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Towards A New National Image
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Book Synopsis Measuring Country Image by : Alexander Buhmann
Download or read book Measuring Country Image written by Alexander Buhmann and published by Springer. This book was released on 2016-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Book Synopsis Realities, Challenges, Visions? Towards a New Foreign Cultural and Educational Policy by : Robertson-von Trotha, Caroline Y.
Download or read book Realities, Challenges, Visions? Towards a New Foreign Cultural and Educational Policy written by Robertson-von Trotha, Caroline Y. and published by KIT Scientific Publishing. This book was released on 2022-04-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing realities, global power shifts, and societal upheavals are resulting in new tasks and challenges for Foreign Cultural and Educational Policy. In an age of globalisation, digitisation, and growing nationalism, there is a particular need to inquire into the notion of responsibility and available spaces of action: How can strategies and networks for successful international and intercultural cooperation be drawn up, and what role do civil society actors play?
Download or read book On Folding written by Michael Friedman and published by transcript Verlag. This book was released on 2016-05-31 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is only recently, with the increasing interest in origami and folding in natural sciences and the humanities, that the fold as a new conception in a whole range of disciplines has begun to be conceived in a broader way. Folding as a material and structural process offers a new methodology to think about the close relationship of matter, form and code. It henceforth crosses out old dichotomies, such as the organic and the inorganic or nature and technology, and blurs the boundaries between experimental, conceptual and historical approaches. This anthology aims to unfold this new interdisciplinary field and its disciplinary impact, ranging from materials science, biology, architecture, and mathematics to literature and philosophy.
Author :Meredith Leigh Weiss Publisher :National University of Singapore Press ISBN 13 :9789813251137 Total Pages :0 pages Book Rating :4.2/5 (511 download)
Book Synopsis Towards a New Malaysia? by : Meredith Leigh Weiss
Download or read book Towards a New Malaysia? written by Meredith Leigh Weiss and published by National University of Singapore Press. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaysia's 2018 election (GE14) brought down a ruling party in power since independence in 1957. This book tells the full story of this historic election, combining a sharp analysis of the voting data with consideration of the key issues, campaign strategies, and mobilization efforts that played out during the election period in April and May 2018. This analysis is then used to bring fresh perspectives to bear on the core debates about Malaysian political ideas, identities and behaviours, debates that continue to shape the country's destiny. However optimistic many Malaysians may be for the possibility of a more representative, accountable, participatory, and equitable polity, the authors do not see GE14 as a clear harbinger of full-on liberalization in Malaysia. While the political aftermath of the election continues to play out, the authors provide a clarion call for deeper, more critical, more comparative research on Malaysia's politics. They complicate well-known angles on and elevate too-little-studied dimensions of Malaysian politics, and suggest agendas for empirically interesting, theoretically relevant further research. They also point to the broader insights Malaysia's experience provides for the study of elections and political change in one-party dominant states around the world.
Book Synopsis Towards Jihad? by : Eric Morier-Genoud
Download or read book Towards Jihad? written by Eric Morier-Genoud and published by Oxford University Press. This book was released on 2024 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2017, Mozambique has been confronted with a jihadi insurgency. This book looks at the origins of that insurgency, and the broader and longer history of the relationship between Islam and politics in the country. Did Mozambique's Muslim politics always point towards jihad? Eric Morier-Genoud examines the period immediately after independence, when the state engaged in anticlericalism; he then moves across the decades to the 2000s, when the ruling party and the opposition alike courted Muslims for electoral purposes, before reaching the 2010s, when tensions between 'mosque and state' returned. Along the way, he explores a wide variety of phenomena, including the rise of Wahhabism, religious competition, state mediation, secularism, the alleged growth and radicalisation of Islam, and the origins of the ongoing insurgency. What emerges is a rich history, attentive to different branches and elements of the Muslim community, looking far beyond the narrow perspective of jihad. Taking a socio-historical perspective, Towards Jihad? unpacks a complex dynamic, which the jihadi insurgency is in fact now disrupting. Understanding the long history of Muslims' engagement with politics in Mozambique sheds light on where the country has come from, where it stands now amidst violent unrest, and where it might go next.
Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Book Synopsis Product-Country Images by : Nicolas Papadopoulos
Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Book Synopsis China and the European Union by : Lisheng Dong
Download or read book China and the European Union written by Lisheng Dong and published by Routledge. This book was released on 2013 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Union is China's largest trading partner, and Chinese views of the EU are of crucial importance in shaping how the relationship will develop in the future, especially as the new Chinese leadership takes power. This book presents the findings of an extensive research project into the views of both elite groups, in government, business, academia, media and social activists, and the Chinese public towards Europe and the European Union. It considers attitudes on a wide range of subjects, and reaches a number of interesting, encouraging conclusions. These include the fact that as Chinese people's knowledge of, and travel to, Europe becomes more extensive, Chinese attitudes towards Europe become more positive; that Chinese people have a high regard for European culture and a high degree of trust in Europeans; though there are significant differences between different Chinese groups concerning controversial issues in the China-EU relationship. Overall, the book concludes that the Chinese public opinion supports a strong bilateral relation.
Download or read book Oceans written by Andrew Dwyer and published by The Miegunyah Press. This book was released on 2010-03-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most satisfying culinary pursuits is to catch, prepare and eat absolutely fresh seafood. The recipes and stories in this book are a celebration of Australia, our maritime history, our oceans and the wonderful seafood they provide.
