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Trademark Surveys
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Book Synopsis Trademark and Deceptive Advertising Surveys by : Shari Seidman Diamond
Download or read book Trademark and Deceptive Advertising Surveys written by Shari Seidman Diamond and published by American Bar Association. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Book Synopsis Trademark Surveys by : James T. Berger
Download or read book Trademark Surveys written by James T. Berger and published by OUP USA. This book was released on 2011-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Trademark Surveys: A Litigator's Guide, James T. Berger and R. Mark Halligan provide a legal guidebook on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors offer strategic insight into how best to use these surveys to save time and money.
Book Synopsis Research Handbook on Trademark Law Reform by : Graeme B. Dinwoodie
Download or read book Research Handbook on Trademark Law Reform written by Graeme B. Dinwoodie and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This far-reaching Research Handbook is a follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory. It examines reform of trademark law from a number of perspectives and across many jurisdictions, and contains insights from a stellar cast of trademark scholars.
Author :Jacob Jacoby (Researcher in economics) Publisher :American Bar Association ISBN 13 :9781627222655 Total Pages :0 pages Book Rating :4.2/5 (226 download)
Book Synopsis Trademark Surveys by : Jacob Jacoby (Researcher in economics)
Download or read book Trademark Surveys written by Jacob Jacoby (Researcher in economics) and published by American Bar Association. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. Volume 1 begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: the elements of designing, conducting, and reporting surveys; understanding pertinent aspects of the marketplace; overview of the scientific research process; defining the proper universe; sampling issues; test settings and stimuli; questionnaire construction; implementing the survey and gathering data; numerous issues in aggregating, evaluating, and reporting survey findings"--Unedited summary from book.
Book Synopsis Prove It with Figures by : Hans Zeisel
Download or read book Prove It with Figures written by Hans Zeisel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prove It With Figures displays some of the tools of the social and statistical sciences that have been applied in the courtroom and to the study of questions of legal importance. It explains how researchers can extract the most valuable and reliable data that can conveniently be made available, and how these efforts sometimes go awry. In the tradition of Zeisel's standard work "Say It with Figures," the authors clarify, in non-technical language, some of the basic problems common to all efforts to discern cause-and-effect relationships. Designed as a textbook for law students who seek an appreciation of the power and limits of empirical methods, this is also a useful reference for lawyers, policymakers, and members of the public who would like to improve their critical understanding of the statistics presented to them. The many case histories include analyses of the death penalty, jury selection, employment discrimination, mass torts, and DNA profiling.
Book Synopsis An Introduction to Survey Research, Polling, and Data Analysis by : Herbert Weisberg
Download or read book An Introduction to Survey Research, Polling, and Data Analysis written by Herbert Weisberg and published by SAGE. This book was released on 1996-07-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Download or read book ABA Journal written by and published by . This book was released on 1962-04 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
Download or read book Trademark Law written by Adam L. Brookman and published by Wolters Kluwer. This book was released on 1999-01-01 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption -- trademark registration -- trade dress; conducting due diligence -- fair use of the trademarks of others -- enforcement letters -- and more.
Book Synopsis USPTO Trademark Law and Practice by : Loletta Darden
Download or read book USPTO Trademark Law and Practice written by Loletta Darden and published by Aspen Publishing. This book was released on 2024-11-04 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition coursebook is a unique trademark law text that combines in-depth discussion of substantive law with a practitioner-focused approach. While USPTO Trademark Law and Practice draws on case law to teach trademark law, the book also teaches practical applications by thoroughly examining the Trademark Manual of Examining Procedure (TMEP), and then demonstrating how to use it when seeking federal registration of trademarks from the United States Patent and Trademark Office (USPTO). The text acts as a guidebook that illustrates how to practice before the USPTO, making it essential to both teachers of trademark law and to aspiring lawyers planning to focus on this field. The concise text provides students with a conceptual framework for understanding key issues and is designed to progress seamlessly from theory to practice. From this vantage point, the book addresses a market need for a course that ditches the esoterica of current casebooks in favor of material that prepares students for trademark law practice. Key Features: Case Illustrations that demonstrate landmark decisions in trademark law Legal Practice Notes that highlight key doctrines Test Your Knowledge questions that ask students to imagine themselves in the role of the trademark law attorney and to describe how they would handle various scenarios Application exercises that ask students to anticipate how judges might rule in trademark cases, thereby allowing them to test their understanding of policies and more deeply think through their consequences An entire chapter devoted to conducting searches on the USPTO database Professors and students will benefit from: A practitioner-centered approach Concise but comprehensive coverage of trademark law Helpful summaries of key concepts throughout Relevant trademark images, documents, and applications that are fully integrated into the casebook and offer students a real-world learning experience Comments and questions throughout the text that prompt critical thinking and prepare students to engage in classroom discussion Multiple exercises that can be used for either independent or in-class assignments
Book Synopsis Guide to Intellectual Property by : Tim Yearneau
Download or read book Guide to Intellectual Property written by Tim Yearneau and published by Yarndog Press. This book was released on 2010 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1992 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brands and Brand Management by : Barbara Loken
Download or read book Brands and Brand Management written by Barbara Loken and published by Psychology Press. This book was released on 2023-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Book Synopsis Brands, Consumers, Symbols and Research by : Sidney J. Levy
Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE Publications. This book was released on 1999-08-11 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!
