneurship And Industrial Organization full books in PDF, epub, and Kindle. Read online Trademarks And Their Role In Innovation Entrepreneurship And Industrial Organization ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization by : Carolina Castaldi
Download or read book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization written by Carolina Castaldi and published by Routledge. This book was released on 2021-06-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
Book Synopsis Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization by : Carolina Castaldi
Download or read book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization written by Carolina Castaldi and published by Routledge. This book was released on 2021-06-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
Book Synopsis The Brand and Its History by : Patricio Sáiz
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Book Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes
Download or read book Trademarks, Brands, and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Book Synopsis Enterprising Ideas: by : World Intellectual Property Organization
Download or read book Enterprising Ideas: written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small
Book Synopsis Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises by : World Intellectual Property Organization
Download or read book Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises written by World Intellectual Property Organization and published by WIPO. This book was released on 2004-10-12 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Book Synopsis The Triple Helix by : Henry Etzkowitz
Download or read book The Triple Helix written by Henry Etzkowitz and published by Routledge. This book was released on 2008-02-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination, and utilization of knowledge moves from the periphery to the center of industrial production and governance, the concept of innovation, in product and process, is itself being transformed. In its place is a new sense of 'innovation in innovation' - the restructuring and enhancement of the organizational arrangements and incentives that foster innovation. This triple helix intersection of relatively independent institutional spheres generates hybrid organizations such as technology transfer offices in universities, firms, and government research labs and business and financial support institutions such as angel networks and venture capital for new technology-based firms that are increasingly developing around the world. The Triple Helix describes this new innovation model and assists students, researchers, and policymakers in addressing such questions as: How do we enhance the role of universities in regional economic and social development? How can governments, at all levels, encourage citizens to take an active role in promoting innovation in innovation and, conversely, how can citizens so encourage their governments? How can firms collaborate with each other and with universities and government to become more innovative? What are the key elements and challenges to reaching these goals?
Book Synopsis Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises (Chinese version) by : World Intellectual Property Organization
Download or read book Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises (Chinese version) written by World Intellectual Property Organization and published by WIPO. This book was released on 2006 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Book Synopsis The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand by : World Intellectual Property Organization
Download or read book The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-02-03 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Book Synopsis Making a Mark by : World Intellectual Property Organization
Download or read book Making a Mark written by World Intellectual Property Organization and published by WIPO. This book was released on 2017-03-10 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Book Synopsis The Global Distribution of Trademarks by : Eugenia Baroncelli
Download or read book The Global Distribution of Trademarks written by Eugenia Baroncelli and published by World Bank Publications. This book was released on 2004 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides the first empirical analysis of the global distribution of trademarks. It is based on a new dataset compiled by the authors from the statistical information published by the World Intellectual Property Organisation (WIPO). The questions analysed include the distribution of trademarks among countries of different income levels, the share of trademark registrations accounted for by foreign residents and its variation across different income groups, the extent to which poor countries participate in the international trademark system, and the distribution of registrations across different sectors of the economy. The evidence presented in this paper is relevant for assessing possible welfare implications of changes in intellectual property protection and evaluating the role of reputational assets in determining international trading patterns.
Book Synopsis Sustainable Innovation by : Cosmina L. Voinea
Download or read book Sustainable Innovation written by Cosmina L. Voinea and published by Routledge. This book was released on 2021-04-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important theme of the discourse on sustainable development and sustainability challenges concerns the relationship between innovation and sustainability. This book represents a realistic critical overview of the state of affairs of sustainable innovations, offering an accessible and comprehensive diagnostic point of reference for both the academic and practitioner worlds. In order for sustainable innovation to truly become mainstream practice in business it is necessary to find out how organizations can strategically and efficiently accommodate sustainability and innovation in such a manner that they accomplish value capturing (for firms, stakeholders, and for society), not merely creating a return on the social responsibility agenda. Addressing this challenge, the book draws together research from a range of perspectives in order to understand the potential shifts and barriers, benefits, and outcomes from all angles: inception, strategic process, and impact for companies and society. The book also delivers insights of (open) innovation in public sector organizations, which is not so much a process of invention as it is one of adoption and diffusion. It examines how the environmental pillar of the triple bottom line in private firms is often a by-product of thinking about the economic pillar, where cost reductions may be achieved through process innovation in terms of eliminating waste and reducing energy consumption. The impact of open innovation on process innovation, and sustainable process innovation in particular, is an underexplored area but is examined in this book. It also considers the role of the individual entrepreneur in bringing about sustainable innovation; entrepreneurs, their small- and medium-sized enterprises (SMEs), as well as the innovation ecosystems they build play a significant role in generating sustainable innovations where these smaller organizations are much more flexible than large organizations in targeting societal needs and challenges. The readership will incorporate PhD students and postgraduate researchers, as well as practitioners from organizational advisory fields.
Book Synopsis WIPO and the Sustainable Development Goals. by : World Intellectual Property Organization
Download or read book WIPO and the Sustainable Development Goals. written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-07-26 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals (SDGs) provide an ambitious roadmap for human progress. This brochure explains how WIPO's work supports the SDGs by enabling innovation for the economic, social and cultural development of all countries.
Book Synopsis Entrepreneurship and Economic Development by : Wim Naudé
Download or read book Entrepreneurship and Economic Development written by Wim Naudé and published by Springer. This book was released on 2010-12-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading international scholars provide a timely reconsideration of how and why entrepreneurship matters for economic development, particularly in emerging and developing economies. The book critically dissects the evolving relationship between entrepreneurs and the state.
Download or read book Trademark 2.0 written by Todd Stephens and published by Lulu.com. This book was released on 2007 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.
Book Synopsis New Trademark Registration as an Indicator of Innovation: Results of an Explorative Study of Benelux Trademark Data by : M.J. Flikkema
Download or read book New Trademark Registration as an Indicator of Innovation: Results of an Explorative Study of Benelux Trademark Data written by M.J. Flikkema and published by . This book was released on 2010 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trademarks written by John D. Oathout and published by Scribner Book Company. This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