Book Synopsis Denmark and the New North Atlantic by : Kirsten Thisted
Download or read book Denmark and the New North Atlantic written by Kirsten Thisted and published by Aarhus Universitetsforlag. This book was released on 2020-10-01 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how the emergence of the Arctic as a new geopolitical arena affects and reshapes the area known as the North Atlantic: Greenland, Iceland, the Faroe Islands and coastal Norway. The relationship between the center of the former Danish empire and its subordinates have rested on (varying degrees of) asymmetric power relations, that are intertwined with political as well as emotional bonds. With climate change a whole new reality is emerging in the Arctic and sub-Arctic areas. Power is moving north, and new connections and partnerships are being developed. As the North Atlantic countries share a history as being part of a Danish empire, some of the hierarchies and mindsets inherited from the past still affect the present. This calls for an in-depth understanding of the cultural history of the North Atlantic as well as current relations. What narratives make up the foundation for contemporary cooperation? How are historical relations and narratives being reinterpreted today? How do postcolonial relations affect decision-making concerning natural resources? How do North Atlantic communities envision the future? A team of historians, literary theorists, art historians, ethno - graphers and culture and communication scholars with profound insight into the histories, languages and cultures of the North Atlantic have collaborated on this study of the North Atlantic countries as an emerging new center in the North. Foundations that made this publication possible: Carlsberg Foundation
Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Book Synopsis Cambodia-China Comprehensive Strategic Partnership Towards a Community with a Shared Future by : Sok Touch
Download or read book Cambodia-China Comprehensive Strategic Partnership Towards a Community with a Shared Future written by Sok Touch and published by Springer Nature. This book was released on 2023-01-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the bilateral relationship between China and and Cambodia to present an though and deep cooperation of the two countries involving political, security, economic and cultural areas. It collects wisdom by the researchers and scholars attending the first China-Cambodia Cooperation Forum, which was held in Siem Reap, Cambodia, from December 6 to 8, 2019, with the theme of “Cambodia-China toward a Community with a Shared Future: We Grow Together”. It aims to build an overview with balanced perspectives on China-Cambodia relationship.
Book Synopsis Nyoongar People of Australia by : Rosemary Van Den Berg
Download or read book Nyoongar People of Australia written by Rosemary Van Den Berg and published by BRILL. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an invaluable insight into the cultural upheaval of the Nyoongar people of Australia after British colonisation and how they have lived with racism and are now trying to adapt to the multicultural policies formulated for all Australians.
Book Synopsis Social Computing and Social Media by : Gabriele Meiselwitz
Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2016-07-04 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
Book Synopsis Country of Origin Effect by : Guido Mihm
Download or read book Country of Origin Effect written by Guido Mihm and published by diplom.de. This book was released on 2007-12-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use country image in product evaluation because they often are unable to detect the true quality of a country's products before purchase. Extensive research on the impact of country of origin on buyers evaluations of products has been reported in international marketing literature. This study concerns the German beer industry: threatened by imported 'impure' beer, facing a declining and very competitive domestic market many small and medium sized enterprises are beginning to take exporting as an option into consideration. The question is how German beer is perceived in the UK and whether the country image should be utilised in the promotion of new product offerings. The first part of this dissertation provides an overview of the country of origin (COO) literature by compiling and discussing findings regarding the way it operates, the factors influencing value and magnitude, and limitations of previous studies. The market attractiveness of the UK beer market was assessed and compared to the situation of the German market. The primary research of the second part consists mainly of a consumer based attitudinal survey. The sample was restricted to 18-36 years old premium beer drinkers. For this sample COO has only a minor direct influence on the purchase decision. COO should, nevertheless, be communicated because it is likely to have an influence on the quality perception of beer and foreign origin is a prerequisite for being seen as a premium beer. German beer is perceived as being superior in terms of quality and taste. That is one factor contributing to the attractiveness of the UK market. The market is also attractive in terms of size and future growth. The marketing mix should be consistent with a differentiation strategy of a premium beer. A country image dimension might be part of a unique brand image. Inhaltsverzeichnis:Table of Contents: Introduction and Objectives1 1.1Introduction1 1.2The need for information2 1.3Research objectives and information needs3 1.4Organisation of this report3 Literature Review5 2.1Introduction5 2.2The Effect of Country-of-Origin6 2.2.1Country-of-Origin as an Extrinsic Information Cue6 2.2.2Halo and Summary Construct8 2.2.3Country image as a multidimensional construct9 2.3Factors Impinging on Value/Direction and Magnitude of COO [...]
Book Synopsis Asian Popular Culture by : Anthony Y.H. Fung
Download or read book Asian Popular Culture written by Anthony Y.H. Fung and published by Routledge. This book was released on 2013-05-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines different aspects of Asian popular culture, including films, TV, music, comedy, folklore, cultural icons, the Internet and theme parks. It raises important questions such as – What are the implications of popularity of Asian popular culture for globalization? Do regional forces impede the globalizing of cultures? Or does the Asian popular culture flow act as a catalyst or conveying channel for cultural globalization? Does the globalization of culture pose a threat to local culture? It addresses two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization that turns subjects such as Pokémon, Hip Hop or Cosmopolitan into truly global phenomena, and the local derivatives and versions of global culture that are necessarily disconnected from their origins in order to cater for the local market. It thereby presents a collective argument that, whilst local social formations, and patterns of consumption and participation in Asia are still very much dependent on global cultural developments and the phenomena of modernity, yet such dependence is often concretized, reshaped and distorted by the local media to cater for the local market.