Book Synopsis The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions by : Rasmus Dalgaard Laustsen
Download or read book The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions written by Rasmus Dalgaard Laustsen and published by Springer Nature. This book was released on 2019-11-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.
Book Synopsis Genuine Use of Trademarks by : Eléonore Gaspar
Download or read book Genuine Use of Trademarks written by Eléonore Gaspar and published by Kluwer Law International B.V.. This book was released on 2021-08-18 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the issue of trademark use that may be required for the protection and/or maintenance of trademark rights. Since the first edition of this book in 2018, there have been significant modifications in some countries, particularly, following the implementation of EU Directive 2015/2436 in the EU countries. Laws around the world do not attach the same consequence to the lack of use of a trademark, and courts do not always assess in the same way whether a trademark is genuinely used. This is a fundamental issue for trademark owners since, depending on the jurisdiction, lack of genuine use can lead to the refusal of trademark registration, the revocation of trademark rights, or prevent the owner of a non-used trademark from initiating an action based on its trademark. This detailed analysis provides clarity, insight, and guidance on the legal issues and practical implications of genuine use of trademarks in twenty-six jurisdictions worldwide. This book was developed within the framework of the International Association for the Protection of Intellectual Property (AIPPI), a non-affiliated, non-profit organization dedicated to improving and promoting the protection of intellectual property at both national and international levels. This topic was the subject of an AIPPI study, and its subsequent Resolution – The Requirements of Genuine Use of Trademarks for Maintaining Protection (2011, Hyderabad) – which aims to harmonize this issue of genuine use of trademarks. The authors of the chapters for each jurisdiction were carefully selected based on their extensive experience and in-depth knowledge of trademark protection in their respective jurisdictions. Each chapter considers issues and topics such as the following: types of use that qualify as genuine use of a trademark, including requirements as to whether uses are consistent with the function of the trademark or made in the course of trade; requirements as to the volume, duration, and frequency of use; impact of the trademark’s designation of goods and services; issues relating to the sign used, particularly, if it is used in a different form from the registered trademark (this includes consideration of alteration of the distinctive character, or the potential impact of a plurality of registered trademarks for different signs, or the question of use in black and white or in colour); proof to be provided to evidence genuine use as a trademark, including issues of timing and territory; situations in which the issue of genuine use can be of importance; valid reasons for non-use; consequences of lack of use depending on the context, including possible revocation of trademark rights; and case law examples. As a comparative law study and a collection of contributions from around the world on a key issue of trademark law, this book is of tremendous practical interest. Trademark owners, parties involved in or contemplating enforcement proceedings, and interested legal practitioners will benefit greatly from its thorough comparative analysis and guidance. It is also exceptionally valuable as a comprehensive resource for academics and researchers interested in the international harmonization of trademark law.
Book Synopsis Review of Marketing 1981 by : Ben M. Enis
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Creative Artist's Legal Guide by : William J. Seiter
Download or read book The Creative Artist's Legal Guide written by William J. Seiter and published by Yale University Press. This book was released on 2012-06-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying the fundamental principles of intellectual property, this practical resource, essential for anyone trying to navigate today's rapidly changing media environment, provides creative artists with the legal concepts needed to deal safely with lawyers, agents, executives and others. Original.
