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Author : Daniele Fornari
Publisher :
ISBN 13 : 9788823830745
Total Pages : 377 pages
Book Rating : 4.8/5 (37 download)
Download or read book Trade marketing. Relazioni di filiera e strategie commerciali written by Daniele Fornari and published by . This book was released on 2009 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniele Fornari
Publisher : EGEA spa
ISBN 13 : 8823816696
Total Pages : 378 pages
Book Rating : 4.8/5 (238 download)
Download or read book Trade marketing & sales management written by Daniele Fornari and published by EGEA spa. This book was released on 2018-10-31T00:00:00+01:00 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nell’ultimo decennio, oltre che con una grande e lunga crisi economica, le imprese si sono confrontate con una fase storica che ha segnato, citando un’efficacia metafora di Karl Popper, il passaggio dal mondo degli orologi al mondo delle nuvole. Il mondo degli orologi era un mondo deterministico, razionale, ordinato, lineare, semplice. Il mondo delle nuvole, invece, è un mondo irregolare, mutevole, caotico, imprevedibile, complesso. Nel mondo degli orologi per le imprese era facile fare previsioni, costruire i budget aziendali e i piani di Marketing. Nel mondo delle nuvole fare previsioni è sempre più complicato con un crescente scostamento negativo tra i risultati consuntivi e i risultati previsti. Questo passaggio richiede lo sviluppo di nuovi paradigmi di analisi per valutare gli effetti, sui processi di Marketing, dei fenomeni di discontinuità riguardanti i modelli di shopping dei consumatori, il confronto competitivo tra i canali di vendita offline e online, il posizionamento delle marche negli assortimenti commerciali, gli assetti competitivi dei gruppi distributivi, la configurazione dei rapporti negoziali tra produttori e distributori, le strutture organizzative di interfaccia. Il libro si propone di analizzare in modo approfondito ed aggiornato questi effetti. In contesti di mercato in cui le imprese di produzione sono sempre più costrette a competere non solo sul mercato finale, quello dei consumatori, ma anche sul mercato intermedio, quello dei canali di vendita, le politiche di Trade Marketing e di Sales Management hanno assunto sempre di più una valenza strategica diventando una fonte basilare del vantaggio competitivo aziendale.
Author : Daniele Fornari
Publisher : EGEA spa
ISBN 13 : 8823811449
Total Pages : 153 pages
Book Rating : 4.8/5 (238 download)
Download or read book Le discontinuità del marketing di filiera written by Daniele Fornari and published by EGEA spa. This book was released on 2011-11-24T00:00:00+01:00 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: La grande crisi economica degli ultimi anni ha segnato il definitivo passaggio dalla fase del cambiamento alla fase della discontinuità. Per usare una metafora di Popper si potrebbe sostenere che il passaggio dalla fase del cambiamento alla fase della discontinuità assimilabile al passaggio da un mondo degli orologi a un mondo delle nuvole. Il mondo degli orologi un mondo deterministico, razionale, ordinato, lineare, semplice. Il mondo delle nuvole un mondo irregolare, mutevole, cangiante, caotico, imprevedibile, complesso. Si tratta di un passaggio che richiede lo sviluppo di nuovi paradigmi di analisi in quanto quelli pi tradizionali e consolidati non sono pi sufficienti per interpretare e spiegare le nuove dimensioni della realtà. Questo vale anche per i processi di filiera intesi come l'insieme delle relazioni materiali e immateriali tra gli stadi della produzione, della distribuzione e del consumo. Il presente lavoro focalizza l'attenzione sulle situazioni di discontinuità che stanno caratterizzando le politiche di marketing delle aziende industriali e commerciali influenzando le dinamiche delle relazioni di filiera.
Author : Daniele Fornari
Publisher : EGEA spa
ISBN 13 : 8823872553
Total Pages : 121 pages
Book Rating : 4.8/5 (238 download)
Download or read book Le dinamiche degli assortimenti commerciali written by Daniele Fornari and published by EGEA spa. This book was released on 2011-03-09T00:00:00+01:00 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'assortimento la più importante leva del marketing distribuito. Attraverso la manovra dell'ampiezza, della profondità, della varietà dei prodotti e delle marche trattate l'impresa commerciale definisce il servizio di scelta offerto ai consumatori. Nei punti di vendita moderni, inoltre, le politiche assortimentali contribuiscono ai processi di differenziazione delle insegne commerciali. Il libro illustra e sintetizza i principali risultati di ricerca ottenuti sui temi delle politiche assortimentali nell'ambito del Laboratorio Trade Marketing, istituito presso il CERMES - Università Bocconi. In particolare si puntato a evidenziare i processi evolutivi che stanno caratterizzando la struttura degli assortimenti nel mercato del largo consumo, Focalizzando l'attenzione sul posizionamento di marketing delle categorie di prodotto e delle diverse tipologie di marche. I risultati di ricerca ottenuti sono il frutto di un'articolata e approfondita indagine dei comportamenti di acquisto dei consumatori e delle condotte delle imprese commerciali. Il libro può essere di particolare interesse sia per gli studiosi e ricercatori di marketing sia per il management delle imprese industriali e commerciali.
Author :
Publisher : Società Editrice Esculapio
ISBN 13 : 8874888651
Total Pages : 184 pages
Book Rating : 4.8/5 (748 download)
Download or read book Arethuse 1/2 2015 written by and published by Società Editrice Esculapio. This book was released on 2015-07-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Author : Sandro Castaldo
Publisher : Edward Elgar Publishing
ISBN 13 : 1789903661
Total Pages : 420 pages
Book Rating : 4.7/5 (899 download)
Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Author : Edoardo Fornari
Publisher : EGEA spa
ISBN 13 : 8823812453
Total Pages : 125 pages
Book Rating : 4.8/5 (238 download)
Download or read book Marketing Channel Trends written by Edoardo Fornari and published by EGEA spa. This book was released on 2013-01-18T00:00:00+01:00 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.
Author : Alberto Marino
Publisher :
ISBN 13 : 9788889555064
Total Pages : 450 pages
Book Rating : 4.5/5 (55 download)
Download or read book Trade marketing e filiera written by Alberto Marino and published by . This book was released on 2007 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roberta Sebastiani
Publisher :
ISBN 13 : 9781307300437
Total Pages : 326 pages
Book Rating : 4.3/5 (4 download)
Download or read book Trade Marketing and Service Management written by Roberta Sebastiani and published by . This book was released on 2018 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur Lawrence
Publisher : Gower Publishing Company, Limited
ISBN 13 : 9780566023958
Total Pages : 172 pages
Book Rating : 4.0/5 (239 download)
Download or read book The Management of Trade Marketing written by Arthur Lawrence and published by Gower Publishing Company, Limited. This book was released on 1983-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Salvatore Vicari
Publisher :
ISBN 13 :
Total Pages : 507 pages
Book Rating : 4.:/5 (732 download)
Download or read book Vendite e trade marketing written by Salvatore Vicari and published by . This book was released on 2005 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Cuthbertson
Publisher : Routledge
ISBN 13 : 1136368469
Total Pages : 374 pages
Book Rating : 4.1/5 (363 download)
Download or read book Retail Strategy written by Christine Cuthbertson and published by Routledge. This book was released on 2007-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464813566
Total Pages : 201 pages
Book Rating : 4.4/5 (648 download)
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Author : Kees de Roest
Publisher : Van Gorcum Limited
ISBN 13 : 9789023236511
Total Pages : 279 pages
Book Rating : 4.2/5 (365 download)
Download or read book The Production of Parmigiano-Reggiano Cheese written by Kees de Roest and published by Van Gorcum Limited. This book was released on 2000 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierluigi Martino
Publisher : FrancoAngeli
ISBN 13 : 8891786683
Total Pages : 152 pages
Book Rating : 4.8/5 (917 download)
Download or read book Non-performing loans in european banks written by Pierluigi Martino and published by FrancoAngeli. This book was released on 2019-03-20T00:00:00+01:00 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1211
Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.0/5 (4 download)
Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
